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Teradata Integrated Web Intelligence

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Teradata Integrated Web Intelligence captures detailed data from online behavior and integrates it with other interactive channels and enterprise data to turn your Enterprise Data Warehouse from …

Teradata Integrated Web Intelligence captures detailed data from online behavior and integrates it with other interactive channels and enterprise data to turn your Enterprise Data Warehouse from Teradata into a powerful marketing tool. Now you can combine online data with traditional offline data in a single location to gain insights into customer behavior that increase the effectiveness and efficiency of your marketing spend across all channels.

For more information, visit www.teradata.com

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  • 1. TERADATA INTEGRATED WEB INTELLIGENCE
    • A NEW WORLD OF OPPORTUNITY
  • 2. Discussion – Integrated Web Intelligence
    • Missed Opportunity is Revenue Left on The Table
    • The Value of Data Integration and The Possibilities
    • Get a Jump on the Competition
    • What IWI Could Mean to Your Company
  • 3. "Web analytics data is one of the few pieces of customer data that direct marketers have not yet integrated into their customer databases. This is a missed opportunity…"
    • – Megan Burns and Suresh Vittal
    October 2008 – Forrester Research report “Q&A: Five Web Analytics Answers Direct Marketers Must Know.”
  • 4.
    • What if you could bring the two worlds of data together?
    • … .Could you turn missed opportunity to profit?
    • An abandoned cart on Tuesday turns into an in-store sale of the same Deluxe Gas Grill on Wednesday. Cancel  remarketing the grill in the abandoned cart and email the customer information on briquettes for his new grill!
    • 2 bad online experiences is unfortunate. Added to 2 bad offline experiences….and it warrants a special apology. Putting 2 and 2 together could retain the customer!
  • 5.
    • What if you could bring the two worlds of data together?
    • … .What else could you do?
    • Use targeted content (from customer service payment and in store purchase history) to entice shoppers.
    • Create new customer segments (based on online behavior data) and test content and offer strategies.
    • Connect online search to offline purchases using factors like location and time (geospatial and temporal data).
    • Use new online behavior data or existing offline data to refine and/or confirm predictive modeling.
  • 6. THE VALUE OF DATA INTEGRATION
  • 7. "[Teradata's] attention to leveraging the data warehouse to include online behavior data is one of the more visionary [approaches in the market]."
    • – Adam Sarner
  • 8. "[Teradata] truly provides a 360-degree view of the customer. The logical data model even captures web search and browsing history to truly paint a single picture of consumer behavior."
    • – Leslie Hand
  • 9. Teradata’s Fully Integrated Data Model Approach
    • Reveals new insight into individual customer behavior
    • Ties together Business Users needs and IT architecture
    • Enable Online and Offline marketers to work from the same data – enabling better informed decisions
    • Links campaigns together across stores, online shopping, phone orders, etc.
  • 10. Teradata’s Fully Integrated Data Model Approach
  • 11.
    • Integrated data and applications for predictive modeling and scoring
    • An integrated platform for reporting, analysis and visualization
    • Campaign management, list development and content management to drive remarketing, recommendations and next best offer
    Integrated Web Intelligence:
  • 12. GET A JUMP ON THE COMPETITION
  • 13. “ NUMBERS A BANK COULD LOVE”
  • 14. The IWI Value Results
    • Targeted campaigns now 3x more responsive
    • Inbound marketing logs 90% lift in responses
    • Life-cycle messaging sees 20% increase in activations
    • Phone bankers increase revenue 4x (when routed high-profile, high-potential callers)
    “ NUMBERS A BANK COULD LOVE”
  • 15. The IWI Enabled Solution
    • Identify, upgrade, and route high-priority callers to best possible resource 
    • Enable bankers to suggest options based on current and historic customer behavior
    • Deliver web pages and text alerts to high-profile customers based on real-time activities
    “ NUMBERS A BANK COULD LOVE”
  • 16. “ TERADATA DELIVERS”
  • 17. The IWI Value Results
    • Email campaigns planned and launched faster 
    • TV ad effectiveness analyzed instantly
    • Multiple offer sets tested simultaneously
    • “ Problem” products reach visibility sooner with auto
    • return triggers
    • Average market basket jumps 100%; revenue jumps
    • $12 million
    “ TERADATA DELIVERS”
  • 18. The IWI Enabled Solution “ TERADATA DELIVERS”
    • Integrate a customer’s online and offline behavior data
    • Build a customer segmentation from newly integrated customer files within 9 months.
    • Implement a rapid analytic environment with Teradata Warehouse Miner and KXEN
  • 19. IWI AND YOUR COMPANY
  • 20.
    • Load web analytics data into the EDW…
    • Deliver consistent, timely and valuable intelligence to the C-suite with your new view
    • Enable better decisions through more advanced critical business insights
    • Increase the tangible and perceived strategic business value of IT and the EDW
    The Almost Immediate Impact of IWI
  • 21. Bring Your Worlds Together THANK YOU