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Identify if the customer purchased the product through another channel; e.g. Store.
Targeted campaign to customer who abandoned their basket
Determine which customer abandoned
Identify what items were abandoned
Check if the Product abandoned is still available and in stock
Check Trigger: abandonment Qualification: did not buy through another channel, and still in stock Personalization: customize the offer for this visitor > price, discount, interest rate, shipping, etc. > creative offer - graphic, messaging > channel - email, direct mail, phone, etc. Visa
So What Is This Really Worth? > Plus: email, direct mail, contact center, etc. Current Reasonable Potential Visitors Per Month 500,000 500,000 550,000 % Visitors Who Buy 0.029 0.032 0.050 Buyers Per Month 14,500 15,950 27,500 Buyers Per Year 174,000 191,400 330,000 Average Purchase $125.00 $137.50 $137.50 Monthly Revenue $1,812,500 $2,193,125 $3,781,250 Annual Revenue $21,750,000 $26,317,500 $45,375,000 Value $4,567,500 $23,625,000