New products with Elizabeth Benton
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New products with Elizabeth Benton

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  • I’m imagining that I’ll let them know what tools are available (video, download, meetons, etc) and then you guys talk about the who/what/how of selling
  • I’ll talk here about how we introduced this new category in August and talked about why it made so much sense to get into this arena (market size and potential)
  • Here I’m going to talk about why we are expanding the line. These two options are nut free and we’ve set a new bar for taste and texture. I’ll also talk about what ALL 4 bars have in common (each 160 cals or less. Each focusing on protein and fiber and why that’s important and all 4 are gluten free). I’ll also add the gluten free seal onto this slide and talk about how we’ll be putting this seal on all our GF products this year.
  • I’d transition from how we crush the competition to how you can take your business to the next level with bars. I’m imagining that you guys would cover this area. The big thing to me here is 1. shopping annuity/eat your bv 2. what’s that
  • What I want to do here is talk for a minute on each category – why you need to supplement and what our product offers that the competition doesn’t
  • I’ll talk for a minute about the savings here before transitioning to you guys for the “how to sell” next slide
  • Do you guys want content on this slide or have me change it to just a header and you can freestyle?
  • Here I want to plug our social media, meeton, nutraceutical science review, webinars, etc
  • I’d like to talk for a minute about the breakout and what will be different and then you guys can just reinforce what I’ve shared. I want to emphasize that we will not only be sharing the top things they need to know about great new products (including new Prime Feminene and Fiber Powder with Stevia) but we’ll also have the sales team there to talk about how you can hit the ground running and implement straight forward sales tips to transform your business and become a retailing machine as soon as you get home
  • I’d like to invite people to do the tweets for treats, open for 10 minutes before we announce winner on isotonix social media outlets and they go up to the awake booth to claim their prize. Just a reminder, andrew, that we’d like to do this throughout the weekend.

Transcript

  • 1. Why Energy? • 90% of Americans consume some type of caffeine daily • 60% growth between 2008-2012 • 2012 sales hit $12.5 billion • Expected to reach $21.5 billion by 2017
  • 2. Energy Demographics • Crosses all demographics • Largest current customer base: male 18-34 • Fastest growing demographic males and females 25-34
  • 3. #awakeenergy
  • 4. What You Need to Know • • • • • Caffeine, B Vitamins, Amino Acids No jitters, no crash No sugar, No calories Amazing flavor Priced to compete #awakeenergy
  • 5. Downloads/Support Materials/Sales Aids
  • 6. Downloads/Support Materials/Sales Aids Selling AWAKE #awakeenergy
  • 7. AWAKE Tools • • • • Product information handouts Comparative charts T-shirts Video
  • 8. Energy and Protein Bars • US Energy/Nutrition bars generated 2.5B in 2012 • Expected to reach 4.5B in 2016 • 71% growth between 2006-2011 • The market has grown at twice the rate of other snack markets over the last 10 years
  • 9. August Introductions
  • 10. Energy and Protein Bars • • • • • • Additional flavors Nut free Improved taste and texture 160 calories or less Protein and fiber Gluten free
  • 11. Downloads/Support Materials/Sales Aids
  • 12. Downloads/Support Materials/Sales Aids
  • 13. Retailing Choice Bars
  • 14. Mastering the Basics • Everyone needs a solid nutritional foundation – Antioxidants – Vitamins and Minerals – B Vitamins – Calcium and Vitamin D
  • 15. Downloads/Support Materials/Sales Aids
  • 16. Build Your Business with the Basics
  • 17. Breakout TIPS AND TOOLS Social Media – Isotonix facebook.com/isotonix twitter.com/isotonix MeetON – Health and Nutrition 150+ videos Nutraceutical Science Review
  • 18. 2014 INTERNATIONAL CONVENTION With every three tickets to 2014 International Convention, you’ll get: 3 Isotonix® Daily Essential Packets, 3 Awake™ Grape Energy Shots, 3 Awake™ Orange Energy Shots, 1 Isotonix OPC-3® (100g), 3 Choice™ Vanilla Caramel Crunch Energy Bars, 3 Choice™ Brownies & Cream Energy Bars, 1 Lumière de Vie® Sample Pack, 1 ma WebCenter®†, and Access to Breakout Trainings.*
  • 19. Tools and Social Media NEW PRODUCTS BREAKOUT FRIDAY NIGHT 7:30pm Hilton, Symphony 1/2 AWAKE, Choice Bars, DNA New Products
  • 20. Tweets for Treats #TWEETS4TREATS Win these great new products by using the hashtags #awakeenergy and #tweets4treats #awakeenergy
  • 21. 2014 INTERNATIONAL CONVENTION With every three tickets to 2014 International Convention, you’ll get: 3 Isotonix® Daily Essential Packets, 3 Awake™ Grape Energy Shots, 3 Awake™ Orange Energy Shots, 1 Isotonix OPC-3® (100g), 3 Choice™ Vanilla Caramel Crunch Energy Bars, 3 Choice™ Brownies & Cream Energy Bars, 1 Lumière de Vie® Sample Pack, 1 ma WebCenter®†, and Access to Breakout Trainings.*