If you aren’t reading and learning, you will be passed over quickly by the new generation.
If you can’t or don’t want to read, learn, and try/risk newtechie things, then you should go work somewhere else.
Sometimes notrisking anything isthe riskiest move you can make.
SaaS Funnel 150 - 600 unique visitors 3 leads (trial users)0.5% - 2% 1 active user
This is not a sprint. It’s a marathon.Think long-term
How the hell do we get 1,000’s of visitors permonth to our website?• Relevant content, consistently and frequently• Follow the Hubspot way...be EXPERTS in Hubspot software (multiple landing pages, e-book downloads, A/B testing, metrics review)
What is relevant,consistent, and frequent content?• Information that you would ﬁnd useful yourself.• Plugging our software is NOT necessary or advised.• Blog posts regularly.• Get the hang of Twitter and start tweeting.
How am I going to ﬁndstuff to blog about so frequently?
READ Trade journals ArticlesProduct literature Attend seminars Talk to people
Sign up to some LinkedIn groupsand ENGAGE with membersJoin some local and interestinggroups and ENGAGE withmembers
Update our support siteregularly • how-to’s • FAQsBlog about new features
BE CREATIVEThere are no rules...Just create something useful and relevant... that you would read
Holy guacamole, we have real humanssigning up. What do we do now?
Take care of them just like we do with our other clients.
It takes around 200 websitevisits to convert one into a trial account, and 3 trial accounts to convert to a single active user. Treat them like yourlife depends on them
Concepts and lessonslearned are applicable and repeatable on other SaaS apps/ products