Brand marketing fails

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Brand marketing fails

  1. 1. Brand Marketingoften fails forSmaller companies<br />
  2. 2. Brand Marketing often fails……<br />Small Company B 2 B marketing fails<br />Lack of brand<br />Lack of Recognition<br />
  3. 3. Brand Marketing often fails……<br />
  4. 4. Brand Marketing often fails……<br />
  5. 5. Brand Marketing often fails……<br />
  6. 6. The Brand Marketing Model<br />Brand<br />Product<br />Features<br />Benefits<br />Price<br />
  7. 7. Brand Marketing often fails……<br />
  8. 8. Brand Marketing often fails……<br />?<br />PremiumSoft<br />
  9. 9. The Selling Solutions Model<br />Customer<br />
  10. 10. Brand Marketing often fails……<br />
  11. 11. The Selling Solutions Model<br />Customer<br />Pains<br />Impacts<br />Vision<br />Solution<br />
  12. 12. Brand Marketing often fails……<br />01536 771440<br />terry@terryforsey.com<br />

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