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OURNAL OF LINICAL NCOLOGY
OURNAL OF LINICAL NCOLOGY
OURNAL OF LINICAL NCOLOGY
OURNAL OF LINICAL NCOLOGY
OURNAL OF LINICAL NCOLOGY
OURNAL OF LINICAL NCOLOGY
OURNAL OF LINICAL NCOLOGY
OURNAL OF LINICAL NCOLOGY
OURNAL OF LINICAL NCOLOGY
OURNAL OF LINICAL NCOLOGY
OURNAL OF LINICAL NCOLOGY
OURNAL OF LINICAL NCOLOGY
OURNAL OF LINICAL NCOLOGY
OURNAL OF LINICAL NCOLOGY
OURNAL OF LINICAL NCOLOGY
OURNAL OF LINICAL NCOLOGY
OURNAL OF LINICAL NCOLOGY
OURNAL OF LINICAL NCOLOGY
OURNAL OF LINICAL NCOLOGY
OURNAL OF LINICAL NCOLOGY
OURNAL OF LINICAL NCOLOGY
OURNAL OF LINICAL NCOLOGY
OURNAL OF LINICAL NCOLOGY
OURNAL OF LINICAL NCOLOGY
OURNAL OF LINICAL NCOLOGY
OURNAL OF LINICAL NCOLOGY
OURNAL OF LINICAL NCOLOGY
OURNAL OF LINICAL NCOLOGY
OURNAL OF LINICAL NCOLOGY
OURNAL OF LINICAL NCOLOGY
OURNAL OF LINICAL NCOLOGY
OURNAL OF LINICAL NCOLOGY
OURNAL OF LINICAL NCOLOGY
OURNAL OF LINICAL NCOLOGY
OURNAL OF LINICAL NCOLOGY
OURNAL OF LINICAL NCOLOGY
OURNAL OF LINICAL NCOLOGY
OURNAL OF LINICAL NCOLOGY
OURNAL OF LINICAL NCOLOGY
OURNAL OF LINICAL NCOLOGY
OURNAL OF LINICAL NCOLOGY
OURNAL OF LINICAL NCOLOGY
OURNAL OF LINICAL NCOLOGY
OURNAL OF LINICAL NCOLOGY
OURNAL OF LINICAL NCOLOGY
OURNAL OF LINICAL NCOLOGY
OURNAL OF LINICAL NCOLOGY
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OURNAL OF LINICAL NCOLOGY

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  • 1. O OURNAL OF LINICAL NCOLOGY J C O J C O 2010 Media Kit PRINT ADVERTISING ASCO Member Demographics Closing Dates Display Rates Insert Rates Mechanical Requirements Insert Specifications (Click above to jump to desired section) www.jco.ascopubs.org Official Journal of the American Society of Clinical Oncology ADDITIONAL OPPORTUNITIES Best of JCO Series JCO Reprints ASCO Abstracts JCO Bulk Subscriptions (Sales Force) CONTACT INFORMATION ONLINE ADVERTISING Standard Banners Expandable Banners JCO e-TOC’s CLASSIFIED ADVERTISING ONCOLOGY MARKET RESEARCH 2009 JCO Reader Survey 360o Study in Oncology
  • 2. ASCO Member Demographics Return Home Closing Dates Display Rates Insert Rates Incentive Programs Mechanical Requirements Insert Specifications JCO Bonus Distribution OURNAL OF LINICAL NCOLOGY J C O J C O www.jco.org PRINT ADVERTISING 9 ASCO Member Demographics The American Society of Clinical Oncology (ASCO) is the world’s leading professional organization representing physicians who treat people with cancer. ASCO is a non-profit organization that was founded in 1964 by a small group of physician members of the AACR - American Association for Cancer Research - who recognized the need for a separate society dedicated to issues unique to clinical oncology. ASCO’s members set the standard for patient care worldwide, and lead the fight for more effective cancer treatments, increased funding for clini- cal and translational research, and, ultimately, cures for the many different cancers that strike millions of people around the world every year. ASCO IS COMMITTED TO: IMPROVING cancer care prevention ADVANCING the education of those professionals caring for cancer patients and supporting the development of clinical cancer researchers. FOSTERING communication among cancer-related medical subspecialties. ADVOCATING public policy that ensures patient access to high-quality cancer care. ASSISTING oncologists in addressing the challenges of the modern-day practice oncology. THE JOURNAL OF CLINICAL ONCOLOGY: -JCO is the primary source of scientific discourse for ASCO. -JCO’s goal is to publish the highest quality manuscripts dedicated to clinical research. -Orginal reports remain the focus of the Journal. -JCO categorizes content by disease type. -Scientific communication is enhanced through approprately selected reviews and editorials -The editor of JCO is Dr. Daniel Haller - Hematology/ Oncology, University of Pennsylvania Cancer Center, Philadelphia, PA. <Previous 1 2 3 4 5 Next Page>
  • 3. ASCO Member Demographics Return Home Closing Dates Display Rates Insert Rates Incentive Programs Mechanical Requirements Insert Specifications JCO Bonus Distribution OURNAL OF LINICAL NCOLOGY J C O J C O www.jco.org PRINT ADVERTISING 9 ASCO Member Demographics DEMOGRAPHICS (ASCO) Board Certification Medical Oncology 13,312 33.57% Internal Medicine 10,337 26.07 Hematology 6,633 16.73 Radiation Oncology 1,973 4.98 Surgery/Surgical Oncology 1,606 4.05 Other 1,432 3.61 Pediatrics/Pediatric Oncology 969 2.44 Gynecologic Oncology 633 1.60 Laboratory Research 571 1.44 Pharmacology (Clinical) 335 0.84 Biostatistics/Epidemology 252 0.64 Oncology Nursing 243 0.61 Pathology 237 0.60 Health Care Administration 167 0.42 Oncology Pharmacy 175 0.44 Urology/Urologic Oncology 176 0.44 Gastroenterology 158 0.40 Allied Health 116 0.29 Nuclear Medicine 74 0.19 Radiology 74 0.19 Physician’s Assistant 51 0.13 Psychiatry/Psychology 47 0.12 Dermatology 36 0.09 Hospice and Palliative Medicine 40 0.10 Neuro 4 0.01 <Previous 1 2 3 4 5 Next Page> Primary Activity for All Member Types General Oncology 6,910 11.34% Breast Cancer 5,911 9.70 Leukemia/Lymphoma/Myeloma /MDS 5,835 9.58 Clinical Trials/Biostatistics/Epdiemology 4,126 6.77 Medical Oncology 3,762 6.18 Gastrointestinal Cancer 3,556 5.84 Lung Cancer 3,545 5.82 Genitourinary Cancer 1,746 2.87 Gyn Cancer 1,696 2.78 Pharm/Drug Development 1,614 2.65 Tumor/Molecular Biology/Cytokines 1,484 2.44 Liver and Pancreas Tumors 1,259 2.07 Surgical Oncology 1,215 1.99 Head and Neck Cancer 1,148 1.88 BMT 1,104 1.81 Radiation Oncology 1,078 1.77 Palliative Care/End of Life 1,053 1.73 Other 968 1.68 Biologic Therapy 916 1.59 Cancer Education 926 1.50 Pediatric Cancers 849 1.39 Pain and Symptom Management 838 1.38 Melanoma/Skin Cancer 824 1.35 Sarcoma 755 1.24 Cancer Prevention 717 1.18
