Web 2010 Discover Ten Strategies Defining Your Business Future

Web: 2010 Discover the 10 Strategies Defining Your Business Future Jay Berkowitz www.TenGoldenRules.com

Web: 2010 Discover the 10 Strategies Defining Your Future

What innovations are driving success?

Top social media websites for business?

What is the future for Google

Who is poised to challenge them?

How can you use the internet to build your personal brand?

How do you make money in Social Media?

What’s a PeoplePond?

Handout = Copy of Slides

Career Highlights

Developed ‘Live’ campaign used in 208 countries

Managed largest territory in country. Promotion increased sales 34%

Developed internet sales and marketing strategy, sold first integrated deal

Created 4 of 6 ‘Hall of Fame’ banners

Launched Atkins Diet Online, 22 diets overall

Wrote Ten Golden Rules for DMA July ‘03

Launched TenGoldenRules.com in 2003

Marketing Consultants

Drive visits to your site, Convert visits to sales

Strategy, Creative, Search, Landing Pages, Affiliate Management, Blogs, Optimized PR

Best clients = Internet is important to sales

What is TenGoldenRules.com?

Recent Media Wall Street Journal

Recent Media Business Journal

Recent Media B&T Australia

Recent Media FOX TV

Strategy #1 Micro Communications

We take our news in small ‘bites’ RSS Subscription

Micro Communications - Twitter

Twitter = Microblogging, 140 Characters Personal Information Stats Other Twitter users this member is following Past tweets Most recent tweet

@MissionPie

@MissionPie Pssst! Hey you! Yeah, I'm talking to you! Keep this is on the down low, but we'll have STRAWBERRY RHUBARB later today!!!

8:10 AM May 2nd

Micro Marketing

The Three E’s of Social Media Educate

The Three E’s of Social Media Entertain

The Three E’s of Social Media Engage (www.Twitter.com/ColderIce)

The Three E’s of Social Media Engage (www.Twitter.com/Iconic88)

Strategy #1 Micro Communications

Strategy: Short Communications for a short attention span

Business Applications: RSS Subscriptions, Twitter for Business, Qik

Advanced Strategies: The 3 E’s: Educate, Entertain, Engage

Virtualization – New USanFranOnline.com Internet Marketing Master Certificate

Virtualization – Virtual University

Virtualization – IBM in Second Life

@ErinBlaskie – Virtual Assistant

GoToMeeting – Virtual Meetings

Guru – Virtual Employees

Dr. Tom Hopkins – Virtual MD

Strategy #2 Virtualization

Strategy: Businesses and segments going virtual

Business Applications: Virtual Assistants, Virtual Employees, Virtual Meetings,

Advanced Strategies: Provide Virtual Services, Virtual Training: Lorman and Coleman Communications turning to Webinars

Free! #3

Free Websites – WordPress Blog Platform

Free Music - RadioHead

Podcasts!!! FREE on iTunes

Google Analytics - FREE tool to measure site traffic and activity

26,149 Links TO the page!! Alexa Rank 6,553 Google Page Rank (Site Importance) 6/10 SEO Quake Toolbar

11,400 pages indexed or ‘read’ by Google Google Page Rank 3/10 SEO Quake Toolbar

462,433 Alexa Rank! SEO Quake Toolbar Michael Eisenberg

Compete.com – Measures unique Visitors

SpyFu – Reports on Pay Per Click

Ragan.com Free Newsletter - Paid Content Model

Strategy #3 Free!

Strategy: Amazing Free Products with a revenue model attached

Business Applications: Free Plus Paid, WordPress, Analytics, SEO Quake, SpyFu, Compete, iTunes

Advanced Strategies: Ad Model, Analytics = AdWords Performance, Upgrade Model (Compete, SpyFu)

Strategy #4 Social Search

Social Search Search.Twitter.com

BazaarVoice – Add Ratings to your site

Threadless – Community votes pick the new shirts

94% Research major purchases online

Strategy #4 - Social Search

Strategy: Add reviews to websites, participate in ratings and reviews

Business Applications: TripAdvisor, Google, CNET, Amazon , Yelp!, Angie’s List

Advanced Strategies:

Build a Community around your Information Product! Ask for Ratings to Get Listed

Strategy #5 - Customer Service is the new Marketing Department http://www.youtube.com/watch?v=CvVp7b5gzqU

Customer Service is the new Marketing Department – Frank Eliason

Customer Service is the new Marketing Department – Shashi Bellamkonda

Customer Service is the new Marketing Department – Richard Binhammer

Technorati and Google Blog Search

Radian6 Web Monitoring Tool

Search.Twitter.com = Instant Search

Strategy #5 Customer Service as the New Marketing Department

Strategy: Monitor your brand in Social Media and develop a dialogue with your customers and prospects

Business Applications: Richard at Dell, Amazon, Zappos,Technorati and Google Blog Search, Radian6

Advanced Strategies: Monitor your Brand Message, Join the Conversation, Be Genuine. Be Transparent. Experiment.

Strategy #6 Disintermediation II

Strategy #6 Disintermediation II – Consumer Journalism

HARO – HelpAReporterOut.com

Sample HARO Media Leads

URGENT 0) Homeowners default on modified mortgages (USA Today)

1) Companies doing well (Marketwatch.com)

9) New parents fighting about money (Pregnancy Magazine)

10) Social Networking Articles/Blogs etc. (EBook)

28) Finding the best IT talent (Processor Magazine)

31) Best cruising deals of 2009 (Los Angles Times)

32) Finances during long-term travel (Book)

Strategy #6 Disintermediation – Part II

Strategy: Take advantage of ‘news hole’, disintermediate existing business models

Business Applications: Develop products to connect directly with consumers

Advanced Strategies: Help-A-Reporter free to the consumer with sponsor revenue, Niche opportunities?

