HOW
TO MARKET A
MONTHLY
PHOTOGRAPHY
MAGAZINE IN
NEPAL5TH AUGUST, 2011
PRESENTED BY
CHETEZE + KARISHMA + ROSHANI + SAMEK +
TENZING
MARKET SUMMARY
• Marketing Research
• Market Needs
• Market Trends
SWOT ANALYSIS
Strengths
• Competent and
enthusiastic team with
strong knowledge and
experience
• Creative yet practical
pr...
Opportunities
• Very limited competition
• Untapped market
• Very large potential
customer base
• Advancement of
technolog...
COMPETITION
• Daily newspapers
• Established Magazines
• International websites and publications
MARKETING STRATEGY
• Marketing Objectives
– To achieve steady market growth by increasing market
shares and by moving into...
• Financial Objectives
– To achieve a double figure growth for the first five years
– To increase profit margin through ef...
MARKET SEGMENTATION
• Geographics
• Demographics
– Age
– Income
– Lifestyle
• Pyschographics
– Innovators
– Achievers
– Ex...
TARGET MARKET
• High Income Customers
• Photography Enthusiasts
• Travelers
• Service providers
BRAND DEVELOPMENT
• Brand Development
• Positioning
MARKETING MIX
• Product
• Price
• Place
• Promotion
• Strategic Alliance
FINANCIALS
-
2,000,000.00
4,000,000.00
6,000,000.00
8,000,000.00
10,000,000.00
12,000,000.00
Print Revenue Online
Revenue
...
CONTROL
• Revenue
• Expenses
• Customer Satisfaction level
• Market penetration
• Improvements in product offerings
IMPLEMENTATION
• Preparation of mock magazine
• Advertisement campaigns
• Distribution channels
CONTINGENCY PLANNING
• Problem generating brand visibility
• Negative perception of the product offerings
• Entry by an al...
THANK
YOU FOR
LISTENIN
Click - How to market a monthly photography magazine in Nepal
Click - How to market a monthly photography magazine in Nepal
Click - How to market a monthly photography magazine in Nepal
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This is a presentation created as part of a college assignment for the Marketing Management module.

Published in: Business, Art & Photos
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Click - How to market a monthly photography magazine in Nepal

  1. 1. HOW TO MARKET A MONTHLY PHOTOGRAPHY MAGAZINE IN NEPAL5TH AUGUST, 2011
  2. 2. PRESENTED BY CHETEZE + KARISHMA + ROSHANI + SAMEK + TENZING
  3. 3. MARKET SUMMARY • Marketing Research • Market Needs • Market Trends
  4. 4. SWOT ANALYSIS Strengths • Competent and enthusiastic team with strong knowledge and experience • Creative yet practical product designers • Strategic alliance with an established partner Weaknesses • Reliance on outside capital • Difficulty in building brand awareness • Difficulties in establishing proper distribution channels
  5. 5. Opportunities • Very limited competition • Untapped market • Very large potential customer base • Advancement of technology, affordability of cameras • People having more interest in art/photography Threats •Future/potential competition from an already established market participant (newspaper, nepalphotography.com). •Increasing interest in videography
  6. 6. COMPETITION • Daily newspapers • Established Magazines • International websites and publications
  7. 7. MARKETING STRATEGY • Marketing Objectives – To achieve steady market growth by increasing market shares and by moving into new markets – To acquire 1500 one-year subscriptions with-in one year – To gain 1,000 one-year subscriptions through organizations with-in a year – To have 1,000 two-year subscriptions in the first year
  8. 8. • Financial Objectives – To achieve a double figure growth for the first five years – To increase profit margin through efficiency and economy of scale
  9. 9. MARKET SEGMENTATION • Geographics • Demographics – Age – Income – Lifestyle • Pyschographics – Innovators – Achievers – Experiencers – Creative Thinker
  10. 10. TARGET MARKET • High Income Customers • Photography Enthusiasts • Travelers • Service providers
  11. 11. BRAND DEVELOPMENT • Brand Development • Positioning
  12. 12. MARKETING MIX • Product • Price • Place • Promotion • Strategic Alliance
  13. 13. FINANCIALS - 2,000,000.00 4,000,000.00 6,000,000.00 8,000,000.00 10,000,000.00 12,000,000.00 Print Revenue Online Revenue Subscription and Sales Total Revenue Total Expenses One time Expenses Annual Expenses Series1
  14. 14. CONTROL • Revenue • Expenses • Customer Satisfaction level • Market penetration • Improvements in product offerings
  15. 15. IMPLEMENTATION • Preparation of mock magazine • Advertisement campaigns • Distribution channels
  16. 16. CONTINGENCY PLANNING • Problem generating brand visibility • Negative perception of the product offerings • Entry by an already established player (daily media or other magazines) • Failing to sustain the business • If liquidation become eminent
  17. 17. THANK YOU FOR LISTENIN

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