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PSEWEB 2013 - Make it responsive - TERMINALFOUR

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TERMINALFOUR Presentation by David Miller on the challenges of implementing responsive web sites - presented at the PSEWEB event in Vancouver - June 2013 www.pseweb.ca, www.terminalfour.com

TERMINALFOUR Presentation by David Miller on the challenges of implementing responsive web sites - presented at the PSEWEB event in Vancouver - June 2013 www.pseweb.ca, www.terminalfour.com

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  • Responsive web design is not mobile design but an approach to tackling the ever increasing challenge of delivering the best experience to your users, via the extensive list of devices and browsers.
  • Subset of Adaptive Design referring to Layout only. Coined by Ethan MarcotteResponsive Design = Fluid Layouts (Grids, Images and media Queries)Adaptive Layout = Fixed widths with breakpoints using media queriesAdaptive Design = Either Responsive Design, Adaptive Layouts or a combination of the two along with Progressive Enhancement (using Javascript to determine device capabilities and changing the UX based on these) eg. Using GPS if available to show directions, checking telephone capabilities etc..
  • Allows you to re-use content and use the same digital assets, saving time and development costs.Same URLs for every device, improving SEO Performance—A responsive design approach allows all views from all devices to register to a single URLEnhanced Customer Experience—Customers will experience optimal messaging, design, and function based on the specific device being used.Scalability—New devices can be accommodated much more easily than an app-centric approach.Unified Codebase—With responsive design, one set of changes is made into a single codebase and marketing messaging is automatically updated across all devices.
  • Responsive design is about putting the right content in users’ hands according to the context of their interaction.How can you deliver only what is absolutely necessary at the appropriate points in the user’s journey based on the device. A change in the way you plan and design experiences. Content audit, Put your website on a diet - Gedling Borough Council example – after redesign, they had 1700+, down to 700
  • Responsive design is different from the way traditional development teams are used to approaching digital projectsweb pages that respond to different devicesdelivers quality experience to desktop computers,netbooks, tablets, and mobile phonesusing new css techniques, fluid grids, flexible images and media queries
  • instead of building a web framework and fitting content to it, content comes first.
  • Responsive design is a little different from the way people are used to approaching digital projects. It’s important to plan for responsive design at the very beginning of the design process, not just at the implementation phase.Use stats to help understand how content is being consumed, by who, why, what content is missing. Terrible for performance. One of the biggest challenges of creating responsive web designs is the balancing act of delivering a full experience while still maintaining a snappy user experience across the board.
  • Transcript