  • 4. ASCO Member Demographics Return Home Closing Dates Display Rates Insert Rates Incentive Programs Mechanical Requirements Insert Specifications JCO Bonus Distribution OURNAL OF LINICAL NCOLOGY J C O J C O www.jco.org PRINT ADVERTISING 9 ASCO Member Demographics DEMOGRAPHICS (ASCO) Association Membership* American Society of Hematology 33.0% American Association for Cancer Research 32.0% American Medical Association 29.0% American Society for Therapeutic Radiology 9.0% American College of Radiation Oncology 4.0% Other 40.0% Years in Practice* 1 to 5 years 26.0% 6 to 10 years 7.0% 11 to15 years 4.0% 16 to 20 years 4.0% 21 to 25 years 9.0% 26 to 30 years 9.0% 30 + years 30.0% Patients Seen Weekly* Less than 20 22.0% 20 to 40 36.0% 41 to 60 22.0% 61 to 80 9.0% 81 to 100 9.0% Over 100 3.0% *Data from the 2008 Matalia Study <Previous 1 2 3 4 5 Next Page> Primary Medical Specialty Medical Oncology/Hematology 8,445 Medical Oncology (only) 6,514 Surgery/Surgical Oncology 2,895 Radiation Oncology 2,172 Pediatric Oncology 1,447 GP/FP/IM 482 Other 2,895 Secondary Medical Specialty Medical Oncology/Hematology 5,067 Medical Oncology (only) 2,895 Surgery/Surgical Oncology 2,412 Pediatric Oncology 1,447 Urologic Oncology 965 Gynecologic Oncology 723 Radiation Oncology 723 Other 10,616 Practice Setting Private Practice (Office or Hospital Based) 10,014 36.83% Academic Medical Center/University 9,793 36.01 Training Program 3,180 11.69 Pharmaceutical/Biotech Company 2,627 9.66 Government Agency 609 2.24 Staff Model HMO 450 1.65 Administration 364 1.34 Laboratory Research 155 0.57
  • 5. ASCO Member Demographics Return Home Closing Dates Display Rates Insert Rates Incentive Programs Mechanical Requirements Insert Specifications JCO Bonus Distribution OURNAL OF LINICAL NCOLOGY J C O J C O www.jco.org PRINT ADVERTISING 9 ASCO Member Demographics DOMESTIC DISTRIBUTION State Distribution Alabama 284 Alaska 19 Arizona 206 Arkansas 91 Armed Forces Europe 2 California 1,946 Colorado 232 Connecticuit 335 Delaware 50 District of Columbia 81 Florida 871 Georgia 358 Hawaii 43 Idaho 40 Illinois 721 Indiana 272 Iowa 130 Kansas 113 Kentucky 157 Louisiana 158 Maine 59 Maryland 581 Massachusetts 686 Michigan 471 Minesota 320 Mississippi 64 Missouri 271 Montana 45 State Distribution Nebraska 100 Nevada 75 New Hampshire 78 New Jersey 926 New Mexico 76 New York 1,559 North Carolina 483 North Dakota 31 Ohio 539 Oklahoma 112 Oregon 165 Pennsylvania 996 Puerto Rico 54 Rhode Island 65 South Carolina 138 South Dakota 29 Tennessee 352 Texas 1,146 Utah 75 Vermont 39 Virginia 329 Virgin Islands 3 Washington 344 West Virginia 72 Wisconsin 255 Wyoming 12 Total 16,662 <Previous 1 2 3 4 5 Next Page>
  • 6. ASCO Member Demographics Return Home Closing Dates Display Rates Insert Rates Incentive Programs Mechanical Requirements Insert Specifications JCO Bonus Distribution OURNAL OF LINICAL NCOLOGY J C O J C O www.jco.org PRINT ADVERTISING 9 ASCO Member Demographics INTERNATIONAL DISTRIBUTION State Distribution Algeria 1 Argentina 129 Armenia 1 Austrailia 346 Austria 87 Bahrain 2 Bangladesh 4 Belarus 1 Belgium 181 Bermuda 2 Bolivia 1 Bosnia & Herzegovina 2 Brazil 263 Bulgaria 2 Canada 669 Channel Islands 1 Chile 22 China 110 Columbia 14 Costa Rica 2 Croatia 17 Curacao 1 Cyprus 7 Czech Republic 25 Denmark 46 Ecuador 11 Egypt 32 El Salvador 3 England 151 Estonia 2 Finland 25 France 471 French Polynesia 1 Georgia 1 Germany 701 Greece 118 Guatemala 3 State Distribution Honduras 3 Hong Kong 27 Hungary 22 Iceland 3 India 97 Indonesia 8 Iran 21 Ireland 59 Israel 72 Italy 517 Jamaica 2 Japan 782 Jordan 7 Kazakhstan 1 Kenya 4 Korea 177 Kuwait 4 Latvia 1 Lebanon 18 Libya 1 Lithuania 2 Luxembourg 8 Macedonia 3 Malaysia 10 Mexico 171 Morocco 5 Nepal 4 Netherlands 238 New Zealand 51 Nigeria 2 North Ireland 4 Norway 29 Oman 2 Pakistan 12 Panama 4 Paraguay 1 PR of China 2 State Distribution Peru 12 Philippines 23 Poland 32 Portugal 49 Qatar 3 Romania 28 Russia 22 Saudi Arabia 23 Scotland 15 Serbia-Montenegro 11 Singapore 50 Slovak Republic 17 Slovenia 5 South Africa 43 South Korea 12 Spain 363 Sudan 1 Sweden 58 Switzerland 271 Syria 2 Taiwan 88 Thailand 42 Trinidad and Tobago 1 Tunisia 6 Turkey 62 United Arab Emirates 3 Uganda 1 Ukraine 4 United Kingdom 288 Uruguay 7 Venezuala 15 Vietnam 1 Virgin Islands 1 Wales 2 Yemen 1 Total 7,467 <Previous 1 2 3 4 5 Next Page>
