Web: 2010   Discover the 10 Strategies  Defining Your Business Future Jay Berkowitz www.TenGoldenRules.com
Web: 2010  Discover the 10 Strategies Defining Your Future   <ul><li>What innovations are driving success? </li></ul><ul><...
 
Career Highlights <ul><li>Developed ‘Live’ campaign used in 208 countries </li></ul><ul><li>Managed largest territory in c...
<ul><li>Marketing Consultants </li></ul><ul><li>Drive visits to your site, Convert visits to sales </li></ul><ul><li>Strat...
 
Recent Media Wall Street Journal
Recent Media Business Journal
Recent Media B&T Australia
Recent Media FOX TV
Strategy #1 Micro Communications
We take our news in small ‘bites’ RSS Subscription
Micro Communications - Twitter
Twitter = Microblogging, 140 Characters Personal Information Stats Other Twitter users this member is following Past tweet...
@MissionPie <ul><li>@MissionPie   Pssst! Hey you! Yeah, I'm talking to you! Keep this is on the down low, but we'll have S...
Micro Marketing
 
 
The Three E’s of Social Media Educate
The Three E’s of Social Media Educate
The Three E’s of Social Media Entertain
The Three E’s of Social Media   Engage   (www.Twitter.com/ColderIce)
The Three E’s of Social Media Engage   (www.Twitter.com/Iconic88)
Strategy #1 Micro Communications <ul><li>Strategy: Short Communications for a short attention span </li></ul><ul><li>Busin...
Virtualization –  New USanFranOnline.com Internet Marketing Master Certificate
Virtualization – Virtual University
Virtualization – IBM in Second Life
@ErinBlaskie – Virtual Assistant
GoToMeeting – Virtual Meetings
Guru – Virtual Employees
Dr. Tom Hopkins – Virtual MD
Strategy #2 Virtualization <ul><li>Strategy: Businesses and segments going virtual </li></ul><ul><li>Business Applications...
Free! #3
Free Websites – WordPress Blog Platform
Free Music - RadioHead
Podcasts!!! FREE on iTunes
Google Analytics - FREE tool to measure site traffic and activity
26,149 Links  TO  the page!! Alexa Rank 6,553 Google Page Rank  (Site Importance)  6/10 SEO Quake Toolbar
11,400 pages indexed or ‘read’ by Google Google Page Rank 3/10 SEO Quake Toolbar
462,433 Alexa Rank! SEO Quake Toolbar Michael Eisenberg
Compete.com – Measures unique Visitors
SpyFu – Reports on Pay Per Click
Ragan.com Free Newsletter  - Paid Content Model
Strategy #3 Free! <ul><li>Strategy: Amazing Free Products with a revenue model attached </li></ul><ul><li>Business Applica...
Strategy #4 Social Search
 
Social Search  Search.Twitter.com
 
 
 
 
BazaarVoice – Add Ratings to your site
BazaarVoice – Add Ratings to your site
Threadless – Community votes pick the new shirts
94% Research major purchases online
Strategy #4  - Social Search <ul><li>Strategy: Add reviews to websites, participate in ratings and reviews </li></ul><ul><...
Strategy #5  -  Customer Service is the new Marketing Department http://www.youtube.com/watch?v=CvVp7b5gzqU
Customer Service is the new Marketing Department – Frank Eliason
Customer Service is the new Marketing Department – Shashi Bellamkonda
Customer Service is the new Marketing Department – Richard Binhammer
Technorati and Google Blog Search
Radian6 Web Monitoring Tool
Search.Twitter.com = Instant Search
Strategy #5 Customer Service as the New Marketing Department <ul><li>Strategy: Monitor your brand in Social Media and deve...
Strategy #6 Disintermediation II
Strategy #6 Disintermediation II – Consumer Journalism
 
HARO – HelpAReporterOut.com
Sample HARO Media Leads <ul><li>URGENT  0) Homeowners default on modified mortgages (USA Today) </li></ul><ul><li>1) Compa...
Strategy #6 Disintermediation – Part II <ul><li>Strategy: Take advantage of ‘news hole’, disintermediate existing business...
Strategy #7 Super Widgetization / Open Source
Super Widgetization – Facebook Aps
 
