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Using Classic Direct Response Strategies to Dominate the Social Media Landscape<br />Jay Berkowitz          TenGoldenRules...
Recent MediaWall Street Journal<br />
Recent MediaFOX Business TV<br />
Internet Marketing Book<br />
Marketing Community Website<br />
Using Classic Direct Response Strategies to Dominate the Social Media Landscape<br />
#1. Direct Response = List Building<br />Flickr Photo Credi: Talking Tree<br />
#1 Social Media Lists = Make Lots of Friends!<br />
Help People! LinkedIn Answers<br />
Follow people in your area<br />
Follow people with Common Interests<br />
Recognize and Interact!<br />
#1  Make Lots of Friends!<br /> ‘friends’ = a network of opportunity<br /> Follow those with common interests<br /> Help P...
#2  Direct Response = Testing<br />Flickr Photo Credit Pink Sherbert Photography<br />
#2  New!    Facebook Ads = a test lab<br />
Used ‘likes’ and profile to narrow target from 600 million to 5,780 <br />
Images are key in Ad Testing<br />
Use Google Analytics to track conversion<br />Sample URL: http://www.internetmarketingclub.org/?utm_source=Facebook&utm_me...
#2  Facebook Ad Testing<br />Target: GEO, demo, likes, competitor<br />Use Analytics to measure conversion <br />Testing: ...
#3  Great copy works!<br />Herschell Gordon Lewis HOF<br />
Strategy #3   -  Great ContentExample - Seth Godin’s Blog<br />
Great Content Builds Subscriptions<br />
Great Content Builds Links!<br />
Strategy #3   -  Great ContentMashable<br />
Strategy #3   -  Great ContentInfluential Marketing Blog<br />
Strategy #3   -  Great Content                     <br />10 Golden Rules Podcast<br />Craig Newmark, CraigsList<br />Steve...
Strategy #3   -  Great Content <br />Geekcast.FM “Affiliate Thing”<br />Great Content<br />
Strategy #3   - Great ContentHubSpot Video Podcast on iTunes<br />
Strategy #3 Great Content<br /> Builds Links<br /> Builds Subscriptions<br /> Podcasts: Affiliate Thing, HubSpot, <br />	T...
Direct Response = Classic Newsletters<br />
Social Media = Blogs for $$$<br />Mario Armando LavandeiraJr. was an out of work actor today his blog PerezHilton.com gene...
Blogs: 77.7 million unique visitors in the US<br />77% of active Internet users read blogs <br />Blogs with 100,000 + uniq...
Monetize through Google AdSense<br />
Monetize through Affiliate Banners<br />
Pay Per Post (up to $2500 for blog promotion)<br />
Sell Software and Products<br />
GoToMeeting.com Sponsorship<br />
Strategy #4 Content MonetizationAdWords / Affiliate / Banner<br /> AdSense <br /> Affiliate Banners and Links<br /> Direct...
Direct Response = DRTV<br />
Michael Stelzner’s Social Media Report<br />
#6  Video!<br />
Best Practices – Entertain, Great Music, Celebrities, Spoofs<br />
Best Practices: Product Demo and How-to Videos<br />
Strategy #6 Video<br /> Huge opportunity gap!<br /> Entertain, engage, consistent<br /> Product Demo, How-tos<br />
Call 1-800-ACT-NOW!<br />Flickr BP America<br />
7. Social Media Customer Service<br />
7. Social Media Customer Service<br />
Develop a Plan for Monitoring What is Being Said about the Company, Brand, Executives<br />
Search.Twitter.com<br />
Technorati Blog Search<br />
Radian 6 track social mentions<br />
Strategy #7 Customer Service as the New Marketing<br /> Google/Yahoo Alerts, Search.Twitter.com <br /> Blog Search, Radian...
Direct Response = Catalogs<br />
Photo Credit Flickr Kate Raynes-Goldie<br />
Cameron and Tyler Winklevoss – October The Social Network<br />
Photo Credit Flickr Kate Raynes-Goldie<br />
Facebook ‘Profile’<br />
Facebook Fan Page = Business Profile<br />Encourage ‘Likes’, new left side navigation<br />
Get your ‘domain name’<br />Facebook.com/tengoldenrules<br />
Testing Welcome PagesWhich page produces the most likes?<br />
Information Capturing<br />Obtain information and actions from UVP:<br /><ul><li>Access Basic Information
Ability to email fans
Post to their wall
Access custom friend lists
Access profile information</li></li></ul><li>8. FB ‘Fan’ Pages<br /><ul><li>Why Pages Matter
Biz Profile
‘domain’
SEO Index
LH  Nav
Engage through events, news feeds, apps</li></ul>Flickr Photo Credit Vladdythephotogeek<br />
DMA ‘Community’<br />
Strategy #9 Create a Community<br />.Org<br />
Community votes on t-shirt designs they create<br />
Search Marketing Community WebmasterWorld.com<br />
Leave your ‘cubicle’ job<br />Internet Business Mastery<br />
Strategy #9 Create a Community<br /> Free or Paid<br /> Find a Niche<br /> NING, MemberGate, WordPress <br />
Direct Marketing = Information Marketing<br />
New!  Information Marketing<br />
#10  What’s Hot!<br />Deal-of-the-Day sites<br />
Location Based Networking<br />
Augmented RealityAccrossAir<br />
Using Classic Direct Response Strategies to Dominate the Social Media Landscape<br />Make Lots of Friends<br />Test FB ADs...
What is TenGoldenRules?<br />
What is TenGoldenRules.com? Social Media<br />
What is TenGoldenRules.com? Social Media<br />
What is TenGoldenRules.com? Blogs<br />
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Using Direct Response Strategies to Dominate in Social Media

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Direct Marketers have long been the smartest marketers. They test everything and measure their way to success. In this presentation, you will discover how time tested and proven direct marketing strategies can be applied to the new media and dominate this evolving landscape.