  • 7. ASCO Member Demographics Return Home Closing Dates Display Rates Insert Rates Incentive Programs Mechanical Requirements Insert Specifications JCO Bonus Distribution OURNAL OF LINICAL NCOLOGY J C O J C O www.jco.org PRINT ADVERTISING 9 FOR 2010: Cancellations cannot be accepted later than one week after space reservation date. Space Ad Mtrl. Inserts Space Ad Mtrl. Inserts JAN 1st 12/3 12/4 12/14 JUL 1st 6/4 6/9 6/16 10th 12/7 12/14 12/21 10th 6/11 6/16 6/23 20th 12/21 12/22 1/4 20th 6/23 6/25 7/7 FEB 1st 1/4 1/7 1/18 AUG 1st 7/7 7/9 7/16 10th 1/18 1/19 1/25 10th 7/16 7/19 7/23 20th 1/25 1/27 2/5 20th 7/23 7/28 8/6 MAR 1st 2/1 2/3 2/12 SEP 1st 8/6 8/9 8/18 10th 2/12 2/16 2/22 10th 8/13 8/18 8/28 20th 2/22 2/26 3/5 20th 8/20 8/27 9/3 APR 1st 3/5 3/10 3/19 OCT 1st 9/3 9/8 9/17 10th 3/17 3/19 3/26 10th 9/15 9/17 9/24 20th 3/25 3/26 4/5 20th 9/22 9/24 10/1 MAY 1st 4/7 4/9 4/16 NOV 1st 10/1 10/6 10/18 10th 4/14 4/16 4/23 10th 10/15 10/18 10/27 20th 4/23 4/28 5/7 20th 10/22 10/27 11/5 JUN 1st 5/3 5/7 5/14 DEC 1st 10/29 11/3 11/12 10th 5/14 5/17 5/28 10th 11/12 11/17 11/26 20th 5/26 5/28 6/4 20th 11/19 11/24 12/6 Closing Dates
  • 8. ASCO Member Demographics Return Home Closing Dates Display Rates Insert Rates Incentive Programs Mechanical Requirements Insert Specifications JCO Bonus Distribution OURNAL OF LINICAL NCOLOGY J C O J C O www.jco.org PRINT ADVERTISING 9 Frequency 1 Page 1/2 Page 1/4 Page 1x $3,370 $2,200 $1,350 6x 3,260 2,055 1,270 12x 3,190 2,015 1,235 24x 3,070 1,965 1,210 36x 2,955 1,925 1,185 48x 2,895 1,850 1,155 60x 2,840 1,815 1,120 72x 2,810 1,810 1,070 96x 2,730 1,720 —— 120x 2,695 1,680 —— 144x 2,655 1,660 —— 170x 2,575 1,625 —— 194x 2,535 1,600 —— 216x 2,495 1,570 —— 242x 2,455 1,545 —— 268x 2,430 1,520 —— 304x 2,380 1,485 —— 340x 2,335 1,455 —— 450x 2,190 1,395 —— ADDITIONAL RATES: Color (per page): Cover/Preferred Position Rates (non-cancellable, 10% penalty applied): Standard $1,060 a. 2nd Cover: earned rate plus 50% Matched $1,140 b. 3rd Cover: earned rate pus 25% 3/4 Color $2,865 c. 4th Cover: earned rate plus 50% d. Page Facing First Text: earned rate plus 30% e. Page Facing Contents: earned rate plus 30% f. Page Facing Preview Contents: earned rate plus 10% Display Rates
  • 9. ASCO Member Demographics Return Home Closing Dates Display Rates Insert Rates Incentive Programs Mechanical Requirements Insert Specifications JCO Bonus Distribution OURNAL OF LINICAL NCOLOGY J C O J C O www.jco.org PRINT ADVERTISING 9 Frequency 2 Page 4 Page 1x $7,925 $15,845 6x 7,670 15,340 12x 7,505 15,015 24x 7,230 14,460 36x 6,945 13,905 48x 6,810 13,625 60x 6,680 13,370 72x 6,610 13,210 96x 6,410 12,840 120x 6,330 12,645 144x 6,255 12,505 170x 6,065 12,120 194x 5,965 11,930 216x 5,870 11,745 242x 5,780 11,560 268x 5,710 11,420 304x 5,595 11,190 340x 5,480 10,965 450x 5,210 10,425 Copies of new inserts must be sent to The Walchli Tauber Group for editorial approval. a. 6-page insert: rates upon request. b. Back-up rates per page: one-half earned B/W rate. c. Larger units, gatefolds, tip-ins, die cuts: rates upon request. d. Special handling charges: for unusual insert handling, rates upon request. Special Positioning: Rates upon request for unusual positioning. Insert Rates
  • 10. ASCO Member Demographics Return Home Closing Dates Display Rates Insert Rates Incentive Programs Mechanical Requirements Insert Specifications JCO Bonus Distribution OURNAL OF LINICAL NCOLOGY J C O J C O www.jco.org PRINT ADVERTISING 9 For 2010: Full Schedule Incentive — For the advertiser who plans on running a full schedule of 36 insertions, a 30% discount will be applied to all ads placed. 24 Times Incentive — For the advertiser who plans on running 24 insertions, a 25% discount will be applied to all ads placed. 12 Times Incentive — For the advertiser who plans on running 12 insertions, a 10% discount will be applied to all ads placed. * Incentive programs are not combinable. Agency Commission: 15%. Color charges and position charges are commissionable. Insert charges are also commissionable (excluding back-up charges). All extra charges are non-commissionable. Incentive Programs
  • 11. ASCO Member Demographics Return Home Closing Dates Display Rates Insert Rates Incentive Programs Mechanical Requirements Insert Specifications JCO Bonus Distribution OURNAL OF LINICAL NCOLOGY J C O J C O www.jco.org PRINT ADVERTISING 9 AD PAGES SIZES: Journal Trim Size: Type of Binding: a. Journal trims 3/16” off top, 1/8” bottom, gutter Perfect and outside edge. b. Final trim size of publication is 8 1/8” x 10 7/8”. Paper Stock: c. Live matter should be kept to a minimum of a. Cover: 80 lb Sterling with UV coating; Inside 1/2” inside trimmed edges, and a minimum of Pages: 40 lb Velocity Plus 1/2” should be allowed for the bind. b. 4-color process available Page Size Non-Bleed Bleed Full 7” x 10” 8 3/8” x 11 1/8” 1/2 (Hor) 7” x 4 7/8” 8 3/8” x 5” 1/2 (Ver) 3 3/8” x 10” 4 1/8” x 11 1/8” 1/4 3 3/8” x 4 7/8” — Mechanical Requirements
