Social Media in the Supply Chain
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Social Media in the Supply Chain

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San Francisco Roundtable CSCMP May 2012

San Francisco Roundtable CSCMP May 2012

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  • http://www.sdcexec.com/article/10700880/social-media-drives-b2b-collaborative-efforts-in-the-supply-chain “According to Aberdeen Group Inc., 44 percent of companies currently use social networking to support their supply chain while 37 percent of companies confirm that they will start to use social networking as a part of their supply chain processes in the next 12 to 24 months.”
  • Whether it’s a network of all
  • Or a network of some – social data is an asset for real-time information
  • It’s not just FB, Tw, and these other tools, it’s a whole social environment. All these people are prepared to help you http://www.amazon.com/Social-Media-Marketing-Strategies-Engaging/dp/0789742845
  • You need to use social data to connect your dots in your particular situation
  • Social data will help you see the shape of things to come
  • ..and identify the reality of the situation – but many companies aren’t keeping up….“Third Party Logistics industry need help with their social content strategy. Only 17% have company blogs #CSCMP”
  • Think about it this way – we need to lead all of our organization and all of our projects. No one piece of our expertise or leadership style will get us all the way there. We need to use all our resources – or at least consider all of our resources all of the time: people, technology, & organizational process.
  • Like fitbit for work Using tools like HIVE, mobile phones have become sensors into our work practice
  • Dan Baker, owner of Industrial Outsource Solutions – Social Work
  • Vast amounts of structured & unstructured data – IBM and other big players are helping us sift and sort in a formal way
  • The dots you connect depend on your particular needs – dynamic ecosystems
  • But while you may be working to align incentive and work with your vendors and customers, it doesn’t matter if the information isn’t good
  • How can you make good choices about the dots to connect?
  • I’m trying to help by providing three practices for what I call plugged-in management. Plugged-in managers are effective at using all their resources – their people, their technology tools, and their processes. They never rely on just a single dimension. There are three practices to plugged-in management. Today I’ll talk about just one.
  • Stop and look for places where employees, vendors, customers don’t have the full picture and so are less able to provide you with good real-time information. Listen for feedback as you start to make new connections
  • Just like these ingredients on their own don’t make a chocolate chip cookiehttp://www.flickr.com/photos/14657061@N00/5606687561/sizes/m/in/photostream/
  • I suspect that most of the people in this room understand that no single technology tool can be a success, no single organizational practice change can be a success. We need to design our work as a system.We’ve known this since the 1950s if not before. That said, the term sociotechnical systems -- that’s what we call this mixing in academic jargon -- is not itself very plugged in. My colleagues and I are trying to provide an accessible way for all of us, individuals, teams, organizations, To mix human, technical, and organizational dimensions naturally
  • Think about it this way – we need to lead all of our organization and all of our projects. No one piece of our expertise or leadership style will get us all the way there. We need to use all our resources – or at least consider all of our resources all of the time: people, technology, & organizational process.
  • Call to action: I'd love you to read the book, I'd love you to review the book, I'd love you to subscribe to the blog, but more importantly I hope you will use and share these ideas to leverage your business.The research behind the book continues. If you have an organization that you think could benefit from these ideas and would like to participate in the on-going research…. Please… let me know. We are at the stage of doing another round of validation.

Social Media in the Supply Chain Social Media in the Supply Chain Presentation Transcript

  • Social Media in the Supply Chain TerriGriffith The Plugged-In Manager TerriGriffithThePluggedInManager.com
  • Connecting More DotsThan You Might Think 1
  • Social in Support of Supply Chain Already Are Will in 12-24 ??Aberdeen Group Inc. via Natalia Kosk
  • Boundaries &Definitions 3
  • 4
  • 5
  • Social Data is an Asset forReal-Time Information 6
  • Types of Social Media – Liana Evans Social News Sites Social Networking Microblogs Forums Social Sharing Blogs Wikis Social Social Events Bookmarking 7
  • 8http://www.gartner.com/it/content/1447000/1447015/november_16_develop_a_social_media_strategy_abradley.pdf
  • Social Helps Us Connect the Dots 9
  • Social Helps Us Connect the Dots 10
  • Social Fills in the White Space 11
  • Wide Variety of Tools & Use Cases 13
  • 14
  • 15
  • Work is Social 16
  • Structured &Unstructured Data 17
  • Deloitte & Toyota
  • Focus on “opportunities for suppliersto connect and share in each other’s learnings and plans” Report from Deloitte Center for the Edge
  • Walmart
  • • “..social media can help predict demand and determine new products to add to inventory.”Where Walmart Is Headed in Social, Mobile Retailing
  • All Information is Good, but… …incentive alignment &joint decision making only improveperformance when the information is of high quality Weingarten et al. 2010, Journal of Supply Chain Management 22
  • How can you make good choices? 25
  • Some rights reserved by advencap
  • http://bit.ly/J9Brus
  • Joachim Stroh“This is principally the greatest advancein social transformation. Empoweringindividuals to see the bigger picture” –Susan Scrupski 31
  • http://www.globalintelligence.com/insights-analysis/bulletins/3-questions-businesses-must-ask-about-their-supply
  • TerriGriffith.comThePluggedInManager.com TerriGriffith