Your SlideShare is downloading. ×
0
Sport Marketing Chapter 7 after
Sport Marketing Chapter 7 after
Sport Marketing Chapter 7 after
Sport Marketing Chapter 7 after
Sport Marketing Chapter 7 after
Sport Marketing Chapter 7 after
Sport Marketing Chapter 7 after
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Sport Marketing Chapter 7 after

154

Published on

Published in: Business, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
154
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
13
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Chapter 7The Marketing Mix and the SportBusiness Industry
  • 2. CompanyResearch & Information CollectionCompany Mission & GoalsConsumer Competitor ClimateSegmentationTarget Market DecisionsSport Marketing Mix Decisions & StrategiesMarketing Management StrategiesImplementation – Management – Evaluation – AdjustmentThe Sport Marketing Management ModelPriceProduct Place PromotionFigure 3.3 The Sport Marketing Management Model
  • 3. Marketing Mix• The Marketing Mix is the strategic combination(mix) of four elements called the 4 P’s: Product,Price, Place, Promotion• Creation of the marketing mix involves the processof developing or discovering the right combinationof the 4 P’s• At the heart of the decision-making process is theresearch conducted and knowledge gained aboutthe consumer, the competition, the company, andthe climate
  • 4. A changing marketplace requires:Constant monitoring ofthe 4 C’s•Consumer•Competitor•Company•ClimateIn order to maintain theright mix of the 4 P’s•Product•Place•Price•Promotion(This involves customizing the elements for a specificconsumer market until the optimal mix is found.)
  • 5. The consumer is looking for:• The right product• at the right price• in the right placeAnd the consumer will be influenced by the rightpromotional strategy.(see figure 7.5)
  • 6. CompanyResearch & Information CollectionCompany Mission & GoalsConsumer Competitor ClimateSegmentationTarget Market DecisionsSport Marketing Mix Decisions & StrategiesMarketing Management StrategiesImplementation – Management – Evaluation – AdjustmentThe Sport Marketing Management ModelPriceProduct Place PromotionFigure 3.3 The Sport Marketing Management Model
  • 7. CompanyResearch & Information CollectionCompany Mission & GoalsConsumer Competitor ClimateSegmentationTarget Market DecisionsSport Marketing Mix Decisions & StrategiesMarketing Management StrategiesImplementation – Management – Evaluation – AdjustmentThe Sport Marketing Management ModelPriceProduct Place PromotionFigure 3.3 The Sport Marketing Management Model

×