Instilling Christian Principles in Your Organization
Through 7 Core Beliefs

Presented by:
Glenn Melvin, President

christ...
Who am I?
• Glenn Melvin, President of Christian Marketing
Institute
• Website design, SEO and Internet marketing firm
• C...
This Presentation
• You will receive a copy of this presentation-if
you want it
• Sign the form we’re passing around

chri...
Table of Contents
Instilling Christian Principles in Your Organization
Through 7 Core Beliefs
#1 Leadership/Vision
#2 Dist...
I’m Here Today…
• I’m here today to share my thoughts on
success principles, significance and the power
of failing forward...
Business Principles vs. God’s Principles
•

Unwritten Business Rules

God’s Principles

•
•
•
•
•
•
•

Achieve results
Wha...
Trusting in God’s Principles
• If you trust in God’s principles, have the
courage to live by them and have the patience
to...
Success vs. Significance
• Success is defined:
–
–
–
–
–

Achievement
Fame
Recognition
Material Possessions
Wealth

• OUTC...
Success vs. Significance
• Significance is defined:
–
–
–
–
–

Importance
Meaning
Essence
Relevance
Value

• Significance ...
A Powerful Partnership
• “When you integrate God’s principles with your unique
talents, skills, and character, you create ...
John Maxwell on ValuesBased Leadership

•“It is based on integrity, excellence, respect and trust. It is a way
of making a...
Under the Microscope
• Leadership by example-your employees are watching you;
how you handle situations, manage other empl...
Work Ethic
•“There may be people who have more talent than you, but
there’s no excuse for anyone to work harder than you d...
Wise Counsel

Good lawyer and a good accountant
EQUALS
avoiding trouble in lots of areas and not wasting
valuable time.
Ti...
Surrender
• Do you try to control situations that you have
no control over? A competitor copies one of
your products
• “In...
Surrender
• “Surrender provides us with victory because
we are free from the anguish, fear, and guilt
that is associated w...
Patience
• I want it NOW!
• “Many of us struggle with patience because it’s so
hard to see any immediate benefit. God’s pe...
#1 Leadership/Vision
"Good business leaders create a vision,
articulate the vision, passionately own the
vision, and relen...
#1 Leadership/Vision
• Your business vision? Where do you want your company to be
in 6 months? Vision statements
• Daily r...
Company Culture Defined
• “Your Corporation’s Culture is Its Personality. It is the
company’s shared beliefs, values and p...
Company Culture
•
•
•
•
•
•

Ours-daily, focused effort, pushing toward achievable goals
Accountability and compassion (em...
Morning Meeting
• 8 a.m.
• Purposes:
–
–
–
–
–
–
–
–
–

Minimum requirements for the day
Taking temperature
Feedback from ...
Chick-fil-A
Corporate Purpose Statement
“To glorify God by being a faithful steward
of all that is entrusted to us.
To hav...
Chick-fil-A
• S. Truett Cathy
• Founder and Chairman
• “…how can I teach the 13-year-old boys in my
Sunday School class to...
R.W. Beckett Corp
Vision

•Our vision is to build a family of companies, each of which serves its
customers in distinctive...
R. W. Beckett Corp
• Work environment: We aspire to be a great place to work:
a progressive, dynamic, and continuously imp...
Resources
• Employees Assessment
• Resources to achieve your vision?
• Assets/liabilities?
• Before you can accurately ass...
Employees’ DNA
• Understand what makes them tick-dependent
on their efforts
• Motivation
• Getting the little extra effort...
#1 Leadership/Vision
• Resources to achieve your vision
• Vendors
• Vendors-assets? Consistent in delivery times,
product ...
Planning
•Planning critical to attain your vision
•Benchmark progress/goals
•Metrics to assess your biz performance?
Roadm...
Opportunities

• Businesses evolve (IVT)
• Opportunities present themselves-position to take advantage
of them? Conference...
Trusting God in Making Decisions

• “It is even more important to take time to make sure our
decisions align with our fait...
#2 Distinction
•
•
•
•