Super Widgetization – 1 Billion iPhone Aps
Super Widgetization – Twitter Aps
Super Widgetization – Twitter Aps
Super Widgetization – Amazon Affiliate Widgets
Widgetbox
Strategy #7  Super Widgetization <ul><li>Strategy: Develop applications to go direct to the desktop, Facebook, iPhone </li...
Video!
Gary Vaynerchuk’s Amazing WineLibrary.tv
http://www.youtube.com/watch?v=qg1ckCkm8YI Will It Blend – Amazing Viral Product Demos
Best Practices – Entertain, Great Music, Celebrities, Spoofs
Best Practices – Educate  “How to Videos”
Meta data – Tag your videos, use all the title and description and include long target phrases Tag Videos for Blended Search
TubeMogul – Distribute to Multiple  Sites with Great Reporting
Strategy #8 - Video! <ul><li>Strategy: Videos build viral traffic  and conversion </li></ul><ul><li>Business Applications:...
Strategy #9 Personal Brand!
“ Start right now : as of this moment you're going to think of yourself differently!  You're not an &quot;employee&quot; o...
<ul><li>1. Be You Own Brand Manager  </li></ul><ul><li>Develop your brand marketing plan.  </li></ul><ul><li>How are you g...
<ul><li>2. Determine Your USP  </li></ul><ul><li>What makes you Distinctive? </li></ul><ul><li>How can you enhance your un...
<ul><li>3. Follow your passion! </li></ul><ul><li>Where do you like to hang out  </li></ul><ul><li>What do you love to rea...
<ul><li>4. Listen   </li></ul><ul><li>“ Listening is my first move in starting to understand social media.  G o and read b...
<ul><li>5. Embrace Your Inner Author   </li></ul><ul><li>Create unique content.  </li></ul><ul><li>Write a blog. Write a b...
<ul><li>6.  Build Your Net </li></ul><ul><li>Set a goal to make a few quality connections  </li></ul><ul><li>Give to Get <...
<ul><li>7. Volunteer to Shine  </li></ul><ul><li>Volunteer to develop new skills  </li></ul><ul><li>Work in a comfort zone...
<ul><li>8. Innovate to Lead </li></ul><ul><li>Test new technologies. Take a free trial.  </li></ul><ul><li>Report on how n...
<ul><li>9. Entrepreneur  </li></ul><ul><li>Entrepreneur is a verb  </li></ul><ul><li>I wish I started earlier in my career...
<ul><li>10. Speak Up!  </li></ul><ul><li>The biggest differentiator for my career  </li></ul><ul><li>Toastmasters  </li></...
PeoplePond.com and  Google Profiles
Strategy #9   Build Your Personal Brand <ul><li>Strategy: Carve out a Unique Niche for your Personal Brand </li></ul><ul><...
 
an evolving extension of the World Wide Web in which the semantics of information and services on the web is defined,  mak...
Tim Berners-Lee <ul><li>“ I have a dream for the Web [in which computers] become capable of analyzing all the data on the ...
Did you mean…
THAT IS A LOT OF DATA
New MSN Search “Bing” features word meaning
Bintro – Semantic Opportunity Matching
<ul><li>Micro Communications  </li></ul><ul><li>Virtualization  </li></ul><ul><li>Free! </li></ul><ul><li>Social Search </...
What is TenGoldenRules.com?
What is TenGoldenRules.com? Search Engine Marketing
What is TenGoldenRules.com? Landing Pages & Conversion
What is TenGoldenRules.com? Blogs and Web 2.0
What is TenGoldenRules.com? Video
What is TenGoldenRules.com? Viral Marketing
What is TenGoldenRules.com? eNewsletters
What is TenGoldenRules.com? New Program Launch Strategy
<ul><li>Try 1 thing today! </li></ul><ul><li>Please ‘pay-it-forward’ </li></ul><ul><ul><li>Join the Conversation!  </li></...
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Web 2010 Discover Ten Strategies Defining Your Business Future

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The internet has become the critical hub for all business and personal communications. Discover the ten leading trends that will allow businesses and individuals to succeed online.

* What online innovations are driving business success?
* What are the top social media websites for business?
* What is the future for Google and who is poised to challenge their market presence?
* How can you use the internet to build your personal brand?
* How do you make money in Social Media?
* How do you Twitter? What’s a PeoplePond?

