Plugged-In        Product       MarketingTerri Griffith
#PIMProdMkt           TerriGriffith #PIM  The Plugged-In ManagerThePluggedInManager.com
#PIMProdMkt
Dimensions Practices  Levels           #PIMProdMkt
Your Ideas WillGet More Traction                    #PIMProdMkt
Your Change Efforts Will  Succeed More Often                     #PIMProdMkt
More Success     with theResources You Have                 #PIMProdMkt
Plugged-In     orDisconnected          #PIMProdMkt
s.businessinsider.com/2012-05-02/tech/31532568_1_billboard-android-apps-pebble                                            ...
Zappos Warehouse                                                                TerriGriffith.com/blohttp://www.examiner.c...
#PIMProdMkt
#PIMProdMkt
Dimensions Practices  Levels           #PIMProdMkt
s.businessinsider.com/2012-05-02/tech/31532568_1_billboard-android-apps-pebble                                            ...
http://www.geeky-gadgets.com/twine-partners-with-pebble-smartwatch-11-05-2012/                                            ...
https://vimeo.com/41895848                             #PIMProdMkt
#PIMProdMkt
#PIMProdMkt
Dimensions Practices  Levels           #PIMProdMkt
Stop LookListen         #PIMProdMkt
#PIMProdMkt
http://www.flickr.com/photos/46259794@N02/6296984273/sizes/m/in/photostream/                                 #PIMProdMkt
“The fabled secret formula for Coca-Cola waschanged, adopting a formula preferred in tastetests of nearly 200,000 consumer...
Mixing         #PIMProdMkt
Some rights reserved by advencap                   #PIMProdMkt
#PIMProdMkt
http://www.flickr.com/photos/techcocktail/5536179581/sizes/m/in/photostream/                                              ...
http://www.deliveringhappiness.com/about-us/   #PIMProdMkt
http://www.deliveringhappiness.com/jointhemovement/                       #PIMProdMkt
Sharing          #PIMProdMkt
http://www.zapposinsights.com/                                 #PIMProdMkt
“We recently ran a contest through Zoopa,the world’s largest source of user-generated advertising, back in October tofind ...
http://www.youtube.com/watch?v=vzGZ4CvDVC   #PIMProdMkt
Dimensions Practices  Levels           #PIMProdMkt
#PIMProdMkt
Intuit Innovation Catalysts                              #PIMProdMkt
https://intuitlabs.com/   #PIMProdMkt
http://terrigriffith.com/speaking-workshops                                                                            #PI...
TractionChange Pace         #PIMProdMkt
TerriGriffith.comThePluggedInManager.com              TerriGriffith                              #PIMProdMkt
#PIMProdMkt
Product Marketing: Get in Tune with Your People, Technology, & Organization to Thrive
Product Marketing: Get in Tune with Your People, Technology, & Organization to Thrive
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Product Marketing: Get in Tune with Your People, Technology, & Organization to Thrive

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Time is tight as are all our other resources. We’ve gone from Hotmail to Google to LinkedIn to Wikis, Facebook, Twitter, and Pinterest – and the pace of change seems to be increasing. These changes affect your marketing plans and they also affect how you manage the work behind those plans. How can you keep up with your limited resources? Learn how to use your current skills and resources to mix together people, technology, and process in the most powerful way – getting the most from tight resources.

Most of us are experts in one of three – people, technology, or process dimensions – yet we need all three to build our business. Terri Griffith’s recent book, The Plugged-In Manager: Get in Tune with Your People, Technology, and Organization to Thrive, is full of examples on how to do this mixing and Terri will share some some of those ideas.

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  • It’s about how we mix together people, technology, and organizational process 3 Dimensions - PTO3 Practices3 Levels
  • It’s about how we mix together people, technology, and organizational process 3 Dimensions - PTO3 Practices3 Levels
  • My contention is that if you keep these 3 dimensions in mind, increase your use of the 3 practices, and expand to at least 3 levels of your organization… Your…
  • But let’s get warmed up.
  • Pebble watch – greatest funding event to date on Kickstarter – over 10M and two of the 85Korders are mine
  • How about the experience you have with Zappos, the #1 rated on-line retailerMoved away from drop shipping as they realized that their entire strategy should be built around Wow! Customer service.Eventually this led to them running their own fulfillment center right next to UPS in Kentucky – It’s all about reliability and speed.Random storage of items on human-sized racks – random so people can quickly differentiate the product they are looking for as they reach the location.Each item is individually marked with a license plate number so it can be tracked as it goes and and if it comes back.Employee excursions from HQ to the Fulfillment center are vice versa
  • Intuit
  • People – want a Dick Tracy watchTechnology – e ink connection to an iphoneThe organization power of crowdfunding
  • People – want a Dick Tracy watchTechnology – e ink connection to an iphoneThe organization power of crowdfunding
  • People – want a Dick Tracy watchTechnology – e ink connection to an iphoneThe organization power of crowdfunding
  • People – want a Dick Tracy watchTechnology – e ink connection to an iphoneThe organization power of crowdfunding
  • It’s a platform approach – and why I brought a copy of Phil’s book as a give away
  • You’re already doing the first one – you’ve stopped and shown up here.
  • You’re already doing the first one – you’ve stopped and shown up here. Stop-look-listen = recognitionLooking and Listening – think After Action Review – plan to stop and consider your options across each of the three dimensions. Make it a standard practice rather than a “post mortem”
  • Think of mixing as negotiating and you’ll get most of the idea. You have stakeholders, you have issues, and you have outcomes – if you put a product or service together in a way that would get agreement in a negotiation I expect you’ll have success.… or think about it like a chocolate chip cookie
  • Just like these ingredients on their own don’t make a chocolate chip cookiehttp://www.flickr.com/photos/14657061@N00/5606687561/sizes/m/in/photostream/
  • Sharing is basically about getting other people on board, playing by the same rules, helping
  • Sharing with us and with vendors
  • You also have to mix across levels
  • Intuit
  • Intuit
  • At the highest level they have a call for innovation. This was a shift that happened after a doldrums period where they new products and features had slowed down.The question became to inspire innovation across this global company.10% unstructured time was part of it.Adding technology tools like Brainstorm was another.Innovation Catalysts as a job role was yet another. They are thoughtfulThey mixThey share…and they have supporting structures and connect points at all levels.
  • More traction from the resources you have, better change design & management, faster pace overall
  • Call to action: I'd love you to read the book, I'd love you to review the book, I'd love you to subscribe to the blog, but more importantly I hope you will use and share these ideas to leverage your business.The research behind the book continues. If you have an organization that you think could benefit from these ideas and would like to participate in the on-going research…. Please… let me know. We are at the stage of doing another round of validation.
  • Product Marketing: Get in Tune with Your People, Technology, & Organization to Thrive