1st Question I ask…
Separating from the Competition
If I was a prospect, answer this question:
You...
#2 Distinction
•Business Niche?
•Examples of a niche or difference
– We are the only company….
– We specialize in…
– Our p...
#2 Distinction
• Better to dominate and “be the 800 lb gorilla”
in a niche vs. just another company in a
crowded marketpla...
#2 Distinction
•
•
•
•

Studying your Competition
Knowing the marketplace
Information is power
How many competitors do you...
#2 Distinction
• Branding
• You know how your company is different, but
does anyone else know?
• Is your company distincti...
Commitment to Your Customer/Donor
• Customers/donors PAY THE BILLS. Focus your time
on their needs. Exceed their expectati...
Walking the Walk?
• You can talk all you want about separating
from the competition, and distinction, but
does your org st...
#3 Expertise

•Jeremiah 33: 3
– Call to me and I will answer you, and will tell you
great and hidden things that you have ...
#3 Expertise
• You as Subject Matter Expert (SME) in your
field
• Are you?
• Prove it!
• Don’t tell me, show me!
• How? Ho...
#3 Expertise
•Creating content:

– Blogs-800 words
– Articles
– Case Studies
– FAQ
– Written evidence of
your expertise
– ...
Your Website

• CRITICAL CONCEPT: Your website serves as your information
hub. Drive visitors to your site continually
• E...
Content Example

• Click here for complete blog
christianmarketinginstitute.com
christianmarketinginstitute.com
Your Website-Passion?
• Your website is an opportunity to showcase
your:
– Passion
– Values
– Expertise
– Dreams

• Let me...
Google
• “Google searches on mobile devices are
on pace to overtake searches on desktop
computers in the next 18 months.”
...
#3 Expertise
• Awards, certifications (CPA) all add credibility to
your status as an SME
• Educational background
• Teachi...
#2 Distinction

christianmarketinginstitute.com
#4 Faith in Overcoming
Challenges
• “We walk by faith, not by sight”
2 Corinthians 5:7

• “I can do all things through Chr...
#4 Faith in Overcoming
Challenges
• Adapting to change-examples
• Your ability to weather a downturn in biz, new client
ne...
#4 Faith in
Overcoming Challenges
• Examples of overcoming challenges
– Gold Rush TV Show
– 15
– 100
– 800 $1.28M
– Mindse...
#4 Faith in Overcoming
Challenges
•Humble beginning
•PR Conference
•Advertisement-publication in 6 months
•$$$

christianm...
Obstacles
• “God never promised a straight path to success.”
• I’m a new Christian…is God listening?
•

“I have told you t...
#5 Training/Employees
•An intelligent heart acquires knowledge, and
the ear of the wise seeks knowledge.
-Proverbs 18:15

...
#5 Training/Employees

Employee Training
Responsibility of MANAGEMENT

christianmarketinginstitute.com
Training Advantages
• Critical to the overall success of your company
• The most successful companies have invested
signif...
Best Investment
• You can’t have enough training
• Demonstrates management commitment to
excellence-making time investment...
Employees-3 Critical Points
• 1. Ensure that your employees understands and buys into
your company’s mission and vision. Y...
Employees Aren’t You

• You can’t clone you. Don’t expect employees
to be and act like you-they won’t.
• Company culture-t...
Evaluating Employees’
Performance

• You can only evaluate employees’ performance
when you have properly equipped them wit...
#6 Integrity/Trust
•“But no accounting shall be asked from them
for the money that is delivered into their hand,
for they ...
#6 Integrity/Trust
•Without trust, what do we really have?
•Critical, critical, critical importance…in everything we do
•W...
#6 Integrity/Trust
• Warren Buffet
• Would acquire companies after getting to
know their managers for just a few hours
• D...
#7 Listening

•Cease to hear instruction, my son, and you will
stray from the words of knowledge.
– Proverbs 19:27

christ...
#7 Listening
• As Kenneth R. Johnson, said in his book, Effective Listening
Skills, "Listening effectively to others can b...
#7 Listening
• Try it-less talking by you and more listening
• Listening-personal & professional
Their business, product n...
Resource Guide