Strategy #7 Super Widgetization / Open Source

Super Widgetization – Facebook Aps

Super Widgetization – 1 Billion iPhone Aps

Super Widgetization – Twitter Aps

Super Widgetization – Amazon Affiliate Widgets

Widgetbox

Strategy #7 Super Widgetization

Strategy: Develop applications to go direct to the desktop, Facebook, iPhone

Business Applications: Facebook, Apple/iPhone, Amazon, eBay, Widgetbox, Facebook Applications, Straight to the iPhone

Advanced Applications: Create an Application or Widget to make something easier and to bring your business to your audience, Create a Blidget!

Video!

Gary Vaynerchuk’s Amazing WineLibrary.tv

http://www.youtube.com/watch?v=qg1ckCkm8YI Will It Blend – Amazing Viral Product Demos

Best Practices – Entertain, Great Music, Celebrities, Spoofs

Best Practices – Educate “How to Videos”

Meta data – Tag your videos, use all the title and description and include long target phrases Tag Videos for Blended Search

TubeMogul – Distribute to Multiple Sites with Great Reporting

Strategy #8 - Video!

Strategy: Videos build viral traffic and conversion

Business Applications: YouTube, “How To” Videos, Name and Tag videos with keywords

Advanced Strategies: TubeMogul, Communities, Great Thumbnails, Web 2.0 Celebrities, parodies, comedy

Strategy #9 Personal Brand!

“ Start right now : as of this moment you're going to think of yourself differently! You're not an "employee" of General Motors …. Starting today you are a brand Tom Peters ‘The Brand Called You’ Fast Company in August 1997

1. Be You Own Brand Manager

Develop your brand marketing plan.

How are you going to promote your brand? How are you going to take it to the next level?

Set specific, measurable goals

2. Determine Your USP

What makes you Distinctive?

How can you enhance your unique skills

I determined my USP was a combination of brand and online

I wrote “The Ten Golden Rules of Internet Marketing” which shaped my life

3. Follow your passion!

Where do you like to hang out

What do you love to read?

Create your content in an area that you really care about

http://garyvaynerchuk.com/2008/09/11/execute-on-being-you/

4. Listen

“ Listening is my first move in starting to understand social media. G o and read blogs. Go visit Twitter.com and more importantly search.twitter.com , and see what people are saying. Read comments on people’s blogs and see which ones seem to get any response. Search using Google and Technorati.com, and start listening to conversations that are out there.”

Chris Brogan

5. Embrace Your Inner Author

Create unique content.

Write a blog. Write a book or a free eBook

Submit articles to industry publications.

Create a website.

Build great content on Facebook and LinkedIn

6. Build Your Net

Set a goal to make a few quality connections

Give to Get

Ask about them

Add new contacts and follow up

Be my friend!

Safety Net

7. Volunteer to Shine

Volunteer to develop new skills

Work in a comfort zone then push yourself

Enhance a skill through freelance opportunities. Guru, e-Lance and BINTRO offer an opportunity for you to sell personal assets that might not be part of your current job but can be on your future resume!

Missy Ward winner of the ShareASale Pay It Forward Award!

8. Innovate to Lead

Test new technologies. Take a free trial.

Report on how new tools they work on your blog.

Position yourself as an early adopter and soon people will be asking you about the next big thing!

9. Entrepreneur

Entrepreneur is a verb

I wish I started earlier in my career.

Employers look to hire people who have managed their own business

No barriers to starting.

Start selling products as an affiliate CJ, LinkShare, or Share-A-Sale.

10. Speak Up!

The biggest differentiator for my career

Toastmasters

Volunteered for the social committee at work and the charity association

Presentation Zen

Practice makes perfect!

PeoplePond.com and Google Profiles

Strategy #9 Build Your Personal Brand

Strategy: Carve out a Unique Niche for your Personal Brand

Tactics: Brand Manager, Follow your Passion! Innovate, Entrepreneur, Volunteer, Toastmasters

Advanced Tactics: eBooks, White Papers, Public Speaking - Presentation Zen, PeoplePond.com and Google Profiles

an evolving extension of the World Wide Web in which the semantics of information and services on the web is defined, making it possible for the web to understand and satisfy the requests of people and machines to use the web content . It derives from World Wide Web Consortium director Sir Tim Berners-Lee's vision of the Web as a universal medium for data, information, and knowledge exchange. (Wikipedia) is the study of meaning . The word "semantics" itself denotes a range of ideas, from the popular to the highly technical. It is often used in ordinary language to denote a problem of understanding that comes down to word selection or connotation. (Wikipedia)

Tim Berners-Lee

“ I have a dream for the Web [in which computers] become capable of analyzing all the data on the Web – the content, links, and transactions between people and computers. A ‘Semantic Web’, which should make this possible, has yet to emerge, but when it does, the day-to-day mechanisms of trade, bureaucracy and our daily lives will be handled by machines talking to machines. The ‘intelligent agents’ people have touted for ages will finally materialize.” (Wikipedia)

Did you mean…

THAT IS A LOT OF DATA

New MSN Search “Bing” features word meaning

Bintro – Semantic Opportunity Matching