Mary Bahar

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Mary Bahar

  1. 1. Acıbadem Healthcare Group is an integrated primary and secondary healthcare services as well as the supporting functions like insurance, central laboratories, project management, catering, housekeeping , ambulance services and education foundation . 24 facilities with  9 hospitals operating since 1991
  2. 2.  Acıbadem Healthcare Facilities  Acıbadem Education and Health Foundation Acıbadem University  Acıbadem Health & Life Insurance  Acıbadem Project Acıbadem Mobil Healthcare Services  A Plus  Acıbadem Labmed  Genetika  Pathology Laboratory  Acıbadem Labvital Food Central Laboratory
  3. 3. Curent Network 9 Hospitals  15 outpatients centers  ∑ of 252.400 m2  General tertiary hospitals  Inpatient beds: 1.168 Operating theatre : 62
  4. 4. Expansion Plan  Bodrum Hospital  Fulya Hospital / İstanbul  Eskişehir Hospital  Inpatient Beds: 1.467 Operating Rooms: 79
  5. 5. 1991 2000 2005 2008 2009 Number of Employees 70 1.450 4.374 6.407 8.500 Number of Physicians 13 345 691 1.012 1.500 Number of Nurses 78 230 728 1058 1.500 Number of Outpatients 2.387 300.038 914.674 1.374.484 1.900.000 Number of Inpatients 227 12.826 35.517 52.362 60.000 Number of Surgeries 126 8.143 28.578 30.210 48.000
  6. 6. HEALTH AND LIFE INSURANCE  The FOURTH largest health insurance company in Turkey  Mission: Make healthcare insurance as an integral part of the healthcare system  Over 100.000 policy holders (2008)
  7. 7. Acibadem Project Management (APM) was established in 2004 to provide the following in the healthcare industry: √ investment planning √ design √ resources planning √ construction √ operations
  8. 8. • Fully-equipped land- and air ambulance services • Providing all health related emergency and/or regular interventions before and after hospitalization • in all possible areas such as offices, residences, schools • with the same level of accreditated quality of Acıbadem service levels • 7 days / 24 hours As well as: • Home-care • Telemedicine • Health screening programs
  9. 9. Facility Management Company for Hospitals Centralized kitchen  A new level of quality and presentation in patient room service  Centralized laundry  Housekeeping
  10. 10. Established by Acibadem Healthcare Group in 2002;  To improve the country’s education level and provide better quality of life to the society  To establish a health sciences university with allied institutions.  To provide scholarships to qualified students and fellows in health sciences.  To contribute to research in healthcare.
  11. 11.  Medical Faculty  Nursing Faculty  Molecular Biology and Genetics  Computer Engineering Faculty  Industrial Engineering Faculty  Physical Therapy and Rehabilitation Faculty  Health Management Faculty  Psychology
  12. 12. ~1.500 different type of tests are conducted at Labmed.  %50 partnership with Labmed Dortmund GmbH of Germany since 2004  Labmed audited by DACH of Germany and received ISO 15189 certification in 2005, the first in Turkey.  Annual number of tests conducted is currently 3 million.
  13. 13.  Genetic Diagnosis and Cell Therapies Centres  Cell Laboratory and Stem Cell Bank  Cord Blood Bank  Cell Therapy Center
  14. 14.  Centralized system working with field pathologists  Telepathology system betwwen central laboratory and all units  20 pathologist on staff with various subspecialties
  15. 15. The laboratory has been structured in a way that will make it a reference centre for those people and companies ascribing importance to health and food safety. The aim is to become a pioneer in food control and analysis services. A recently inaugurated company in accordance with Acıbadem’s corporate traditions, the laboratory will soon be applying for TS EN ISO / IEC 17025 Experiment and Calibration Laboratory accreditation certification.
