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TERMINALFOUR t44u 2008 - Dean Hale - CMS on a Budget
 

TERMINALFOUR t44u 2008 - Dean Hale - CMS on a Budget

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    TERMINALFOUR t44u 2008 - Dean Hale - CMS on a Budget TERMINALFOUR t44u 2008 - Dean Hale - CMS on a Budget Presentation Transcript

    • t 4 4us dean.hale@sunderland.ac.uk web development manager
    • About the University of Sunderland accolades 2007/8 • The best 'new' universities in the UK for the overall quality, quantity and range of research. • Sunderland named the leading university in the country for widening access in Government-backed performance indicators - an accolade it has received in seven of the last eight years. • School of Education sets up Children's,Young People and Families Centre to help the Government meet the five aims set out in the Every Child Matters agenda. • Award-winning Moving On Up Campaign helps to set Sunderland education agenda. • University receives 'A' rating from Ofsted for its secondary education provision - one of only eight given in the country. • The Government names University of Sunderland a National Centre for Excellence for Teacher Training for further education. • Tony Blair launches first higher education qualification for councillors. • Sunderland named leading university in Britain for equality and diversity in the national Workplace Equality Index. • Sunderland ranked in top 20 for personal development of students in the National Student Satisfaction Survey. founded: 1901 - University status: 1992 dean.hale@sunderland.ac.uk
    • what we had main site all other sites (faculties / services etc) owned by central marketing owned by web team (2 full time, 1 project student) content added by marketing no designated web editors within faculties and services - usually an add on to the job no input from the webteam no input from central marketing inconsistent visual identity inconsistent use of language duplication of content webteam time taken by content queries leaving less time for enhancements, features no accountability dean.hale@sunderland.ac.uk
    • then - main website Maintained and hosted by an external company based on .NET technology changes to layout incurs costs very basic functionality i.e. no wysiwyg additional costs to develop site dean.hale@sunderland.ac.uk
    • then - faculty websites Managed by web team Based on ZOPE / Plone Mysql Server Learning curve difficult Help and support varied Developing new features is time intensive dean.hale@sunderland.ac.uk
    • the brief Visual re­design (webteam, marketing) Information Architecture, structure and flow re­design Meeting user needs and expectations content appropriate to the intended audience Use single sources of information no duplication Improved website features and tools Improve search engine optimisation and rankings Investigate web statistics analysis and user behaviour dean.hale@sunderland.ac.uk
    • what we found out Visual re­design no consistency Information Architecture, structure and flow re­design no sense to structure, content was just added, not proof read, or revisited for accuracy Meeting user needs and expectations content met the needs of the content owner and very little supplementary information - basically course based information Use single sources of information lots of duplication Improved website features and tools no restrictions of what the users could do - full admin access to all, everything static Improve search engine optimisation and rankings no meta, content inappropriate Investigate web statistics analysis and user behaviour We use sitestat - looking at data over the past 18 months, found that users :- search for a course ‘find it’ then look for info on the university and the region, then go back to the course if this satisfies their curiosity then ‘maybe’ contact us dean.hale@sunderland.ac.uk
    • why T4 Used by other UK HE institutions - easier to get the dirt on T4 :-) share good practice, knowledge, ideas looked at other options - plone, drupal, reddot and others Provided the CMS facilities we required • workflow • audit • approval • rollback • Not platform specific • and especially history The price was a factor Initially went for 7500 licence, just upgraded to 25000 dean.hale@sunderland.ac.uk
    • the rules - keep it simple Defined site owner - For Faculties the Associate for Recruitment and Development - you are accountable for the content added workflow if you need it - do you need to complicate approval if you need it - it’s your site • Standard page layout • Standard page template • Standard placement of navigation links • Standard placement of required information dean.hale@sunderland.ac.uk
    • 4 weeks Main website To create completely new content, structure and styles within T4 dean.hale@sunderland.ac.uk
    • now - main website Hosted on our servers, using technology we support solaris, mysql, oracle, php and dean.hale@sunderland.ac.uk
    • now - faculty websites old new dean.hale@sunderland.ac.uk