  • 12. ASCO Member Demographics Return Home Closing Dates Display Rates Insert Rates Incentive Programs Mechanical Requirements Insert Specifications JCO Bonus Distribution OURNAL OF LINICAL NCOLOGY J C O J C O www.jco.org PRINT ADVERTISING 9 INSERT REQUIREMENTS: a. Sizes: 2-page insert – 8 3/8” x 11 3/16” 4-page insert – 17” x 11 3/16” Larger sizes upon request. b. Inserts to be supplied folded. c. Trimming: 3/16” off top, 1/8” bottom, gutter and outside edge; margin for live matter 5/8” inside all edges of untrimmed insert. d. Stock: 80 lb. text stock maximum e. Quantity: 30,000 per issue (Full Run) 25,000 per issue (Domestic Run) f. Copy Clearance: All inserts subject to approval by ASCO. Copy should be supplied to The Walchli Tauber Group prior to printing inserts. Allow three weeks for approval. Starting immediately JCO will be printing in Lancaster, Pennsylvania. All new inserts need to be directed to: Cadmus Communications/ Cenveo Company Attn: Stephanie Metzger (JCO) 3575 Hempland Road Lancaster, PA 17601 Tel: (717) 285-6720 ELECTRONIC SUBMISSION OF ADS: JCO is produced digitally and printed direct to plate (DTP). Below is the file format submission information for ads: • Ads must be submitted as a high-resolution PDF with advertiser name and issue date in the filename. • Upload a high-res PDF to The Walchli Tauber Group Inc. FTP site at ftp://www.wt-group.com — user: wtgroupftp, password: sendfiles • Find the folder for JCO and the issue date for your ad, and copy your high-res PDF into that file. • Send an email to roland.keve@wt-group.com saying that you have uploaded the materials. • You also may email the PDF to roland.keve@wt-group.com if the file is less than 10 MB. • Ads may be submitted on CD-ROM. WinZip and Stuffit are the only acceptable compression techniques. Ship to: Roland Keve Walchli-Tauber Group, Inc. 2225 Old Emmorton Road, Suite 201 Bel Air, MD 21015 Insert Specifications
  • 13. ASCO Member Demographics Return Home Closing Dates Display Rates Insert Rates Incentive Programs Mechanical Requirements Insert Specifications JCO Bonus Distribution OURNAL OF LINICAL NCOLOGY J C O J C O www.jco.org PRINT ADVERTISING 9 Meetings/ City Dates Location Venue JCO Issues Gastrointestinal Symposium 1/22-1/24 Orlando, FL Orlando World Marriot Dec 20 & Jan 1 Genitourinary Symposium 3/5-3/7 San Francisco, CA San Francisco Marriot Feb 10 & 20 AOHA Hematology Assembly 4/17-4/20 Myrtle Beach, SC TBD Mar 20 & Apr 1 AACR Annual Meeting 4/17-4/21 Washington, DC DC Convention Center Apr 1 & 10 ASCO Annual Meeting 6/4-6/8 Chicago, IL McCormack Pl Center TBD Best of ASCO San Francisco 7/16-7/17 San Francisco, CA The Palace Hotel Jun 20 & Jul 1 Best of ASCO Boston 7/23-7/24 Boston, MA TBD Jun 20 & Jul 1 ESMO Congress 9/20-9/24 Milan, Italy TBD Aug 20 & Sep 1 Breast Symposium 10/1-10/3 Washington, DC Gaylord Hotel Sep 1 & 10 ASCO Molecular Markers 11/18-11/20 Hollywood, FL TBD Oct 20 & Nov 1 ASH Annual Meeting TBD TBD TBD TBD JCO Bonus Distribution
  • 14. Return Home Standard Banners JCO Online Survey JCO e-Alerts OURNAL OF LINICAL NCOLOGY J C O J C O ONLINE ADVERTISING 9 Expandable Banners www.jco.org The ad will appear on the following pages: JCO Home page Search and Browse JCO page Subscriptions page PDA Services page My JCO page Customer Service page Standard Banners Dimensions Required files Size Loop Skyscraper 160x600 .jpg/.gif/rich media, 3rd 60k 3 loop per party tag, click through 45 sec URL. If using DART please send redirect tags. Leaderboard 728x90 .jpg/.gif/rich media, 3rd 60k 3 loop per party tag, click through 45 sec URL. If using DART please send redirect tags. *All rich media accepted, user enabled audio streams only and 3rd party serving is allowed. BANNER INCENTIVES: Below 50,000 impressions/month $60.00 CPM 50,000 to 75,000 55.00 CPM Above 75,000 50.00 CPM
  • 15. Return Home Standard Banners JCO Online Survey JCO e-Alerts OURNAL OF LINICAL NCOLOGY J C O J C O ONLINE ADVERTISING 9 Expandable Banners www.jco.org Expandable Banners Expanding Banner: User Initiated General specs - Creative should clearly state “Roll Over” (or something similar). - A maximum of 30% of the banner can contain a hotspot - Panel should disappear upon user scroll off - Size: 40K max file size - 24/7 Open Ad Stream accept the following: Pointroll, Eyeblaster, Kilpmart, Unicast, Interpolls, United Virtualites Shoskele, Eyewonder, Dart and Atlas Rich Media. - Audio must be user-initiated on mouse click. Vertical/Horizontal Panel - Vertical panel will expand to the left of the 160x600 banner. - Vertical expandable panel should not exceed 240x600 pixels in total. - Horizontal panel will expand downward below the 728x90 banner. - Horizontal expandable panel should not exceed 728x180 pixels in total. Changes and Cancellations All creative materials must be received at least 5 business days prior to the launch of the campaign. If creative is delayed, WTG, Inc. has the right to extend the campaign end date by same number of days creative was delayed. Rejecting Creative ASCO reserves the right to approve all ad creative’s which will run on JCO.org and JOP.org. ASCO reserves the right to reject any creative that does not follow ASCO’s specs.
