The Plugged-In Professional: Social Media & Business Technology (ISM 2013)
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  • One of my favorite non-fiction books – an historic tale of technology (the box), people, and organizations
  • Before we go any further..
  • My own book, Plugged-In is about how we mix together people, technology, and organizational process 3 Dimensions – PTO – some of you may know this as sociotechnical systems design3 Practices3 Levels
  • Magic Quadrant for Social Software in the Workplace27 September 2012 ID:G00236025Analyst(s): Nikos Drakos, Jeffrey Mann, Adam Sarner
  • Magic Quadrant for Social Software in the Workplace27 September 2012 ID:G00236025Analyst(s): Nikos Drakos, Jeffrey Mann, Adam Sarner
  • Magic Quadrant for Social Software in the Workplace27 September 2012 ID:G00236025Analyst(s): Nikos Drakos, Jeffrey Mann, Adam Sarner
  • Single doc:reliability
  • Rather than define them in words, let define them through a game
  • 40 years ago, http://www.flickr.com/photos/37467370@N08/7386898928A few people, 186 packages, 14 jets, & cardtable
  • The joy of something like an iPhoneMany people say that the great success of Apple is do to the tight integration of their hardware and services and how they work with, rather than against us."iPhone 4 32GB Black" by Yutaka Tsutano (www.flickr.com/photos/ivyfield/4731067532) CC by 2.0, Derivative (?)http://www.flickr.com/photos/ivyfield/4731067532Cropped left and right sides, blank space
  • NASA
  • Con-way Multimodal Unveils New Twitter Feed to Help Match Carriers with Available FreightCon-way TweetLoad(TM), a Revolutionary Information-sharing Solution, Displays Latest Load Information at a GlancePORTLAND, Ore., and ANN ARBOR, Mich. - June 08, 2010Con-way Multimodal, a division of Con-way Inc. (NYSE: CNW), today announced the launch of Con-way TweetLoad™ — an innovative, patent-pending tool that helps carriers find freight loads leveraging Twitter, the popular and convenient social media platform. Starting today, carriers can now easily access available loads from Con-way Multimodal by following TweetLoad on Twitter at www.twitter.com/ConwayTweetLoad. Carriers following @ConwayTweetLoad can quickly see the latest available shipments, along with links to further information on the Con-way Multimodal link board where the carriers can place bids on available loads daily.
  • None of these are a magic potion. None on their own will give you great value.
  • Which social media tools were different than you thought, or that you didn’t think of as social media?
  • You’re already doing the first one – you’ve stopped and shown up here.
  • You’re already doing the first one – you’ve stopped and shown up here. Stop-look-listen = recognitionLooking and Listening – think After Action Review – plan to stop and consider your options across each of the three dimensions. Make it a standard practice rather than a “post mortem”
  • 40 years ago, http://www.flickr.com/photos/37467370@N08/7386898928A few people, 186 packages, 14 jets, & cardtable
  • Think of mixing as negotiating and you’ll get most of the idea. You have stakeholders, you have issues, and you have outcomes – if you put a product or service together in a way that would get agreement in a negotiation I expect you’ll have success.… or think about it like a chocolate chip cookie
  • Just like these ingredients on their own don’t make a chocolate chip cookiehttp://www.flickr.com/photos/14657061@N00/5606687561/sizes/m/in/photostream/
  • I suspect that most of the people in this room understand that no single technology tool can be a success, no single organizational practice change can be a success. We need to design our work as a system.We’ve known this since the 1950s if not before. That said, the term sociotechnical systems -- that’s what we call this mixing in academic jargon -- is not itself very plugged in. My colleagues and I are trying to provide an accessible way for all of us, individuals, teams, organizations, To mix human, technical, and organizational dimensions naturally
  • Sharing is what we are doing today. How many of you know that there is an up or down stream customer in the room? How many of you think there might be? Great! Now you have a new approach – a new way of working together.
