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Chapter 20 Marketing and Society: Social Responsibility and Ethics PRINCIPLES OF MARKETING Eighth Edition Philip Kotler and Gary Armstrong
Social Criticisms of Marketing High Prices Shoddy or Unsafe Products Poor Service Deceptive Practices Planned Obsolescence High Pressure Selling Marketing’s Impact on Individual Consumers
Marketing’s Impact on Society Too Few Social Goods False Wants and Too Much Materialism Too Much Political Power Cultural Pollution The Marketing Function is Accused by Society of Creating:
Marketing’s Impact on Other Businesses Acquisitions of Competitors Marketing Practices that Create Barriers to Entry Unfair Competitive Marketing Practices Critics Charge that a Company’s Marketing Practices Can Harm Other Companies and Reduce Competition Through:
Consumerism The Right to Be Safe The Right to Be Informed The Right to Be Heard The Right to Choose Basic Consumer Rights
Environmentalism Environmentalism Practice Product Stewardship Practice Pollution Prevention Have a Sustainability Vision Adopt Designs for the Environment Plan for New Environmental Technologies