Bba L15 Dt Propaganda


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Bba L15 Dt Propaganda

  1. 1. Propaganda WELCOM CLASS BBA-L15- / /
  2. 2. Today’s objectives <ul><li>To discus the various aspects of propaganda including meanings kinds and elements etc. </li></ul><ul><li>To discus the methods and techniques of the propaganda and its relevance with media studies. </li></ul>
  3. 3. Definition of Propaganda <ul><li>What is Propaganda ? </li></ul><ul><li>1. “The propaganda may be defined as the more of less deliberately planned and systematic use of symbol chiefly through suggestion and related psychological techniques with a first to altering and controlling opinion ideas and values and ultimately to changing overt action along predetermined line.” ( Kimball Young ) </li></ul><ul><li>2. “Propaganda is a systematic attempt by interested individuals to control the attitudes of the groups of individuals through the use of suggestions and consequently to control their action.” ( Doob ) </li></ul>
  4. 4. Conclusion <ul><li>In the world of today, propaganda is an important element in the political economical social spheres. The word propaganda derives from the Latin “Propagare” which means to produce or to spread of to plant the branches in order to grow a new plant. In this way, propagare implies the production or spreading or spreading which is artificial, not natural, Evidently, in its literal meaning the propaganda mean the artificial propagation or spreading of something. Briefly, propaganda is a psychological process in which suggestion is systematically employed to influence or control the ideas, and tendencies of the people indirectly. </li></ul>
  5. 5. Kinds of Propaganda <ul><li>1. Direct and Indirect Propaganda-: In actual Fact, Propaganda can be both direct and indirect. Indirect propaganda, the people upon whom it is being used or cognizant of the individual who is doing it and the purpose he is doing it. e.g. the present government of Pakistan is directly propagating the schemes of life insurance, family planning, small saving, etc. the present government of Pakistan is directly propagating the schemes of life insurance, family planning, small saving, etc. besides it many major projects the people are fully aware of the fact that this propaganda is governmental and in it, the government points out the benefits for accruing the public from these schemes and ask the people to adopt them. On the other hand some propaganda can be indirect just as the propaganda against India by Pakistan is guided their intention of taking possession of Kashmir. In direct propaganda people are not aware of objectives or purposes of it. e.g. it is the practice adopted by many people who resort to propaganda never to reveal their intention which motivates the propaganda. They change view and ideals of the people in a subtle manner and succeed forcing it to act in the manner as they desire. </li></ul>
  6. 6. (Continue) Kinds of Propaganda <ul><li>2. Primary and secondary:- Primary Propaganda consists in the instigation and excitation of attitudes and prejudices that already exist. To take a common example the state of tension between Hindus and Muslims in India continues from the past to the present. Taking advancing of this, Azad Kashmir government always excites and tries to force to Muslims. Population of Kashmir to mutiny and revolt. This is and example of Primary propaganda. </li></ul><ul><li>In secondary Propaganda no tendency or mental se is present previously. In it, new tendencies and thought are stilled. </li></ul><ul><li> </li></ul>
  7. 7. (Continue) Kinds of Propaganda <ul><li>3. Conscious and Unconscious-: some psychologists have also affected distinguish between conscious and unconscious propaganda. Conscious propaganda apparently enough is done purposely and is preplanned. Unconscious propaganda. Happens accidentally and is not affected knowingly . </li></ul>
  8. 8. Psychological bases of the Appeal of Propaganda <ul><li>1. Propaganda and suggestion-: The basic of propaganda is suggestion through the medium of suggestion, all kinds of desirable changes can be made in the thoughts and ideals of the people. The suggestibility of the power reacting to a suggestion is not alike in all individuals. But even then, every individual is influenced by the suggestion to some extent. </li></ul>
  9. 9. ( Continue) Psychological bases of the Appeal of Propaganda <ul><li>2. Propaganda and Motives or needs-: every activity of the human beings is dependent upon his or her motives and his or her needs. Without this, the human individuals can be instigated to indulge in any activity at all. That which is not needed, and that with holds no inspiration or motivation can not be the object of the propaganda. </li></ul>
