Employer Branding
Stefan Gijssels, Janssen Pharmaceutica
01/29/15
01/29/15 2
The most attractive employer?
01/29/15 3
Sales Volume of Janssen Pharmaceutica N.V.
million euros
R&D Investments by Janssen Belgium
01/29/15 5
In millions of euro
Employment at Janssen in Belgium
01/29/15 6
Randstad survey : Most Attractive Employer
Percentage of people that spontaneously mention they want to work for company X...
The fundamental questions?
• Who Are We?
• How does the environment change?
• Where do we go?
• Who do we want to be?
• Ho...
01/29/15 9
Employer branding???? Which brand???
01/29/15 10
1101/29/15
We will tackle the five areas of high global unmet
medical need
01/29/15 13
Oncology
Breast, lung, prostate, B-cell
malign...
Vision & Mission
• Janssen EMEA will lead fundamental change in the way diseases are
managed
• In our absolute commitment ...
01/29/15 15
We Will Find Best Innovation Wherever It Exists
External Innovation
Academia Biotech Pharma Consortia
The worl...
Our aspiration
01/29/15 16
Good for society
Not good for society
Unprofitable Highly profitable
01/29/15 17
Rank Company
Total Revenues
(US$ billions)
R&D Expenses
(reported currency in
millions)
1 Pfizer 50,01 $7,845
...
The four P’s : excel in all areas
• Product
• People
• Planet
• Profit
01/29/15 18
• High therapeutic added value
• Cancer...
Communications is key
• Job recruitment days
• Media relations
• Company visits
• Web-based communications
• Sustainabilit...
EMEA websiteCompany story
They want to
know who we are
…
Advertisements
PostersEMEA Newsletter
EMEA Intranet
Videos
New de...
01/29/15 21
Conclusion
• What is key in having a good employer branding :
– Success salary, job security, long term perspective,
innov...
01/29/15 23
The most attractive employer!
Thank You
Employer Branding Stefan Gijssels, Janssen Pharmaceutica
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Employer Branding Stefan Gijssels, Janssen Pharmaceutica

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  • Sales Volume of Janssen Pharmaceutica N.V.
    The sales volume, or turnover, has grown steadily over the years both in Belgium and abroad. In particular, the increase in exports in the past few years is striking.
    Belgium:
    1999: 90 - 2000: 85 - 2001: 98 - 2002: 97 - 2003: 99 - 2004: 87
    Abroad:
    1999: 1,101 - 2000: 1,131 - 2001: 1,470 - 2002: 1,577 - 2003: 1,777 - 2004: 1,847
    Total:
    1999: 1,191 - 2000: 1,216 - 2001: 1,568 - 2002: 1,674 - 2003: 1,876 - 2004: 1,934
  • Employer Branding Stefan Gijssels, Janssen Pharmaceutica

    1. 1. Employer Branding Stefan Gijssels, Janssen Pharmaceutica 01/29/15
    2. 2. 01/29/15 2 The most attractive employer?
    3. 3. 01/29/15 3
    4. 4. Sales Volume of Janssen Pharmaceutica N.V. million euros
    5. 5. R&D Investments by Janssen Belgium 01/29/15 5 In millions of euro
    6. 6. Employment at Janssen in Belgium 01/29/15 6
    7. 7. Randstad survey : Most Attractive Employer Percentage of people that spontaneously mention they want to work for company X 2 1 3 3 3 1 1 4 7 Period of intense and pro-active media relations & stakeholder engagement Period of company reorganisation & reactive external outreach 1
    8. 8. The fundamental questions? • Who Are We? • How does the environment change? • Where do we go? • Who do we want to be? • How will we differentiate ourselves? • What are our values? • What do we want to achieve? • By when? • How will we measure success? 01/29/15 8
    9. 9. 01/29/15 9 Employer branding???? Which brand???
    10. 10. 01/29/15 10
    11. 11. 1101/29/15
    12. 12. We will tackle the five areas of high global unmet medical need 01/29/15 13 Oncology Breast, lung, prostate, B-cell malignancies, colorectal cancer Immunology Rheumatoid arthritis, psoriasis and pulmonary diseases Cardiovascular & Metabolism Heart disease, diabetes and obesity Neuroscience Schizophrenia, bipolar, Alzheimer’s and pain Infectious Diseases HIV/AIDS, Hepatitis C, tuberculosis and influenza
    13. 13. Vision & Mission • Janssen EMEA will lead fundamental change in the way diseases are managed • In our absolute commitment to patients, we will build innovative, integrated healthcare solutions that will restore and extend the quality of life, while at the same time creating economic value for society and our company. • We will achieve this by working side-by-side with healthcare stakeholders • We will focus our energy on five major therapeutic areas of unmet need: – Neuroscience (schizophrenia, dementia, pain …), – Infectious Diseases (HIV/AIDS, Hepatitis C, tuberculosis, …), – Oncology (multiple myeloma, prostate cancer, …), – Immunology (psoriasis, rheumatoid arthritis, …), – Metabolism (diabetes, obesity, …). • We will continue to invest in our people to realize their personal growth and to build our leaders of the future 1401/29/15
    14. 14. 01/29/15 15 We Will Find Best Innovation Wherever It Exists External Innovation Academia Biotech Pharma Consortia The world is our laboratory
    15. 15. Our aspiration 01/29/15 16 Good for society Not good for society Unprofitable Highly profitable
    16. 16. 01/29/15 17 Rank Company Total Revenues (US$ billions) R&D Expenses (reported currency in millions) 1 Pfizer 50,01 $7,845 2 Roche 47,35 CHF 9,874 3 GlaxoSmithKline 45,83 £4,106 4 Novartis 44,27 $7,469 5 Sanofi-Aventis 41,99 €4,583 6 AstraZeneca 32,81 $4,409 7 Abbott Laboratories 30,76 $2,744 8 Merck & Co. 27,43 $5,800 9 Janssen 22,50 $4,591 10 Bayer HealthCare 22,30 €1,845 11 Eli Lilly 21,84 N/A 12 Bristol-Myers Squibb 18,81 $3,647 Pharmaceutical companies : global ranking
    17. 17. The four P’s : excel in all areas • Product • People • Planet • Profit 01/29/15 18 • High therapeutic added value • Cancer, Aids, alzheimer’s, diabetes, tuberculosis • Best talent, diversity, safety, training, career mentoring, .... • Sustainability programs, WWF Climate Champion, 100% green energy in Belgium, “Design For Environment”, .... • Challenging times, but excellent long-term perspectives GOALS METRICS PROGRAMS
    18. 18. Communications is key • Job recruitment days • Media relations • Company visits • Web-based communications • Sustainability reports • Lots and lots of direct engagement and contacts • “14 Imperatives of improved communications” 01/29/15 19
    19. 19. EMEA websiteCompany story They want to know who we are … Advertisements PostersEMEA Newsletter EMEA Intranet Videos New design and new materials Screensaver 01/29/15 20
    20. 20. 01/29/15 21
    21. 21. Conclusion • What is key in having a good employer branding : – Success salary, job security, long term perspective, innovation, training, ... – International career opportunities, self-development, ... – Proximity familiar, low threshold, ... – Values diversity, environment, workplace environment, safety, work-life balance, training, ... 01/29/15 22
    22. 22. 01/29/15 23 The most attractive employer!
    23. 23. Thank You

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