YouTube & Video Marketing Panel
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YouTube & Video Marketing Panel

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LIGHTS! CAMERA! CUSTOMERS! ...

LIGHTS! CAMERA! CUSTOMERS!
Building Your Business Through You Tube and Video Marketing!

An All-Sta Panel Including:


MODERATOR:
Jay Berkowitz, Founder and CEO of of Ten Golden Rules

PANELISTS:
J.B. Glossinger, MBA, Ph.D.,
Internationally known Speaker, Author, Coach and Consultant.

Share Ross, Owner
Video Rockstar University

Jennifer Seremetis, Producer and Owner
Plum Productions

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YouTube & Video Marketing Panel Presentation Transcript

  • 1. Lights! Camera! Customers! Jay Berkowitz Jennifer Seremetis JB Glossinger Share Ross TenGoldenRules.com Plum Productions Morning Coach Video Rockstar University
  • 2. Jay Berkowitz • Author of The Ten Golden Rules of Online Marketing, now in its fourth printing, and 2 new eBooks • Keynote presenter at conferences such as Inc 500, eBay Live, Ad-Tech, and Affiliate Summit • A featured expert for the Wall Street Journal and FOX News, and he developed the University of San Francisco Internet Marketing Course. • His company, Ten Golden Rules, is an internet marketing agency; they help companies generate business from search marketing and social media.
  • 3. Video! • Video Opportunity Gap • Better than the Super Bowl • Video and SEO • A Million $ Tennis Trainer • Conversion @Jay Berkowitz TenGoldenRules.com
  • 4. This study surveyed over 3000 marketers with the goal of understanding how they are using social media to grow and promote their businesses.
  • 5. Video only used by 56% of marketers
  • 6. YouTube is the #2 Search Engine
  • 7. YouTube is the #3 Website
  • 8. 1 Billion Viewers Billion Hours Viewed 300 Hours of Video Uploaded each Minute!
  • 9. Video Search Engine Optimization
  • 10. http://www.youtube.com/watch?v=LDyvcM0gcVs
  • 11. YouTube traffic with „come to our website‟ for more free video training
  • 12. Kajabi.com
  • 13. Conversion Testing
  • 14. The Winner! 15.29% Conversion Rate
  • 15. Video! • Calendarize your production • Create a YouTube channel • „How to‟ video, keyword video, product demonstration • Optimize for Video SEO • “Come to our site for more video/training/information”… • Conversion testing using video @Jay Berkowitz TenGoldenRules.com
  • 16. JB Glossinger Morning Coach… • J.B. Glossinger, MBA, Ph.D., is an internationally known speaker, author, coach and consultant. • Master of human potential • From selling jumbo jets to starting his own companies, the Alive Foundation, MorningCoach.com, and PowerBizCoach.com, the world’s first kaizen business-improvement system. • J.B.’s energizing podcast reached number one in the iTunes Health category and has been rated among the top 20 in the world. • He currently has more than 100,000 people following his different social media accounts
  • 17. Video & morningcoach.com
  • 18. Branding • Personal and Business - Watermarks
  • 19. Credibility/Authority
  • 20. List Building
  • 21. Community • Youtube is a social community
  • 22. Testimonials
  • 23. Search Engine Optimization
  • 24. Everyone Is Media
  • 25. Production • Video Quality Important - Audio Critical
  • 26. Test & Have Fun
  • 27. Share Ross Video Rockstar University