    • 1. Make it Responsive! David Miller, COO TERMINALFOUR 25 June 2013, PSEWEB 2013, Vancouver 1
    • 2. 22Make it responsive! What's it all about? Topics to discuss today; • TERMINAL Who? • Mobility Design • ‘Responsive Design’…What Does It Mean For You? • Why bother? The Stats. • Why bother? Benefits of Responsive Design • Responsive Design & Your Content Strategy • Managing a Responsive Design Project & the Project Phases • Tips for Adopting Responsive Design • Some examples
    • 3. • Web Content Management Specialists • Top 30 in Content Management Companies (Real Story Group) • Drive towards supporting the best Digital Engagement Experience • 300 clients • Higher Education (130+), Commercial & Government • Main growth US & Canada - recently Australia & New Zealand • International reach: • UK, Ireland, Middle East, US, Canada, Australia, New Zealand TERMINAL Who? Make it responsive! 3 We make it really easy for organisations to deliver and manage very large, highly devolved, multilingual RESPONSIVE Websites, Mobile sites Intranets and Extranets
    • 4. TERMINALFOUR Site Manager at a glance… Make it responsive! 4
    • 5. • The Future Isn't About Mobile; It's About Mobility* • It means, trying to eliminate the need for a different design and development project every time a new device comes out in the marketplace. • Responsive is about future proofing your content as much as possible for mobile devices • One CMS – output to one/multiple site(s) • And other channels (social etc.) Make it responsive! 5 Mobility Design (*Source: David Armano - Harvard Business Review - http://blogs.hbr.org/cs/2012/07/the_future_isnt_about_mobile_its.html)
    • 6. 66Make it responsive! „Responsive Design‟…What Does It Mean For You? • As the user switches from one device to another, and from one place to another, the website should automatically ‘respond’.
    • 7. 77Make it responsive! „Responsive Design‟…What Does It Mean For You? • Responsive web design is not mobile design. • Responsive design is happening; it is not another trend! • It’s evolving….. responding not just to devices • It’s not just a sausage dog – http://rsd.joshemerson.co.uk/
    • 8. • http://www.higher-education-marketing.com/Make it responsive! 8 Google Trend: Interest in responsive web design
    • 9. Where are people using mobile devices? • 84% at home • 80% during downtime throughout the day • 76% waiting in lines for appointments • 69% while shopping • 64% at work • 62% while watching TV • 47% during commute in to work • Higher Ed Audiences are all the same! Make it responsive! 9 Why bother? The Stats. (*Source:Luke Wroblewski. "Mobile Context Revisited." http://www.lukew.com/ff/entry.asp?1333)
    • 10. Make it responsive! 10 What is Responsive Design? 10 Source: http://viljamis.com/blog/2012/adaptive-vs-responsive-whats-the-difference.php What is Responsive Design Today? This is just the start! Still evolving - Responding to more inputs (hyper personalisation, localisation, history`) - Automatically matching content to your activity
    • 11. Examples • Boston Globe • Smashing Magazine • Lancaster University • Andersson-Wise • http://www.sacredheart.edu/ • http://www.liv.ac.uk/ • http://drake.edu/ • http://www.port.ac.uk/ • http://www.mi.mun.ca/ Make it responsive! 11 Responsive Examples
    • 12. • Costs more initially but less in long run • Allows you to re-use content and use the same digital assets, saving time and development costs. • Same URLs for every device, improving SEO Performance • Unified analytics • Enhanced Customer Experience – not just based on device (can include location etc.) • Scalability • Unified Codebase Make it responsive! 12 Why bother? Benefits of Responsive Design
    • 13. What Does Responsive Design Mean for Your Content Strategy? • Responsive design is not about getting all your content in front of the reader. • Content audit - Put your website on a diet. • For many websites, only about 10% of a page is essential content; putting that essential content onto mobile is key for mobile visitors.* Make it responsive! 13 Responsive Design & Your Content Strategy (*Source: UX MAGAZINE http://uxmag.com/articles/a-primer-on-responsive-design)
    • 14. Approach; • More agile approach – ‘Think agile vs. waterfall’. • A CMS focusses on efficiency of the content management aspects – not the design or content aspects Project Phases; • Identifying Cross Functional Teams on both sides • Research & Strategy • UX - User Experience Planning • Wireframing and Design • Development Make it responsive! 14 Managing a Responsive Design Project & the Project Phases
    • 15. Understand your breakpoints • What are the key breakpoints? What do major templates look like at each breakpoint? What do the header and footer look like? Make it responsive! 15 Project Phases - UX - User Experience Planning
    • 16. • Only web developers resize screens to show their cool CSS - until we have very stretchy phones • You can cut down complexity by assuming: • Most people use tablets in the same way • Tablets = Desktop (landscape) • Mobile = phone • Can really focus on two options • Desktop (but make sure touch works) • Mobile (plus respond to location) Make it responsive! 16 Quick Hint….. Cutting down complexity Analysis by UK partner Reading Room www.readingroom.com
    • 17. Timeline and Budget Impact • Redesign takes 20-30% longer than a desktop- only site • Reduces on-going maintenance costs • Major milestones are unchanged, but a few new ones are added (Breakpoint sign offs are key) • Bulk of time increase is in development • And testing…. Make it responsive! 17 Project Phases - Development
    • 18. • Remember the complexity • Possible “media explosion” for all your variants for various output devices • Multiple layouts for each break point. • Leads to growth for testing • But end result is “one system” Make it responsive! 18 Project Phases - Development http://www.port.ac.uk/courses/accounting-economics-and-finance/
