Web 2010 Discover Ten Strategies Defining Your Business Future

Web: 2010 Discover the 10 Strategies Defining Your Business Future Jay Berkowitz www.TenGoldenRules.com

Web: 2010 Discover the 10 Strategies Defining Your Future
What innovations are driving success?
Top social media websites for business?
What is the future for Google
Who is poised to challenge them?
How can you use the internet to build your personal brand?
How do you make money in Social Media?
What’s a PeoplePond?
Handout = Copy of Slides

Career Highlights
Developed ‘Live’ campaign used in 208 countries
Managed largest territory in country. Promotion increased sales 34%
Developed internet sales and marketing strategy, sold first integrated deal
Created 4 of 6 ‘Hall of Fame’ banners
Launched Atkins Diet Online, 22 diets overall
Wrote Ten Golden Rules for DMA July ‘03
Launched TenGoldenRules.com in 2003

Marketing Consultants
Drive visits to your site, Convert visits to sales
Strategy, Creative, Search, Landing Pages, Affiliate Management, Blogs, Optimized PR
Best clients = Internet is important to sales
What is TenGoldenRules.com?

Recent Media Wall Street Journal

Recent Media Business Journal

Recent Media B&T Australia

Recent Media FOX TV

Strategy #1 Micro Communications

We take our news in small ‘bites’ RSS Subscription

Micro Communications - Twitter

Twitter = Microblogging, 140 Characters Personal Information Stats Other Twitter users this member is following Past tweets Most recent tweet

@MissionPie
@MissionPie Pssst! Hey you! Yeah, I'm talking to you! Keep this is on the down low, but we'll have STRAWBERRY RHUBARB later today!!!
8:10 AM May 2nd

Micro Marketing

The Three E’s of Social Media Educate

The Three E’s of Social Media Entertain

The Three E’s of Social Media Engage (www.Twitter.com/ColderIce)

The Three E’s of Social Media Engage (www.Twitter.com/Iconic88)

Strategy #1 Micro Communications
Strategy: Short Communications for a short attention span
Business Applications: RSS Subscriptions, Twitter for Business, Qik
Advanced Strategies: The 3 E’s: Educate, Entertain, Engage

Virtualization – New USanFranOnline.com Internet Marketing Master Certificate

Virtualization – Virtual University

Virtualization – IBM in Second Life

@ErinBlaskie – Virtual Assistant

GoToMeeting – Virtual Meetings

Guru – Virtual Employees

Dr. Tom Hopkins – Virtual MD

Strategy #2 Virtualization
Strategy: Businesses and segments going virtual
Business Applications: Virtual Assistants, Virtual Employees, Virtual Meetings,
Advanced Strategies: Provide Virtual Services, Virtual Training: Lorman and Coleman Communications turning to Webinars

Free! #3

Free Websites – WordPress Blog Platform

Free Music - RadioHead

Podcasts!!! FREE on iTunes

Google Analytics - FREE tool to measure site traffic and activity

26,149 Links TO the page!! Alexa Rank 6,553 Google Page Rank (Site Importance) 6/10 SEO Quake Toolbar

11,400 pages indexed or ‘read’ by Google Google Page Rank 3/10 SEO Quake Toolbar

462,433 Alexa Rank! SEO Quake Toolbar Michael Eisenberg

Compete.com – Measures unique Visitors

SpyFu – Reports on Pay Per Click

Ragan.com Free Newsletter - Paid Content Model

Strategy #3 Free!
Strategy: Amazing Free Products with a revenue model attached
Business Applications: Free Plus Paid, WordPress, Analytics, SEO Quake, SpyFu, Compete, iTunes
Advanced Strategies: Ad Model, Analytics = AdWords Performance, Upgrade Model (Compete, SpyFu)

Strategy #4 Social Search

Social Search Search.Twitter.com

BazaarVoice – Add Ratings to your site

Threadless – Community votes pick the new shirts

94% Research major purchases online

Strategy #4 - Social Search
Strategy: Add reviews to websites, participate in ratings and reviews
Business Applications: TripAdvisor, Google, CNET, Amazon , Yelp!, Angie’s List
Advanced Strategies:
Build a Community around your Information Product! Ask for Ratings to Get Listed

Strategy #5 - Customer Service is the new Marketing Department http://www.youtube.com/watch?v=CvVp7b5gzqU

Customer Service is the new Marketing Department – Frank Eliason

Customer Service is the new Marketing Department – Shashi Bellamkonda

Customer Service is the new Marketing Department – Richard Binhammer

Technorati and Google Blog Search

Radian6 Web Monitoring Tool

Search.Twitter.com = Instant Search

Strategy #5 Customer Service as the New Marketing Department
Strategy: Monitor your brand in Social Media and develop a dialogue with your customers and prospects
Business Applications: Richard at Dell, Amazon, Zappos,Technorati and Google Blog Search, Radian6
Advanced Strategies: Monitor your Brand Message, Join the Conversation, Be Genuine. Be Transparent. Experiment.

