CREATIVE COMMONS
One business model around
Sebastiaan ter Burg
CC BY
Photo:CCBYSebastiaanterBurg
HII’M SEBASTIAAN
Photo:CCBYSebastiaanterBurg
AND I EARN
MY LIVING WITH
PORTRAIT PHOTOGRAPHY
VIDEO PRODUCTION
OPEN CONTENT ADVISE
CONCEPT DE...
A LOT OF THAT IS
CREATIVE COMMONS
UNDER A
LICENSE
SHARED
AND I’D LIKE TO TELL YOU WHY
UPON A TIME
ONCE
PHOTOGRAPHY
WAS JUST MY
HOBBYAND THEN IT BECAME SERIOUS
Screenshot from TED
http://www.ted.com/talks/larry_lessig_says_the_law_is_strangling_creativity.html
LAWRENCE
LAW IS
LESSI...
REMIX
YOUR OWN CONTENT
ALLOWOTHERS TO REUSE
AND REPUBLISH
WHERE HE EXPLAINS A HOW YOU CAN
BY CONSIDERING YOUR WORK AS COMM...
COMMONS
GLAD
MAD
I’D RATHER BE
INSTEAD OF GETTING
WHEN MY CONTENT IS BEING REUSED
WHICH MADE ME REALISE THAT
FOR MY SERVICES
GETTING PAID A
PUBLICATION
SINGLE
EVERY
AMOUNT FOR
DECREASING
GETTING PAID
ONCE
GOOD
I HAD TO CHOOSE BETWE...
GETTING PAID
ONCE
GOOD
I CHOSE
FOR MY SERVICES
I RELYON SOMETHING THAT I
INSTEAD OF
HAVE DONE
CAN DO
BECAUSE I THINK
INSTEAD OF A
INCOME
ACTIVE
PASSIVE
WILL DEPEND MORE ON AN
CREATIVES
AS POSSIBLE
SHOULD BE AS
CONTENT
FREE
I BELIEVE
&
FEE IN
FREE OUT
Machine: CC BY Soner Ertim, from The Noun Project
THAT’S WHY I CHOSE A
BUSINESS MODEL
LICENSE
INTERNATIONAL
ORGANISATION
INDEPENDENT
WIDELY AVAILABLE ON
CONTENT PLATFORMS
CREATIVE COMMONS LICENSES
HAVE SEVERA...
CREATIVE COMMONS LICENSES
100%
ARCHIVE
20% - 80%
SPONSOR
20% - 80%
ONLINE Disc icon: John Caserta, from The Noun Project!
WITH OR WITHOUT DELAY
13.
WHEN I UPLOADED
THIS PHOTO TO
FLICKR
I DIDN’T KNOW THAT
- 35 COUNTRIES WOULD WANT TO SEE IT
- 1.000.000 PEOPLE WOULD SEE T...
WHEN I UPLOADED
THIS PHOTO TO FLICKR
I DIDN’T KNOW THAT
- THERE IS A RUSSIAN GUY WHO WRITES ABOUT THIS MAN
- COSCO MAGAZIN...
WHEN I UPLOADED
THIS PHOTO TO FLICKR
I DIDN’T KNOW THAT
- THERE WAS NO OPEN LICENSED PHOTO OF THIS WRITER YET
- IT WOULD S...
2007CC BY-NC-ND
THE FIRST CONTENT I PUBLISHED UNDER A CC LICENSE IN
HAD THE MOST RESTRICTIVE LICENSE
NON COMMERCIAL - NO D...
CC BY-NC-ND
RESTRICTIVE
WIKIPEDIA
CONTENT IS TOO
TO BE USED BY
Lodewijk Gelauff, Digital Pioneers meeting 2010
AFTER A COU...
2010CC BY-SA
AFTER WHICH I DECIDED TO USE A
A LESS RESTRICTIVE LICENSE
CC BY-SA
TO RESTRICT
IS OFTEN USED AS
COMMERCIAL USE
CC BY-NC-ND
Lawrence Lessig, Picnic 2011
ALTERNATIVE
AND NOT MUCH LAT...
