The Insurance Industry & The Social Web How To Market To Maybe’s Presented by Russ Henneberry [email_address] 800-605-4160
1) Businesses Are Talking To Customers/Prospects [email_address] 800-605-4160 Three Conversations On The Social Web
2) Customers/Prospects Are Talking To Businesses [email_address] 800-605-4160
3) Customers/Prospects Are Talking To Customers/Prospects [email_address] 800-605-4160
Marketing To The Maybe’s [email_address] 800-605-4160 Most people are a “maybe” on buying insurance. They are not a “no” and not a “yes.” How does your marketing start and continue conversations with “maybes?”
It’s About Sustaining Conversations… [email_address] 800-605-4160 Your marketing must sustain a conversation with a “maybe” until they become a “yes.” You can continue conversations very cheaply using the Internet.
[email_address] 800-605-4160 “ You can have sustained conversations with maybe’s by providing value in your marketing.”
Jones Insurance Group is targeting motorcycle insurance as the weather warms up in the Midwest. They create a series of articles on their blog targeting motorcyclists including:
“ 6 Things You Must Know Before Insuring Your Motorcycle”
“ Motorcycle Safety: Helmet Vs. No Helmet”
“ Does The Color Of Your Motorcycle Effect Your Insurance Premiums?”
“ Top 10 Midwest Roads You Must Ride Before You Die”
“ 15 Things To Consider Before Purchasing Your Dream Motorcycle”
They also create a Free 10 page PDF report available for download from the website and blog called:
“ The Ultimate Guide To Insuring and Protecting Your Motorcycle”
Jones Insurance Group broadcasts this content from their website/blog to very powerful websites like Facebook, Twitter, and Linked In. They ask for an email address from the prospect when they download the free report from the website.
Each time a prospect becomes a Twitter follower, a Facebook Friend, connects with them on Linked In or subscribes via email they are giving Jones Insurance permission to market to them while they are a “maybe” on buying Motorcycle insurance.
This creates a sales pipeline of Maybe’s, some of which become Yes’s.
Tough Questions To Ask Yourself About Your Website
Your website needs the following characteristics to compete today.
Discoverability - Can Google see your website? How well does your site cater to search engines like Google?
Flexibility - Can you add marketing content to your website easily? Can you edit your website easily?
Interactivity – Can your website visitors easily comment on, “like”, vote on the content of your website?
Shareability – Is it easy for your website visitors to share content via the social web?
Automation – Can you push marketing out to those that want it automatically?
[email_address] 800-605-4160 About Terrakon Marketing
Terrakon Marketing is a St. Louis-based internet marketing firm specializing in custom online services in the areas of social media marketing, search engine optimization, website development/optimization and pay per click advertising. Terrakon offers internet marketing services to both small and medium-sized businesses in a variety of industries, both B-to-C and B-to-B, locally and nationally.
Terrakon is a member of the Eastern Missouri/Southern Illinois Better Business Bureau, Fenton Chamber of Commerce, and Kirkwood Area Chamber of Commerce, as well as a Google Certified Company and a Yahoo Search Marketing Ambassador. Terrakon is a United States (St. Louis, MO) based company (LLC) and all company resources are physically located in the U.S.