Get your Websites Under
Control – One Brand.

Presented By:
Vicki Mallonee
CMS Administrator
Get your Websites Under Control – One Brand.

573 Unique Websites
Get your Websites Under Control – One Brand.

Only 75 were managed in a CMS
Get your Websites Under Control – One Brand.

The rest were managed in WordPress
or a program like Dreamweaver.
Get your Websites Under Control – One Brand.

Hello 1996!
Get your Websites Under Control – One Brand.
Get your Websites Under Control – One Brand.

Problems associated with inconsistencies in branding and templates.

• Misus...
Get your Websites Under Control – One Brand.
Get your Websites Under Control – One Brand.

Step 1: Branding Bar
• Come up with a single brand for your school.
• When y...
Get your Websites Under Control – One Brand.
Get your Websites Under Control – One Brand.

Step 2: Logo
Stop logo variations by:
• Incorporating your logo in your bran...
Get your Websites Under Control – One Brand.
Get your Websites Under Control – One Brand.

Step 3: Templates
• Create at least three sets of templates.
• Sell them on ...
Get your Websites Under Control – One Brand.
Get your Websites Under Control – One Brand.
Get your Websites Under Control – One Brand.
Get your Websites Under Control – One Brand.

Takeaways
• Figure out “your” brand and have only one.
• Start off slow, imp...
Get your Websites Under Control – One Brand.

And because they won’t have to show anyone any money…
Get your Websites Under Control – One Brand.

Questions?
Rants?
Laughter?
Tears?
Passion?
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Overcoming University branding issues-VCU: TERMINALFOUR tforum 2013

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'Get your website under control-One Brand'-Virginia Commonwealth University discuss how they overcame branding issues by using TERMINALFOUR Site Manager to control all their websites under one roof.

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Overcoming University branding issues-VCU: TERMINALFOUR tforum 2013

  1. 1. Get your Websites Under Control – One Brand. Presented By: Vicki Mallonee CMS Administrator
  2. 2. Get your Websites Under Control – One Brand. 573 Unique Websites
  3. 3. Get your Websites Under Control – One Brand. Only 75 were managed in a CMS
  4. 4. Get your Websites Under Control – One Brand. The rest were managed in WordPress or a program like Dreamweaver.
  5. 5. Get your Websites Under Control – One Brand. Hello 1996!
  6. 6. Get your Websites Under Control – One Brand.
  7. 7. Get your Websites Under Control – One Brand. Problems associated with inconsistencies in branding and templates. • Misuse of logos • Training problems • Static website designs • Wasteful spending
  8. 8. Get your Websites Under Control – One Brand.
  9. 9. Get your Websites Under Control – One Brand. Step 1: Branding Bar • Come up with a single brand for your school. • When you can’t “force” a template, “force” a branding bar. • Mass use of the branding bar creates identity and a cohesive brand.
  10. 10. Get your Websites Under Control – One Brand.
  11. 11. Get your Websites Under Control – One Brand. Step 2: Logo Stop logo variations by: • Incorporating your logo in your branding bar. • Creating a set of “guidelines” for identity. • Have a review process before sites can launch.
  12. 12. Get your Websites Under Control – One Brand.
  13. 13. Get your Websites Under Control – One Brand. Step 3: Templates • Create at least three sets of templates. • Sell them on the move. • Did you say free?
  14. 14. Get your Websites Under Control – One Brand.
  15. 15. Get your Websites Under Control – One Brand.
  16. 16. Get your Websites Under Control – One Brand.
  17. 17. Get your Websites Under Control – One Brand. Takeaways • Figure out “your” brand and have only one. • Start off slow, implement a branding bar. • Have policies, they make for less questions. • Create FREE, easily customized templates. • Bye bye one on one, train as a group.
  18. 18. Get your Websites Under Control – One Brand. And because they won’t have to show anyone any money…
  19. 19. Get your Websites Under Control – One Brand. Questions? Rants? Laughter? Tears? Passion?

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