35 Questions to Achieving New Levels of
Growth for Your Organization

christianmarketinginstitute.com
of

35 Questions to Achieving New Levels
Growth for Your Organization

• Purpose: Based on this presentation, “Instilling
...
35 Questions to Achieving New Levels
of Growth for Your Organization
#1 Vision/Leadership
1. If you were to make a shift f...
35 Questions to Achieving New Levels
of Growth for Your Organization
#2 Distinction
Separating your organization from the ...
35 Questions to Achieving New Levels
of Growth for Your Organization
#3 Expertise
People want to do business with people w...
35 Questions to Achieving New Levels
of Growth for Your Organization
#4 Faith in Overcoming Challenges
There are times whe...
35 Questions to Achieving New Levels
of Growth for Your Organization
#5 Training
Effective training is critical to the ove...
35 Questions to Achieving New Levels
of Growth for Your Organization
#6 Integrity/Trust
Trustworthiness is critically impo...
35 Questions to Achieving New Levels
of Growth for Your Organization
#7 Listening
Listening is a powerful communication to...
Summary
• “By trying to maximize a return based on what
we know, we don’t allow ourselves to imagine
what can be. God has ...
Jeremiah 29:11
For I know the plans I have for you,” declares the
Lord, “plans to prosper you and not to harm you,
plans t...
Contact Information
•
•
•
•

For more information on:
Internet marketing/Social media
Website design
Getting your website ...
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Instilling Christian Principles in Your Organization Through 7 Core Beliefs

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Instill Christian Principles through:
Leadership
Distinction
Expertise
Faith in Overcoming Challenges
Employee/Training
Integrity
Listening
Plus 35 Questions to Achieving New Levels of Growth

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Instilling Christian Principles in Your Organization Through 7 Core Beliefs

