Using Social Intelligence to Help Shape Customer Relationships & Drive ROI

Using Social Intelligence to Help Shape Customer Relationships & Drive ROI Navdeep Alam, Director of Data Architecture Mzinga @yoshinav [email_address]

Today’s Agenda. Topic Mzinga – What do we do? What Powers Social Analytics & Intelligence Solution Sample Use Case & Scenario for Analytics to Drive Enhanced Experiences and ROI Q&A

Company overview. (The 36,000 ft view) Market
SaaS social software, services and analytics
Experience 40M users & 15,000 communities under management Employees 200 # of Customers 300 clients

Trusted by the World’s Leading Brands… Mzinga customer ecosystem

Mzinga Social Business Ecosystem
Customer Experience Employee Experience Partner Experience Brand Experience
Streamlined client acquisition
Customer engagement
Loyalty & retention
On-demand support
Listening & engagement
Brand building
Demand generation
Social commerce
Social business outsourcing
Indirect revenue streams
Developer networks
Engagement & collaboration
Satisfaction & retention
On-boarding & recruiting
Social learning
Mzinga Social Business Ecosystem

Solution Model Highlights Network & Communicate Content & Media Share & Collaborate Develop & Grow Grow your prospect network and target market base by connecting & engaging with buyers Monitor & respond to buyer perception of your brand via social media listening & moderation Enable access to the broadest range of formal & user-generated content to put key info at customer fingertips Co-create, collect feedback and collaborate with customers to gain more insight into their needs Enable solutions & opportunities for customer growth & optimization Ideation Polls/Surveys Live meetings File share Certifications Commerce Event mgmt To dos/tasks Friending Badging Feeds Profiles Video Courses Q&A forums Discussions Analyze key metrics and trends to inform future strategies; Leverage scorecards to measure customer experience community health Monitor Measure Integrate & Bridge

What is Social Intelligence & ROI? Content, behaviors, activities & interactions Business results

Social graph
What is Social intelligence? + Social behaviors + Social gaming dynamics

Intelligence Continuum Baker’s depiction of the Knowledge Continuum, 2007 Data Information Knowledge Wisdom Use knowledge to establish and achieve goals/ROI Analyze & synthesize derived information Give meaning to obtained data Obtain the raw facts

Mzinga Advanced Analytics Architecture Metadata: Blog Info, Profile Info, Relationship Info, etc. Blogs, Comments, Discussions, Courses, Programs, etc. Audio & Visual Text, Images, etc. Metadata Repository
Extensible Metadata Model
Easily create your own reports and analytics by leveraging reusable data elements
Increased development speed of your future analytics and reporting needs
More flexible, comprehensive data insight, including comparative metrics
“ Big Data” Warehousing
Increased processing speed enabled by proprietary algorithms
Efficient loading, storing and analyzing of terabytes to petabytes of data
Redundancy and failover support via advantages of MPP
Flexible outputs
Multiple interactive dashboards, analytics and report types, including shared and saved reporting to be available in stages
Reduce report customizations

Mzinga Application Architecture Partitioned by date across all virtual machines Aster Loader Social listening Social media NLP SM (API or APP) Virtual Machines Microstrategy Cluster Virtual Machines Aster Worker Cluster Virtual Machines Aster Queen Cluster

Template for running SPROCS as a Map function (operation against rows) to allow dynamic SQL to run in MPP (fully documented at: http://asterdata.omnisocial.mzinga.com/app/signon )
Variations on Tokenize and Count to get grouping a behavior attributes for analysis of first degree activity
Web Analytics – Sessionalization
Sequential Pattern Analysis – nPath
Time Series Analysis – Supported by full data Recompute algorithms and avoid Caching against streaming data.
Future – Graphing exercises beyond first degree to support SNA Gamification – (i.e. Friending Paradox)
SQL MapReduce Implementations

How Big Data Helps Drive Social Intelligence 1 2 3 4

Use Cases and Scenarios

Incentive/ reward for survey participation Leading Hi-Tech Company Blog Hi-Tech Customer Experience Community Me Colleague (Blogger) Network of Software Users

Questions?

http://www.scoop.it	45
http://paper.li	11
http://iq-scientrix-1.tns.scientrix.com	4

Using Social Intelligence to Help Shape Customer Relationships & Drive ROI

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Using Social Intelligence to Help Shape Customer Relationships & Drive ROI Presentation Transcript