Social Media Marketing - 2013 Workshop Extracts

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Extracts from my recent (2013) online and social media marketing workshop, this time customised for a real estate agency client. I had 26 attendees and great interaction in our half-day session, doing it all again soon for another agency branch, online course to come shortly...for this and other business sectors. Social media is a good fit for the real estate sector, which is active on both a local and a branding level

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Social Media Marketing - 2013 Workshop Extracts

  1. 1. Are You Being Talked about Enough? Online & Social Media Marketing Workshop 12 July, 2013 - Real Estate Agency XXXX
  2. 2. Online & Social Media Marketing Why? It’s where your customers are:  Social media now accounts for 1 in each 6 mins online  Facebook & YouTube both have over 1 billion users  52% of marketers found a customer via Facebook in 2013  23% of users check Facebook 5 times or more daily  Fastest-growing demographics:30+, 50+ 2
  3. 3. Your Individual Consultant Site  Inbound Content Marketing 3
  4. 4. Your Individual Consultant Site Inbound Content Marketing ‘To see the highest ROI on your marketing effort, quality content is key. No form of paid advertising could touch the stellar lead-tocustomer conversion rates of SEO, social media and email marketing.’ Hubspot 2013 Report 7 out of 10 consumers prefer information via onsite articles/blogs Leads from inbound marketing cost an av. 61% less 57% of companies say they generated sales through their blogs the “big 3” inbound channels—blogs, social media and SEO—all cost less on average than any outbound channel 4
  5. 5. Your Individual Consultant Site 5
  6. 6. Online & Social Media Marketing Analytics - Online is nearly 100% measurable:  Google Analytics – free, comprehensive, invaluable  Your own site – visitors statistics, ‘heatmap’,  Google Alerts  Social Media monitoring 6
  7. 7. Moving on to Social Media 7
  8. 8. Social Media Marketing How to get started on social media:        Establish profiles on social media Post property info, updates, links, news alerts, local promotions, involvement in events…and more Build your networks Build new marketing databases Monitor positive/negative feedback Blog/comment in your expert area Work through your ‘How To’ hand-out doc! 8
  9. 9. Social Media Marketing What can XXXX use Facebook for?       Users join Fan Pages to interact, share, support Build new marketing databases – renters, buyers, sellers, inquiries... Promoting property news, alerts, your top properties, sharing videos, photos, etc Targeted advertising Listening and responding to customers Promote & manage events 9
  10. 10. Social Media Marketing 10
  11. 11. Social Media Marketing How can you use Twitter?       Connect with new audiences Promote properties, events, specials, biz. news Location & Keyword marketing – Lists, Places: - grow new databases SEO benefit - tweets tracked by search engines Word of Mouth: let the public do your marketing Paid Advertising 11
  12. 12. Social Media Marketing Tools & tricks to grow Page followers: 12

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