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Monetizing Your Social Media Strategy

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http://terrycrosbyblog.com Video Marketing + Social Media = More Customers

http://terrycrosbyblog.com Video Marketing + Social Media = More Customers

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    • 1. Monetizing Your Social Media Strategy Video Marketing + Social Media = More Customers Facilitated by: Terry Crosby Phillip Tanzilo
    • 2. Introduction
      • Terry Crosby
      • S ocial M edia M aven
      • Phone 619.599.5748 Email: [email_address]
      • Phillip Tanzilo, MBA, MHRM, CPLP
      • Phone 619.723.3443 Email: [email_address]
      • Objectives:
      • Share strategies that help monetize social media
      • Introduce relevant tools
      • Help you maximize time using social media
    • 3.
      • That is where the EYEBALLS are NOW
      • Target customer must KNOW, LIKE and TRUST
      • PEER OPINIONS matter
      • Valuable consumer INSIGHTS
      • WEBSITE and BLOG exposure
      • TIP:
      • http:// www.mashable.com
      Why is Social Media important?
    • 4. Attracting Your Ideal Customer
      • Do you know your Ideal Clients?
      • LIVE, WORK and PLAY
        • What are they saying about YOU and your INDUSTRY?
      • START and BUILD a RELATIONSHIP
      • POSITION yourself as TRUSTED ADVISOR
      • TIPS:
      • http:// www.google.com /Reader
      • http:// www.BlogSearch.google.com
      • http:// www.Quantcast.com
    • 5. The Art of Listening
      • Listen to niche before engaging
        • What is being said:
        • likes, dislikes, vocabulary
        • wants and needs
        • what competitors are doing
        • about your brand
      • TIPS:
        • http:// www.SearchTwitter.com
        • http:// www.FaceBook.com
        • http:// www.Google.com /Alerts
    • 6. Onsite Social Media Optimization
      • Strategy:
      • Sharing
      • Engagement
      • Community
      • TIPS:
      • Facebook Fan Box with streams
      • http:// feedburner.google.com /
      • http:// tweetmeme.com /
      • http:// sharethis.com /
    • 7. Twitter Strategy
      • Optimize Your Tweets
      • Tweet content
      • No Follow attributes
      • Optimize reputation
      • TIPS:
      • http:// www.refollow.com
      • http:// www.bit.ly.com
    • 8. Facebook Strategy
      • Fan Page
        • Optimize
          • Set up
          • Updates
          • Reputation
          • Content
        • TIPS:
        • http:// www.facebook.com/pages/create.php
        • http://mashable.com/2009/09/22/facebook-pages-guide/
        • http://mashable.com/2009/05/13/facebook-brand-apps/
    • 9. LinkedIn Strategy
      • Groups
        • Join/create
        • Questions and answers
        • Follow
      • Events
      • Search Engine indexing
      • TIP:
      • http://learn.linkedin.com/training/
    • 10. Putting it All Together
      • The 5C’s
      • Content
      • Credibility
      • Community
      • Caring
      • Consistency
      • TIPS:
      • http:// www.hootsuite.com
      • http:// www.alltop.com
    • 11. Conclusion
      • Questions
      • T h a n k y o u
      • Terry Crosby
      • S ocial M edia M aven
      • Phone 619.599.5748 Email: [email_address]
      • Phillip Tanzilo, MBA, MHRM, CPLP
      • Phone 619.723.3443 Email: [email_address]
      ? ? ? ? ? ? ?