TERMINALFOUR t44u 2011 - Going mobile, a INTO Case Study
1. Going Mobile – I.N.T.O. the future
Lori Kealy
Merrilyn Campbell
Communications Section
Irish National Teachers’ Organisation
2. Who are we?
• Irish National Teachers’ Organisation (INTO)
• Largest teachers’ trade union in Ireland
• Representing teachers at primary level in
Republic of Ireland. Primary and post-primary
level in Northern Ireland
• Over 38,000 members
• 4,000 student members
5. Services for members include…
ICT Training for Officers Publications
Queryline
Seminars & information meetings
6. E-Communications
• Website - www.into.ie • Email
• Mobile web - m.into.ie • sms
• Extranets • Facebook
• .mobi – intonews.mobi • Twitter
• Conference app • YouTube
• E-newsletter • Flickr
• Branch and District Websites
7. Why go Mobile?
• Allows easy/fast access to important information / news
updates for members
• Members now increasingly using smartphones to access INTO
website
• 50% of our membership under 35
• Encouraging participation
• Cost Effective
8. Why a Conference app?
• 3 to 5 major conferences • Communicate with
per year delegates before and
• 400 to 1000 delegates during conferences
• Reduce number of – Location
printed publications – Accommodation info
– Timetables
– Speeches
– Press Releases
– Discussion Papers
– Updates
9. Why Terminal4 / oMbiel
• T4 Track Record – using SiteManager since
2004
• Ease of integration with current CMS
• Design
• User friendly
• Customer Service
10. Development Process
• Survey / discussions with
members
• Discovery meeting
• Build
• Data Migration
• Review
• Testing
• Go live
• Support
• Training
11. Requirements for App
• User friendly
• Cross platform
• Integration with current CMS
• Easy to update
• Adaptable for different conferences
• OffLine Usage
14. Requirements for Mobile Website
• Designed to access ROI, Nth Ireland, INTO
Learning and SubSearch sites
• User friendly / Easy to navigate
• Easy to update
• Cross platform
• Integration with current CMS
• Budget
