Has taken over the World
<ul><li>Facebook is: </li></ul><ul><ul><li>  Social networking website intended to connect friends, family, and business a...
Facebook <ul><li>750 million   registered users </li></ul><ul><li>4 million  South Africans  </li></ul>
Activity <ul><li>50%  of our active users log on to Facebook in any given day. </li></ul><ul><li>More than  2 billion phot...
Facebook <ul><li>More than  30 billion pieces of content  (web links, news stories, blog posts, notes, photos, etc.) are s...
Facebook <ul><li>The fastest growing demographic is those  35 years old and older. </li></ul>
Facebook <ul><li>Since  social plugins launched in April 2010 , an average of  10,000 new websites integrate  with Faceboo...
Facebook <ul><li>There are more than  250  million active users currently accessing Facebook through their mobile devices....
Facebook <ul><li>Facebook is the  largest social networking site , passing MySpace in 2008. </li></ul>
What is the point? http://www.flickr.com/photos/skipnclick/2945026921/
The World is Obsessed with Facebook
Go where the people are GO WHERE THE PEOPLE  ARE
Listen
Connect & build relationships
Define your goals
The Opportunities <ul><li>Facebook provides great opportunities for the Everyone: </li></ul><ul><ul><li>It’s popular </li>...
64 % are aged between 18 and 34 yrs old Female (51 %) male (49 %).
Facebook’s strength  <ul><li>lies in its ability to help people  connect   and  stay connected . </li></ul>
How DO I GET STARTED <ul><li>Create an account  (www.facebook.com) </li></ul><ul><ul><li>Add   friends (Must have friends ...
WHAT IS A Facebook page? <ul><ul><li>Created as a  stand-alone account  that allows you to Build a Presence and allows you...
Facebook Admins  <ul><ul><li>Can post text testimonials, pictures,  </li></ul></ul><ul><ul><li>create and upload video.  <...
Pages allows you <ul><ul><li>Update  to a page fairly frequently without annoying fans. </li></ul></ul><ul><ul><li>You can...
 
Suggest to Friends
 
 
What is a Group Page <ul><li>Controls  the participants – open or closed </li></ul><ul><ul><li>Limited  to 5000 members </...
 
Conclusion <ul><li>Facebook Pages don’t cost you a cent!  </li></ul><ul><li>Users actively engage the Word will be Spread ...
www.facebook.com/rlabs
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Facebook

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Facebook

  1. 2. Has taken over the World
  2. 3. <ul><li>Facebook is: </li></ul><ul><ul><li>  Social networking website intended to connect friends, family, and business associates. </li></ul></ul><ul><ul><li>It began as a college networking website and has expanded to include anyone and everyone. </li></ul></ul>From Wikipedia
  3. 4. Facebook <ul><li>750 million registered users </li></ul><ul><li>4 million South Africans </li></ul>
  4. 5. Activity <ul><li>50% of our active users log on to Facebook in any given day. </li></ul><ul><li>More than 2 billion photos uploaded to the site each month. </li></ul>
  5. 6. Facebook <ul><li>More than 30 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared each week. </li></ul>
  6. 7. Facebook <ul><li>The fastest growing demographic is those 35 years old and older. </li></ul>
  7. 8. Facebook <ul><li>Since social plugins launched in April 2010 , an average of 10,000 new websites integrate with Facebook every day </li></ul>
  8. 9. Facebook <ul><li>There are more than 250 million active users currently accessing Facebook through their mobile devices. </li></ul>
  9. 10. Facebook <ul><li>Facebook is the largest social networking site , passing MySpace in 2008. </li></ul>
  10. 11. What is the point? http://www.flickr.com/photos/skipnclick/2945026921/
  11. 12. The World is Obsessed with Facebook
  12. 13. Go where the people are GO WHERE THE PEOPLE ARE
  13. 14. Listen
  14. 15. Connect & build relationships
  15. 16. Define your goals
  16. 17. The Opportunities <ul><li>Facebook provides great opportunities for the Everyone: </li></ul><ul><ul><li>It’s popular </li></ul></ul><ul><ul><li>It’s easy-to-use </li></ul></ul><ul><ul><li>We can easily integrate our resources into Facebook (e.g. RSS feeds, blogs, etc.) </li></ul></ul>
  17. 18. 64 % are aged between 18 and 34 yrs old Female (51 %) male (49 %).
  18. 19. Facebook’s strength <ul><li>lies in its ability to help people connect and stay connected . </li></ul>
  19. 20. How DO I GET STARTED <ul><li>Create an account (www.facebook.com) </li></ul><ul><ul><li>Add friends (Must have friends to connect, converse, learn and have fun). </li></ul></ul><ul><ul><li>Search Facebook for high school and college peers and search by location. </li></ul></ul>
  20. 21. WHAT IS A Facebook page? <ul><ul><li>Created as a stand-alone account that allows you to Build a Presence and allows you to connect with your audience and share your story </li></ul></ul>
  21. 22. Facebook Admins <ul><ul><li>Can post text testimonials, pictures, </li></ul></ul><ul><ul><li>create and upload video. </li></ul></ul><ul><ul><li>Change settings for what areas of your page your fans can write on. </li></ul></ul><ul><ul><li>Promote your page to your friends, get others to share it, put a badge on your website, and/or buy paid ads in Facebook. </li></ul></ul>
  22. 23. Pages allows you <ul><ul><li>Update to a page fairly frequently without annoying fans. </li></ul></ul><ul><ul><li>You can have an unlimited # of Likes / Fans that can subscribe and share your page with their Facebook Community. </li></ul></ul>
  23. 25. Suggest to Friends
  24. 28. What is a Group Page <ul><li>Controls the participants – open or closed </li></ul><ul><ul><li>Limited to 5000 members </li></ul></ul><ul><ul><li>More like a club with more responsibility for management </li></ul></ul>
  25. 30. Conclusion <ul><li>Facebook Pages don’t cost you a cent! </li></ul><ul><li>Users actively engage the Word will be Spread </li></ul><ul><li>Most of all Have Fun </li></ul>
  26. 31. www.facebook.com/rlabs
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