Ustream And Logitech Launch Plan
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Ustream And Logitech Launch Plan

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Ustream and Logitech Launch Plan Review

Ustream and Logitech Launch Plan Review

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    Ustream And Logitech Launch Plan Ustream And Logitech Launch Plan Presentation Transcript

    • You’re On.
    • Logitech Program Launch Review June ‘09
      • Phase 1: Celebrity Cam Program
          • Partnership launch: Mid-June
          • Focus for Phase 1: Enabling
        • Promotional benefit: Enabling the Personal Broadcast
        • Tag line Idea: “Be You”
      Launch Plan
      • Getting the Word out
        • Launch Logitech banner ads on Ustream with special offer for purchase
      • Viral activity
        • WHERE? WHAT’S THE ANGLE?
        • Use of social media; viral promotion
        • Celebrity use promo
          • Twitter, shout out, other
        • Blogger out reach
          • Get tech bloggers to add video to their blog
          • Seed popular bloggers with cameras
      Phase 1 Program Elements
      • Twitter and Facebook Promo:
        • Logitech Twitter example:
          • “ Check out Diddy using a Logitech webcam on Ustrem”
          • Logitech teams with Ustream to enable the live broadcast, click here for the Special offer
        • Ustream Twitter example:
          • Link to tips for a higher quality broadcast
          • Link to a Logitech webcam video, “see the difference for your video broadcast with a Logitech webcam”
          • Special offer for enabling the personal broadcast from Ustream and Logitech with ….Link to purchase
      Phase 1 Social Media
    • Phase 1 Partnership PR
      • Partnership between Logitech and Ustream announcement
        • Consider announcement for partnership to coincide with the pet program—better news story
      • Generate awareness of partnership
        • Ustream Blog, news postings, user experience stories
        • Call to action ideas:
          • Improve your video broadcast with a high quality Logitech webcam
          • Ustream teams with Logitech to provide Ustream broadcasters with recommendations for the best video quality and webcam choices with a special discount to Ustream broadcasters
    • Web Cam Distribution
      • Distribution of 50 webcams to Celebrities
        • Identify the target list of celebrities to distribute the webcams and
        • Provide list to Logitech for review and approval
      • Contest: 25-50 webcam give away
        • Ustream user contest
        • Theme: “Star power, do you have it?”
        • Benefit to users: “it pays to look good, web cam quality makes a difference”
          • Prizes:
            • Webcam
            • Consider partnerships with artists for Back stage pass, or concert ticket prizes
    • Phase 2: Advertising and Website
    • Ustream Broadcaster Page
      • Ustream Recommends….
      • Recommendation of Logitech Webcams
      • Ustream tested for compatibility and quality
      • Don’t have a webcam? Link to Purchase
      • Add link to webcam chat to interactive shows supported by multiple video chat
      Link to Webcam Chat
      • Phase 3: Pet Cam Promotion
        • Sept. 1-Nov 31
        • Focus of Phase 3: Emotional
            • Seed cameras with Humane Society –20 select locations---Mid-August
            • PR effort:
              • Ustream and Logitech team up to promote and support pet adoption in partnership with the Humane Society
            • Partner with Local Humane Society.
              • Determine execution: SET UP STREAMS? PROMOTE ON SITE OR ONLY IPHONE APP
      Phase 3
      • Launch iPhone application
        • Promote with pet adoption meter on the Ustream site
        • Track and update with success metrics
          • Downloads
          • Adoptions
      iPhone App
    • Logitech Business Embracing The New Market 2005 Today Personal Communication 1 to 1 Personal Broadcaster 1 to Many --- or Millions Live and Interactive
    • Driving Demand Generation
      • App features:
        • Link to Logitech Camera Page
          • Information on WiLife and Webcams
          • Purchase
        • Aggregating votes
        • Votes viewable
      Pet Cam Application