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Web 2010 Discover Ten Strategies Defining Your Business Future

  1. 1. Web: 2010 Discover the 10 Strategies Defining Your Business Future Jay Berkowitz www.TenGoldenRules.com
  2. 2. Web: 2010 Discover the 10 Strategies Defining Your Future <ul><li>What innovations are driving success? </li></ul><ul><li>Top social media websites for business? </li></ul><ul><li>What is the future for Google </li></ul><ul><li>Who is poised to challenge them? </li></ul><ul><li>How can you use the internet to build your personal brand? </li></ul><ul><li>How do you make money in Social Media? </li></ul><ul><li>What’s a PeoplePond? </li></ul><ul><li>Handout = Copy of Slides </li></ul>
  3. 4. Career Highlights <ul><li>Developed ‘Live’ campaign used in 208 countries </li></ul><ul><li>Managed largest territory in country. Promotion increased sales 34% </li></ul><ul><li>Developed internet sales and marketing strategy, sold first integrated deal </li></ul><ul><li>Created 4 of 6 ‘Hall of Fame’ banners </li></ul><ul><li>Launched Atkins Diet Online, 22 diets overall </li></ul><ul><li>Wrote Ten Golden Rules for DMA July ‘03 </li></ul><ul><li>Launched TenGoldenRules.com in 2003 </li></ul>
  4. 5. <ul><li>Marketing Consultants </li></ul><ul><li>Drive visits to your site, Convert visits to sales </li></ul><ul><li>Strategy, Creative, Search, Landing Pages, Affiliate Management, Blogs, Optimized PR </li></ul><ul><li>Best clients = Internet is important to sales </li></ul>What is TenGoldenRules.com?
  5. 7. Recent Media Wall Street Journal
  6. 8. Recent Media Business Journal
  7. 9. Recent Media B&T Australia
  8. 10. Recent Media FOX TV
  9. 11. Strategy #1 Micro Communications
  10. 12. We take our news in small ‘bites’ RSS Subscription
  11. 13. Micro Communications - Twitter
  12. 14. Twitter = Microblogging, 140 Characters Personal Information Stats Other Twitter users this member is following Past tweets Most recent tweet
  13. 15. @MissionPie <ul><li>@MissionPie Pssst! Hey you! Yeah, I'm talking to you! Keep this is on the down low, but we'll have STRAWBERRY RHUBARB later today!!! </li></ul><ul><li>8:10 AM May 2nd </li></ul>
  14. 16. Micro Marketing
  15. 19. The Three E’s of Social Media Educate
  16. 20. The Three E’s of Social Media Educate
  17. 21. The Three E’s of Social Media Entertain
  18. 22. The Three E’s of Social Media Engage (www.Twitter.com/ColderIce)
  19. 23. The Three E’s of Social Media Engage (www.Twitter.com/Iconic88)
  20. 24. Strategy #1 Micro Communications <ul><li>Strategy: Short Communications for a short attention span </li></ul><ul><li>Business Applications: RSS Subscriptions, Twitter for Business, Qik </li></ul><ul><li>Advanced Strategies: The 3 E’s: Educate, Entertain, Engage </li></ul>
  21. 25. Virtualization – New USanFranOnline.com Internet Marketing Master Certificate
  22. 26. Virtualization – Virtual University
  23. 27. Virtualization – IBM in Second Life
  24. 28. @ErinBlaskie – Virtual Assistant
  25. 29. GoToMeeting – Virtual Meetings
  26. 30. Guru – Virtual Employees
  27. 31. Dr. Tom Hopkins – Virtual MD
  28. 32. Strategy #2 Virtualization <ul><li>Strategy: Businesses and segments going virtual </li></ul><ul><li>Business Applications: Virtual Assistants, Virtual Employees, Virtual Meetings, </li></ul><ul><li>Advanced Strategies: Provide Virtual Services, Virtual Training: Lorman and Coleman Communications turning to Webinars </li></ul>
  29. 33. Free! #3
  30. 34. Free Websites – WordPress Blog Platform
  31. 35. Free Music - RadioHead
  32. 36. Podcasts!!! FREE on iTunes
  33. 37. Google Analytics - FREE tool to measure site traffic and activity
  34. 38. 26,149 Links TO the page!! Alexa Rank 6,553 Google Page Rank (Site Importance) 6/10 SEO Quake Toolbar
  35. 39. 11,400 pages indexed or ‘read’ by Google Google Page Rank 3/10 SEO Quake Toolbar