Strategy #6 Disintermediation II

Strategy #6 Disintermediation II – Consumer Journalism

HARO – HelpAReporterOut.com

Sample HARO Media Leads
URGENT 0) Homeowners default on modified mortgages (USA Today)
1) Companies doing well (Marketwatch.com)
9) New parents fighting about money (Pregnancy Magazine)
10) Social Networking Articles/Blogs etc. (EBook)
28) Finding the best IT talent (Processor Magazine)
31) Best cruising deals of 2009 (Los Angles Times)
32) Finances during long-term travel (Book)

Strategy #6 Disintermediation – Part II
Strategy: Take advantage of ‘news hole’, disintermediate existing business models
Business Applications: Develop products to connect directly with consumers
Advanced Strategies: Help-A-Reporter free to the consumer with sponsor revenue, Niche opportunities?

Strategy #7 Super Widgetization / Open Source

Super Widgetization – Facebook Aps

Super Widgetization – 1 Billion iPhone Aps

Super Widgetization – Twitter Aps

Super Widgetization – Amazon Affiliate Widgets

Widgetbox

Strategy #7 Super Widgetization
Strategy: Develop applications to go direct to the desktop, Facebook, iPhone
Business Applications: Facebook, Apple/iPhone, Amazon, eBay, Widgetbox, Facebook Applications, Straight to the iPhone
Advanced Applications: Create an Application or Widget to make something easier and to bring your business to your audience, Create a Blidget!

Video!

Gary Vaynerchuk’s Amazing WineLibrary.tv

http://www.youtube.com/watch?v=qg1ckCkm8YI Will It Blend – Amazing Viral Product Demos

Best Practices – Entertain, Great Music, Celebrities, Spoofs

Best Practices – Educate “How to Videos”

Meta data – Tag your videos, use all the title and description and include long target phrases Tag Videos for Blended Search

TubeMogul – Distribute to Multiple Sites with Great Reporting

Strategy #8 - Video!
Strategy: Videos build viral traffic and conversion
Business Applications: YouTube, “How To” Videos, Name and Tag videos with keywords
Advanced Strategies: TubeMogul, Communities, Great Thumbnails, Web 2.0 Celebrities, parodies, comedy

Strategy #9 Personal Brand!

“ Start right now : as of this moment you're going to think of yourself differently! You're not an "employee" of General Motors …. Starting today you are a brand Tom Peters ‘The Brand Called You’ Fast Company in August 1997

1. Be You Own Brand Manager
Develop your brand marketing plan.
How are you going to promote your brand? How are you going to take it to the next level?
Set specific, measurable goals

2. Determine Your USP
What makes you Distinctive?
How can you enhance your unique skills
I determined my USP was a combination of brand and online
I wrote “The Ten Golden Rules of Internet Marketing” which shaped my life

3. Follow your passion!
Where do you like to hang out
What do you love to read?
Create your content in an area that you really care about
http://garyvaynerchuk.com/2008/09/11/execute-on-being-you/

4. Listen
“ Listening is my first move in starting to understand social media. G o and read blogs. Go visit Twitter.com and more importantly search.twitter.com , and see what people are saying. Read comments on people’s blogs and see which ones seem to get any response. Search using Google and Technorati.com, and start listening to conversations that are out there.”
Chris Brogan

5. Embrace Your Inner Author
Create unique content.
Write a blog. Write a book or a free eBook
Submit articles to industry publications.
Create a website.
Build great content on Facebook and LinkedIn

6. Build Your Net
Set a goal to make a few quality connections
Give to Get
Ask about them
Add new contacts and follow up
Be my friend!
Safety Net

7. Volunteer to Shine
Volunteer to develop new skills
Work in a comfort zone then push yourself
Enhance a skill through freelance opportunities. Guru, e-Lance and BINTRO offer an opportunity for you to sell personal assets that might not be part of your current job but can be on your future resume!
Missy Ward winner of the ShareASale Pay It Forward Award!

