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Its A Disney World -update 3/26/08- Elle

Its A Disney World -update 3/26/08- Elle






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Its A Disney World -update 3/26/08- Elle Its A Disney World -update 3/26/08- Elle Presentation Transcript

  • “ It’s a Disney World!” Presented By: Rick Smith Jessica Chandler Vaida Kazlauskaite Elle Shnayder
  • How it all began…
  • What is Disney now?
  • 4 Business Segments:
    • Media Networks (TV, radio & cable)
    • Parks and Resorts Segment (Disneyworld, cruises, ESPN facilities)
    • Studio entertainment (motion pictures, musical recordings)
    • Consumer Products
  • We will take a closer look at:
    • Media Networks
    • Parks and Resorts
  • Media Network SWOT
  • Media Network Strengths
  • Media Network Weaknesses
  • Media Network Weaknesses
    • ESPN- ratings are dropping for all properties that switch over from broadcast to cable
  • Media Network Opportunities
  • Opportunities
    • Online
    • Offer all networks in HD
    • Acquire more local stations
    • Offer all channels on all cable operators
    • Develop some sort of “special” cable package where you get all Disney channels.
    • Develop “Disney on Demand”
  • Media Network’s Threats
  • Threats
    • Any other cable/non-cable network that targets the same demographics
    • Online
  • Park and Resort SWOT
  • Park and Resort Strengths
  • Park and Resort Weaknesses
  • Park and Resort Opportunities
  • Park and Resort Threats
  • Media Networks- ESPN
    • ESPN
      • ESPN Digital- Made mobile history(10/07)
      • XM Radio adds ESPN Xtra Channel (02/08)
      • ESPN goes to the movies(02/08)
      • ESPN adds movie division
      • Monday night football ratings are on the rise
  • Media Networks- ABC
    • Watch “Grey’s Anatomy” when you want, just don’t skip ads
    • “Super Bowl for Women”
    • ABC could make programming history
    • ABC’s hit shows are in the top 10 nationwide.
    • Networks share in success
    • ABC to take over Taxi- TV
  • Disney is Upbeat Despite Economy’s Troubles
    • Weakening economy
      • Not affecting TV advertising sales or its robust theme park business
    • Disney’s domestic resorts
    • Revenue rose 9%
    • $1 Billion online revenue estimate for 2008
    • Operating profit soared at
      • ABC by 30%
      • Disney Channel and ESPN by 27%
      • Theme parks by 25%
  • Media Networks- Recommendations
    • ?