  10. 10. ( Continue) Psychological bases of the Appeal of Propaganda <ul><li>3. Propaganda Belief and Attitude-: one aim of propaganda is to control to transformation of the beliefs and attitudes of the people. As it has been said before, the Primary propaganda makes the use of the existing attitudes while in propaganda of secondary nature the attitude are transformed of created anew. In the same way, in propaganda, old beliefs are replaced by new ones or at least and effort is made in this direction. e.g. every political party tries convince the public that is the true and representative of the people and it is the only one which can bring the true welfare of the people. </li></ul>
  11. 11. ( Continue) Psychological bases of the Appeal of Propaganda <ul><li>4. Propaganda in Relation to Feeling and Emotions-: the things that most easily influence the individual are whose that arouse feeling and emotions. It is for this reason that while indulging in a propaganda the people. According to the need of the movement, they Endeavour excite fear, anger, hope, despair, hatred etc. in their audience e.g. the communal group excite the emotion of fear, anger, and hatred etc. in their audience e.g. the communal group excite the excite the emotion of fear, anger, and hatred in their own people In regard to the other communities. </li></ul>
  12. 12. Methods and Techniques <ul><li>1. Name Calling-: in propagating for somebody, whether in his or her favor of against, some name employed when refereeing to him or her this name calling in it self is fairly good propaganda favorable and unfavorable. It is not uncommon and may serve as a good illustration, for individuals of one particular political party to refer to another party by speaking of them or calling them traitor. Some people employ propaganda against and other party after giving them communal name. </li></ul>
  13. 13. (Continue) Methods and Techniques <ul><li>2. Transfer-: In transfer various unrelated facts ideas or objects are conjoined e.g. many preachers adduce many unrelated facts in favor of their own specific contention. </li></ul>
  14. 14. (Continue) Methods and Techniques <ul><li>3. Glittering Generalities-: there are some words which attract every one and are accept able to all. Some word of this kind are world brotherhood, equality, fraternity, etc. propaganda concerning many things is based upon these glittering common conceptions. In the field of international politics both Russia and America indulge in the propagation of their own views while ostensibly they speak of world peace. The communist party uses the slogans of equality and fraternity to further and popularize its own principles. </li></ul>
  15. 15. (Continue) Methods and Techniques <ul><li>4. Testimonials-: in trying to propagate their own products thoughts or views, people often to solicit and make use of the testimonials of a great leaders and renowned individuals. In India most political parties resort to the age old cliché that are adopting the principles of M.K. Gandhi and are putting them in to the practice while all others are treading the wrong path . </li></ul>
  16. 16. (Continue) Methods and Techniques <ul><li>5. Plain Folk Appeal-: in propaganda regular appeal is made to plan folk concept of the public. Because the people have propensity for adopting the folk ways. Keeping this idea well focused in their minds, politician all well the world adopt signs which bear the close relation to common life. e.g. elections symbols of the various parties in Pakistan are Cycle, Kite, Lion, and Arrow etc. </li></ul>
  17. 17. (Continue) Methods and Techniques <ul><li>6. Band Wagon-: the influence of the band wagon is also utilize for the purpose of propaganda. People have a tendency to accept the majority opinion because majority opinion that is accepted by the majority. This method is seen in extensive use at election times. Even though they have received very few votes the different political patties keep on announcing they have received many votes and are leading by wide margin. </li></ul>
  18. 18. (Continue) Methods and Techniques <ul><li>7. Card Stacking-: in this propaganda method as is evident from its name, facts are twisted and molded in order to make them appear favorable to once on view while facts favoring the rival party are by hook crook proved to be false. In this way, this is one sided propaganda. Evidently, this method of propaganda is immoral and misleading yet it finds extensive use in both National and International field. .e.g. in the national sphere the government news paper print news favoring the government policies while news paper published by the other parties print news which are prejudicial to the government policies but in both cases the actual news get transformed because of its modification to suit the needs of the two. The important fact is made to appeared as If one secondary importance as opposition has a peculiar tendency of blaming one in International field also. e.g. the Chinese news papers are persisting in their propaganda against India and by Indians who invaded their territory. Similarly Pakistan’s news papers also propagating Indian preparations threatening the sovereignty and independence of country . </li></ul>
  19. 19. <ul><li>Thank you </li></ul><ul><li>and </li></ul><ul><li>Goodbye </li></ul>