POTENTIAL
AND NOT WITH
OF REUSE LIES WITH
LARGE CORPORATIONS
INDIVIDUALS&
SMALL COMPANIES
BECAUSE THE BIGGEST
ECONOMICAL &...
2012
CC BY
AND THAT’S WHY I OPENED UP EVEN FURTHER
CC BY-NC-ND
CC BY-ND
CC BY-NC
CC BY-NC-SA
CC BY-SA
CC BY
4 YEARS
2 YEARS
CC 0
THE WORLD HAS
CHANGED
TO RELYON SOMETHING THAT YOU
IT’S GETTING
HARDER
HAVE DONE
Getty Cuts Pay for Editorial Contributors - 2011
Getty has announced a take-it-or-leave-it rate cut for its editorial cont...
Gaga demands ownership of gig photos
!
Lady Gaga has demanded rights to professional photographs taken on her Monsters Bal...
CNN Fires Photographers Because
Others Will Do It for Free
"Consumer and pro-sumer technologies are simpler and more acces...
GETTY IMAGES LETS YOU USE 35 MILLION PHOTOS FOR FREE
March 5, 2014
!
Getty Images today announces, for the first time, the...
RELEASING
CONTENTIS JUST ONE WAY
TO COPE WITH CHANGE
RELEASING
BENEFIT FROM
CONTENT
MANY
BECOME
CLIENTS
SPONSORS
“THEIR”
REUSE
UNLIMITED
IS AVAILABLE FOR
CONTENT
“THEIR”
WORLDWIDE
SPREADS
CONTENT
“THEIR”
WORLDWIDE
SPREADS
MESSAGE
THE WORLD HAS
TO THE CONTENT
ACCES
UNLIMITED
DOCUMENTARY
PHOTOGRAPHY
NEWS MOVES FAST
BORDERS FOR MY EXAMPLE
LIMITED INFLUENCE
BY THE CREATOR
UNCERTAIN SALES
FIXED PRICES
AT LARGE COMPANIES
COPYRIGHT
AND LICENSES ARE
UNDER FIRE
RESALEGETS MORE COMPLICATED
COMPLETE...
RESALE
CHANCE OF
LOW
PAY PER PUBLICATION
30AVERAGE PAYMENT
125MAXIMUM PAYMENT
CERTAIN INCOME
PRICE
I DETERMAIN THE
GETTING
(RE)USE
CLEAR GUIDELINES ON
NO COMPLETE
FREEDOM
PAY ONCE USE FOREVER
SPONSOR ...
RE-USE
CHANCE OF
HIGH9AN HOUR
PAY ONCE USE FOREVER
RETOUCHING
MEETINGS
80AN HOUR
UPLOADING
PAY ONCE USE FOREVER
ARE ALL WORKING TIME
INVOICE
MISUSE
MORAL OBJECTION POSSIBLE
GETS YOU AN
NO QUIT CLAIMS OF PEOPLE
I GET A LOT OF
CRITICISM
OF OLD SCHOOL
PHOTOGRAPHERS
JOURNALIST
AN INDEPENDENT
YOU’RE NOT
YOU SPOIL
MY MARKET
BE BETTER
COPY ME
NOT INDEPENDENT
REALISE THAT THEY’RE
EITHER
THE...
EXPERIENCES
SO FAR HAVE BEEN
A MIXED BAG
DON’T WANT
SOME CLIENTS
ANYTHING
ELSE
DON’T GET IT
YET
SOME CLIENTS
LICENSES
POTENTIAL
ARE NOT USED
TO THEIR FULL
THEIR MIND SHIFT
BACK
ONCE THEY HAD
THEY NEVER WANT TO GO
PREDICTION
DEMAND
THE MARKET WILL
CC
CCMORE CC CONTENT
EXCEL / COMPLY / QUIT
NOT CC
NOT CC
AMOUNTOFWORK
THE ONLY THING YOU CAN DO ABO...