    • 19. 1) Plan for a change management phase and gain stakeholder buy-in. 2) Start with the smallest device you plan to design for – ‘stay simple’ 3) Focus on key-content. 4) Remember, content that is hidden with CSS still gets downloaded Make it responsive! 19 Tips for Adopting Responsive Design
    • 20. 5) Testing - Two Options • Test on as many real devices as possible and from as many OS as possible - Apple family (iOS), Android, Windows Phone, others to consider: Blackberry, Nokia, Kindle Fire • Mobile Emulators Plenty of free ones around - Two quick & easy browser based emulators TERMINALFOUR like: http://www.mobilephoneemulator.com http://www.responsinator.com Make it responsive! 20 Tips for Adopting Responsive Design
    • 21. • It’s all about content • Where to cut off long articles… • Long titles, Content ordering (when rearranging) • Context • Slow loading sites…. Especially on slower links • It might not be shown but it is loaded! • Just converting menus to links won’t always work • It’s not just about device rendering • Remember the device features • Smooth, performing, user experience Make it responsive! 21 Some “Gotchas” to look out for
    • 22. • Outline of project • “This wasn’t just a re-skin of an existing site we wanted to completely re-make the website based on audience needs and business aims” – James Mellor, Project Manager • Phases 1. External Top level pages – complete 2. Most visited pages (courses) - complete 3. All other sites – in progress • Design by ClearLeft (UK) • Initial Research by New City Media (Blacksburg VA) Make it responsive! 22 A worked Example: Portsmouth University, England http://www.port.ac.uk
    • 23. • We wanted our site to be responsive and for us this meant really focusing on our brand messages and then incorporating this as much as possible into our content and with a responsive site the challenge for us was always to be brief and think mobile first. We also went for a show not tell approach so throughout our course pages you will see small chunks of copy, with photos of student and tutor testimonials as well as video wherever possible. Make it responsive! 23 Portsmouth University: The course Challenge Rethought Subject areas and cut them down from 30 to 17. Video commissioned for each subject area and selected individual courses http://www.port.ac.uk
    • 24. • Selected info directed to appropriate part of page & reused across multiple pages • E.g. Common open day • Common subject area video • System automatically displays additional information if available Make it responsive! 24 De-constructed course information into component parts http://www.port.ac.uk
    • 25. • Using Modernizer for feature detection & zepto instead of jQuery • Serves only correct size image for device in use • Over 300 courses – each with separate image • 3 variants of each image for responsive site • Image, image-400, image-800 – • Smallest always loaded first and JavaScript decides if others are needed Make it responsive! 25 Some Complexity Introduced 320 courses x3 = 960 images uploaded just for the header images, with potentially 320x9 for 3 unique images in the slideshow is potentially 3,840 images uploaded for the courses pages alone….. (did get some reuse across course images) http://www.port.ac.uk
    • 26. • Content authors able to focus on quality of content and message • Content appears as needed • Reuse is automatic Make it responsive! 26 End Result: Fully responsive site with emphasis on courses.. http://www.port.ac.uk/courses/art-and-design/ba-hons-fashion-and-textile-design/
    • 27. • Three main methods • User Satisfaction (tricky) • Usability Testing • Task completion • Option Feedback • Analytics • Device usage (desktop/mobile/browser) • Retention time (mobile users way more “bouncy”) Make it responsive! 27 Measuring Success: University of Liverpool http://www.liv.ac.uk
    • 28. 1. Great design • Factor in the situations YOU want to respond do for optimal user impact 2. Well Planned Content strategy • Target key messages to respond to appropriate user (and appropriate content length) 3. Great CMS • Or one that doesn’t “get in the way” and ideally supports your great ideas Make it responsive! 28 The three key requirements for success
    • 29. Specsavers: Mobile Site as opposed to app • Find store & book appointment 29 We Started with Separate Mobile Channels http://m.specsavers.co.uk/ http://www.qub.ac.uk/sites/mobile/ • Queens University Belfast • jQuery mobile site Make it responsive!
    • 30. Make it responsive! 30 Responsive Example: Marine Institute: Memorial University http://www.mi.mun.ca/ Quick “responsive approach” added at last minute
    • 31. Make it responsive! 31 Responsive Example: Sacred Heart University http://www.sacredheard.edu Faculty & Staff directory auto populated Using External content Syncer http://www.sacredheart.edu/facultystaffdirectory/
    • 32. Make it responsive! 32 Responsive Example: University College Cork http://www.ucc.ie
    • 33. Make it responsive! 33 Responsive Example: Lancaster University http://www.lancs.ac.uk Winner of EduStyle award for best responsive design Also use CampusM app for enhanced student experience
    • 34. Make it responsive! 34 Responsive Example: Liverpool University http://www.liv.ac.uk
    • 35. Make it responsive! 35 Responsive Example: University of Portsmouth http://www.port.ac.uk Over 300 separate courses – auto populated and listed using various criteria http://www.port.ac.uk/courses/accounting- economics-and-finance/
    • 36. 3636Make it responsive! Useful References & Sources Useful References & Sources • http://www.insidenewcity.com/blog/view/responsive/ • http://uxmag.com/articles/a-primer-on-responsive-design • http://responsivedesignweekly.com/ • http://upstatement.com/blog/2012/01/how-to-approach-a-responsive- design/ • http://blog.galvintech.com/design/a-2012-process-for-a-2012-responsive- web-1439.htm • http://blogs.hbr.org/cs/2012/07/the_future_isnt_about_mobile_its.html • http://mobitest.akamai.com/m/index.cgi
    • 37. Thank You David Miller, COO David.miller@terminalfour.com twitter.com/terminalfour Make it responsive! 37

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