WhatisMaybankSocialMediatoCustomersDirect interaction toCustomers Customers should be able to interactdirectly with MBB v...
2HowWecanuseSocialMediaFacebook -TwitterYoutubeInstagramItunes/PodcastLinkedinBlogging/BloggersThe Daniel Ariff Pr...
HowWecanuseSocialMedia:FacebookFacebookMaybank Cards cardholders to join our Facebook Site to increase the fan baseHave...
HowWecanuseSocialMedia:TwitterTwitterShout out promotions, events or special invitesHandle complaintsBranch/Products d...
HowWecanuseSocialMedia:YouTubeYoutubeCollection of all Maybank AdvertsCollection of all Events i.e : Malaysia Maybank O...
HowWecanuseSocialMedia:InstagramInstagramTo promote Branch i.e : Cleanest, fastest, most alert security guard, etcTo ca...
HowWecanuseSocialMedia:PodcastItunes/PodcastWhitepapers in Audio format Financial Matters Interviews Maybank News
HowWecanuseSocialMedia:LinkedINLinkedinMaybank Staff updates i.e. Changing of directors, executivesStaff EngagementUpd...
HowWecanuseSocialMedia:BloggersBloggers (Local/International)Engage Bloggers to write about MBB Products, usages, experi...
HowWecanuseSocialMedia:DanialAriffThe Danial Ariff ProjectWho is Danial AriffThe name that is on every single Maybank c...
TreatsFairSocialMediaEngagementUsing Treats Fair to increase BaseInstant Login via Ipad to customers FB and Like our FB...
Whatdowewanttoaccomplish– Increase “Likes”– Compile comments (good/Bad) as case study to improves– Audience Engagement– Li...
Howcanwemeasureourresults– Count “likes”– Count Comments– Count Views– Shares (fb & youtube)
CrossPollinatesocialmediachannels– Use youtube to feature twitter– Use Twitter to announce promo on Main site– Facebook to...
WinOnlineAwardsfor– Innovations– Multitude of Likes/Talk&Discussion– Security
CompetitivepositionifuseSocialMedia Pros & Cons Pro– Free feedbacks– Direct Communications– Cheaper alternatives to prin...
WhatMBBCARDSCandoforcustomers Co-Brand Social Media Card that gives Cardholder ;– Discounts and special Deals for online ...
ManyOtherSocialTools Tumblr Pinterest Webo Bebo Ayoda Couchsurfing Foursquare Kakao Whatsapp Friendster Myspace...
SomeSocialMediaStatistics2013
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Maybank cards socia media draft

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Maybank cards socia media draft

  1. 1. WhatisMaybankSocialMediatoCustomersDirect interaction toCustomers Customers should be able to interactdirectly with MBB via Facebook or Twitterfor instantaneous response Questions about MBB Products, ourlatest promotions or even our branchlocation/number all via SM Mitigation of complaints, unhappycustomers and reporting of staffs shouldbe transparent and handle with propercareBridging the gap• A point of contact for Customers•To direct request/request to correctdepartment•Reassurance to Customers that theircase/etc being handled•MBB can have some understanding oftheir customers base on FB, TwitterhandleCRM & CEM• Gathering of quality database isimportant to improve customerexperiences• Providing Merchants with a completecustomer behavioral orientation•Providing Customers of Merchant’spromotions to suit individual’s needs
  2. 2. 2HowWecanuseSocialMediaFacebook -TwitterYoutubeInstagramItunes/PodcastLinkedinBlogging/BloggersThe Daniel Ariff ProjectWho is Daniel AriffDaniell Ariff is Listening
  3. 3. HowWecanuseSocialMedia:FacebookFacebookMaybank Cards cardholders to join our Facebook Site to increase the fan baseHave Year Long or Special promotion ONLY for Facebook FansCommunicate with Fan Base regarding Merchant’s PromoUpdate Fan Base on up coming events, special invites or relevant newsGive constructive Advices or suggestions to customer regarding CARDS/Banks MattersWish Fan Base Happy Birthday, Anniversay, etc
