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Content Put to the Test
How to be sure you put your best foot forward on the web.
Today’s Focus
• How Website Errors Affect your Organization
• Review University Web Study Results
• Tips & Tricks
Siteimprove
Brian Stewart
Senior Account Executive
bst@siteimprove.com
612.208.0743
Negative Affects Errors Have
• Time wasted (receiving emails, or calls)
• School loses credibility
• SEO is effected

• Ac...
Is Tuition important to your school?
One in five students said they removed a school
from consideration because of a bad e...
University Web Study
• Average number of broken links per school
• Average amount of misspellings & most
common misspellin...
University Web Study
• Intent: It’s a common problem & there are
ways you can improve your website
• Who was included: 25 ...
University Web Study
Best Practice for Checking Links and the Tools
• Use a link checking tool that tests both internal and external links
• Ru...
Where to start?
Which pages are viewed most!

Stop chasing your tail!
Mispeling Results

97

Average # of
unique misspellings
Most Common Misspellings:
•

Enivronmental
•

Commitee
•

Addtiona...
Best Practices when
checking for misspellings
• Use a spell check tool that has the ability to
add words to the dictionary
Why?
• People won’t use it if it’s not dependable
Spell Check the entire HTML
Why? You will not be able to ensure titles,
...
Accessibility Results
• Web Content Accessibility Guidelines (WCAG) States:
All images should have an alternative text ass...
Accessibility Results
20 of the 25 websites were
missing the ALT-tag on more than

100 images
Accessibility Best Practices
for Content Contributors
• Photos: Make sure all photos have a descriptive alt tag

• Heading...
Tools to Consider
• Siteimprove: Quality Assurance, Accessibility, SEO, Analytics & Website Monitoring
• SortSite: Broken ...
Siteimprove
Brian Stewart
Senior Account Executive
bst@siteimprove.com
612.208.0743
Siteimprove-Content put to the test: TERMINALFOUR-tforum 2013
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Siteimprove-Content put to the test: TERMINALFOUR-tforum 2013

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'Content put to the test': How do you make sure your content is compelling and error free? Brian Stewart from Siteimprove outlines tips and tricks on how to make sure your team is putting error free content on the website.

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Transcript of "Siteimprove-Content put to the test: TERMINALFOUR-tforum 2013"

  1. 1. Content Put to the Test How to be sure you put your best foot forward on the web.
  2. 2. Today’s Focus • How Website Errors Affect your Organization • Review University Web Study Results • Tips & Tricks
  3. 3. Siteimprove Brian Stewart Senior Account Executive bst@siteimprove.com 612.208.0743
  4. 4. Negative Affects Errors Have • Time wasted (receiving emails, or calls) • School loses credibility • SEO is effected • Accessibility
  5. 5. Is Tuition important to your school? One in five students said they removed a school from consideration because of a bad experience on an institution's Web site. - Noel-Levitz, LLC.
  6. 6. University Web Study • Average number of broken links per school • Average amount of misspellings & most common misspellings • Common accessibility issues
  7. 7. University Web Study • Intent: It’s a common problem & there are ways you can improve your website • Who was included: 25 Public Universities • Total Pages Checked: 2,000
  8. 8. University Web Study
  9. 9. Best Practice for Checking Links and the Tools • Use a link checking tool that tests both internal and external links • Run the check from the public domain (if it’s a public site) • Setup an automated schedule • Confirm the tool checks the entire HTML source code • Make sure it’s easy to use and locates exactly where the broken link or image is • Confirm the tool detects errors for all status codes, not just 404’s
  10. 10. Where to start? Which pages are viewed most! Stop chasing your tail!
  11. 11. Mispeling Results 97 Average # of unique misspellings Most Common Misspellings: • Enivronmental • Commitee • Addtional • Oportunities • Technolgy
  12. 12. Best Practices when checking for misspellings • Use a spell check tool that has the ability to add words to the dictionary
  13. 13. Why? • People won’t use it if it’s not dependable Spell Check the entire HTML Why? You will not be able to ensure titles, menus, dropdowns, etc. have been checked
  14. 14. Accessibility Results • Web Content Accessibility Guidelines (WCAG) States: All images should have an alternative text associated with them. • What are alt tags? These help identify what’s happening in the image as opposed to “group photo.jpg”
  15. 15. Accessibility Results 20 of the 25 websites were missing the ALT-tag on more than 100 images
  16. 16. Accessibility Best Practices for Content Contributors • Photos: Make sure all photos have a descriptive alt tag • Headings: Utilize proper heading structure [<h1, <h2, etc…] These act as maps for the screen reader & will allow the user to skip sections they aren’t interested in • Links: Utilize title attributes on links, Titles act like alt tags on images
  17. 17. Tools to Consider • Siteimprove: Quality Assurance, Accessibility, SEO, Analytics & Website Monitoring • SortSite: Broken links, browser code compatibility, search engine optimization and other usability issues • HiSoftware: Provides automated content compliance solutions to analyze content contributions for compliance issues • Rex Swain's HTTP Viewer: See exactly what an HTTP request returns to your browser [free online] • W3C: SpellCheck, Link Check, Accessibility Check [free online] • Check Dog: Link and Spell Checking • Xenu Link Sleuth: A free multi-threaded link checking • InSpyder: Link and Spelling
  18. 18. Siteimprove Brian Stewart Senior Account Executive bst@siteimprove.com 612.208.0743
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