  • 16. Return Home Standard Banners JCO Online Survey JCO e-Alerts OURNAL OF LINICAL NCOLOGY J C O J C O ONLINE ADVERTISING 9 Expandable Banners www.jco.org JCO Online Survey Physician Scientist Pharmacist Clinical Nurse Nurse Admin Practice Manager Other Which of the following best describes you professionally? 61.9% 12.1% 6.6% 1.3% 0.6% 0.5% 16.9% Medical HEMONC Radiation Surgical Pediatric Hematology Other If you are a physician, what is your medical specialty? 36.4% 16.9% 7.9% 5.9% 5.1% 3.4% 21.6%
  • 17. Return Home Standard Banners JCO Online Survey JCO e-Alerts OURNAL OF LINICAL NCOLOGY J C O J C O ONLINE ADVERTISING 9 Expandable Banners www.jco.org eTOC Banner Advertising: Current Issue TOC Future Issue TOC eTOC Screenshot: Banner Ad Size Material Cost Leaderboard 468x60px GIF or JPEG only $2,000.00/month JCO e-Alerts
  • 18. Return Home Closing Dates Line Advertising Display Rates Curriculum Vitae Searches OURNAL OF LINICAL NCOLOGY J C O J C O CLASSIFIED ADVERTISING 9 www.jco.org FOR 2010: Classified advertising is available in Journal of Clinical Oncology for those recruiting personnel with positions sought, fellowships, practices for sale, and academic posts to be filled. Ads are available in two formats: line ads and display ads. All display ads must be approved by ASCO prior to running. Cancellation requests must be confirmed in writing and will be honored for the next applicable issue. There are no refunds. Closing Dates 1st 10th 20th 1st 10th 20th JANUARY 12/1 12/10 12/20 JULY 6/1 6/10 6/20 FEBRUARY 1/1 1/10 1/20 AUGUST 7/1 7/10 7/20 MARCH 2/1 2/10 2/20 SEPTEMBER 8/1 8/10 8/20 APRIL 3/1 3/10 3/20 OCTOBER 9/1 9/10 9/20 MAY 4/1 4/10 4/20 NOVEMBER 10/1 10/10 10/20 JUNE 5/1 5/10 5/20 DECEMBER 11/1 11/10 11/20
  • 19. Return Home Closing Dates Line Advertising Display Rates Curriculum Vitae Searches OURNAL OF LINICAL NCOLOGY J C O J C O CLASSIFIED ADVERTISING 9 www.jco.org Rates and Information: PRE-PAYMENT IN FULL IS REQUIRED WITH ALL ADS (all major credit cards accepted). Checks should be made payable to American Society of Clinical Oncology and must be received before ad is placed. All line ads will be placed in the first available print issue (10-day run) and will be placed online (10-day run) approximately same day as print date. Line ads are listed alphabetically by state and are NON-COMMISSIONABLE. Blind Box service and bolded ads are available for an additional $45 per issue. Boxed line ads are available for and additional $80 per issue. Please specify the state under which your advertisement should appear and which month(s) you would like it to be in print. Salary amounts may NOT be included in the print version of the ad. 1 10 days each 2 Consecutive, 20 days each 3 Consecutive, 30 days each Materials: Ads submitted electronically must be in a Word-friendly format. No proofs are available. 1 Print/Online1 2 Print/Online2 3 Print/Online3 1-100 words $555 $1,005 $1,445 101-200 words 725 1,170 1,615 201-300 words 890 1,335 1,785 301-400 words 1,060 1,500 1,950 Line Advertising
  • 20. Return Home Closing Dates Line Advertising Display Rates Curriculum Vitae Searches OURNAL OF LINICAL NCOLOGY J C O J C O CLASSIFIED ADVERTISING 9 www.jco.org Rates and Information: Display space is available for those desiring greater visibility or additional space for their message. Three format sizes, 1/4, 1/2, V/H, or full page. PRE-PAYMENT IN FULL IS REQUIRED WITH ALL ADS. Display ads are commissionable. Display ads may be placed online. Please specify format and month(s) to appear. Materials: Display ads must be submitted as PDF files, preferably 600 dpi minimum. If your ad is being placed online also, you must include a Word-friendly format of your text must be included. E-mail all ads to sandy.bredlow@wt-group.com. Online Display Rates (10 days online in addition to the display ad): Color Rates for Display Ads (all ad sizes): Standard $ 990 Matched 1,065 3/4 color 2,675 Display Space Dimensions 1x 3x 6x 12x 1 page 6.8” x 9.175” $3,145* $3,100* $3,035* $2,975* 1/2 horizontal 6.8” x 4.45” 2,055* 1,975* 1,925* 1,900* 1/2 vertical 3.25” x 9.175” 2,055* 1,975* 1,925* 1,900* 1/4 page 3.25” x 4.45” 1,215* 1,185* 1,160* 1,140* *Denotes EACH insertion Space Cost Full Page $645.00 for 10 days 1/2 Page $430.00 for 10 days 1/4 Page $215.00 for 10 days *Word count : 400 words or less Display Rates
  • 21. Return Home Closing Dates Line Advertising Display Rates Curriculum Vitae Searches OURNAL OF LINICAL NCOLOGY J C O J C O CLASSIFIED ADVERTISING 9 www.jco.org Curriculum Vitae searches are available on the Oncology Career Center 1 month $ 310 3 months 625 6 months 935 1 year 1,250 Send all advertising requests to: Sandy Bredlow Journal of Clinical Oncology Walchli-Tauber Group, Inc. 2225 Old Emmorton Road, Suite 201 Bel Air, MD 21015 (443) 512-8899 x108 (443) 512-8909 fax sandy.bredlow@wt-group.com Please visit the Oncology Career Center at www.careers.jco.org. Curriculim Vitae Searches