  1. 1. Instilling Christian Principles in Your Organization Through 7 Core Beliefs Presented by: Glenn Melvin, President christianmarketinginstitute.com
  2. 2. Who am I? • Glenn Melvin, President of Christian Marketing Institute • Website design, SEO and Internet marketing firm • Certified SEO professional • enKap-online FDA compliance info provider • Webinars, training content, etc.. • 10 years in pharma industry-publications, marketing and conference company christianmarketinginstitute.com
  3. 3. This Presentation • You will receive a copy of this presentation-if you want it • Sign the form we’re passing around christianmarketinginstitute.com
  4. 4. Table of Contents Instilling Christian Principles in Your Organization Through 7 Core Beliefs #1 Leadership/Vision #2 Distinction #3 Expertise #4 Faith in Overcoming Challenges #5 Employees/Training #6 Integrity/Trust #7 Listening 35 Questions to Achieving New Levels of Growth for Your Organization •Contact Info christianmarketinginstitute.com
  5. 5. I’m Here Today… • I’m here today to share my thoughts on success principles, significance and the power of failing forward • God is my CEO: Following God’s Principles In A Bottom-Line World- christianmarketinginstitute.com
  6. 6. Business Principles vs. God’s Principles • Unwritten Business Rules God’s Principles • • • • • • • Achieve results What can I get? Success=dollars Work to please people Fear of the unknown Leadership is being first Take charge; surrender means defeat Serve a purpose How can I give? Significance = people Work to please God Living with hope Leadership is being last Let go; surrender means • victory The end justifies the means. Get to the outcome regardless of how you accomplish it christianmarketinginstitute.com The means justify the end. Do the right thing regardless of the outcome.
  7. 7. Trusting in God’s Principles • If you trust in God’s principles, have the courage to live by them and have the patience to wait on his timing… • You can do what’s right and be successful • You can be both ethical and profitable • You can honor God, serve others, and fulfill your professional obligations christianmarketinginstitute.com
  8. 8. Success vs. Significance • Success is defined: – – – – – Achievement Fame Recognition Material Possessions Wealth • OUTCOME – Success drives us by a desire for tangible things christianmarketinginstitute.com
  9. 9. Success vs. Significance • Significance is defined: – – – – – Importance Meaning Essence Relevance Value • Significance guides us by a desire for something greater than just what is tangible christianmarketinginstitute.com
  10. 10. A Powerful Partnership • “When you integrate God’s principles with your unique talents, skills, and character, you create a powerful partnership for being successful in the world without becoming of the world. As a result, your challenges and dilemnas strengthen you to become the successful and significant leader God intended you to be.” christianmarketinginstitute.com
  11. 11. John Maxwell on ValuesBased Leadership •“It is based on integrity, excellence, respect and trust. It is a way of making authentic decisions that builds the trust and commitment of employees and customers.” •“More than anything else, followers want to believe that their leaders are ethical and honest.” •“True leadership requires serving others full time.” christianmarketinginstitute.com
  12. 12. Under the Microscope • Leadership by example-your employees are watching you; how you handle situations, manage other employees, etc.. • Integrity-daily basis (i.e., product quality standards) • “As leaders, our role is to bring people together to achieve the company’s mission and to make a profit.” • “But not so with you. Rather, let the greatest among you become the youngest, and the leader as one who serves.” Luke 22:26 christianmarketinginstitute.com
  13. 13. Work Ethic •“There may be people who have more talent than you, but there’s no excuse for anyone to work harder than you do – and I believe that.” – Derek Jeter God will provide, but we need to do our part christianmarketinginstitute.com
  14. 14. Wise Counsel Good lawyer and a good accountant EQUALS avoiding trouble in lots of areas and not wasting valuable time. Time is $$$ christianmarketinginstitute.com
  15. 15. Surrender • Do you try to control situations that you have no control over? A competitor copies one of your products • “In the business world, surrender is associated with defeat. In the spiritual realm, however, relinquishing control to God’s plan is victory.” christianmarketinginstitute.com
  16. 16. Surrender • “Surrender provides us with victory because we are free from the anguish, fear, and guilt that is associated with trying to hold onto something we have no control over. It means we will be in peace, knowing that God is ultimately in charge.” christianmarketinginstitute.com
