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Motorola - Seminário Tablets & Smartphones 2011

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Palestra do Rodrigo Vidigal, diretor de marketing da Motorola Mobility, no Seminário Tablets & Smartphones, em 30 de junho de 2011

Palestra do Rodrigo Vidigal, diretor de marketing da Motorola Mobility, no Seminário Tablets & Smartphones, em 30 de junho de 2011

Published in: Technology, Travel

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  • 1. Mercado de Smartphones & Tablets
    © 2011 Motorola Mobility Confidential Restricted
    Version No.
    02/17/2011
  • 2. A Motorola fez umaapostaacertada no Android quejárepresenta 1 emcada 5 smartphones no mundo.
    Among smartphone owners who are aware of their operating system,
    Android owners increase significantly from…
    19%
    7%
    in Q2 ‘10, to in Q4 ‘10
    *Smartphone owners determined based on specific smartphone brands and/or models owned
    Source: CMOTO Global Q4 ‘10 – Q12_4. Operating system of smartphone - Android
    Base: Random smartphone owners – aware of operating system of smartphone (n=821, 1113) in 7 key markets
  • 3. E suaparticipaçãotende a aumentaraindamaisnospróximosanos.
  • 4. Na América Latina e no Brasil.
  • 5. CMOTO Brazil Q4 ‘10
    Brasilpossuienormepotencial de crescimentonaadoção de smartphones
    Level of smartphone ownership in BRAZIL
    USA
    *Smartphone owners determined based on specific smartphone brands and/or models owned
    Base: Owners and prospects (n=1200)
  • 6. Celulares tem a maiorintenção de compra. Laptops/tablet/netbook no mesmopatamar.
    Likely to buy
    Current ownership
    A2b: Mobile ownership / A15: Time until next purchase / J2/J3: Ownership and intention to buy devices
    Bases: All respondents :1913 / 1494 / 1913 / 1913
  • 7. RMOTO Brazil Q4 ‘10
    Principaisbarreiras de entradaestãosendosuperadas
    Retailers’ view on purchase barriers to buying smartphone – all retailers with smartphone customers
    Brazil
    Mexico
    Partnership with carriers
    Argentina
    Q32b-3. Reasons why customers decided against buying a smartphone
    Base: All retailers with smartphone customers (n=507), small stores (n=82), medium stores (n=158), large stores (n=267)
  • 8. Inovação como fator de aumento da demanda
    Ecossistema inovador: Webtop e Lapdock
    Motorola Defy: resistente à poeira e à água
    Motorola XOOM tablet mais poderoso do mercado – melhor produto da CES 2011
    Motorola Spice: aparelhos ecológicos 25% de plástico de pós-consumo reciclado
    Motoblur
    Plataforma própria de cloud computing da Motorola
  • 9. Forte presença no país
    • Presente em mais de 100 países e no Brasil há 40 anos
    • 10. Duas fábricas no mundo, uma no Brasil.
    • 11. US$ 1 bilhão de investimentos no país desde 1995
    • 12. Operação fabril e P&D (400 engenheiros)
    • 13. Produção local de 100% dos produtos comercializados no Brasil
    • 14. Nova linha de produção de tablets iniciada no Brasil em abril de 2011
    • 15. Mais de 5 mil empregos diretos
    • 16. Lançamento de 11 smartphones Android no Brasil
    • 17. . Prêmios CES 2011:
    • 18. Motorola XOOM: Melhor Produto e Melhor Tablet da CES 2011
    • 19. Motorola ATRIX: Melhor Smartphone da CES 2011