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Mason Ulife Office of Technology Integration Strategically Poised for Succes and Innovation
Increasing Campus Engagement with Web 2.0 Sarah “Intellagirl” Robbins   October 2008
Strategic Plan USE EMERGING TECHNOLOGIES:   Provide electronic options for delivery of University Life services in order t...
A sampling of past and ongoing projects <ul><ul><li>University Life ning </li></ul></ul><ul><ul><li>Yammer </li></ul></ul>
Pocasting <ul><li>Kevin Kelly's weekly WGMU radio show &quot;Career Tap” </li></ul><ul><li>  </li></ul><ul><li>  </li></ul...
Video <ul><ul><li>Shared on YouTube, Blip.Tv, ning,Facebook  </li></ul></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><l...
Photo Sharing: our Flicker Stream
Streaming Video <ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><l...
Blackboard eCommunity
Academic Support: Appreciative Inquiry on Leadership
ULife Projects on the white board <ul><ul><li>CAPS- Promo Video, Tuesdays at Noon to vodcast, reformat outreach seminars f...
ULife Projects on the white board <ul><ul><li>Program Board - Promote YouTube & Connect2Mason use for outreach, get all co...
ULife Projects on the white board <ul><li>  COLLABORATIONS  </li></ul><ul><ul><li>Student Media - Leverage communal tech r...
and running into barriers?
trying to reach out to  millennials?
Or maybe the biggest barrier is LIFE
but don’t  make assumptions
do you look like SPAM?
or maybe you’re trying to compete with Too many channels?
Web2.0 Tools <ul><li>bubble.us  </li></ul><ul><li>chatmaker.net </li></ul><ul><li>gliffy.com </li></ul><ul><li>Skrbl </li>...
that's a lot of NOISE
We’re not asking you to abandon the traditional
PROMISE BARGAIN TOOL Clay Shirky  Here Comes Everybody
be clear about your promise
what do you have to  OFFER
email must be worth opening sent from a friend test subject lines
social  network Go where they already are let them self-organize don’t police
Twitter multiple channels aggregate in one place don’t censor
<ul><li>Over 100 George Mason University Twitter users  found in one month, including: </li></ul><ul><ul><li>Students </li...
 
<ul><li>&quot;In order to use these spaces in a way that is intelligent they need to learn to speak the language, they nee...
 
SMS must be worth it optional timely
virtual worlds plan events inclusion
blogs must be worth reading written by peers relevant
 
Social Media is  like a PARTY
are you being a  good host?
PROMISE BARGAIN TOOL Clay Shirk  Here Comes Everybody
be sure your deal is worth it
$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ What is the BARGAIN?
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Senior Staff Presentation

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as merging web technologies change and increase the ways and means by which our students connect with their world, it behooves us to be participants, going where they already are.

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  • MICHEAL Good morning friends, We want to thank you for allowing us this time to tell you what your ULife Office of Technology Integration is up to.   People are communicating to each other in a multitude of new ways at an increasing rate. We could distance ourselves from this notion; we could deny it meaning/power we could spend precious time while we waited on a future status quo.whatever we do, they&apos;re not going to stop.
  • Transcript of "Senior Staff Presentation"

    1. 1. Mason Ulife Office of Technology Integration Strategically Poised for Succes and Innovation
    2. 2. Increasing Campus Engagement with Web 2.0 Sarah “Intellagirl” Robbins October 2008
    3. 3. Strategic Plan USE EMERGING TECHNOLOGIES:   Provide electronic options for delivery of University Life services in order to enhance communication between students and staff, increase the use of resources by traditional, non-traditional, and students at a distance in order to transcend time/place barriers. Build &quot;virtual&quot; and offline community through web based interaction and collaboration to increase a feeling of connectedness and student engagement with University Life programs, services, outreach efforts, as well as with the larger university. ADVANCE OUTREACH:  Improve public outreach and Mason community access to University Life services and events through websites, social media tools, brand consistency, technological innovation and use of media archives to connect with Mason online, enhance the university image and contribute to recruitment and retention efforts. DEVELOPMENT: Insure that University Life Staff remain current and informed about recommended emerging technologies and the convergence of media through division staff training and culture shift, provide learning opportunities for students allied with the division, and support department staff research and implementation. 