QUESTIONS?
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A business model around Creative Commons

  1. 1. CREATIVE COMMONS One business model around Sebastiaan ter Burg CC BY
  2. 2. Photo:CCBYSebastiaanterBurg HII’M SEBASTIAAN
  3. 3. Photo:CCBYSebastiaanterBurg AND I EARN MY LIVING WITH PORTRAIT PHOTOGRAPHY VIDEO PRODUCTION OPEN CONTENT ADVISE CONCEPT DEVELOPMENT DOCUMENTARY PHOTOGRAPHY
  4. 4. A LOT OF THAT IS CREATIVE COMMONS UNDER A LICENSE SHARED AND I’D LIKE TO TELL YOU WHY
  5. 5. UPON A TIME ONCE PHOTOGRAPHY WAS JUST MY HOBBYAND THEN IT BECAME SERIOUS
  6. 6. Screenshot from TED http://www.ted.com/talks/larry_lessig_says_the_law_is_strangling_creativity.html LAWRENCE LAW IS LESSIG STRANGLING CREATIVITY THAT’S WHEN I ALSO SAW TALKING ABOUT HOW
  7. 7. REMIX YOUR OWN CONTENT ALLOWOTHERS TO REUSE AND REPUBLISH WHERE HE EXPLAINS A HOW YOU CAN BY CONSIDERING YOUR WORK AS COMMONS
  8. 8. COMMONS
  9. 9. GLAD MAD I’D RATHER BE INSTEAD OF GETTING WHEN MY CONTENT IS BEING REUSED WHICH MADE ME REALISE THAT
  10. 10. FOR MY SERVICES GETTING PAID A PUBLICATION SINGLE EVERY AMOUNT FOR DECREASING GETTING PAID ONCE GOOD I HAD TO CHOOSE BETWEEN
  11. 11. GETTING PAID ONCE GOOD I CHOSE FOR MY SERVICES
  12. 12. I RELYON SOMETHING THAT I INSTEAD OF HAVE DONE CAN DO
  13. 13. BECAUSE I THINK INSTEAD OF A INCOME ACTIVE PASSIVE WILL DEPEND MORE ON AN CREATIVES
  14. 14. AS POSSIBLE SHOULD BE AS CONTENT FREE I BELIEVE &
  15. 15. FEE IN FREE OUT Machine: CC BY Soner Ertim, from The Noun Project THAT’S WHY I CHOSE A BUSINESS MODEL
  16. 16. LICENSE INTERNATIONAL ORGANISATION INDEPENDENT WIDELY AVAILABLE ON CONTENT PLATFORMS CREATIVE COMMONS LICENSES HAVE SEVERAL ADVANTAGES OVER OTHER LICENSES
  17. 17. CREATIVE COMMONS LICENSES
  18. 18. 100% ARCHIVE 20% - 80% SPONSOR 20% - 80% ONLINE Disc icon: John Caserta, from The Noun Project! WITH OR WITHOUT DELAY
  19. 19. 13.
