Monetizing Your Social Media Strategy Video Marketing  + Social Media  =  More Customers Facilitated by:  Terry Crosby Phi...
Introduction <ul><li>Terry Crosby </li></ul><ul><li>S ocial   M edia   M aven </li></ul><ul><li>Phone 619.599.5748  Email:...
<ul><li>That is where the EYEBALLS are NOW </li></ul><ul><li>Target customer must KNOW, LIKE and TRUST </li></ul><ul><li>P...
Attracting Your Ideal Customer <ul><li>Do you know your Ideal Clients? </li></ul><ul><li>LIVE, WORK and PLAY </li></ul><ul...
The Art of Listening <ul><li>Listen to niche before engaging </li></ul><ul><ul><li>What is being said: </li></ul></ul><ul>...
Onsite Social Media Optimization <ul><li>Strategy: </li></ul><ul><li>Sharing </li></ul><ul><li>Engagement </li></ul><ul><l...
Twitter Strategy <ul><li>Optimize Your Tweets </li></ul><ul><li>Tweet content  </li></ul><ul><li>No Follow attributes </li...
Facebook Strategy <ul><li>Fan Page </li></ul><ul><ul><li>Optimize  </li></ul></ul><ul><ul><ul><li>Set up </li></ul></ul></...
LinkedIn Strategy <ul><li>Groups </li></ul><ul><ul><li>Join/create </li></ul></ul><ul><ul><li>Questions and answers </li><...
Putting it All Together <ul><li>The 5C’s </li></ul><ul><li>Content </li></ul><ul><li>Credibility </li></ul><ul><li>Communi...
Conclusion <ul><li>Questions </li></ul><ul><li>T h a n k  y o u </li></ul><ul><li>Terry Crosby </li></ul><ul><li>S ocial  ...
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Monetizing Your Social Media Strategy

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http://terrycrosbyblog.com Video Marketing + Social Media = More Customers

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  • Monetizing Your Social Media Strategy

    1. 1. Monetizing Your Social Media Strategy Video Marketing + Social Media = More Customers Facilitated by: Terry Crosby Phillip Tanzilo
    2. 2. Introduction <ul><li>Terry Crosby </li></ul><ul><li>S ocial M edia M aven </li></ul><ul><li>Phone 619.599.5748 Email: [email_address] </li></ul><ul><li>Phillip Tanzilo, MBA, MHRM, CPLP </li></ul><ul><li>Phone 619.723.3443 Email: [email_address] </li></ul><ul><li>Objectives: </li></ul><ul><li>Share strategies that help monetize social media </li></ul><ul><li>Introduce relevant tools </li></ul><ul><li>Help you maximize time using social media </li></ul>
    3. 3. <ul><li>That is where the EYEBALLS are NOW </li></ul><ul><li>Target customer must KNOW, LIKE and TRUST </li></ul><ul><li>PEER OPINIONS matter </li></ul><ul><li>Valuable consumer INSIGHTS </li></ul><ul><li>WEBSITE and BLOG exposure </li></ul><ul><li>TIP: </li></ul><ul><li>http:// www.mashable.com </li></ul>Why is Social Media important?
    4. 4. Attracting Your Ideal Customer <ul><li>Do you know your Ideal Clients? </li></ul><ul><li>LIVE, WORK and PLAY </li></ul><ul><ul><li>What are they saying about YOU and your INDUSTRY? </li></ul></ul><ul><li>START and BUILD a RELATIONSHIP </li></ul><ul><li>POSITION yourself as TRUSTED ADVISOR </li></ul><ul><li>TIPS: </li></ul><ul><li>http:// www.google.com /Reader </li></ul><ul><li>http:// www.BlogSearch.google.com </li></ul><ul><li>http:// www.Quantcast.com </li></ul>
    5. 5. The Art of Listening <ul><li>Listen to niche before engaging </li></ul><ul><ul><li>What is being said: </li></ul></ul><ul><ul><li>likes, dislikes, vocabulary </li></ul></ul><ul><ul><li>wants and needs </li></ul></ul><ul><ul><li>what competitors are doing </li></ul></ul><ul><ul><li>about your brand </li></ul></ul><ul><li>TIPS: </li></ul><ul><ul><li>http:// www.SearchTwitter.com </li></ul></ul><ul><ul><li>http:// www.FaceBook.com </li></ul></ul><ul><ul><li>http:// www.Google.com /Alerts </li></ul></ul>
    6. 6. Onsite Social Media Optimization <ul><li>Strategy: </li></ul><ul><li>Sharing </li></ul><ul><li>Engagement </li></ul><ul><li>Community </li></ul><ul><li>TIPS: </li></ul><ul><li>Facebook Fan Box with streams </li></ul><ul><li>http:// feedburner.google.com / </li></ul><ul><li>http:// tweetmeme.com / </li></ul><ul><li>http:// sharethis.com / </li></ul>
    7. 7. Twitter Strategy <ul><li>Optimize Your Tweets </li></ul><ul><li>Tweet content </li></ul><ul><li>No Follow attributes </li></ul><ul><li>Optimize reputation </li></ul><ul><li>TIPS: </li></ul><ul><li>http:// www.refollow.com </li></ul><ul><li>http:// www.bit.ly.com </li></ul>
    8. 8. Facebook Strategy <ul><li>Fan Page </li></ul><ul><ul><li>Optimize </li></ul></ul><ul><ul><ul><li>Set up </li></ul></ul></ul><ul><ul><ul><li>Updates </li></ul></ul></ul><ul><ul><ul><li>Reputation </li></ul></ul></ul><ul><ul><ul><li>Content </li></ul></ul></ul><ul><ul><li>TIPS: </li></ul></ul><ul><ul><li>http:// www.facebook.com/pages/create.php </li></ul></ul><ul><ul><li>http://mashable.com/2009/09/22/facebook-pages-guide/ </li></ul></ul><ul><ul><li>http://mashable.com/2009/05/13/facebook-brand-apps/ </li></ul></ul>
    9. 9. LinkedIn Strategy <ul><li>Groups </li></ul><ul><ul><li>Join/create </li></ul></ul><ul><ul><li>Questions and answers </li></ul></ul><ul><ul><li>Follow </li></ul></ul><ul><li>Events </li></ul><ul><li>Search Engine indexing </li></ul><ul><li>TIP: </li></ul><ul><li>http://learn.linkedin.com/training/ </li></ul>
    10. 10. Putting it All Together <ul><li>The 5C’s </li></ul><ul><li>Content </li></ul><ul><li>Credibility </li></ul><ul><li>Community </li></ul><ul><li>Caring </li></ul><ul><li>Consistency </li></ul><ul><li>TIPS: </li></ul><ul><li>http:// www.hootsuite.com </li></ul><ul><li>http:// www.alltop.com </li></ul>
    11. 11. Conclusion <ul><li>Questions </li></ul><ul><li>T h a n k y o u </li></ul><ul><li>Terry Crosby </li></ul><ul><li>S ocial M edia M aven </li></ul><ul><li>Phone 619.599.5748 Email: [email_address] </li></ul><ul><li>Phillip Tanzilo, MBA, MHRM, CPLP </li></ul><ul><li>Phone 619.723.3443 Email: [email_address] </li></ul>? ? ? ? ? ? ?
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