    4. 4. A sampling of past and ongoing projects <ul><ul><li>University Life ning </li></ul></ul><ul><ul><li>Yammer </li></ul></ul>
    5. 5. Pocasting <ul><li>Kevin Kelly's weekly WGMU radio show &quot;Career Tap” </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul>
    6. 6. Video <ul><ul><li>Shared on YouTube, Blip.Tv, ning,Facebook </li></ul></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul>
    7. 7. Photo Sharing: our Flicker Stream
    8. 8. Streaming Video <ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul>
    9. 9. Blackboard eCommunity
    10. 10. Academic Support: Appreciative Inquiry on Leadership
    11. 11. ULife Projects on the white board <ul><ul><li>CAPS- Promo Video, Tuesdays at Noon to vodcast, reformat outreach seminars for effective vodcasting </li></ul></ul><ul><ul><li>SAS/CAPS- anonymous and confidential Sexual Assault online IM hotline </li></ul></ul><ul><ul><li>SAS -Verizon video production </li></ul></ul><ul><ul><li>LEAD – video Mason Leadership Institute, Jacada form, build virtual community </li></ul></ul><ul><ul><li>ODS - Plan: Accessibility through multiple media and tools, vodcasting/podcasting; blogs and forums, digital storytelling </li></ul></ul><ul><ul><li>OIPS - dreams of 24-7 access to resources, adding value to personal contact, Brainstorming Retreat over break </li></ul></ul>
    12. 12. ULife Projects on the white board <ul><ul><li>Program Board - Promote YouTube & Connect2Mason use for outreach, get all computers on Mesa, telecom issues </li></ul></ul><ul><ul><li>Career Services - continue to develop podcast series' (employer forums, etc.) for iTunesU presence </li></ul></ul><ul><ul><li>ADHE – instructional vodcasts for YouTube/live stream, Better use of Facebook, anonymous text channel </li></ul></ul><ul><ul><li>OFPS - ning for PLs, collaborate on testing virtual pieces of transfer orientation </li></ul></ul><ul><ul><li>ODPS - Harvest films from students for Mason's YouTube presence, student to student interactive video streaming/conferenceing, ODPS blog </li></ul></ul><ul><ul><li>University Life Twitter </li></ul></ul>
    13. 13. ULife Projects on the white board <ul><li>  COLLABORATIONS </li></ul><ul><ul><li>Student Media - Leverage communal tech resources, convergence </li></ul></ul><ul><ul><li>Provost Office – Virtual Ulife Offices showcase for DE web site </li></ul></ul><ul><ul><li>New Century College - provide virtual world home base and ongoing student mentorship for NCLC 350 &quot;Cyberculture” </li></ul></ul>
    14. 14. and running into barriers?
    15. 15. trying to reach out to millennials?
    16. 16. Or maybe the biggest barrier is LIFE
    17. 17. but don’t make assumptions
    18. 18. do you look like SPAM?
    19. 19. or maybe you’re trying to compete with Too many channels?
    20. 20. Web2.0 Tools <ul><li>bubble.us  </li></ul><ul><li>chatmaker.net </li></ul><ul><li>gliffy.com </li></ul><ul><li>Skrbl </li></ul><ul><li>Voo2do </li></ul><ul><li>WiZiQ </li></ul><ul><li>Writeboard </li></ul><ul><li>Yugma </li></ul><ul><li>G.ho.st </li></ul><ul><li>Peepel </li></ul><ul><li>Penzu </li></ul><ul><li>YouOS </li></ul><ul><li>Zoho Creator </li></ul><ul><li>Intel Mash Maker </li></ul><ul><li>Flickr </li></ul><ul><li>Gabcast </li></ul><ul><li>Kid-Cast.COM </li></ul><ul><li>Podcasting Tutorial </li></ul><ul><li>podOmatic </li></ul><ul><li>Animoto </li></ul><ul><li>Glogster </li></ul><ul><li>Letterpop </li></ul><ul><li>Scrapblog </li></ul><ul><li>SlideShare </li></ul><ul><li>VoiceThread </li></ul><ul><li>Classroom 2.0 (a ning.com) </li></ul><ul><li>Del.icio.us </li></ul><ul><li>Diigo </li></ul><ul><li>Furl </li></ul><ul><li>Ning in Education </li></ul><ul><li>Twitter </li></ul><ul><li>CoverItLive </li></ul><ul><li>Jing Project </li></ul><ul><li>The Linkup </li></ul><ul><li>Media Convert </li></ul><ul><li>PicLens </li></ul><ul><li>Poll Everywhere </li></ul><ul><li>Skype </li></ul><ul><li>Xdrive </li></ul><ul><li>Web Resizer </li></ul><ul><li>Wikisend </li></ul><ul><li>Zamzar </li></ul><ul><li>Jumpcut </li></ul><ul><li>TeacherTube </li></ul><ul><li>USTREAM.TV </li></ul><ul><li>YouTube </li></ul><ul><li>100 Helpful Web Tools for Every Kind of Learner </li></ul><ul><li>Shedding Light on Web 2.0  </li></ul><ul><li>Web2.0 for the Classroom Teacher </li></ul><ul><li>WebTools4u2use </li></ul><ul><li>Twiddla </li></ul><ul><li>Voicethread </li></ul><ul><li>Thinkature  </li></ul><ul><li>Googledocs </li></ul><ul><li>Seesmic </li></ul><ul><li>bubble.us  </li></ul><ul><li>chatmaker.net </li></ul><ul><li>gliffy.com </li></ul><ul><li>Skrbl </li></ul><ul><li>Voo2do </li></ul><ul><li>WiZiQ </li></ul><ul><li>Writeboard </li></ul><ul><li>Yugma </li></ul><ul><li>G.ho.st </li></ul><ul><li>Peepel </li></ul><ul><li>Penzu </li></ul><ul><li>YouOS </li></ul><ul><li>Zoho Creator </li></ul><ul><li>Intel Mash Maker </li></ul><ul><li>Flickr </li></ul><ul><li>Gabcast </li></ul><ul><li>Kid-Cast.COM </li></ul><ul><li>Podcasting Tutorial </li></ul><ul><li>podOmatic </li></ul><ul><li>Animoto </li></ul><ul><li>Glogster </li></ul><ul><li>Letterpop </li></ul><ul><li>Scrapblog </li></ul><ul><li>SlideShare </li></ul><ul><li>VoiceThread </li></ul><ul><li>Classroom 2.0 (a ning.com) </li></ul><ul><li>Del.icio.us </li></ul><ul><li>Diigo </li></ul><ul><li>Furl </li></ul><ul><li>Ning in Education </li></ul><ul><li>Twitter </li></ul><ul><li>CoverItLive </li></ul><ul><li>Jing Project </li></ul><ul><li>The Linkup </li></ul><ul><li>Media Convert </li></ul><ul><li>PicLens </li></ul><ul><li>Poll Everywhere </li></ul><ul><li>Skype </li></ul><ul><li>Xdrive </li></ul><ul><li>Web Resizer </li></ul><ul><li>Wikisend </li></ul><ul><li>Zamzar </li></ul><ul><li>Jumpcut </li></ul><ul><li>TeacherTube </li></ul><ul><li>USTREAM.TV </li></ul><ul><li>YouTube </li></ul><ul><li>100 Helpful Web Tools for Every Kind of Learner </li></ul><ul><li>Shedding Light on Web 2.0  </li></ul><ul><li>Web2.0 for the Classroom Teacher </li></ul><ul><li>WebTools4u2use </li></ul><ul><li>Twiddla </li></ul><ul><li>Voicethread </li></ul><ul><li>Thinkature  </li></ul><ul><li>Googledocs </li></ul><ul><li>Seesmic </li></ul><ul><li>bubble.us  </li></ul><ul><li>chatmaker.net </li></ul><ul><li>gliffy.com </li></ul><ul><li>Skrbl </li></ul><ul><li>Voo2do </li></ul><ul><li>WiZiQ </li></ul><ul><li>Writeboard </li></ul><ul><li>Yugma </li></ul><ul><li>G.ho.st </li></ul><ul><li>Peepel </li></ul><ul><li>Penzu </li></ul><ul><li>YouOS </li></ul><ul><li>Zoho Creator </li></ul><ul><li>Intel Mash Maker </li></ul><ul><li>Flickr </li></ul><ul><li>Gabcast </li></ul><ul><li>Kid-Cast.COM </li></ul><ul><li>Podcasting Tutorial </li></ul><ul><li>podOmatic </li></ul><ul><li>Animoto </li></ul><ul><li>Glogster </li></ul><ul><li>Letterpop </li></ul><ul><li>Scrapblog </li></ul><ul><li>SlideShare </li></ul><ul><li>VoiceThread </li></ul><ul><li>Classroom 2.0 (a ning.com) </li></ul><ul><li>Del.icio.us </li></ul><ul><li>Diigo </li></ul><ul><li>Furl </li></ul><ul><li>Ning in Education </li></ul><ul><li>Twitter </li></ul><ul><li>CoverItLive </li></ul><ul><li>Jing Project </li></ul><ul><li>The Linkup </li></ul><ul><li>Media Convert </li></ul><ul><li>PicLens </li></ul><ul><li>Poll Everywhere </li></ul><ul><li>Skype </li></ul><ul><li>Xdrive </li></ul><ul><li>Web Resizer </li></ul><ul><li>Wikisend </li></ul><ul><li>Zamzar </li></ul><ul><li>Jumpcut </li></ul><ul><li>TeacherTube </li></ul><ul><li>USTREAM.TV </li></ul><ul><li>YouTube </li></ul><ul><li>100 Helpful Web