  16. 16. 2009 - 9 MONTH (CASH) PAT. NO AVERAGE 1179 4.325,36 USD 2009 - 9 MONTH (INT. INS.) PAT. NO AVERAGE 3633 968,86 USD
  17. 17. 1. QUALITY
  18. 18. JCI (Joint Commission International) 2005 Accreditation, 2008 Re-accreditation EFQM (European Foundation for Quality Management) “Commitment to Excellence” certificate 2004 ISO 9001 Central Sterilization Units ISO 17025 Acıbadem Labmed Central Laboratory ISO 15189 Acıbadem Labmed Central Laboratory Health Quality Service (HQS) International Hospital and Etiler Outpatient Center QUALITY-Accreditation & Certification
  19. 19. PATIENT SAFETY PROGRAM Follow up on the events which may endanger the safety of the patients and the employees. PATIENT SATISFACTION Patient Complaint Management System, developed by Acıbadem, has been awarded “best-practice” by JCI in 2005. QUALITY IMPROVEMENT TECHNIQUES PDCA, FMEA, RCA and other techniques are used for continous quality improvement. ICD – 10 DIAGNOSTIC CODES Our patients are diagnosed using with internationally accepted medical codes PHYSICIAN CREDENTIALING and PRIVILEGING PROCESS EVIDENCE BASED MEDICINE QUALITY- Patient Focus
  20. 20. 1. QUALITY 2. HARVARD AFFILIATION
  21. 21. • HMI: Established by Harvard Medical School in 1994 • Acıbadem has been an affiliate of HMI between 2003 - 2008 • Provides access to 18 teaching hospitals and institutions and 9,000+ faculty Professional development of medical staff 15 medical programs (e.g. Movement disorders, women’s health, infectious diseases) with 2,057 physician participants Nursing leadership and education 23 programs (e.g. Leadership, evidence based nursing, oncology/epilepsy/stroke specialty nursing) Support in development and improvement of internal processes •HR performance management system development •Disaster preparedness •Quality consulting and mock surveys •Administrative observerships Evidence-based medicine programs Stroke and oncology treatment guidelines
  22. 22. 1. QUALITY 2. HARVARD AFFILIATION 3. TRANSPARENCY & SHARING OF CLINICAL OUTCOMES
  23. 23. ACB BAK KOZ BUR KOC INT ALOS 2.08 1.90 2.40 2.02 2.22 1.86 Inpatient Mortality (%) 0.83 0.67 1.94 0.96 0.84 0.57 Infection Rate (%) 0.92 1.03 1.68 0.58 2.53 1.34 Surgical Site Infection (%) 0.63 0.40 0.72 0.48 2.15 0.23 ICU Length of Stay 23 hours ALOS 5.3 days Observed Mortality 0.9% Cleveland Clinic Observed Mortality1 0.6% California Hospitals Observed Mortality2 2.91% 1999-2007 Acıbadem isolated CABG results References: 1.www.ccf.org/heartcenter/pub/about/specialties/cvsurgery.asp 2. www.oshpd.cahwnet.gov/HQAD/outcomes/studies/cabg/2003report/2003report.pdf
  24. 24. 1. QUALITY 2. HARVARD AFFILIATION 3. PUBLISHMENT OF MEDICAL OUTCOMES 4. INFRASTRUCTURE OF ALL FACILITIES AND HIGH TECHNOLOGY
  25. 25. • All medical and surgical subspecialties • 3 Tesla intraoperative MRI • Gamma Knife, Rapidarc, IGRT and PET-CT • Congenital Cardiovascular Surgery • Level III Intensive Care Units • Assisted Reproductive Health and LDRP • Pediatric Sub-specialties • Telepathology and Genetic Testing • Bone Marrow Transplantation • Reconstructive and Micro-Surgery
  26. 26. 1. QUALITY 2. HARVARD AFFILIATION 3. PUBLISHMENT OF MEDICAL OUTCOMES 4. INFRASTRUCTURE OF ALL FACILITIES AND HIGH TECHNOLOGY 5. INTEGRATED APPROACH IN MARKETING
  27. 27.  Focus on one to one marketing in the region  Visit MOH, Hospitals, Medical Centers, physicians of each related country,  solid understanding of the health economics and needs of the target country
  28. 28. 1. QUALITY 2. HARVARD AFFILIATION 3. PUBLISHMENT OF MEDICAL OUTCOMES 4. INFRASTRUCTURE OF ALL FACILITIES AND HIGH TECHNOLOGY 5. INTEGRATED APPROACH IN MARKETING 6. INTERNATIONAL PATIENT CENTER
  29. 29. Our Services Include:  Scheduling of medical appointments with follow-up care (pre-op and post-op evaluation)  Assistance with hospital admission and discharges.  Arrangement of accomodaiton  Arrangement of airport transfer  Assistance with payment procedures and in simplifying financial transactions.  Assistance with language interpretation  Assistance with local tours and excursion arrangements  Assistance with visa procedures  Guidance for Patient and Family before and after arrival Assistance with international insurances  High hospitality efforts door to door service orientation
  30. 30. 1. QUALITY 2. HARVARD AFFILIATION 3. PUBLISHMENT OF MEDICAL OUTCOMES 4. INFRASTRUCTURE OF ALL FACILITIES AND HIGH TECHNOLOGY 5. INTEGRATED APPROACH IN MARKETING 6. INTERNATIONAL PATIENT CENTER 7. RESPONSIBILITY IN STOCKS MARKET
  31. 31.  Publicly traded in İstanbul stocks exchange since 2000  Acquintance with all foreign investors around the world  Good financial results and rapid growth has been compared with the global market leaders in healthcare.