    • now main site all other sites (faculties / services etc) owned faculty / service owned by central marketing T4 hosted T4 hosted webteam consists of 4 Me, Shaun - design, Sanda - usability, Scott - programmer marketing own the content we own the system and development process dean.hale@sunderland.ac.uk
    • training Basic training delivered by organisation and staff development rather than the web team Basic training 3 hours - every content editor has to attend no matter how advanced they think they are or who they are Good practice, Layout of the University Web pages, Logging into the University Terminal 4 Web Manager, General Navigation of Terminal 4, Creating and Amending Sections & Menus, Creating & Amending Content etc Advanced training delivered by the web team styles, templates, navigation etc dean.hale@sunderland.ac.uk
    • now Contributers Moderators Power Users Users 6 90 13 Groups 55 Websites 33 Channels 7 Content 5832 since march 2008 dean.hale@sunderland.ac.uk
    • structure • Home • Study • Our Faculty • Student life (mirrored from main site) • Course Finder (listing only the Faculty's courses) • Our Departments • The University (mirrored from main site) • Subject Areas (listing only the Faculty's areas) • Sunderland (mirrored from main site) • Department 1 • Our Academic Quality • Department 2 etc • Undergraduate Study • Facts and Figures • Foundation Degrees • Facility life • Postgraduate Study • Our Facilities • Part-time Study • Our People • Continuous Professional Development (if appropriate) • Our Dean and Executive Team • Work based Learning (if appropriate) • Research Staff search • Combines Studies (mirrored from main site) Our Location (links to Google maps on this page for various buildings) • Short Courses (mirrored from main site) • How to find us (mirrored from main site) • Research (specific content mirrored from main site i.e. projects & • Campus maps (mirrored from main site) publications) Faculty open days • Staff search (NOTE: there is currently a page for this on the main site but ideally the main site should link to a Faculty • Centres (overall statement on the diverse range of Faculty centres) page for this info and not the other way round) • Centre 1 Supporting Departments (mirrored from main site) • Centre 2 etc Term Dates (mirrored from main site) • Community & Industry Faculty History • Our work within the community • Case study 1 • Case study 2 • Our Work with the Industry
    • structure Main website Faculty website Home Home Study Study Student Life mirrored Student Life The University mirrored The University Sunderland mirrored Sunderland Fees & Finance Our Faculty International Community and Industry Research mirrored Research Business Centre’s dean.hale@sunderland.ac.uk
    • structure content editor view the full structure dean.hale@sunderland.ac.uk
    • structure Faculty of Education and Society Main site Faculty of Applied Sciences Faculty of Business and Law Faculty of Education and Society dean.hale@sunderland.ac.uk
    • templates - others banner page adverts movie footer dean.hale@sunderland.ac.uk
    • templates - vacancies dean.hale@sunderland.ac.uk
    • alternative content dean.hale@sunderland.ac.uk
    • extra bits • course information external to Terminal4 • php, mysql • news and events external to Terminal4 • php, mysql • Research information (publications, research interests etc) external to Terminal4 • php, oracle • movies and banners are controlled via slideshow pro director • Google Search Appliance (past 4 years) - probably downgrade to a mini • Sitestat - including custom reports dean.hale@sunderland.ac.uk
    • courses, news, events and open days Course information and administrative options social networking options, staff bibliographies, open day information, staff bibliographies, alternative fees, testimonials news, events, open days can be shown on different channels dean.hale@sunderland.ac.uk
    • SlideshowPro and SlideshowPro Director dean.hale@sunderland.ac.uk
    • it seems to be working Search Engine Direct Entry Referral Changes since March 2008 Search engine +7.4% Direct Entry -14.9% Referral +7.5% Need to continue to lower direct entry to match other HE Institutions and continue to increase Search Engine and referral. Search engine average across HE institutions 35% | Direct entry average across HE institutions 36% | Referral average across HE institutions 27% dean.hale@sunderland.ac.uk
    • it seems to be working Search Engine Direct Entry Referral Changes since March 2008 Search engine +7.4% Direct Entry -14.9% Referral +7.5% Need to continue to lower direct entry to match other HE Institutions and continue to increase Search Engine and referral. Search engine average across HE institutions 35% | Direct entry average across HE institutions 36% | Referral average across HE institutions 27% dean.hale@sunderland.ac.uk
    • now site and T4 have been very well received content is being updated more regularly as the system is easier to use very little duplication of content webteam can concentrate solely on future developments but content owners still paste from word content owners still cannot spell content owners still think within the box rather than outside dean.hale@sunderland.ac.uk
    • thanks dean.hale@sunderland.ac.uk web development manager