  36. 40. 462,433 Alexa Rank! SEO Quake Toolbar Michael Eisenberg
  37. 41. Compete.com – Measures unique Visitors
  38. 42. SpyFu – Reports on Pay Per Click
  39. 43. Ragan.com Free Newsletter - Paid Content Model
  40. 44. Strategy #3 Free! <ul><li>Strategy: Amazing Free Products with a revenue model attached </li></ul><ul><li>Business Applications: Free Plus Paid, WordPress, Analytics, SEO Quake, SpyFu, Compete, iTunes </li></ul><ul><li>Advanced Strategies: Ad Model, Analytics = AdWords Performance, Upgrade Model (Compete, SpyFu) </li></ul>
  41. 45. Strategy #4 Social Search
  42. 47. Social Search Search.Twitter.com
  43. 52. BazaarVoice – Add Ratings to your site
  44. 53. BazaarVoice – Add Ratings to your site
  45. 54. Threadless – Community votes pick the new shirts
  46. 55. 94% Research major purchases online
  47. 56. Strategy #4 - Social Search <ul><li>Strategy: Add reviews to websites, participate in ratings and reviews </li></ul><ul><li>Business Applications: TripAdvisor, Google, CNET, Amazon , Yelp!, Angie’s List </li></ul><ul><li>Advanced Strategies: </li></ul><ul><li>Build a Community around your Information Product! Ask for Ratings to Get Listed </li></ul>
  48. 57. Strategy #5 - Customer Service is the new Marketing Department http://www.youtube.com/watch?v=CvVp7b5gzqU
  49. 58. Customer Service is the new Marketing Department – Frank Eliason
  50. 59. Customer Service is the new Marketing Department – Shashi Bellamkonda
  51. 60. Customer Service is the new Marketing Department – Richard Binhammer
  52. 61. Technorati and Google Blog Search
  53. 62. Radian6 Web Monitoring Tool
  54. 63. Search.Twitter.com = Instant Search
  55. 64. Strategy #5 Customer Service as the New Marketing Department <ul><li>Strategy: Monitor your brand in Social Media and develop a dialogue with your customers and prospects </li></ul><ul><li>Business Applications: Richard at Dell, Amazon, Zappos,Technorati and Google Blog Search, Radian6 </li></ul><ul><li>Advanced Strategies: Monitor your Brand Message, Join the Conversation, Be Genuine. Be Transparent. Experiment. </li></ul>
  56. 65. Strategy #6 Disintermediation II
  57. 66. Strategy #6 Disintermediation II – Consumer Journalism
  58. 68. HARO – HelpAReporterOut.com
  59. 69. Sample HARO Media Leads <ul><li>URGENT 0) Homeowners default on modified mortgages (USA Today) </li></ul><ul><li>1) Companies doing well (Marketwatch.com) </li></ul><ul><li>9) New parents fighting about money (Pregnancy Magazine) </li></ul><ul><li>10) Social Networking Articles/Blogs etc. (EBook) </li></ul><ul><li>28) Finding the best IT talent (Processor Magazine) </li></ul><ul><li>31) Best cruising deals of 2009 (Los Angles Times) </li></ul><ul><li>32) Finances during long-term travel (Book) </li></ul>
  60. 70. Strategy #6 Disintermediation – Part II <ul><li>Strategy: Take advantage of ‘news hole’, disintermediate existing business models </li></ul><ul><li>Business Applications: Develop products to connect directly with consumers </li></ul><ul><li>Advanced Strategies: Help-A-Reporter free to the consumer with sponsor revenue, Niche opportunities? </li></ul>
  61. 71. Strategy #7 Super Widgetization / Open Source
  62. 72. Super Widgetization – Facebook Aps
  63. 74. Super Widgetization – 1 Billion iPhone Aps
  64. 75. Super Widgetization – Twitter Aps
  65. 76. Super Widgetization – Twitter Aps
  66. 77. Super Widgetization – Amazon Affiliate Widgets
  67. 78. Widgetbox
  68. 79. Strategy #7 Super Widgetization <ul><li>Strategy: Develop applications to go direct to the desktop, Facebook, iPhone </li></ul><ul><li>Business Applications: Facebook, Apple/iPhone, Amazon, eBay, Widgetbox, Facebook Applications, Straight to the iPhone </li></ul><ul><li>Advanced Applications: Create an Application or Widget to make something easier and to bring your business to your audience, Create a Blidget! </li></ul>