  • Con-way Multimodal Unveils New Twitter Feed to Help Match Carriers with Available FreightCon-way TweetLoad(TM), a Revolutionary Information-sharing Solution, Displays Latest Load Information at a GlancePORTLAND, Ore., and ANN ARBOR, Mich. - June 08, 2010Con-way Multimodal, a division of Con-way Inc. (NYSE: CNW), today announced the launch of Con-way TweetLoad™ — an innovative, patent-pending tool that helps carriers find freight loads leveraging Twitter, the popular and convenient social media platform. Starting today, carriers can now easily access available loads from Con-way Multimodal by following TweetLoad on Twitter at www.twitter.com/ConwayTweetLoad. Carriers following @ConwayTweetLoad can quickly see the latest available shipments, along with links to further information on the Con-way Multimodal link board where the carriers can place bids on available loads daily.
  • Alaska, NASA, Green technologieshttp://www.nextgov.com/cio-briefing/2012/08/airships-could-transform-alaskas-transportation-system/57603/http://www.theverge.com/2013/1/30/3933910/massive-nasa-funded-airship-prototype-takes-off-for-the-first-time
  • You’re already doing the first one – you’ve stopped and shown up here.
  • Let’s take it a little futher
  • Think of mixing as negotiating and you’ll get most of the idea. You have stakeholders, you have issues, and you have outcomes – if you put a product or service together in a way that would get agreement in a negotiation I expect you’ll have success.… or think about it like a chocolate chip cookie
  • Sharing is what we are doing today. How many of you know that there is an up or down stream customer in the room? How many of you think there might be? Great! Now you have a new approach – a new way of working together.
  • 3 dimensions, 3 practices, more likely to engender Teamwork, learning, networks collaboration, innovation
  • Call to action: I'd love you to read the book, I'd love you to review the book, I'd love you to subscribe to the blog, but more importantly I hope you will use and share these ideas to leverage what we do here.

The Plugged-In Professional: Social Media & Business Technology (ISM 2013) Presentation Transcript

  • 1. SOCThe Plugged-In Professional:Social Media and Business TechnologyProf. Terri Griffith, PhDSanta Clara UniversityTuesday, April 30, 2013@TerriGriffith#SocialBizISM
  • 2. Rank Your Solutions
  • 3. DimensionsPractices
  • 4. Gartner Research OutcomesForm teams, communities, orinformal groups, and inviteexternal participants from otherorganizationshttp://terri.es/Zsilqx
  • 5. Gartner Research OutcomesLearn from others expertise&be alerted to new infohttp://terri.es/Zsilqx
  • 6. Gartner Research OutcomesMine networks of contacts andacquaintances foradvice, references, and referralshttp://terri.es/Zsilqx
  • 7. Gartner Research Outcomes• Work together (single doc)• Discuss and comment on their work• Find out about each other personallyor professionallyhttp://terri.es/Zsilqx
  • 8. DimensionsPractices
  • 9. Plugged-InorDisconnected
  • 10. http://www.flickr.com/photos/37467370@N08/7386898928
  • 11. AP Photo/Charles Rex Arbogast
  • 12. WhatSocial Media ToolsDo You UseIn Your Work?
  • 13. What is Social Media?
  • 14. DimensionsPractices
  • 15. TBA?
  • 16. DimensionsPractices
  • 17. StopLookListen
  • 18. AP Photo/Charles Rex Arbogast
  • 19. http://www.flickr.com/photos/37467370@N08/7386898928
  • 20. Mixing
  • 21. Some rights reserved by advencap
  • 22. http://www.flickr.com/photos/yto/6008588712/
  • 23. Mixing is a Kind ofNegotiation
  • 24. Sharing
  • 25. DimensionsPractices
  • 26. StopLookListen
  • 27. B.U.I.L.D.E.R.
  • 28. Mixing
  • 29. Ranking Task
  • 30. 3 Dimensions:People, Technology, Organizational Practice
  • 31. Plugged-In versus Novice012345Plugged-InNovice
  • 32. Stakeholders&Issues
  • 33. Sharing
  • 34. BooksigningBuy 1 Get 1 FreeFor YourTraining & DevelopmentContact
  • 35. TeamworkLearningNetworksCollaborationInnovation
  • 36. TerriGriffith.comThePluggedInManager.comTerriGriffith