  20. 20. WHEN I UPLOADED THIS PHOTO TO FLICKR I DIDN’T KNOW THAT - 35 COUNTRIES WOULD WANT TO SEE IT - 1.000.000 PEOPLE WOULD SEE THE WIKIPEDIA PAGE IT’S ON - DERATIVES OF THIS PHOTO WOULD STAY RELEVANT FOR 7 YEARS - MORE PEOPLE STARTED SEARCHING MY WORK - MORE ORGANISATIONS WANTED MY SERVICES http://commons.wikimedia.org/wiki/File:Slotdebat_verkiezingen_(final_debate_elections)_2006.jpg
  21. 21. WHEN I UPLOADED THIS PHOTO TO FLICKR I DIDN’T KNOW THAT - THERE IS A RUSSIAN GUY WHO WRITES ABOUT THIS MAN - COSCO MAGAZINE WOULD PUBLISH IT... 11.350.000 TIMES IN THE USA, CANADA AND THE UK - IT WAS GOING TO BE SHOWN ON CHINESE TV SHOWS https://commons.wikimedia.org/wiki/File:Sir_Ken_Robinson_@_The_Creative_Company_Conference.jpg
  22. 22. WHEN I UPLOADED THIS PHOTO TO FLICKR I DIDN’T KNOW THAT - THERE WAS NO OPEN LICENSED PHOTO OF THIS WRITER YET - IT WOULD STAY ON HIS WIKIMEDIA PAGE FOR SEVERAL YEARS - WOULD LEAD TO A GREATER REACH OF THE INITIATIVE THE PHOTO WAS TAKEN AT http://commons.wikimedia.org/wiki/File:Paul_van_Loon.jpg
  23. 23. 2007CC BY-NC-ND THE FIRST CONTENT I PUBLISHED UNDER A CC LICENSE IN HAD THE MOST RESTRICTIVE LICENSE NON COMMERCIAL - NO DERATIVES
  24. 24. CC BY-NC-ND RESTRICTIVE WIKIPEDIA CONTENT IS TOO TO BE USED BY Lodewijk Gelauff, Digital Pioneers meeting 2010 AFTER A COUPLE OF YEARS I WAS CONFRONTED THAT
  25. 25. 2010CC BY-SA AFTER WHICH I DECIDED TO USE A A LESS RESTRICTIVE LICENSE
  26. 26. CC BY-SA TO RESTRICT IS OFTEN USED AS COMMERCIAL USE CC BY-NC-ND Lawrence Lessig, Picnic 2011 ALTERNATIVE AND NOT MUCH LATER I LEARNED THAT
  27. 27. POTENTIAL AND NOT WITH OF REUSE LIES WITH LARGE CORPORATIONS INDIVIDUALS& SMALL COMPANIES BECAUSE THE BIGGEST ECONOMICAL & SOCIAL NEIGHBOUR THIS HAS MORE EFFECT ON YOUR THAN ON LARGE COMPANIES
  28. 28. 2012 CC BY AND THAT’S WHY I OPENED UP EVEN FURTHER
  29. 29. CC BY-NC-ND CC BY-ND CC BY-NC CC BY-NC-SA CC BY-SA CC BY 4 YEARS 2 YEARS CC 0
  30. 30. THE WORLD HAS CHANGED
  31. 31. TO RELYON SOMETHING THAT YOU IT’S GETTING HARDER HAVE DONE
  32. 32. Getty Cuts Pay for Editorial Contributors - 2011 Getty has announced a take-it-or-leave-it rate cut for its editorial contributors under a new contract that specifies 35 percent royalties for all sales. Under current contracts that will soon expire, Getty pays photographers 50 percent for some sales, and 35 percent for others. Photographers who don’t sign the contract will be terminated when their current contracts expire. The agency notified photographers of the changes on November 9, giving them 30 days to sign the new contract. ! The agency told photographers that the new contract terms will enable Getty “to more easily modify content use across more and new license models, products, services and selling environments, including subscriptions, high- volume customer deals and new or emerging pricing, licensing and payment models.” source: http://pdnpulse.com/2011/11/getty-cuts-pay-for-editorial-contributors.html