8. Innovate to Lead
Test new technologies. Take a free trial.
Report on how new tools they work on your blog.
Position yourself as an early adopter and soon people will be asking you about the next big thing!

9. Entrepreneur
Entrepreneur is a verb
I wish I started earlier in my career.
Employers look to hire people who have managed their own business
No barriers to starting.
Start selling products as an affiliate CJ, LinkShare, or Share-A-Sale.

10. Speak Up!
The biggest differentiator for my career
Toastmasters
Volunteered for the social committee at work and the charity association
Presentation Zen
Practice makes perfect!

PeoplePond.com and Google Profiles

Strategy #9 Build Your Personal Brand
Strategy: Carve out a Unique Niche for your Personal Brand
Tactics: Brand Manager, Follow your Passion! Innovate, Entrepreneur, Volunteer, Toastmasters
Advanced Tactics: eBooks, White Papers, Public Speaking - Presentation Zen, PeoplePond.com and Google Profiles

an evolving extension of the World Wide Web in which the semantics of information and services on the web is defined, making it possible for the web to understand and satisfy the requests of people and machines to use the web content . It derives from World Wide Web Consortium director Sir Tim Berners-Lee's vision of the Web as a universal medium for data, information, and knowledge exchange. (Wikipedia) is the study of meaning . The word "semantics" itself denotes a range of ideas, from the popular to the highly technical. It is often used in ordinary language to denote a problem of understanding that comes down to word selection or connotation. (Wikipedia)

Tim Berners-Lee
“ I have a dream for the Web [in which computers] become capable of analyzing all the data on the Web – the content, links, and transactions between people and computers. A ‘Semantic Web’, which should make this possible, has yet to emerge, but when it does, the day-to-day mechanisms of trade, bureaucracy and our daily lives will be handled by machines talking to machines. The ‘intelligent agents’ people have touted for ages will finally materialize.” (Wikipedia)

Did you mean…

THAT IS A LOT OF DATA

New MSN Search “Bing” features word meaning

Bintro – Semantic Opportunity Matching

Micro Communications
Virtualization
Free!
Social Search
Customer Service as Marketing Department
Disintermediation – Part 2
Super-Widgetization
Video Video Video!
Personal Branding
Semantic Web / Web 3.0
Web: 2010: The 10 Strategies Defining Your Business Future

What is TenGoldenRules.com?

What is TenGoldenRules.com? Search Engine Marketing

What is TenGoldenRules.com? Landing Pages & Conversion

What is TenGoldenRules.com? Blogs and Web 2.0

What is TenGoldenRules.com? Video

What is TenGoldenRules.com? Viral Marketing

What is TenGoldenRules.com? eNewsletters

What is TenGoldenRules.com? New Program Launch Strategy

Try 1 thing today!
Please ‘pay-it-forward’
Join the Conversation!
Podcast call in 206-888-6606
Be my friend! Linked In, Twitter @jayberkowitz
Speaking Opportunities
Consulting, Search, Conversion, Affiliate
Handouts = email slides
Q&A
Web: 2010: The 10 Strategies Defining Your Business Future Jay Berkowitz www.TenGoldenRules.com 561-620-9121 [email_address]

http://www.slideshare.net	134
http://presentations.tengoldenrules.com	127
http://iflonely.sinaapp.com	44
http://iflonely.com	42
http://bsetc.ca	21
http://iflonely.blog.com	18
http://www.domainmarketer.org	2
http://translate.yandex.net	2
http://www.erinblaskieinc.com	1
http://jorper98.wordpress.com	1
http://cache.baidu.com	1
http://www.erinblaskie.com	1
http://translate.googleusercontent.com	1
http://static.slidesharecdn.com	1
http://www.lmodules.com	1
http://blog.jorgep.com	1
http://www.lifestreamincolor.com	1
http://scholar.googleusercontent.com	1

Web 2010 Discover Ten Strategies Defining Your Business Future

by Jay Berkowitz

Accessibility

Categories

Upload Details

Usage Rights

18 Embeds 400

Statistics

Web 2010 Discover Ten Strategies Defining Your Business Future Presentation Transcript