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1. Website Structure for Multiple Location …

1. Website Structure for Multiple Location
2. use all options on place page and create them for your office and practitioner
3. expand your location with backlinks

Presented at Sphinncon Israel 2011 by Menachem Rosenbaum

More in: Technology , Design
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  • 1. Local SEO Website Structure for Multiple Locations TensWebMarketing.com
  • 2. Keyword Research
    • Start with the industry keywords
    • If all branches are in one state/ city add state/ city to industry keywords
    • Location focused - Keyword research
    City/ neighborhood/ district/ area/ street/ landmark TensWebMarketing.com
  • 3. Branch Section or Page
    • Each branch gets a separate page
    • Use location in title
    • Full address and phone number on the page
    • Use of hCard microformat for address (don’t forget the GEO section)
    • Images with GEO information
    • Google map showing location
    TensWebMarketing.com
  • 4. Links
    • Site wide links to branch pages
    • Anchor text with location
    • Backlinks next to your address
    TensWebMarketing.com
  • 5. Geo Sitemap
    • GeoSitemap.xml
    • <?xml version=&quot;1.0&quot; encoding=&quot;UTF-8&quot;?>
    • <urlset xmlns=&quot;http://www.sitemaps.org/schemas/sitemap/0.9&quot; xmlns:geo=&quot;http://www.google.com/geo/schemas/sitemap/1.0&quot;>
    • <url>
    • <loc> http://www.example.com/location1.kml </loc>
    • <geo:geo>
    • <geo:format> kml </geo:format>
    • </geo:geo>
    • </url>
    • <url>
    • <loc> http://www.example.com/location2.kml </loc>
    • <geo:geo>
    • <geo:format> kml </geo:format>
    • </geo:geo>
    • </url>
    • </urlset>
    TensWebMarketing.com
  • 6. KML File
    • <?xml version=&quot;1.0&quot; encoding=&quot;UTF-8&quot;?>
    • <kml xmlns=&quot;http://www.opengis.net/kml/2.2&quot; xmlns:atom=&quot;http://www.w3.org/2005/Atom&quot;>
    • <Document>
    • <name> my name </name>
    • <atom:author>
    • <atom:name> geo </atom:name>
    • </atom:author>
    • <atom:link rel=&quot;related&quot; href=&quot; http://www.example.com/ &quot; />
    • <Folder>
    • <Placemark>
    • <name><![CDATA[ my name ]]></name>
    • <address><[![CDATA[ street, city, zip code ]]></address>
    • <description><![CDATA[ description supports HTML ]]></description>
    • <Point>
    • <coordinates> X,Y </coordinates>
    • </Point>
    • </Placemark>
    • </Folder>
    • </Document>
    • </kml>
    TensWebMarketing.com
  • 7. Increasing Local Listing Search Results
    • “ Businesses with multiple specializations, such as law firms and doctors, should not create multiple listings to cover all of their specialties. You may create one listing per practitioner , and one listing for the office .”
    • (Google Place Quality Guidelines)
    TensWebMarketing.com
  • 8. Practitioner and Office TensWebMarketing.com
  • 9. Double Listing TensWebMarketing.com
  • 10. Expand Location with Backlinks * *only to website not to Place page TensWebMarketing.com
  • 11. TensWebMarketing.com nearby corner of just a block away next neighborhood over past the short drive from
  • 12. Thank You www.TensWebMarketing.com Menachem Rosenbaum TensWebMarketing.com [email_address]