  17. 17. Patience • I want it NOW! • “Many of us struggle with patience because it’s so hard to see any immediate benefit. God’s perfect plan for our life may not involve tangible evidence today. Often, it’s the things we can’t see in the present that prepare us for a significant future.“ • Forcing issues-trying to make things happen at the wrong time • Impulsiveness christianmarketinginstitute.com
  18. 18. #1 Leadership/Vision "Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion.” Jack Welch, former CEO General Electric christianmarketinginstitute.com
  19. 19. #1 Leadership/Vision • Your business vision? Where do you want your company to be in 6 months? Vision statements • Daily responsibilities/focus-minutiae vs. big picture • What goals (short-term) do you have that will serve as benchmarks that will help achieve your vision? • If we don’t have vision… christianmarketinginstitute.com
  20. 20. Company Culture Defined • “Your Corporation’s Culture is Its Personality. It is the company’s shared beliefs, values and practices.” • “The company’s culture affects everything people do — how energetically they contribute to teamwork, problem solving, innovation, customer service, productivity, quality, and profits.”-Company Culture.com • Creating an environment that employees can thrive in and contribute to. christianmarketinginstitute.com
  21. 21. Company Culture • • • • • • Ours-daily, focused effort, pushing toward achievable goals Accountability and compassion (employees DNA) Keep the rules simple Rules, respect If you’re sick, don’t be here Not working on weekends/travel-only if absolutely necessaryprioritizing family over work • Surround yourself with people that have skills that are better than you have in those areas-ego christianmarketinginstitute.com
  22. 22. Morning Meeting • 8 a.m. • Purposes: – – – – – – – – – Minimum requirements for the day Taking temperature Feedback from customers, issues Progress on initiatives Quick training Reinforce priorities Focuses efforts Reduces additional meetings throughout day Clarifies responsibilities christianmarketinginstitute.com
  23. 23. Chick-fil-A Corporate Purpose Statement “To glorify God by being a faithful steward of all that is entrusted to us. To have a positive influence on all who come in contact with Chick-fil-A. christianmarketinginstitute.com
  24. 24. Chick-fil-A • S. Truett Cathy • Founder and Chairman • “…how can I teach the 13-year-old boys in my Sunday School class to observe the Lord’s day if cash registers are jingling in my restaurants?” christianmarketinginstitute.com
  25. 25. R.W. Beckett Corp Vision •Our vision is to build a family of companies, each of which serves its customers in distinctive and important ways, and each of which reflects the practical application of biblical values throughout. •Guiding Principles •Focus: We are a Christ-centered company. •People: We build and maintain solid relationships of respect among ourselves, our customers, and our suppliers, encouraging the growth and well-being of each employee. •Conduct: We will conduct ourselves with dignity, adhering to the highest ethical and moral standards. christianmarketinginstitute.com
  26. 26. R. W. Beckett Corp • Work environment: We aspire to be a great place to work: a progressive, dynamic, and continuously improving company that embraces world-class practices in quality, timing, involvement, and simplicity. • Stewardship: Our business is a trust, and we will be good stewards of every resource in our care. • Citizenship: We want to serve others, helping meet human needs in the community and beyond. christianmarketinginstitute.com
  27. 27. Resources • Employees Assessment • Resources to achieve your vision? • Assets/liabilities? • Before you can accurately assess their performance, ask yourself the question, “Have I equipped them to be successful? Salaries, training? • Getting employees to “buy in.” Can’t be everywhere all the time • Going to get you where you need to be? christianmarketinginstitute.com
  28. 28. Employees’ DNA • Understand what makes them tick-dependent on their efforts • Motivation • Getting the little extra effort during busy periods • Other skills to be developed • Their comfort zone-management style christianmarketinginstitute.com
  29. 29. #1 Leadership/Vision • Resources to achieve your vision • Vendors • Vendors-assets? Consistent in delivery times, product quality, etc… • Partnership with vendors • Timely payments • Lowest price-get what you pay for christianmarketinginstitute.com
  30. 30. Planning •Planning critical to attain your vision •Benchmark progress/goals •Metrics to assess your biz performance? Roadmap – Financial – Organizational – Continuous improvement – Are we on track? christianmarketinginstitute.com
  31. 31. Opportunities • Businesses evolve (IVT) • Opportunities present themselves-position to take advantage of them? Conference income • Creating complimentary related products/services (Risk) “Organizations that stand still die. Change brings momentum and creates opportunities for growth.” -Ron Edmondson Pastor Immanuel Baptist Church christianmarketinginstitute.com