  • 22. OURNAL OF LINICAL NCOLOGY J C O J C O ADDITIONAL OPPORTUNITIES 9 Return Home Best of JCO JCO Reprints ASCO Abstracts JCO Bulk Subscriptions www.jco.org These special promotional issues will contain selected highly-cited premier articles from previous issues of JCO and will be distributed on-site to attendees at this premier oncology meeting.  The content of the articles will relate to the subject matter of these meetings. ASCO will display a banner ad on JCO.org promoting the publication for a full month prior to the meeting and where to pick up the issues. The “Best of JCO” issues will not be mailed, only distributed at these meetings from the ASCO Membership Booth and the ASCO Publications Booth and throughout the Fellow’s Lounges 2010 Meetings: GI Meeting GU Meeting AOHA Hematology Assembly AACR Meeting ASCO Annual Meeting Best of ASCO San Francisco Best of ASCO Boston Breast Meeting ECCO/ESMO Meeting Molecular Markers ASH Meeting Best of JCO Series Rates: $3,500 Gross Full Page B/W or Four Color (flat rated) *Rates are agency commissionable Premium Positions: Cover 2: 50% Premium Cover 4: 50% Premium Facing T of C 10% Premium Page Facing First Text 10% Premium
  • 23. OURNAL OF LINICAL NCOLOGY J C O J C O ADDITIONAL OPPORTUNITIES 9 Return Home Best of JCO JCO Reprints ASCO Abstracts JCO Bulk Subscriptions www.jco.org Your sales force can win the respect and appreciation of medical practitioners by consistently delivering authoritative, respected, and timely information from the pages of Journal of Clinical Oncology. For complete information about article reprints from Journal of Clinical Oncology, contact: Terry Dennsteadt The Walchli-Tauber Group, Inc. 2225 Old Emmorton Road, Suite 201 Bel Air, MD 21015 (443) 512-8899 x107 (443) 512-8909 fax terry.dennsteadt@wt-group.com JCO Reprints
  • 24. OURNAL OF LINICAL NCOLOGY J C O J C O ADDITIONAL OPPORTUNITIES 9 Return Home Best of JCO JCO Reprints ASCO Abstracts JCO Bulk Subscriptions www.jco.org ASCO Abstracts For complete information about ASCO Abstracts please contact: Terry Dennsteadt The Walchli-Tauber Group, Inc. 2225 Old Emmorton Road, Suite 201 Bel Air, MD 21015 (443) 512-8899 x107 (443) 512-8909 fax terry.dennsteadt@wt-group.com Symposium and Annual Meeting Abstracts Abstracts are available in Product Specific or all Meeting Abstract CD’s, E-Prints or Booklets. 2010 Breast Cancer Symposium 2010 Gastrointestinal Cancers Symposium Science and Multidisciplinary Management of GI Malignancies 2010 Genitourinary Cancers Symposium Progress in Multidisciplinary Management Annual ‘10 Meeting 0 advancing quality through innovation
  • 25. OURNAL OF LINICAL NCOLOGY J C O J C O ADDITIONAL OPPORTUNITIES 9 Return Home Best of JCO JCO Reprints ASCO Abstracts JCO Bulk Subscriptions www.jco.org Is your sales force armed with the most influential oncology publication? JCO bulk subscriptions are a powerful ally for your marketing programs. Your sales force can win the respect and appreciation of medical practitioners by consistently delivering authori- tative, respected, and timely information from the pages of Journal of Clinical Oncology. JCO’s bulk subscription option is the key - your most effective way to put the scholarly findings published in JCO at the fingertips of the professionals you serve. And by expanding JCO’s readership within your organization, you’ll gain access to a superb source of current knowledge and competitive itelligence. With unsurpassed credibility and value, JCO can truly set you apart. Journal of Clinical Oncology 2010 Bulk Subscriptions: Print & Online <20 subs 20-99 subs 100-299 subs >300 subs Domestic $578.00 491.30 443.50 346.80 International $802.00 681.70 601.50 481.20 Online ONLY <20 subs 20-99 subs 100-299 subs >300 subs Domestic/Int’l $520.00 442.00 390.00 312.00 JCO Bulk Subscriptions
  • 26. Return Home OURNAL OF LINICAL NCOLOGY J C O J C O ONCOLOGY MARKET RESEARCH 9 JCO Reader Survey 360˚ Oncology Study www.jco.org JCO Reader Survey 2009 JCO Reader Survey
  • 27. Return Home OURNAL OF LINICAL NCOLOGY J C O J C O ONCOLOGY MARKET RESEARCH 9 JCO Reader Survey 360˚ Oncology Study www.jco.org Research Objectives: -To track JCO subscribers’ professional information needs and priorities; -To seek subscribers’ input to keep JCO as the leading essential journal in oncology; and -To examine the shifts in their input by practice segments. Methodology: -6,000 subscribers contacted by email and/or direct mail -No incentive offered Analysis: -Response: n=863 (14.4%) -Standard error +/- 4%, 95% probability level JCO Reader Survey <Previous 1 2 3 4 5 6 Next Page>
  • 28. Return Home OURNAL OF LINICAL NCOLOGY J C O J C O ONCOLOGY MARKET RESEARCH 9 JCO Reader Survey 360˚ Oncology Study www.jco.org JCO Reader Survey Primary Specialty Demographics Other Surgical Oncology Radiation Oncology Medical Oncology HEMONC Practice Setting Demographics Industry Academic/Research HMO & Others Comm. Cancer Center Govt. Cancer Facility Private Practice TOTAL US EXUS TOTAL US EXUS 9.1 9.4 7.7 44.1 29.7 13.8 8.6 7.8 29.2 40.6 3.9 10.4 7.6 60.4 17.7 9.8 50.6 10.2 8.6 4.1 24.2 12.4 43.8 3.6 7.4 3.1 29.7 12.4 43.8 3.6 7.4 3.1 29.7 <Previous 1 2 3 4 5 6 Next Page>
  • 29. Return Home OURNAL OF LINICAL NCOLOGY J C O J C O ONCOLOGY MARKET RESEARCH 9 JCO Reader Survey 360˚ Oncology Study www.jco.org JCO Reader Survey Primary Specialty Demographics Over 25 21 to 25 16 to 20 11 to 15 6 to 10 1 to 5 Residents/Fellows Readership: Why read JCO? TOTAL US EXUS Relevance Prestige Balanced Editorial On Medline Article Titles on Cover Total US EXUS 13.1 11.6 13.9 16 17.8 23.4 3.9 5.6 6.3 11.1 15.5 23 37 1.5 13.1 11.6 13.9 16 17.8 23.4 3.9 81.2 86.9 75.1 74.4 75.7 72.9 53.3 52.6 54.1 32.2 26.9 37.9 24.2 26.9 21.3 <Previous 1 2 3 4 5 6 Next Page>