  69. 80. Video!
  70. 81. Gary Vaynerchuk’s Amazing WineLibrary.tv
  71. 82. http://www.youtube.com/watch?v=qg1ckCkm8YI Will It Blend – Amazing Viral Product Demos
  72. 83. Best Practices – Entertain, Great Music, Celebrities, Spoofs
  73. 84. Best Practices – Educate “How to Videos”
  74. 85. Meta data – Tag your videos, use all the title and description and include long target phrases Tag Videos for Blended Search
  75. 86. TubeMogul – Distribute to Multiple Sites with Great Reporting
  76. 87. Strategy #8 - Video! <ul><li>Strategy: Videos build viral traffic and conversion </li></ul><ul><li>Business Applications: YouTube, “How To” Videos, Name and Tag videos with keywords </li></ul><ul><li>Advanced Strategies: TubeMogul, Communities, Great Thumbnails, Web 2.0 Celebrities, parodies, comedy </li></ul>
  77. 88. Strategy #9 Personal Brand!
  78. 89. “ Start right now : as of this moment you're going to think of yourself differently! You're not an &quot;employee&quot; of General Motors …. Starting today you are a brand Tom Peters ‘The Brand Called You’ Fast Company in August 1997
  79. 90. <ul><li>1. Be You Own Brand Manager </li></ul><ul><li>Develop your brand marketing plan. </li></ul><ul><li>How are you going to promote your brand? How are you going to take it to the next level? </li></ul><ul><li>Set specific, measurable goals </li></ul>
  80. 91. <ul><li>2. Determine Your USP </li></ul><ul><li>What makes you Distinctive? </li></ul><ul><li>How can you enhance your unique skills </li></ul><ul><li>I determined my USP was a combination of brand and online </li></ul><ul><li>I wrote “The Ten Golden Rules of Internet Marketing” which shaped my life </li></ul>
  81. 92. <ul><li>3. Follow your passion! </li></ul><ul><li>Where do you like to hang out </li></ul><ul><li>What do you love to read? </li></ul><ul><li>Create your content in an area that you really care about </li></ul>http://garyvaynerchuk.com/2008/09/11/execute-on-being-you/
  82. 93. <ul><li>4. Listen </li></ul><ul><li>“ Listening is my first move in starting to understand social media. G o and read blogs. Go visit Twitter.com and more importantly search.twitter.com , and see what people are saying. Read comments on people’s blogs and see which ones seem to get any response. Search using Google and Technorati.com, and start listening to conversations that are out there.” </li></ul>Chris Brogan
  83. 94. <ul><li>5. Embrace Your Inner Author </li></ul><ul><li>Create unique content. </li></ul><ul><li>Write a blog. Write a book or a free eBook </li></ul><ul><li>Submit articles to industry publications. </li></ul><ul><li>Create a website. </li></ul><ul><li>Build great content on Facebook and LinkedIn </li></ul>
  84. 95. <ul><li>6. Build Your Net </li></ul><ul><li>Set a goal to make a few quality connections </li></ul><ul><li>Give to Get </li></ul><ul><li>Ask about them </li></ul><ul><li>Add new contacts and follow up </li></ul><ul><li>Be my friend! </li></ul><ul><li>Safety Net </li></ul>
  85. 96. <ul><li>7. Volunteer to Shine </li></ul><ul><li>Volunteer to develop new skills </li></ul><ul><li>Work in a comfort zone then push yourself </li></ul><ul><li>Enhance a skill through freelance opportunities. Guru, e-Lance and BINTRO offer an opportunity for you to sell personal assets that might not be part of your current job but can be on your future resume! </li></ul>Missy Ward winner of the ShareASale Pay It Forward Award!
  86. 97. <ul><li>8. Innovate to Lead </li></ul><ul><li>Test new technologies. Take a free trial. </li></ul><ul><li>Report on how new tools they work on your blog. </li></ul><ul><li>Position yourself as an early adopter and soon people will be asking you about the next big thing! </li></ul>
