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Monetizing Your Social Media Strategy
Monetizing Your Social Media Strategy
Monetizing Your Social Media Strategy
Monetizing Your Social Media Strategy
Monetizing Your Social Media Strategy
Monetizing Your Social Media Strategy
Monetizing Your Social Media Strategy
Monetizing Your Social Media Strategy
Monetizing Your Social Media Strategy
Monetizing Your Social Media Strategy
Monetizing Your Social Media Strategy
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Monetizing Your Social Media Strategy

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http://terrycrosbyblog.com Video Marketing + Social Media = More Customers

http://terrycrosbyblog.com Video Marketing + Social Media = More Customers

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    • 1. Monetizing Your Social Media Strategy Video Marketing + Social Media = More Customers Facilitated by: Terry Crosby Phillip Tanzilo
    • 2. Introduction <ul><li>Terry Crosby </li></ul><ul><li>S ocial M edia M aven </li></ul><ul><li>Phone 619.599.5748 Email: [email_address] </li></ul><ul><li>Phillip Tanzilo, MBA, MHRM, CPLP </li></ul><ul><li>Phone 619.723.3443 Email: [email_address] </li></ul><ul><li>Objectives: </li></ul><ul><li>Share strategies that help monetize social media </li></ul><ul><li>Introduce relevant tools </li></ul><ul><li>Help you maximize time using social media </li></ul>
    • 3. <ul><li>That is where the EYEBALLS are NOW </li></ul><ul><li>Target customer must KNOW, LIKE and TRUST </li></ul><ul><li>PEER OPINIONS matter </li></ul><ul><li>Valuable consumer INSIGHTS </li></ul><ul><li>WEBSITE and BLOG exposure </li></ul><ul><li>TIP: </li></ul><ul><li>http:// www.mashable.com </li></ul>Why is Social Media important?
    • 4. Attracting Your Ideal Customer <ul><li>Do you know your Ideal Clients? </li></ul><ul><li>LIVE, WORK and PLAY </li></ul><ul><ul><li>What are they saying about YOU and your INDUSTRY? </li></ul></ul><ul><li>START and BUILD a RELATIONSHIP </li></ul><ul><li>POSITION yourself as TRUSTED ADVISOR </li></ul><ul><li>TIPS: </li></ul><ul><li>http:// www.google.com /Reader </li></ul><ul><li>http:// www.BlogSearch.google.com </li></ul><ul><li>http:// www.Quantcast.com </li></ul>
    • 5. The Art of Listening <ul><li>Listen to niche before engaging </li></ul><ul><ul><li>What is being said: </li></ul></ul><ul><ul><li>likes, dislikes, vocabulary </li></ul></ul><ul><ul><li>wants and needs </li></ul></ul><ul><ul><li>what competitors are doing </li></ul></ul><ul><ul><li>about your brand </li></ul></ul><ul><li>TIPS: </li></ul><ul><ul><li>http:// www.SearchTwitter.com </li></ul></ul><ul><ul><li>http:// www.FaceBook.com </li></ul></ul><ul><ul><li>http:// www.Google.com /Alerts </li></ul></ul>
    • 6. Onsite Social Media Optimization <ul><li>Strategy: </li></ul><ul><li>Sharing </li></ul><ul><li>Engagement </li></ul><ul><li>Community </li></ul><ul><li>TIPS: </li></ul><ul><li>Facebook Fan Box with streams </li></ul><ul><li>http:// feedburner.google.com / </li></ul><ul><li>http:// tweetmeme.com / </li></ul><ul><li>http:// sharethis.com / </li></ul>
    • 7. Twitter Strategy <ul><li>Optimize Your Tweets </li></ul><ul><li>Tweet content </li></ul><ul><li>No Follow attributes </li></ul><ul><li>Optimize reputation </li></ul><ul><li>TIPS: </li></ul><ul><li>http:// www.refollow.com </li></ul><ul><li>http:// www.bit.ly.com </li></ul>
    • 8. Facebook Strategy <ul><li>Fan Page </li></ul><ul><ul><li>Optimize </li></ul></ul><ul><ul><ul><li>Set up </li></ul></ul></ul><ul><ul><ul><li>Updates </li></ul></ul></ul><ul><ul><ul><li>Reputation </li></ul></ul></ul><ul><ul><ul><li>Content </li></ul></ul></ul><ul><ul><li>TIPS: </li></ul></ul><ul><ul><li>http:// www.facebook.com/pages/create.php </li></ul></ul><ul><ul><li>http://mashable.com/2009/09/22/facebook-pages-guide/ </li></ul></ul><ul><ul><li>http://mashable.com/2009/05/13/facebook-brand-apps/ </li></ul></ul>
    • 9. LinkedIn Strategy <ul><li>Groups </li></ul><ul><ul><li>Join/create </li></ul></ul><ul><ul><li>Questions and answers </li></ul></ul><ul><ul><li>Follow </li></ul></ul><ul><li>Events </li></ul><ul><li>Search Engine indexing </li></ul><ul><li>TIP: </li></ul><ul><li>http://learn.linkedin.com/training/ </li></ul>
    • 10. Putting it All Together <ul><li>The 5C’s </li></ul><ul><li>Content </li></ul><ul><li>Credibility </li></ul><ul><li>Community </li></ul><ul><li>Caring </li></ul><ul><li>Consistency </li></ul><ul><li>TIPS: </li></ul><ul><li>http:// www.hootsuite.com </li></ul><ul><li>http:// www.alltop.com </li></ul>
    • 11. Conclusion <ul><li>Questions </li></ul><ul><li>T h a n k y o u </li></ul><ul><li>Terry Crosby </li></ul><ul><li>S ocial M edia M aven </li></ul><ul><li>Phone 619.599.5748 Email: [email_address] </li></ul><ul><li>Phillip Tanzilo, MBA, MHRM, CPLP </li></ul><ul><li>Phone 619.723.3443 Email: [email_address] </li></ul>? ? ? ? ? ? ?

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