  32. 32. Trusting God in Making Decisions • “It is even more important to take time to make sure our decisions align with our faith, values, and principles. It is wise to prayerfully consider God’s counsel for all of our decisions.” • 2 questions we need to ask when decisions must be made: – What is the right thing to do? – Am I willing to trust God’s promises that He is with me in this decision, regardless of the consequences. christianmarketinginstitute.com
  33. 33. #2 Distinction • • • • 1st Question I ask… Separating from the Competition If I was a prospect, answer this question: Your biz is….and why should I care? christianmarketinginstitute.com
  34. 34. #2 Distinction •Business Niche? •Examples of a niche or difference – We are the only company…. – We specialize in… – Our product or service provides a competitive advantage to our clients by allowing them to… christianmarketinginstitute.com
  35. 35. #2 Distinction • Better to dominate and “be the 800 lb gorilla” in a niche vs. just another company in a crowded marketplace christianmarketinginstitute.com
  36. 36. #2 Distinction • • • • Studying your Competition Knowing the marketplace Information is power How many competitors do you have? What do they all have in common? What are their weaknesses/strengths? Social media profiles • How do they conduct biz? • Taking advantage of their mistakes christianmarketinginstitute.com
  37. 37. #2 Distinction • Branding • You know how your company is different, but does anyone else know? • Is your company distinction on your business cards, website, social media, and all other marketing materials? Example (logo) • Consistency/Constant reinforcement of your message christianmarketinginstitute.com
  38. 38. Commitment to Your Customer/Donor • Customers/donors PAY THE BILLS. Focus your time on their needs. Exceed their expectations. • Competitors are lurking… • Look at all aspects of your business from the customer’s perspective. The Customer Experience • Cost-Getting a new customer vs. retaining current customer christianmarketinginstitute.com
  39. 39. Walking the Walk? • You can talk all you want about separating from the competition, and distinction, but does your org stand behind your products and services, and go the “extra mile” for the customer? Examples-rush delivery, problem with order or do you say “Ah, they’ll never notice” christianmarketinginstitute.com
  40. 40. #3 Expertise •Jeremiah 33: 3 – Call to me and I will answer you, and will tell you great and hidden things that you have not known. christianmarketinginstitute.com
  41. 41. #3 Expertise • You as Subject Matter Expert (SME) in your field • Are you? • Prove it! • Don’t tell me, show me! • How? How do you prove your expertise online through our websites and social media? christianmarketinginstitute.com
  42. 42. #3 Expertise •Creating content: – Blogs-800 words – Articles – Case Studies – FAQ – Written evidence of your expertise – Video – Industry conferences – Speak at local meetings christianmarketinginstitute.com
  43. 43. Your Website • CRITICAL CONCEPT: Your website serves as your information hub. Drive visitors to your site continually • Educates your customers and prospects • Social media (Linkedin, Facebook, YouTube, Twitter, etc.) serves as the DISTRIBUTION CENTERS of your content • Remember…content, testimonials on Facebook…should also be on your site christianmarketinginstitute.com
  44. 44. Content Example • Click here for complete blog christianmarketinginstitute.com
  45. 45. christianmarketinginstitute.com
  46. 46. Your Website-Passion? • Your website is an opportunity to showcase your: – Passion – Values – Expertise – Dreams • Let me see (video clips) • Make me care christianmarketinginstitute.com
  47. 47. Google • “Google searches on mobile devices are on pace to overtake searches on desktop computers in the next 18 months.” – Ty Schlegel, Google Trainer, Palm Beach Post, October 4, 2013 – Creating a mobile website is now a big consideration christianmarketinginstitute.com
  48. 48. #3 Expertise • Awards, certifications (CPA) all add credibility to your status as an SME • Educational background • Teaching at local college • Customer reviews-underutilized • Hotel-travel reviews christianmarketinginstitute.com
  49. 49. #2 Distinction christianmarketinginstitute.com
  50. 50. #4 Faith in Overcoming Challenges • “We walk by faith, not by sight” 2 Corinthians 5:7 • “I can do all things through Christ who strengthens me” Philippians 4:14 christianmarketinginstitute.com
  51. 51. #4 Faith in Overcoming Challenges • Adapting to change-examples • Your ability to weather a downturn in biz, new client needs, technology improvements, a possible acquisition, life change, managing employees, etc… • Faith is a solid foundation to help navigate through challenges christianmarketinginstitute.com
  52. 52. #4 Faith in Overcoming Challenges • Examples of overcoming challenges – Gold Rush TV Show – 15 – 100 – 800 $1.28M – Mindset christianmarketinginstitute.com
  53. 53. #4 Faith in Overcoming Challenges •Humble beginning •PR Conference •Advertisement-publication in 6 months •$$$ christianmarketinginstitute.com
