Your SlideShare is downloading. ×
Ustream And Logitech Launch Plan
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Ustream And Logitech Launch Plan

1,738
views

Published on

Ustream and Logitech Launch Plan Review

Ustream and Logitech Launch Plan Review

Published in: Technology

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,738
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
30
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. You’re On.
  • 2. Logitech Program Launch Review June ‘09
  • 3.
    • Phase 1: Celebrity Cam Program
        • Partnership launch: Mid-June
        • Focus for Phase 1: Enabling
      • Promotional benefit: Enabling the Personal Broadcast
      • Tag line Idea: “Be You”
    Launch Plan
  • 4.
    • Getting the Word out
      • Launch Logitech banner ads on Ustream with special offer for purchase
    • Viral activity
      • WHERE? WHAT’S THE ANGLE?
      • Use of social media; viral promotion
      • Celebrity use promo
        • Twitter, shout out, other
      • Blogger out reach
        • Get tech bloggers to add video to their blog
        • Seed popular bloggers with cameras
    Phase 1 Program Elements
  • 5.
    • Twitter and Facebook Promo:
      • Logitech Twitter example:
        • “ Check out Diddy using a Logitech webcam on Ustrem”
        • Logitech teams with Ustream to enable the live broadcast, click here for the Special offer
      • Ustream Twitter example:
        • Link to tips for a higher quality broadcast
        • Link to a Logitech webcam video, “see the difference for your video broadcast with a Logitech webcam”
        • Special offer for enabling the personal broadcast from Ustream and Logitech with ….Link to purchase
    Phase 1 Social Media
  • 6. Phase 1 Partnership PR
    • Partnership between Logitech and Ustream announcement
      • Consider announcement for partnership to coincide with the pet program—better news story
    • Generate awareness of partnership
      • Ustream Blog, news postings, user experience stories
      • Call to action ideas:
        • Improve your video broadcast with a high quality Logitech webcam
        • Ustream teams with Logitech to provide Ustream broadcasters with recommendations for the best video quality and webcam choices with a special discount to Ustream broadcasters
  • 7. Web Cam Distribution
    • Distribution of 50 webcams to Celebrities
      • Identify the target list of celebrities to distribute the webcams and
      • Provide list to Logitech for review and approval
    • Contest: 25-50 webcam give away
      • Ustream user contest
      • Theme: “Star power, do you have it?”
      • Benefit to users: “it pays to look good, web cam quality makes a difference”
        • Prizes:
          • Webcam
          • Consider partnerships with artists for Back stage pass, or concert ticket prizes
  • 8. Phase 2: Advertising and Website
  • 9. Ustream Broadcaster Page
    • Ustream Recommends….
    • Recommendation of Logitech Webcams
    • Ustream tested for compatibility and quality
    • Don’t have a webcam? Link to Purchase
  • 10.
    • Add link to webcam chat to interactive shows supported by multiple video chat
    Link to Webcam Chat
  • 11.
    • Phase 3: Pet Cam Promotion
      • Sept. 1-Nov 31
      • Focus of Phase 3: Emotional
          • Seed cameras with Humane Society –20 select locations---Mid-August
          • PR effort:
            • Ustream and Logitech team up to promote and support pet adoption in partnership with the Humane Society
          • Partner with Local Humane Society.
            • Determine execution: SET UP STREAMS? PROMOTE ON SITE OR ONLY IPHONE APP
    Phase 3
  • 12.
    • Launch iPhone application
      • Promote with pet adoption meter on the Ustream site
      • Track and update with success metrics
        • Downloads
        • Adoptions
    iPhone App
  • 13. Logitech Business Embracing The New Market 2005 Today Personal Communication 1 to 1 Personal Broadcaster 1 to Many --- or Millions Live and Interactive
  • 14. Driving Demand Generation
  • 15.
    • App features:
      • Link to Logitech Camera Page
        • Information on WiLife and Webcams
        • Purchase
      • Aggregating votes
      • Votes viewable
    Pet Cam Application

×