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Lights! Camera! Customers!

Jay Berkowitz

Jennifer Seremetis

JB Glossinger

Share Ross

TenGoldenRules.com

Plum Product...
Jay Berkowitz
• Author of The Ten Golden Rules of
Online Marketing, now in its fourth
printing, and 2 new eBooks
• Keynote...
Video!
• Video Opportunity Gap
• Better than the Super Bowl
• Video and SEO
• A Million $ Tennis Trainer
• Conversion
@Jay...
This study surveyed over 3000 marketers with the goal of understanding how they
are using social media to grow and promote...
Video only used by 56% of marketers
YouTube is the #2 Search Engine
YouTube is the #3 Website
1

Billion Viewers
Billion Hours
Viewed

300 Hours

of Video
Uploaded each Minute!
Video Search Engine Optimization
http://www.youtube.com/watch?v=LDyvcM0gcVs
YouTube traffic with „come to our website‟
for more free video training
Kajabi.com
Conversion Testing
The Winner! 15.29% Conversion Rate
Video!
• Calendarize your production
• Create a YouTube channel
• „How to‟ video, keyword video, product
demonstration
• O...
JB Glossinger
Morning Coach…
• J.B. Glossinger, MBA, Ph.D., is an
internationally known speaker, author,
coach and consult...
Video & morningcoach.com
Branding
• Personal and Business - Watermarks
Credibility/Authority
List Building
Community
• Youtube is a social community
Testimonials
Search Engine Optimization
Everyone Is Media
Production
• Video Quality Important - Audio Critical
Test & Have Fun
Share Ross
Video Rockstar University
YouTube & Video Marketing Panel
YouTube & Video Marketing Panel
YouTube & Video Marketing Panel
YouTube & Video Marketing Panel
YouTube & Video Marketing Panel
YouTube & Video Marketing Panel
YouTube & Video Marketing Panel
YouTube & Video Marketing Panel
YouTube & Video Marketing Panel
YouTube & Video Marketing Panel
YouTube & Video Marketing Panel
YouTube & Video Marketing Panel
YouTube & Video Marketing Panel
YouTube & Video Marketing Panel
YouTube & Video Marketing Panel
YouTube & Video Marketing Panel
YouTube & Video Marketing Panel
YouTube & Video Marketing Panel
YouTube & Video Marketing Panel
YouTube & Video Marketing Panel
YouTube & Video Marketing Panel
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YouTube & Video Marketing Panel

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LIGHTS! CAMERA! CUSTOMERS!
Building Your Business Through You Tube and Video Marketing!

An All-Sta Panel Including:


MODERATOR:
Jay Berkowitz, Founder and CEO of of Ten Golden Rules

PANELISTS:
J.B. Glossinger, MBA, Ph.D.,
Internationally known Speaker, Author, Coach and Consultant.

Share Ross, Owner
Video Rockstar University

Jennifer Seremetis, Producer and Owner
Plum Productions

Published in: Business, Technology
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Transcript of "YouTube & Video Marketing Panel"

  1. 1. Lights! Camera! Customers! Jay Berkowitz Jennifer Seremetis JB Glossinger Share Ross TenGoldenRules.com Plum Productions Morning Coach Video Rockstar University
  2. 2. Jay Berkowitz • Author of The Ten Golden Rules of Online Marketing, now in its fourth printing, and 2 new eBooks • Keynote presenter at conferences such as Inc 500, eBay Live, Ad-Tech, and Affiliate Summit • A featured expert for the Wall Street Journal and FOX News, and he developed the University of San Francisco Internet Marketing Course. • His company, Ten Golden Rules, is an internet marketing agency; they help companies generate business from search marketing and social media.
  3. 3. Video! • Video Opportunity Gap • Better than the Super Bowl • Video and SEO • A Million $ Tennis Trainer • Conversion @Jay Berkowitz TenGoldenRules.com
  4. 4. This study surveyed over 3000 marketers with the goal of understanding how they are using social media to grow and promote their businesses.
  5. 5. Video only used by 56% of marketers
  6. 6. YouTube is the #2 Search Engine
  7. 7. YouTube is the #3 Website
  8. 8. 1 Billion Viewers Billion Hours Viewed 300 Hours of Video Uploaded each Minute!
  9. 9. Video Search Engine Optimization
  10. 10. http://www.youtube.com/watch?v=LDyvcM0gcVs
  11. 11. YouTube traffic with „come to our website‟ for more free video training
  12. 12. Kajabi.com
  13. 13. Conversion Testing
  14. 14. The Winner! 15.29% Conversion Rate
  15. 15. Video! • Calendarize your production • Create a YouTube channel • „How to‟ video, keyword video, product demonstration • Optimize for Video SEO • “Come to our site for more video/training/information”… • Conversion testing using video @Jay Berkowitz TenGoldenRules.com
  16. 16. JB Glossinger Morning Coach… • J.B. Glossinger, MBA, Ph.D., is an internationally known speaker, author, coach and consultant. • Master of human potential • From selling jumbo jets to starting his own companies, the Alive Foundation, MorningCoach.com, and PowerBizCoach.com, the world’s first kaizen business-improvement system. • J.B.’s energizing podcast reached number one in the iTunes Health category and has been rated among the top 20 in the world. • He currently has more than 100,000 people following his different social media accounts
  17. 17. Video & morningcoach.com
  18. 18. Branding • Personal and Business - Watermarks
  19. 19. Credibility/Authority
  20. 20. List Building
  21. 21. Community • Youtube is a social community
  22. 22. Testimonials
  23. 23. Search Engine Optimization
  24. 24. Everyone Is Media
  25. 25. Production • Video Quality Important - Audio Critical
  26. 26. Test & Have Fun
  27. 27. Share Ross Video Rockstar University
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