  54. 54. Obstacles • “God never promised a straight path to success.” • I’m a new Christian…is God listening? • “I have told you these things, so that in me you have peace. In this world you will have trouble. But take heart! I have overcome the world.” -John 16:33 christianmarketinginstitute.com
  55. 55. #5 Training/Employees •An intelligent heart acquires knowledge, and the ear of the wise seeks knowledge. -Proverbs 18:15 christianmarketinginstitute.com
  56. 56. #5 Training/Employees Employee Training Responsibility of MANAGEMENT christianmarketinginstitute.com
  57. 57. Training Advantages • Critical to the overall success of your company • The most successful companies have invested significant resources in staff training (Disney, Apple) • Competitive advantage • Extensive product knowledge • Customer care-given • Innovative problem-solving solutions • Cutting edge information/anticipating market trends christianmarketinginstitute.com
  58. 58. Best Investment • You can’t have enough training • Demonstrates management commitment to excellence-making time investment • Maximizes employee strengths and minimizes weaknesses • Keep it as simple as possible • Bottom line will be affected either way • Spend the $$$. Best investment christianmarketinginstitute.com
  59. 59. Employees-3 Critical Points • 1. Ensure that your employees understands and buys into your company’s mission and vision. You want them to be invested in its success. • 2. Share the wealth Tie in the performance of the employee to the financial performance of the organization. Money/recognition. • 3. Communicate Clarify roles, responsibilities, and expectations between employee and leader. christianmarketinginstitute.com
  60. 60. Employees Aren’t You • You can’t clone you. Don’t expect employees to be and act like you-they won’t. • Company culture-trained, managed, treated fairly and with respect, follow the rules, perform-accountability with compassion • Environment they want to be in and can thrive • Half business owner/half psychologist christianmarketinginstitute.com
  61. 61. Evaluating Employees’ Performance • You can only evaluate employees’ performance when you have properly equipped them with the tools to be successful, and are clear about your expectations • Tools-product knowledge, office procedures, customer interaction, etc… christianmarketinginstitute.com
  62. 62. #6 Integrity/Trust •“But no accounting shall be asked from them for the money that is delivered into their hand, for they deal honestly.” – 2 Kings 22:7 christianmarketinginstitute.com
  63. 63. #6 Integrity/Trust •Without trust, what do we really have? •Critical, critical, critical importance…in everything we do •When it’s broken, it’s irretrievable. •When someone/mgt says they’re going to do something and then it doesn’t happen-loss of trust and integrity, and showcases lack of commitment •Sold my company-contracts?? •“Character makes trust possible, and trust is the foundation of leadership.” •-John Maxwell christianmarketinginstitute.com
  64. 64. #6 Integrity/Trust • Warren Buffet • Would acquire companies after getting to know their managers for just a few hours • During these hours, he examined the level of trust he had in the managers and owners of the company he was about to acquire -Aviad Goz News Coaching & Training • Av christianmarketinginstitute.com
  65. 65. #7 Listening •Cease to hear instruction, my son, and you will stray from the words of knowledge. – Proverbs 19:27 christianmarketinginstitute.com
  66. 66. #7 Listening • As Kenneth R. Johnson, said in his book, Effective Listening Skills, "Listening effectively to others can be the most fundamental and powerful communication tool of all. When someone is willing to stop talking or thinking and begin truly listening to others, all of their interactions become easier, and communication problems are all but eliminated.” christianmarketinginstitute.com
  67. 67. #7 Listening • Try it-less talking by you and more listening • Listening-personal & professional Their business, product needs, industry trends, what makes them tick personally, interests, common ground • Talking-you learn nothing. Excited-talk • Frustrating-not being listened to christianmarketinginstitute.com
  68. 68. Resource Guide 35 Questions to Achieving New Levels of Growth for Your Organization christianmarketinginstitute.com
  69. 69. of 35 Questions to Achieving New Levels Growth for Your Organization • Purpose: Based on this presentation, “Instilling Christian Principles in your Organization Through 7 Core Beliefs” this performance-based information tool is provided to help you: – Evaluate the current state of their organization – Prioritize management initiatives – Provide some important management considerations to achieving new levels of success for their organization. christianmarketinginstitute.com
