Defrag: Applying Twitter Analytics in Real Time
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Defrag: Applying Twitter Analytics in Real Time

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Slides from Wendy's presentation at the 5th annual Defrag conference in Denver 10/10/11.

Slides from Wendy's presentation at the 5th annual Defrag conference in Denver 10/10/11.

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Defrag: Applying Twitter Analytics in Real Time Defrag: Applying Twitter Analytics in Real Time Presentation Transcript

  • A P P LY I N G T W I T T E R A N A LY T I C S I N R E A L - T I M E Wendy Troupe, Founder & CEO
  • WHO WE ARE•  Founded in 2009•  Predictive Analytics & " Recommendations•  Top of Funnel Activities
  • BIG DATA IS IN ITSINFANCY
  • ANALYTICS IS MORETHAN COUNTING
  • YOUR CUSTOMERSARE ENGAGING INREAL TIME
  • IT’S ABOUT CONNECTING THE DOTS
  • þ  MEASUREMENT & " OPTIMIZATION þ  EFFICIENT & "EFFECTIVE ACTIVITIES þ  ROI ANALYSIS
  • Top of Funnel AwarenessA m p l i fi c a t i o n , v e l o c i t y, r e a c h Intent Product & brand mentions ConversionsClick-throughs & downloads Customer Engagement Customer activity
  • “Concentrated content matters. It isn’t how much we post, but what and when.” "- K e v i n P a l m e r, S e n i o r D i r e c t o r o f O n l i n e M a r k e t i n g
  • TA K E A W AY Big Data presents the opportunityto be targeted and instantaneous in attracting and building relationships with customers.
  • Thank you!