Tools for Every Kind of Learner </li></ul><ul><li>Shedding Light on Web 2.0  </li></ul><ul><li>Web2.0 for the Classroom Teacher </li></ul><ul><li>WebTools4u2use </li></ul><ul><li>Twiddla </li></ul><ul><li>Voicethread </li></ul><ul><li>Thinkature  </li></ul><ul><li>Googledocs </li></ul><ul><li>Seesmic </li></ul><ul><li>bubble.us  </li></ul><ul><li>chatmaker.net </li></ul><ul><li>gliffy.com </li></ul><ul><li>Skrbl </li></ul><ul><li>Voo2do </li></ul><ul><li>WiZiQ </li></ul><ul><li>Writeboard </li></ul><ul><li>Yugma </li></ul><ul><li>G.ho.st </li></ul><ul><li>Peepel </li></ul><ul><li>Penzu </li></ul><ul><li>YouOS </li></ul><ul><li>Zoho Creator </li></ul><ul><li>Intel Mash Maker </li></ul><ul><li>Flickr </li></ul><ul><li>Gabcast </li></ul><ul><li>Kid-Cast.COM </li></ul><ul><li>Podcasting Tutorial </li></ul><ul><li>podOmatic </li></ul><ul><li>Animoto </li></ul><ul><li>Glogster </li></ul><ul><li>Letterpop </li></ul><ul><li>Scrapblog </li></ul><ul><li>SlideShare </li></ul><ul><li>VoiceThread </li></ul><ul><li>Classroom 2.0 (a ning.com) </li></ul><ul><li>Del.icio.us </li></ul><ul><li>Diigo </li></ul><ul><li>Furl </li></ul><ul><li>Ning in Education </li></ul><ul><li>Twitter </li></ul><ul><li>CoverItLive </li></ul><ul><li>Jing Project </li></ul><ul><li>The Linkup </li></ul><ul><li>Media Convert </li></ul><ul><li>PicLens </li></ul><ul><li>Poll Everywhere </li></ul><ul><li>Skype </li></ul><ul><li>Xdrive </li></ul><ul><li>Web Resizer </li></ul><ul><li>Wikisend </li></ul><ul><li>Zamzar </li></ul><ul><li>Jumpcut </li></ul><ul><li>TeacherTube </li></ul><ul><li>USTREAM.TV </li></ul><ul><li>YouTube </li></ul><ul><li>100 Helpful Web Tools for Every Kind of Learner </li></ul><ul><li>Shedding Light on Web 2.0  </li></ul><ul><li>Web2.0 for the Classroom Teacher </li></ul><ul><li>WebTools4u2use </li></ul><ul><li>Twiddla </li></ul><ul><li>Voicethread </li></ul><ul><li>Thinkature  </li></ul><ul><li>Googledocs </li></ul><ul><li>Seesmic </li></ul>
    21. 21. that's a lot of NOISE
    22. 22. We’re not asking you to abandon the traditional
    23. 23. PROMISE BARGAIN TOOL Clay Shirky Here Comes Everybody
    24. 24. be clear about your promise
    25. 25. what do you have to OFFER
    26. 26. email must be worth opening sent from a friend test subject lines
    27. 27. social network Go where they already are let them self-organize don’t police
    28. 28. Twitter multiple channels aggregate in one place don’t censor
    29. 29. <ul><li>Over 100 George Mason University Twitter users found in one month, including: </li></ul><ul><ul><li>Students </li></ul></ul><ul><ul><li>Organizations and Offices </li></ul></ul><ul><ul><li>Professors </li></ul></ul><ul><ul><li>Administrators </li></ul></ul><ul><ul><li>Alumni </li></ul></ul><ul><li>Other Twitter users: </li></ul><ul><ul><li>Potential Students </li></ul></ul><ul><ul><li>Potential Parents </li></ul></ul><ul><ul><li>Fairfax Residents </li></ul></ul>
    30. 31. <ul><li>&quot;In order to use these spaces in a way that is intelligent they need to learn to speak the language, they need to understand the culture.&quot; </li></ul><ul><ul><li>Joshua Fouts, Senior fellow at the Carnegie for Ethics in International Affairs, Virtual Policy Expert. </li></ul></ul>
    31. 33. SMS must be worth it optional timely
    32. 34. virtual worlds plan events inclusion
    33. 35. blogs must be worth reading written by peers relevant
    34. 37. Social Media is like a PARTY
    35. 38. are you being a good host?
    36. 39. PROMISE BARGAIN TOOL Clay Shirk Here Comes Everybody
    37. 40. be sure your deal is worth it
    38. 41. $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ What is the BARGAIN?
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