  4. 4. HowWecanuseSocialMedia:TwitterTwitterShout out promotions, events or special invitesHandle complaintsBranch/Products direction givingBlasting out Merchant’s special promoGive information regarding MBB/Bank/Financial matters#hashtag for different promo
  5. 5. HowWecanuseSocialMedia:YouTubeYoutubeCollection of all Maybank AdvertsCollection of all Events i.e : Malaysia Maybank Open, Bii Bali Marathon, etcTutorial Videos of “HOW TO” i.e Open bank account, operates ATM, etc
  6. 6. HowWecanuseSocialMedia:InstagramInstagramTo promote Branch i.e : Cleanest, fastest, most alert security guard, etcTo capture Best Smiling Staff Contest i.e #Mbb_AmpangRun tactical campagin i.e: Find the hidden Tiger in JLN AMPANG, Capture the coldestTiger, etc
  7. 7. HowWecanuseSocialMedia:PodcastItunes/PodcastWhitepapers in Audio format Financial Matters Interviews Maybank News
  8. 8. HowWecanuseSocialMedia:LinkedINLinkedinMaybank Staff updates i.e. Changing of directors, executivesStaff EngagementUpdated Resume for MBB to hire
  9. 9. HowWecanuseSocialMedia:BloggersBloggers (Local/International)Engage Bloggers to write about MBB Products, usages, experiencesBloggers to Dine at Merchant’s F&B and be seen using MBB CARDS for merchant’sPromoBloggers as Brand Ambassador to help promote MBB Products
  10. 10. HowWecanuseSocialMedia:DanialAriffThe Danial Ariff ProjectWho is Danial AriffThe name that is on every single Maybank cards is totally anonymous to publicPublicize this mysterious man, as the best advocator for MBBDanial Ariff is ListeningHave people write to Danial Ariff and He’ll response
  11. 11. TreatsFairSocialMediaEngagementUsing Treats Fair to increase BaseInstant Login via Ipad to customers FB and Like our FB Gets Vouchers, treatspoints, etcRun Treasure Hunt Campaign to request Participating Customers to ; Instagram Lo Hong Ka’s most expensive Birdnest Tweet the location/dressing/name of our Mysterious Maybank Man “ Are you DanialAriff?”Identify Which Bloggers Writes what?Engage Ambassador Bloggers to participate in AuctionAuction Off Ambassador Bloggers to “Lunch”
  12. 12. Whatdowewanttoaccomplish– Increase “Likes”– Compile comments (good/Bad) as case study to improves– Audience Engagement– Listen and fulfill– Handle unhappy customers– Yearlong promo via Social Media– Tactical promotion for low season– All MBB Postings to have 200 + Shares
  13. 13. Howcanwemeasureourresults– Count “likes”– Count Comments– Count Views– Shares (fb & youtube)
  14. 14. CrossPollinatesocialmediachannels– Use youtube to feature twitter– Use Twitter to announce promo on Main site– Facebook to compile all likes
  15. 15. WinOnlineAwardsfor– Innovations– Multitude of Likes/Talk&Discussion– Security
  16. 16. CompetitivepositionifuseSocialMedia Pros & Cons Pro– Free feedbacks– Direct Communications– Cheaper alternatives to printedmedia– News Spread Faster and more globalthan other Media– Promotes Behavioral change i.ebuying, choosing, etc– Maybank brand awareness Pros & Cons Cons– Unmonitored feedbacks– Lack of privacy– Reduce human factor– Repercussion of mistakes are virals
  17. 17. WhatMBBCARDSCandoforcustomers Co-Brand Social Media Card that gives Cardholder ;– Discounts and special Deals for online purchase– Promote online shopping via MBB E-commerce merchants– Subscription to Whitepapers, Videos, Musics, Recipe, etc– Access to online social games– Online Card Access to check location in case of lost card, monitor children, etc– Cardless purhase i.e via mobile apps (only to Social Media Cardholder)– Level up On Cards upon hitting quota in spending , i.e for next 24 hours, allspending will get x5, x10 Treatpoints.
  18. 18. ManyOtherSocialTools Tumblr Pinterest Webo Bebo Ayoda Couchsurfing Foursquare Kakao Whatsapp Friendster Myspace Multiply MOL Tencent QQ Skype Google + LINE Dropbox Sina Weibo Flickr
  19. 19. SomeSocialMediaStatistics2013
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