  • 30. Return Home OURNAL OF LINICAL NCOLOGY J C O J C O ONCOLOGY MARKET RESEARCH 9 JCO Reader Survey 360˚ Oncology Study www.jco.org JCO Reader Survey Readership: Reading Frequency None 1 of 3 2 of 3 All 3 Readership: Projected Readers TOTAL US EXUS 1.9 22.5 27.1 48.4 1.8 23.2 30.2 44.8 1.9 22.9 28.7 46.6 Total US EXUS Paid Readers 20,865 14,317 6,548 Pass-along Readers 17,282 11,765 5,517 Total Readers 38,147 26,082 12,065 <Previous 1 2 3 4 5 6 Next Page>
  • 31. Return Home OURNAL OF LINICAL NCOLOGY J C O J C O ONCOLOGY MARKET RESEARCH 9 JCO Reader Survey 360˚ Oncology Study www.jco.org JCO Reader Survey JCO.org Access Frequency Few times each day Once a day Few times a week Once a week Less than once a week JCO.org Average Time Online per Week Less than 30 minutes 30 to 60 minutes 1 to 2 hours More than 2 Hours TOTAL US EXUS TOTAL US EXUS 5.5 7.6 40.7 25.1 21.1 13.8 8.6 7.8 29.2 40.6 4.5 8.8 43.8 27.3 15.6 35.4 41 19.3 4.3 41.2 40 5.3 3.4 29.9 41.9 23.1 5.2 <Previous 1 2 3 4 5 6 Next Page>
  • 32. Return Home OURNAL OF LINICAL NCOLOGY J C O J C O ONCOLOGY MARKET RESEARCH 9 JCO Reader Survey 360˚ Oncology Study www.jco.org JCO Reader Survey JCO.org Overall Satisfaction Little or Not at all Somewhat Very TOTAL US EXUS 27.2 71.1 26.6 71 27.8 71.1 1.8 2.4 1 <Previous 1 2 3 4 5 6 Next Page>
  • 33. Return Home OURNAL OF LINICAL NCOLOGY J C O J C O ONCOLOGY MARKET RESEARCH 9 JCO Reader Survey 360˚ Oncology Study www.jco.org 360˚ STUDY IN ONCOLOGY 360˚ STUDY IN ONCOLOGY July 2008 Conducted by: EssentialPub lications Clin icalKnowledgeClinicalDecisions JCO 360o Oncology Study
  • 34. Return Home OURNAL OF LINICAL NCOLOGY J C O J C O ONCOLOGY MARKET RESEARCH 9 JCO Reader Survey 360˚ Oncology Study www.jco.org Objectives: -To refresh the results of the previous studies (360° Study from 2003) -To provide the latest and definitive evidence involving reader priority, readership, reader value and web- based access for the Journal of Clinical Oncology (JCO), the official journal of the American Society of Clinical Oncologists (ASCO) -To examine readership, reader value and practice demographics within each specialty separately, and then for all three specialties combined. -To profile respondents’ practice characteristics, particularly board certification and society membership. Methodology: -The Matalia Group conducted a direct mail survey among 500 hematologists/oncologists (hemoncs), 500 medical oncologists (oncologists) and 500 radiation oncologists. -The participants were selected randomly from the mailing list of AMA. 330 Oncologists responded to this study: 105 hemoncs (21%), 111 oncologists (22%) and 114 radiation oncologists (22%). -A $10 response incentive was provided -The survey package included a cover letter, a two-page questionnaire which consisted of readership and practice demographics and multiple-choice questions: -This was a blinded study and there was no mention of ASCO, the Journal of Clinical Oncology (JCO) or The Walchli Tauber Group <Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 Next Page> 360o Oncology Study
  • 35. Return Home OURNAL OF LINICAL NCOLOGY J C O J C O ONCOLOGY MARKET RESEARCH 9 JCO Reader Survey 360˚ Oncology Study www.jco.org JCO NEJM Blood JAMA Oncology Annals of IM The Oncologist JNCCN Cancer Clinical Cancer Top 10 Essential Publications by Specialty: HemOnc Percentage of Universe (100%) 90.5% 83.8% 56.2% 27.6% 19.0% 12.4% 8.6% 5.7% 5.7% 4.8% <Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 Next Page> 360o Oncology Study
  • 36. Return Home OURNAL OF LINICAL NCOLOGY J C O J C O ONCOLOGY MARKET RESEARCH 9 JCO Reader Survey 360˚ Oncology Study www.jco.org JCO NEJM JAMA Blood Annals of IM Oncology Cancer Hemonc Today JNCCN Cancer Resrch Top 10 Essential Publications by Specialty: Oncology Percentage of Universe (100%) 86.5% 78.4% 37.8% 19.8% 15.3% 14.4% 10.8% 9.0% 5.4% 5.4% <Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 Next Page> 360o Oncology Study
  • 37. Return Home OURNAL OF LINICAL NCOLOGY J C O J C O ONCOLOGY MARKET RESEARCH 9 JCO Reader Survey 360˚ Oncology Study www.jco.org 86.0% 57.9% 43.9% 24.6% 21.1% 13.2% 12.3% 6.1% 5.3% 5.3% IJROBP JCO NEJM JAMA Oncology Cancer Seminars in RO AJHO Onc Times JNCC Top 10 Essential Publications by Specialty: Radiation Oncology Percentage of Universe (100%) <Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 Next Page> 360o Oncology Study
  • 38. Return Home OURNAL OF LINICAL NCOLOGY J C O J C O ONCOLOGY MARKET RESEARCH 9 JCO Reader Survey 360˚ Oncology Study www.jco.org JCO NEJM JAMA IJROBP Blood Oncology Cancer Annals of IM JNCC The Oncologist Top 10 Essential Publications by Specialty: All Specialties Combined Percentage of Universe (100%) 77.9% 68.2% 30.0% 30.0% 24.8% 18.2% 10.0% 9.7% 5.5% 4.5% <Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 Next Page> 360o Oncology Study
  • 39. Return Home OURNAL OF LINICAL NCOLOGY J C O J C O ONCOLOGY MARKET RESEARCH 9 JCO Reader Survey 360˚ Oncology Study www.jco.org Publication Perception by Specialty: Total Combined Top 3 Publications JCO NEJM JAMA I scan/read immediately upon its arrival. 75.9 81.5 63.9 Each issue offers the latest advances in 96.1 95.0 70.1 medicine. I’ve made clinical decisions based on it in the 85.6 73.3 46.9 last 3 months. I’ve educated patients based on its content in 77.6 74.1 53.1 the last 3 months. I read/scan its abstract section. 86.0 88.2 77.8 I’d consider it first for submitting high-impact 81.8 83.2 40.2 manuscripts. <Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 Next Page> 360o Oncology Study A list of statements characterizing the value of their Essential publications.