  33. 33. Gaga demands ownership of gig photos ! Lady Gaga has demanded rights to professional photographs taken on her Monsters Ball tour. Clearly not raking in enough cash from topping the charts the world over with her current hit 'Born This Way', Gaga is now said to be issuing small websites with demands for ownership of all photos taken of her on stage. However, it has also been suggested that she may allow more established photographers escape having to sign over the rights to their work. The suggestion that Gaga will take income from photographers from smaller publications and sites has angered many, with poorly paid snappers set to lose out. "Typically the person who has the least leverage gets the worst release," says photographer and intellectual property lawyerDavid Atlas in an article in Rolling Stone magazine. "Maybe there's a photographer that she likes who won't have to sign the release form, but the people who get paid $125 to hang out for four hours at a concert have to sign this release. "So on top of getting paid very little, they have no ongoing revenue stream from these photos whatsoever." Gaga, however, is not the first artist to issue such demands - with Beastie Boys and Foo Fighters said to take a similar stance. source:
  34. 34. CNN Fires Photographers Because Others Will Do It for Free "Consumer and pro-sumer technologies are simpler and more accessible. Small cameras are now high broadcast quality." source: http://www.popphoto.com/news/2011/11/cnn-fires-photogs-amateur-content
  35. 35. GETTY IMAGES LETS YOU USE 35 MILLION PHOTOS FOR FREE March 5, 2014 ! Getty Images today announces, for the first time, the ability for people to easily embed and share its imagery – at no cost – for non-commercial use on websites, blogs and social media channels through a source: http://infocus.gettyimages.com/post/new-embed-lets-you-share-tens-of-millions-of-images#.U2zxKl48Qhs
  36. 36. RELEASING CONTENTIS JUST ONE WAY TO COPE WITH CHANGE
  37. 37. RELEASING BENEFIT FROM CONTENT MANY
  38. 38. BECOME CLIENTS SPONSORS
  39. 39. “THEIR” REUSE UNLIMITED IS AVAILABLE FOR CONTENT
  40. 40. “THEIR” WORLDWIDE SPREADS CONTENT
  41. 41. “THEIR” WORLDWIDE SPREADS MESSAGE
  42. 42. THE WORLD HAS TO THE CONTENT ACCES UNLIMITED
  43. 43. DOCUMENTARY PHOTOGRAPHY NEWS MOVES FAST BORDERS FOR MY EXAMPLE LIMITED INFLUENCE BY THE CREATOR
  44. 44. UNCERTAIN SALES FIXED PRICES AT LARGE COMPANIES COPYRIGHT AND LICENSES ARE UNDER FIRE RESALEGETS MORE COMPLICATED COMPLETE FREEDOM PAY PER PUBLICATION
  45. 45. RESALE CHANCE OF LOW PAY PER PUBLICATION 30AVERAGE PAYMENT 125MAXIMUM PAYMENT
  46. 46. CERTAIN INCOME PRICE I DETERMAIN THE GETTING (RE)USE CLEAR GUIDELINES ON NO COMPLETE FREEDOM PAY ONCE USE FOREVER SPONSOR KNOWS WHAT THEY’RE
  47. 47. RE-USE CHANCE OF HIGH9AN HOUR PAY ONCE USE FOREVER
  48. 48. RETOUCHING MEETINGS 80AN HOUR UPLOADING PAY ONCE USE FOREVER ARE ALL WORKING TIME
  49. 49. INVOICE MISUSE MORAL OBJECTION POSSIBLE GETS YOU AN NO QUIT CLAIMS OF PEOPLE
  50. 50. I GET A LOT OF CRITICISM OF OLD SCHOOL PHOTOGRAPHERS
  51. 51. JOURNALIST AN INDEPENDENT YOU’RE NOT YOU SPOIL MY MARKET BE BETTER COPY ME NOT INDEPENDENT REALISE THAT THEY’RE EITHER THEY REACT TO MY BUSINESS MODEL BY SAYING MY REPLY IS THAT I SUGGEST THEM TO WHEN WORKING FOR ANY OTHER COMPANY
  52. 52. EXPERIENCES SO FAR HAVE BEEN A MIXED BAG
  53. 53. DON’T WANT SOME CLIENTS ANYTHING ELSE
  54. 54. DON’T GET IT YET SOME CLIENTS
  55. 55. LICENSES POTENTIAL ARE NOT USED TO THEIR FULL
  56. 56. THEIR MIND SHIFT BACK ONCE THEY HAD THEY NEVER WANT TO GO
  57. 57. PREDICTION
  58. 58. DEMAND THE MARKET WILL CC CCMORE CC CONTENT EXCEL / COMPLY / QUIT NOT CC NOT CC AMOUNTOFWORK THE ONLY THING YOU CAN DO ABOUT IT IS TO
  59. 59. QUESTIONS?

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