Brands as Publishers

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Transcript

  • 1. Brands asPublishers Teppo Hudson @teppohudson Founder of Publishzer.com
  • 2. Publishzer is a toolto create magazines outthe content that inspiresyou.We reinventmagazines
  • 3. 1. Media(R)evolution
  • 4. Magazinesfollow the fateof music
  • 5. AVERAGE1% of paper readers subscribers to magazine’siPad mags.THE BEST (Economist)6% of paper readers subscribe to iPad mag(source: Adweek.com & Technologyreview.com)
  • 6. 2. Value forBrands
  • 7. Family RecommendationsFriends
  • 8. Not trusted Too muchhttp://www.kapitalistmagazine.com/Images/magazine-stack.jpg We live in a world where attention has become so scarce to become as valuable as currency
  • 9. “Mastering how to create niche-targetedcompilations of content is indeed one ofthe key lifesaving strategies”Like they’ve done for decades in artgalleriesCREATE AN EXPERIENCE
  • 10. Key influence on customer decision (%) Spouse Children Parent Friend Expert NewsOnline ad 0 12.5 25 37.5 50 Source: Marketer.com
  • 11. 3. What is thisfor Hacks &Hackers
  • 12. Content and bloggersare the shaping forcein publishing markets
  • 13. Co-creation business100% 90 Toda % y 80 % 70 Business % 60 % Hype / 50 Speculati % 40 on % 30 % 20 % 10 % 1 1 1 1 2 3 4 5 6 7 8 9 0 1 2
  • 14. The media industriesforgot the creativeones.music, publishing,films etc
  • 15. AudienBrand Blogger ce Journali st AudienBrand ce Platfor ms AudienBrand ce
  • 16. “Social curation sits inthe middle of theintersection, huggingboth ad business andcreative needs”
  • 17. Get Inspired. Now! Teppo Hudson teppo.hudson@publishzer.com @teppohudson