  32. 32. 1. QUALITY 2. HARVARD AFFILIATION 3. PUBLISHMENT OF MEDICAL OUTCOMES 4. INFRASTRUCTURE OF ALL FACILITIES AND HIGH TECHNOLOGY 5. INTEGRATED APPROACH IN MARKETING 6. INTERNATIONAL PATIENT CENTER 7. RESPONSIBILITY IN STOCKS MARKET 8. TRY TO INCORPORATE AFTERCARE FOR THE PATIENT
  33. 33.  Hospitalization documents prepared and available upon their discharge in their own language  Focus on follow up care in patients’ local country Communication & coordination with priovider’s in patient’s local country
  34. 34. 1. QUALITY 2. HARVARD AFFILIATION 3. PUBLISHMENT OF MEDICAL OUTCOMES 4. INFRASTRUCTURE OF ALL FACILITIES AND HIGH TECHNOLOGY 5. INTEGRATED APPROACH IN MARKETING 6. INTERNATIONAL PATIENT CENTER 7. RESPONSIBILITY IN STOCKS MARKET 8. TRY TO INCORPORATE AFTERCARE FOR THE PATIENT 9. PRICING STRATEGY
  35. 35.   Acıbadem USA India Thailand Singapore Panama Costa Rica CABG $ 12.500 $ 110,000 $ 8,000 $ 12,000 $ 15,000 $ 20,000 $ 24,000 Cardiac Valve Replacement $ 21.000 $ 130,000 $ 9,000 $ 10,000 $ 12,500 $ 30,000 $ 15,000 Coronary Angiography $ 1.666 $ 6,000 $ 560 $ 1,250 $ 1,313 $ 1,600 - Coronary Angioplasty $ 3.300 $ 55,000 $ 7,500 $ 8,000 $ 12,000 $ 15,000 $ 20,000 Total Hip Replacement $ 20.000 $ 40,000 $ 8,500 $ 11,100 $ 13,500 $ 11,000 $ 12,000 Total Knee Replacment $ 17.000 $ 40,000 $ 7,500 $ 10,000 $ 13,000 $ 11,000 $ 11,000 Spinal Fusion $ 19.000 $ 62,000 $ 6,500 $ 7,000 $ 10,000 - $ 25,000 Laparoscopic Cholecystectomy $ 8.500 $ 15,000 $ 4,500 $ 3,000 - $ 3,400 $ 3,000 Laparoscopic Hysterectomy $ 7.500 $ 22,000 $ 3,250 $ 3,000 $ 6,000 $ 6,500 - Vaginal Hysterctomy $ 6.634 $ 19,000 $ 2,000 - - $ 5,000 $ 3,000 Inguinal Hernia Repair $4.000 $ 5,000 $ 1,000 $ 1,000 $ 1,000 $ 4,000 $ 4,000 Cataract Surgery $ 2.000 $ 5,000 $ 600 - - $ 2,500 -
  36. 36. 1. QUALITY 2. HARVARD AFFILIATION 3. PUBLISHMENT OF MEDICAL OUTCOMES 4. INFRASTRUCTURE OF ALL FACILITIES AND HIGH TECHNOLOGY 5. INTEGRATED APPROACH IN MARKETING 6. INTERNATIONAL PATIENT CENTER 7. RESPONSIBILITY IN STOCKS MARKET 8. TRY TO INCORPORATE AFTERCARE FOR THE PATIENT 9. PRICING STRATEGY 10.WIDESPREAD NETWORK OF INTERNATIONAL INSURANCE AND ASSISTANCE COMPANY AGREEMENTS
  37. 37. Patients from European countries prefer Turkey;  For non covered services such as ; Plastic surgery Dental services Excimer laser / ophtalmology IVF
  38. 38. Patients from Balkan ,Eurasia and Middle East Countries prefer Turkey:  Low technology  Lack of expertiese  Lack of hospital management know how  High risk medical treatments Oncology Radiation oncology Gamma Knife, Cyberknife Pediatric &a dult brain surgery Pediatric & adult coronery surgeries Interventional radialogy and cardiology Tumor surgeries Bone marrow transplants Kidney, liver transplants
  39. 39. Number of hospitals in Turkey: 953 Public hospitals ˜ 450 Private hospitals Highest JCI accredited hospitals after US is in Turkey, 32 facilities, 29 hospitals ( 9 belong to Acıbadem)
  40. 40. Challenges in Turkey:  Turkey needs to prioritize the vision of putting the medical tourism on the front line  Today some platforms and organizations are voluntarily working for the international marketing of medical services ,also increasing the awarenes in the government and public …
  41. 41. Parties cooperating towards increasing medical tourism to Turkey :  Foreign Economic Relations Board  Accredited Hospitals Association  The Ministry of Tourism  The Ministry of Health  Association of Turkish Agencies  Turkish Airlines  Turkish Industry & Businessmen Association
  42. 42. ACIBADEM: YOUR PARTNER IN HEALTHCARE

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