1. How to Choose Professional Article Writers From the Duds
In a time when unemployment rates in many countries are at all-time highs, more and more
individuals are turning to internet content writing in order to earn a paycheck. While this opens
up a wealth of opportunities for website owners who are looking for top-notch promotional
articles, choosing professional writers from a sea of self-proclaimed experienced authors can be a
daunting chore.
Ask for Samples
As part of any professional writer's resume, they should have at least two or three pieces of work
that have never been published and can be used as samples to provide to prospective clients.
While these samples cannot be published, they should provide at least some insight into the
writer's style, mannerisms and abilities. Aside from this, many professional writers can also
provide links to pieces they have written in the past; these should always be headlined with the
writer's name in order to ensure they are genuine and not simply claimed as the writer's own.
Writers who seem hesitant to provide samples may be inexperienced or simply may not possess
the necessary skills for writing quality content.
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Use an Application Process
Apart from simply asking for samples, many clients require their prospective professional writers
to create a short piece about a particular topic in a random style. There will be some writers who
are adverse to the idea of writing any amount of content for free; articles written as part of an
application process should never be published without first purchasing the content from the
writer. By asking a writer to create random content on-the-fly, marketers can get a feel for how
well the writer is able to adapt to different topics and writing styles. Other parts of the application
process may include asking potential writers how many hours they can dedicate to writing per

2. week and how often they wish to be paid.
Find Consistent Writers
Anyone who uses written content as a marketing tool likely understands the need for articles to
be written quickly and accurately in order to keep up with search engine trending and ranking
reports. Professional writers should be able to meet deadlines as promised and provide consistent,
quality pieces with each and every order. Writers who regularly miss deadlines or produce
less-than-perfect content can be detrimental to marketing strategies and become more of a
hindrance than an asset. As such, professional writers should be available during different hours
of the day and be able to easily transition from one writing style to another with ease and
consistency.
Internet marketing is a huge business these days, and it takes serious dedication and know-how
to stay on top of the search engine rankings and drive traffic to websites. By accurately choosing
professional writers from the crowds of people looking to try their hand at freelancing, website
owners and companies will always come out ahead of the pack.
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