Embrace Change
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A brief presentation about what I think really matters in this new economy, both to our company and for the success of our chain of custody software product.

A brief presentation about what I think really matters in this new economy, both to our company and for the success of our chain of custody software product.

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Embrace Change Presentation Transcript

  • 1. How do we transition?
  • 2. How do we transition? Embrace Change
  • 3. The pace of change isaccelerating. What you learned even 5 years ago is old school.
  • 4. If you think you already knoweverything you need to know, you arefooling yourself and hurting your team.
  • 5. How do we“embrace change”?
  • 6. READAll the time... Every day... JFDI
  • 7. Get excited about reading (and learning).
  • 8. If you aren’t reading and learning, you will be passed over quickly by the new generation.
  • 9. If you can’t or don’t want to read, learn, and try/risk newtechie things, then you should go work somewhere else.
  • 10. Sometimes notrisking anything isthe riskiest move you can make.
  • 11. SaaS Funnel 150 - 600 unique visitors 3 leads (trial users)0.5% - 2% 1 active user
  • 12. This is not a sprint. It’s a marathon.Think long-term
  • 13. How the hell do we get 1,000’s of visitors permonth to our website?• Relevant content, consistently and frequently• Follow the Hubspot way...be EXPERTS in Hubspot software (multiple landing pages, e-book downloads, A/B testing, metrics review)
  • 14. What is relevant,consistent, and frequent content?• Information that you would find useful yourself.• Plugging our software is NOT necessary or advised.• Blog posts regularly.• Get the hang of Twitter and start tweeting.
  • 15. How am I going to findstuff to blog about so frequently?
  • 16. READ Trade journals ArticlesProduct literature Attend seminars Talk to people
  • 17. Sign up to some LinkedIn groupsand ENGAGE with membersJoin some local and interestinggroups and ENGAGE withmembers
  • 18. Update our support siteregularly • how-to’s • FAQsBlog about new features
  • 19. BE CREATIVEThere are no rules...Just create something useful and relevant... that you would read
  • 20. Holy guacamole, we have real humanssigning up. What do we do now?
  • 21. Take care of them just like we do with our other clients.
  • 22. It takes around 200 websitevisits to convert one into a trial account, and 3 trial accounts to convert to a single active user. Treat them like yourlife depends on them
  • 23. Concepts and lessonslearned are applicable and repeatable on other SaaS apps/ products
  • 24. So...Just TWO Things to Focus On
  • 25. FIRSTFocus on the product Get it rightContinually improve it
  • 26. SECOND Focus on the funnelRelevant/useful content Hubspot
  • 27. Get good at this, and WE will make a difference in our industry.
  • 28. Get good at this, andeverything else will fall in place.
  • 29. It always does.