    1. 1. Plugged-In Product MarketingTerri Griffith
    2. 2. #PIMProdMkt TerriGriffith #PIM The Plugged-In ManagerThePluggedInManager.com
    3. 3. #PIMProdMkt
    4. 4. Dimensions Practices Levels #PIMProdMkt
    5. 5. Your Ideas WillGet More Traction #PIMProdMkt
    6. 6. Your Change Efforts Will Succeed More Often #PIMProdMkt
    7. 7. More Success with theResources You Have #PIMProdMkt
    8. 8. Plugged-In orDisconnected #PIMProdMkt
    9. 9. s.businessinsider.com/2012-05-02/tech/31532568_1_billboard-android-apps-pebble #PIMProdMkt
    10. 10. Zappos Warehouse TerriGriffith.com/blohttp://www.examiner.com/article/the-zappos-approach-to-employee-meetings #PIMProdMkt
    11. 11. #PIMProdMkt
    12. 12. #PIMProdMkt
    13. 13. Dimensions Practices Levels #PIMProdMkt
    14. 14. s.businessinsider.com/2012-05-02/tech/31532568_1_billboard-android-apps-pebble #PIMProdMkt
    15. 15. http://www.geeky-gadgets.com/twine-partners-with-pebble-smartwatch-11-05-2012/ #PIMProdMkt
    16. 16. https://vimeo.com/41895848 #PIMProdMkt
    17. 17. #PIMProdMkt
    18. 18. #PIMProdMkt
    19. 19. Dimensions Practices Levels #PIMProdMkt
    20. 20. Stop LookListen #PIMProdMkt
    21. 21. #PIMProdMkt
    22. 22. http://www.flickr.com/photos/46259794@N02/6296984273/sizes/m/in/photostream/ #PIMProdMkt
    23. 23. “The fabled secret formula for Coca-Cola waschanged, adopting a formula preferred in tastetests of nearly 200,000 consumers. What thesetests didnt show, of course, was the bondconsumers felt with their Coca-Cola --something they didnt want anyone, includingThe Coca-Cola Company, tampering with.”http://www.thecoca-colacompany.com/heritage/cokelore_newcoke.html #PIMProdMkt
    24. 24. Mixing #PIMProdMkt
    25. 25. Some rights reserved by advencap #PIMProdMkt
    26. 26. #PIMProdMkt
    27. 27. http://www.flickr.com/photos/techcocktail/5536179581/sizes/m/in/photostream/ #PIMProdMkt
    28. 28. http://www.deliveringhappiness.com/about-us/ #PIMProdMkt
    29. 29. http://www.deliveringhappiness.com/jointhemovement/ #PIMProdMkt
    30. 30. Sharing #PIMProdMkt
    31. 31. http://www.zapposinsights.com/ #PIMProdMkt
    32. 32. “We recently ran a contest through Zoopa,the world’s largest source of user-generated advertising, back in October tofind our newest holiday TV ad. The winnerwas “Something for Everyone” by TimMerlau.”http://blogs.zappos.com/taxonomy/term/22264 #PIMProdMkt
    33. 33. http://www.youtube.com/watch?v=vzGZ4CvDVC #PIMProdMkt
    34. 34. Dimensions Practices Levels #PIMProdMkt
    35. 35. #PIMProdMkt
    36. 36. Intuit Innovation Catalysts #PIMProdMkt
    37. 37. https://intuitlabs.com/ #PIMProdMkt
    38. 38. http://terrigriffith.com/speaking-workshops #PIMProdMkthttp://network.intuit.com/2011/08/18/making-the-leap-from-experiment-to-new-business/
    39. 39. TractionChange Pace #PIMProdMkt
    40. 40. TerriGriffith.comThePluggedInManager.com TerriGriffith #PIMProdMkt
    41. 41. #PIMProdMkt
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