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TERMINALFOUR t44u 2009 - Permanent TSB & iQ Content Case Study
 

TERMINALFOUR t44u 2009 - Permanent TSB & iQ Content Case Study

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TERMINALFOUR t44u 2009 - Permanent TSB & iQ Content Case Study TERMINALFOUR t44u 2009 - Permanent TSB & iQ Content Case Study Presentation Transcript

  • PTSB.ie Case Study November 12, 2009Monday 16 November 2009
  • Agenda  Background to the project  Our solution  Why Site Manager?  Questions? 2Monday 16 November 2009
  • Project background 3Monday 16 November 2009
  • Background to project  Web team had become an “orphan child”  Lack of investment = lack of results  Lack of clout within PTSB  Vicious circle 4Monday 16 November 2009
  • Challenges facing PTSB.ie  Quality declined over time  Poor customer experience  Poor performance for the bank: • Selling products • Generating leads • Supporting brand  No content management system • Managed by a third party • Slow response times • Expensive 5Monday 16 November 2009
  • Specific problems: complexity 6Monday 16 November 2009
  • Specific problems: selling 7Monday 16 November 2009
  • Specific problems: applications 8Monday 16 November 2009
  • Specific problems: where is Open24? 9Monday 16 November 2009
  • Additional problems  Registering for Open24  Make appointments at branch  Request a call back  Not working for the brand 10Monday 16 November 2009
  • Our solution 11Monday 16 November 2009
  • Strategy  Defined an online strategy for PTSB  Included both PTSB.ie and Open24  Phase 1: PTSB.ie • Sell more online • Generate leads online • Facilitate multichannel banking • Facilitate Open24 • Build the PTSB brand online 12Monday 16 November 2009
  • Sell more online 13Monday 16 November 2009
  • Sell more online 14Monday 16 November 2009
  • Sell more online Old New application application forms forms Current account 66 questions 22 questions Credit card 62 questions 29 questions Savings accounts - 21 questions 15Monday 16 November 2009
  • Sell more online 16Monday 16 November 2009
  • Generate leads/multichannel 17Monday 16 November 2009
  • Generate leads/multichannel 18Monday 16 November 2009
  • Generate leads/multichannel 19Monday 16 November 2009
  • Facilitate Open24 20Monday 16 November 2009
  • Facilitate Open24 21Monday 16 November 2009
  • Build the brand online 22Monday 16 November 2009
  • Build the brand online 23Monday 16 November 2009
  • Why Terminal Four Site Manager 24Monday 16 November 2009
  • My requirements  Had to deliver on the user experience  Had to deliver quickly  Had to be easy for PTSB 25Monday 16 November 2009
  • Why Site Manager?  Security  Ease of use  Simple URLs  Smart templates  Execution on the front end  Support 26Monday 16 November 2009
  • Security Web DMZ HTML Files Site Manager Web server 27Monday 16 November 2009
  • Ease of use 28Monday 16 November 2009
  • Ease of use 29Monday 16 November 2009
  • Simple URLs 30Monday 16 November 2009
  • Smart templates 31Monday 16 November 2009
  • Execution on front-end 32Monday 16 November 2009
  • Support  “Just around the corner”  Rapid response times  Flexible, helpful, friendly 33Monday 16 November 2009
  • Thanks! Questions? Discussion? Suggestions? 34Monday 16 November 2009