Brands    asPublishers             Teppo Hudson             @teppohudson             Founder of Publishzer.com
Publishzer is a toolto create magazines outthe content that inspiresyou.We reinventmagazines
1. Media(R)evolution
Magazinesfollow the fateof music
AVERAGE1% of paper readers subscribers to magazine’siPad mags.THE BEST (Economist)6% of paper readers subscribe to iPad ma...
2. Value forBrands
Family          RecommendationsFriends
Not trusted                                               Too muchhttp://www.kapitalistmagazine.com/Images/magazine-stack....
“Mastering how to create niche-targetedcompilations of content is indeed one ofthe key lifesaving strategies”Like they’ve ...
Key influence on customer decision (%)  Spouse Children   Parent   Friend   Expert    NewsOnline ad             0          ...
3. What is thisfor Hacks &Hackers
Content and bloggersare the shaping forcein publishing markets
Co-creation business100% 90              Toda %               y 80 % 70                             Business % 60 %       ...
The media industriesforgot the creativeones.music, publishing,films etc
AudienBrand        Blogger    ce        Journali           st      AudienBrand                   ce        Platfor        ...
“Social curation sits inthe middle of theintersection, huggingboth ad business andcreative needs”
Get Inspired. Now! Teppo Hudson teppo.hudson@publishzer.com @teppohudson
Brands as Publishers
Brands as Publishers
Brands as Publishers
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Brands as Publishers

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  • Brands as Publishers

    1. 1. Brands asPublishers Teppo Hudson @teppohudson Founder of Publishzer.com
    2. 2. Publishzer is a toolto create magazines outthe content that inspiresyou.We reinventmagazines
    3. 3. 1. Media(R)evolution
    4. 4. Magazinesfollow the fateof music
    5. 5. AVERAGE1% of paper readers subscribers to magazine’siPad mags.THE BEST (Economist)6% of paper readers subscribe to iPad mag(source: Adweek.com & Technologyreview.com)
    6. 6. 2. Value forBrands
    7. 7. Family RecommendationsFriends
    8. 8. Not trusted Too muchhttp://www.kapitalistmagazine.com/Images/magazine-stack.jpg We live in a world where attention has become so scarce to become as valuable as currency
    9. 9. “Mastering how to create niche-targetedcompilations of content is indeed one ofthe key lifesaving strategies”Like they’ve done for decades in artgalleriesCREATE AN EXPERIENCE
    10. 10. Key influence on customer decision (%) Spouse Children Parent Friend Expert NewsOnline ad 0 12.5 25 37.5 50 Source: Marketer.com
    11. 11. 3. What is thisfor Hacks &Hackers
    12. 12. Content and bloggersare the shaping forcein publishing markets
    13. 13. Co-creation business100% 90 Toda % y 80 % 70 Business % 60 % Hype / 50 Speculati % 40 on % 30 % 20 % 10 % 1 1 1 1 2 3 4 5 6 7 8 9 0 1 2
    14. 14. The media industriesforgot the creativeones.music, publishing,films etc
    15. 15. AudienBrand Blogger ce Journali st AudienBrand ce Platfor ms AudienBrand ce
    16. 16. “Social curation sits inthe middle of theintersection, huggingboth ad business andcreative needs”
    17. 17. Get Inspired. Now! Teppo Hudson teppo.hudson@publishzer.com @teppohudson

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