  • 40. Return Home OURNAL OF LINICAL NCOLOGY J C O J C O ONCOLOGY MARKET RESEARCH 9 JCO Reader Survey 360˚ Oncology Study www.jco.org HemOnc Only Oncology Only Radiation Oncologists Total Sample Publication Perception by Specialty: Re-Reading Frequency JCO NEJM Blood 1 Time 65.6 80.5 78.0 2 Times 26.9 12.6 16.9 3 Times 3.2 4.6 1.7 4 Times 4.3 2.3 3.4 JCO NEJM JAMA 1 Time 63.5 73.6 92.7 2 Times 21.9 23.0 7.3 3 Times 8.3 1.1 0.0 4 Times 6.2 2.3 0.0 IJROBP JCO NEJM 1 Time 66.0 77.8 83.7 2 Times 21.3 19.0 10.2 3 Times 3.2 0.0 4.1 4 Times 9.6 3.2 2.0 JCO NEJM JAMA 1 Time 67.9 78.5 92.7 2 Times 23.0 16.1 6.2 3 Times 4.4 3.1 0.0 4 Times 4.8 2.2 1.0 <Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 Next Page> 360o Oncology Study
  • 41. Return Home OURNAL OF LINICAL NCOLOGY J C O J C O ONCOLOGY MARKET RESEARCH 9 JCO Reader Survey 360˚ Oncology Study www.jco.org Readership of Journal of Clinical Oncology: Format Used Oncology HemOnc Radiation Oncology Readership of Total Combined Specialty: HemOnc, Oncology, and Radiation Specialties (top 3 pubs) JCO NEJM JAMA <Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 Next Page> Print & Web Web Only Print Only31.3 63.5 43.0 54.053.8 26.0 20.0 5.2 3.2 42.0 52.5 5.5 36.0 14.3 56.0 81.6 8.0 4.1 Print & Web Web Only Print Only 360o Oncology Study
  • 42. Return Home OURNAL OF LINICAL NCOLOGY J C O J C O ONCOLOGY MARKET RESEARCH 9 JCO Reader Survey 360˚ Oncology Study www.jco.org <Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 Next Page> 87.6 91.0 37.7 52.4 28.8 0.09 31.4 38.7 26.3 1.9 2.7 87.7 70.0 87.6 88.0 91.0 HemOnc Oncology Radiation Oncology 360o Oncology Study Practice Profile: Professional Society Membership by Specialty ASCO ASH AMA ASTRO Specialty Growth in ASCO: 2003 vs 2008 HemOnc Oncology
  • 43. Return Home OURNAL OF LINICAL NCOLOGY J C O J C O ONCOLOGY MARKET RESEARCH 9 JCO Reader Survey 360˚ Oncology Study www.jco.org <Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 Next Page> 19.0 50.0 24.0 3.0 23.1 43.5 28.7 24.3 26.1 14.418.9 81.6 78.2 2.9 69.4 54.4 8.7 72.9 30.7 1.0 0.0 0.0 76.0 HemOnc Oncology Radiation Oncology Prescribe only accepted as standard Let few others try Newly approved Investigational Drugs 360o Oncology Study New Product Adaptation: By Specialties HemOncs Oncology Radiation Oncology Board Certification: Type of Specialty Oncology Internal Med. Hematology Radiation Onc.
  • 44. Return Home OURNAL OF LINICAL NCOLOGY J C O J C O ONCOLOGY MARKET RESEARCH 9 JCO Reader Survey 360˚ Oncology Study www.jco.org <Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 Next Page> Rad. Onc. Medical Onc. HemOnc Hematology Rad. Onc. Medical Onc. HemOnc Hematology 0.9% 0.0% 46.3% 20.0% 4.8% 73.0% 3.7% 6.0% 1.4% 1.6% 14.6% 9.7% 34.9% 43.5% 23.2% 14.5% Practice Specialty: Primary Practice Specialty: Secondary 360o Oncology Study
  • 45. Return Home OURNAL OF LINICAL NCOLOGY J C O J C O ONCOLOGY MARKET RESEARCH 9 JCO Reader Survey 360˚ Oncology Study www.jco.org <Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 Next Page> Reprint Receivership 54.8 41.5 25.8 54.5 35.6 20.4 25.4 0.0 0.0 0.0 0.0 22.7 HemOnc Oncology Radiation Oncology 360o Oncology Study JCO NEJM Blood IJROBP
  • 46. Return Home OURNAL OF LINICAL NCOLOGY J C O J C O ONCOLOGY MARKET RESEARCH 9 JCO Reader Survey 360˚ Oncology Study www.jco.org <Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 Next Page> Conclusion: -This study collaborates the results of the previous studies The Matalia Group conducted among hemoncs and oncologists. -It proved that JCO is the highest priority, most useful and most widely respected oncology publication. NEJM is its only serious competitor. -JCO brings the latest medical advances, assists in clinical decisions and serves as a patient education re source for the largest number of cancer care providers. -JCO is also one of the most preferred publications for submitting a high impact manuscript. This value is further reflected in the reprints the care providers receive, and the websites they visit. -Hemoncs are younger, have multiple certifications, and practice mostly in an institutional setting. Their strength is growing, and now they out-number oncologists’. They are members of more organization committees and see more patients. 360o Oncology Study
  • 47. OURNAL OF LINICAL NCOLOGY J C O J C O CONTACT INFORMATION 9 Return Home www.jco.org The Walchli-Tauber Group, Inc. Journal of Clinical Oncology 2225 Old Emmorton Road, Suite 201 Bel Air, MD 21015 (443) 512-8899 (443) 512-8909 fax Company Information: We are a publisher’s representation firm that was established July, 1998. We specialize in partnering with medical societies to maximize their advertising revenue and in working with media buyers and planners in developing effective strategies for achieving promotional campaign goals. To contact the sales managers of Journal of Clinical Oncology, click on their email address under the desired section. To obtain additional information, please visit our website at www.wt-group.com. Print/Online Advertising Sales, JCO Production Virtual Meetings & Bulk Subscriptions Roland Keve John Malamphy (443) 512-8899 x101 (443) 512-8899 x104 roland.keve@wt-group.com john.malamphy@wt-group.com Classified Advertising JCO Reprints Sandy Bredlow Terry Dennsteadt (443) 512-8899 x108 (443) 512-8899 x107 sandy.bredlow@wt-group.com terry.dennsteadt@wt-group.com The Walchli-Tauber Group, Inc. WTG

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