  70. 70. 35 Questions to Achieving New Levels of Growth for Your Organization #1 Vision/Leadership 1. If you were to make a shift from success to significance, what would it look like? 2. What legacy do you want to leave others? 3. Are you a role model for your employees? 4. Do you trust in God’s principles? 5. Have you integrated God’s principles in your business? Will you do so? 6. Do you have a vision statement for your organization? If so, please explain? 7. Have you done any planning to help attain your vision? 8. Do you consider your employees and vendors an asset or liability? 9. Are they going to help you to attain your organization’s vision? 10. Have you invested in them? (financially?, training?) 11. Do you utilize metrics (financial, organizational, etc.) as benchmarks to assess short-term (quarterly) organizational performance? christianmarketinginstitute.com
  71. 71. 35 Questions to Achieving New Levels of Growth for Your Organization #2 Distinction Separating your organization from the competition is a critical business success strategy… 1.Which characteristics separate your company from the competition? 2.Does your organization serve a specific niche? 3.Please finish these sentences-“We are the only organization that________________. We specialize in________________. 4.Competition-do you study your competition-their strengths/weaknesses? 5.Is your organization’s distinction (tagline/message) on your business cards, website, social media, and all other marketing materials? Example (logo) 6.Customers-do you treat your customers like gold? 7.Have you reviewed all aspects of your organization from a customer’s perspective? christianmarketinginstitute.com
  72. 72. 35 Questions to Achieving New Levels of Growth for Your Organization #3 Expertise People want to do business with people whom they like and consider to be Subject Matter Experts (SME) in their chosen field… 1.Do you consider yourself a subject matter expert in your field? If so, how do you demonstrate it through your website and social media? 2.Creating content is a key principle of internet marketing success. Do you write blogs/articles on your website in order to educate your target audience (customers and prospects)? 3.Do you use customer testimonials/reviews to establish credibility, and validate your expertise? 4.Do you use social media as distribution centers to communicate your organization’s content/information? christianmarketinginstitute.com
  73. 73. 35 Questions to Achieving New Levels of Growth for Your Organization #4 Faith in Overcoming Challenges There are times when we must find a way to navigate through personal and professional challenges… 1.What do you do when faced with overcoming a challenge, whether it be a downturn in biz, new client needs, technology improvements, possible acquisition, life change, managing employees? 2.Do you react impulsively? Take time to assess the situation and create a plan? 3.Do you have a mentor who can provide solid advice? christianmarketinginstitute.com
  74. 74. 35 Questions to Achieving New Levels of Growth for Your Organization #5 Training Effective training is critical to the overall success of an organization… 1.Do you provide training to your staff? 2.Can you provide additional training that would make a difference in your bottom line, and demonstrate management’s commitment to excellence? 3.Do you evaluate employees’ performance on a regular basis? 4.Have you equipped employees with tools (product knowledge, office procedures, customer interaction, etc…) for them to flourish in your organization? 5.Are employees clear about expectations and accomplishing objectives? christianmarketinginstitute.com
  75. 75. 35 Questions to Achieving New Levels of Growth for Your Organization #6 Integrity/Trust Trustworthiness is critically important…in everything we do… 1.Would your customers, staff, other people say that you are a trustworthy person? A person of integrity? 2.How do you determine if someone is trustworthy? Gut feeling? Referrals from friends or colleagues? 3.Remember how it felt when someone in management made you a promise and then broke it? christianmarketinginstitute.com
  76. 76. 35 Questions to Achieving New Levels of Growth for Your Organization #7 Listening Listening is a powerful communication tool… 1.Do you listen to the input of your customers, staff, colleagues and implement their suggestions for improvements to your products, services, etc.? 2.Can your listening skills be improved? christianmarketinginstitute.com
  77. 77. Summary • “By trying to maximize a return based on what we know, we don’t allow ourselves to imagine what can be. God has promised us wonderful things beyond our imagination if only we believe His promises.” christianmarketinginstitute.com
  78. 78. Jeremiah 29:11 For I know the plans I have for you,” declares the Lord, “plans to prosper you and not to harm you, plans to give you hope and a future.” christianmarketinginstitute.com
  79. 79. Contact Information • • • • For more information on: Internet marketing/Social media Website design Getting your website found online through Search Engine Optimization (SEO) • Business consulting services • 561-308-3093 • glenn@christianmarketinginstitute.com christianmarketinginstitute.com
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