  87. 98. <ul><li>9. Entrepreneur </li></ul><ul><li>Entrepreneur is a verb </li></ul><ul><li>I wish I started earlier in my career. </li></ul><ul><li>Employers look to hire people who have managed their own business </li></ul><ul><li>No barriers to starting. </li></ul><ul><li>Start selling products as an affiliate CJ, LinkShare, or Share-A-Sale. </li></ul>
  88. 99. <ul><li>10. Speak Up! </li></ul><ul><li>The biggest differentiator for my career </li></ul><ul><li>Toastmasters </li></ul><ul><li>Volunteered for the social committee at work and the charity association </li></ul><ul><li>Presentation Zen </li></ul><ul><li>Practice makes perfect! </li></ul>
  89. 100. PeoplePond.com and Google Profiles
  90. 101. Strategy #9 Build Your Personal Brand <ul><li>Strategy: Carve out a Unique Niche for your Personal Brand </li></ul><ul><li>Tactics: Brand Manager, Follow your Passion! Innovate, Entrepreneur, Volunteer, Toastmasters </li></ul><ul><li>Advanced Tactics: eBooks, White Papers, Public Speaking - Presentation Zen, PeoplePond.com and Google Profiles </li></ul>
  91. 103. an evolving extension of the World Wide Web in which the semantics of information and services on the web is defined, making it possible for the web to understand and satisfy the requests of people and machines to use the web content . It derives from World Wide Web Consortium director Sir Tim Berners-Lee's vision of the Web as a universal medium for data, information, and knowledge exchange. (Wikipedia) is the study of meaning . The word &quot;semantics&quot; itself denotes a range of ideas, from the popular to the highly technical. It is often used in ordinary language to denote a problem of understanding that comes down to word selection or connotation. (Wikipedia)
  92. 104. Tim Berners-Lee <ul><li>“ I have a dream for the Web [in which computers] become capable of analyzing all the data on the Web – the content, links, and transactions between people and computers. A ‘Semantic Web’, which should make this possible, has yet to emerge, but when it does, the day-to-day mechanisms of trade, bureaucracy and our daily lives will be handled by machines talking to machines. The ‘intelligent agents’ people have touted for ages will finally materialize.” (Wikipedia) </li></ul>
  93. 105. Did you mean…
  94. 106. THAT IS A LOT OF DATA
  95. 107. New MSN Search “Bing” features word meaning
  96. 108. Bintro – Semantic Opportunity Matching
  97. 109. <ul><li>Micro Communications </li></ul><ul><li>Virtualization </li></ul><ul><li>Free! </li></ul><ul><li>Social Search </li></ul><ul><li>Customer Service as Marketing Department </li></ul><ul><li>Disintermediation – Part 2 </li></ul><ul><li>Super-Widgetization </li></ul><ul><li>Video Video Video! </li></ul><ul><li>Personal Branding </li></ul><ul><li>Semantic Web / Web 3.0 </li></ul>Web: 2010: The 10 Strategies Defining Your Business Future
  98. 110. What is TenGoldenRules.com?
  99. 111. What is TenGoldenRules.com? Search Engine Marketing
  100. 112. What is TenGoldenRules.com? Landing Pages & Conversion
  101. 113. What is TenGoldenRules.com? Blogs and Web 2.0
  102. 114. What is TenGoldenRules.com? Video
  103. 115. What is TenGoldenRules.com? Viral Marketing
  104. 116. What is TenGoldenRules.com? eNewsletters
  105. 117. What is TenGoldenRules.com? New Program Launch Strategy
  106. 118. <ul><li>Try 1 thing today! </li></ul><ul><li>Please ‘pay-it-forward’ </li></ul><ul><ul><li>Join the Conversation! </li></ul></ul><ul><ul><li>Podcast call in 206-888-6606 </li></ul></ul><ul><ul><li>Be my friend! Linked In, Twitter @jayberkowitz </li></ul></ul><ul><ul><li>Speaking Opportunities </li></ul></ul><ul><ul><li>Consulting, Search, Conversion, Affiliate </li></ul></ul><ul><li>Handouts = email slides </li></ul><ul><li>Q&A </li></ul>Web: 2010: The 10 Strategies Defining Your Business Future Jay Berkowitz www.TenGoldenRules.com 561-620-9121 [email_address]

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