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The competition among universities to recruit students is heating up and those universities that fail to deliver more targeted messaging will suffer. Today’s students want website content and services that are compelling and relevant to them, not the masses. This product neutral presentation will outline how personalization functionality within web content management software can enable a customized and personalized approach to online student recruitment and engagement. The presentation will include ‘Top 10 Tips’ acquired over seventy-five university WCMS rollouts.