Embrace Change

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A brief presentation about what I think really matters in this new economy, both to our company and for the success of our chain of custody software product.

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  • Embrace Change

    1. 1. How do we transition?
    2. 2. How do we transition? Embrace Change
    3. 3. The pace of change isaccelerating. What you learned even 5 years ago is old school.
    4. 4. If you think you already knoweverything you need to know, you arefooling yourself and hurting your team.
    5. 5. How do we“embrace change”?
    6. 6. READAll the time... Every day... JFDI
    7. 7. Get excited about reading (and learning).
    8. 8. If you aren’t reading and learning, you will be passed over quickly by the new generation.
    9. 9. If you can’t or don’t want to read, learn, and try/risk newtechie things, then you should go work somewhere else.
    10. 10. Sometimes notrisking anything isthe riskiest move you can make.
    11. 11. SaaS Funnel 150 - 600 unique visitors 3 leads (trial users)0.5% - 2% 1 active user
    12. 12. This is not a sprint. It’s a marathon.Think long-term
    13. 13. How the hell do we get 1,000’s of visitors permonth to our website?• Relevant content, consistently and frequently• Follow the Hubspot way...be EXPERTS in Hubspot software (multiple landing pages, e-book downloads, A/B testing, metrics review)
    14. 14. What is relevant,consistent, and frequent content?• Information that you would find useful yourself.• Plugging our software is NOT necessary or advised.• Blog posts regularly.• Get the hang of Twitter and start tweeting.
    15. 15. How am I going to findstuff to blog about so frequently?
    16. 16. READ Trade journals ArticlesProduct literature Attend seminars Talk to people
    17. 17. Sign up to some LinkedIn groupsand ENGAGE with membersJoin some local and interestinggroups and ENGAGE withmembers
    18. 18. Update our support siteregularly • how-to’s • FAQsBlog about new features
    19. 19. BE CREATIVEThere are no rules...Just create something useful and relevant... that you would read
    20. 20. Holy guacamole, we have real humanssigning up. What do we do now?
    21. 21. Take care of them just like we do with our other clients.
    22. 22. It takes around 200 websitevisits to convert one into a trial account, and 3 trial accounts to convert to a single active user. Treat them like yourlife depends on them
    23. 23. Concepts and lessonslearned are applicable and repeatable on other SaaS apps/ products
    24. 24. So...Just TWO Things to Focus On
    25. 25. FIRSTFocus on the product Get it rightContinually improve it
    26. 26. SECOND Focus on the funnelRelevant/useful content Hubspot
    27. 27. Get good at this, and WE will make a difference in our industry.
    28. 28. Get good at this, andeverything else will fall in place.
    29. 29. It always does.

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