This presentation will focus on the following topics:
• How to apply direct response testing and tracking in new media
• Groupon. Foursquare. Twitter. YouTube. What sites and technologies are important?
• Understanding how direct marketing professionals can fast track their personal expertise
• Best Practices for using DM List Building techniques to deliver bottom line profitability
• What is Info Product Marketing and how can I monetize my personal knowledge?

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Transcript of "Using Direct Response Strategies to Dominate in Social Media"

  1. 1. Using Classic Direct Response Strategies to Dominate the Social Media Landscape<br />Jay Berkowitz TenGoldenRules.com<br />
  2. 2. Recent MediaWall Street Journal<br />
  3. 3. Recent MediaFOX Business TV<br />
  4. 4. Internet Marketing Book<br />
  5. 5. Marketing Community Website<br />
  6. 6. Using Classic Direct Response Strategies to Dominate the Social Media Landscape<br />
  7. 7. #1. Direct Response = List Building<br />Flickr Photo Credi: Talking Tree<br />
  8. 8. #1 Social Media Lists = Make Lots of Friends!<br />
  9. 9. Help People! LinkedIn Answers<br />
  10. 10. Follow people in your area<br />
  11. 11. Follow people with Common Interests<br />
  12. 12. Recognize and Interact!<br />
  13. 13. #1 Make Lots of Friends!<br /> ‘friends’ = a network of opportunity<br /> Follow those with common interests<br /> Help People<br /> Recognize and Interact – Blogs, Social<br />
  14. 14. #2 Direct Response = Testing<br />Flickr Photo Credit Pink Sherbert Photography<br />
  15. 15. #2 New! Facebook Ads = a test lab<br />
  16. 16. Used ‘likes’ and profile to narrow target from 600 million to 5,780 <br />
  17. 17. Images are key in Ad Testing<br />
  18. 18. Use Google Analytics to track conversion<br />Sample URL: http://www.internetmarketingclub.org/?utm_source=Facebook&utm_medium=PPC&utm_campaign=Competitor<br />
  19. 19. #2 Facebook Ad Testing<br />Target: GEO, demo, likes, competitor<br />Use Analytics to measure conversion <br />Testing: Images 70%<br />
  20. 20. #3 Great copy works!<br />Herschell Gordon Lewis HOF<br />
  21. 21. Strategy #3 - Great ContentExample - Seth Godin’s Blog<br />
  22. 22. Great Content Builds Subscriptions<br />
  23. 23. Great Content Builds Links!<br />
  24. 24. Strategy #3 - Great ContentMashable<br />
  25. 25. Strategy #3 - Great ContentInfluential Marketing Blog<br />
  26. 26. Strategy #3 - Great Content <br />10 Golden Rules Podcast<br />Craig Newmark, CraigsList<br />Steve Krug, Author<br />Don’t Make Me Think<br />Tim Westergren, Pandora<br />Matt Cutts, Google<br />Andy Sernovitz<br />Word of Mouth Marketing<br />
  27. 27. Strategy #3 - Great Content <br />Geekcast.FM “Affiliate Thing”<br />Great Content<br />
  28. 28. Strategy #3 - Great ContentHubSpot Video Podcast on iTunes<br />
  29. 29. Strategy #3 Great Content<br /> Builds Links<br /> Builds Subscriptions<br /> Podcasts: Affiliate Thing, HubSpot, <br /> Ten Golden Rules Podcast <br /> Blogs: Seth Godin, ShoeMoney<br />
  30. 30. Direct Response = Classic Newsletters<br />
  31. 31. Social Media = Blogs for $$$<br />Mario Armando LavandeiraJr. was an out of work actor today his blog PerezHilton.com generates 7 figures<br />
  32. 32. Blogs: 77.7 million unique visitors in the US<br />77% of active Internet users read blogs <br />Blogs with 100,000 + unique visitors a month earn an average of $75,000<br />
  33. 33. Monetize through Google AdSense<br />
  34. 34. Monetize through Affiliate Banners<br />
  35. 35. Pay Per Post (up to $2500 for blog promotion)<br />
  36. 36. Sell Software and Products<br />
  37. 37. GoToMeeting.com Sponsorship<br />
  38. 38. Strategy #4 Content MonetizationAdWords / Affiliate / Banner<br /> AdSense <br /> Affiliate Banners and Links<br /> Direct Ad Sales<br /> Sell Products<br /> Pay Per Post/Tweet<br /> Sponsorships<br />
  39. 39. Direct Response = DRTV<br />
  40. 40. Michael Stelzner’s Social Media Report<br />
  41. 41. #6 Video!<br />
  42. 42. Best Practices – Entertain, Great Music, Celebrities, Spoofs<br />
  43. 43. Best Practices: Product Demo and How-to Videos<br />
  44. 44. Strategy #6 Video<br /> Huge opportunity gap!<br /> Entertain, engage, consistent<br /> Product Demo, How-tos<br />
  45. 45. Call 1-800-ACT-NOW!<br />Flickr BP America<br />
  46. 46. 7. Social Media Customer Service<br />
  47. 47. 7. Social Media Customer Service<br />
  48. 48. Develop a Plan for Monitoring What is Being Said about the Company, Brand, Executives<br />
  49. 49. Search.Twitter.com<br />
  50. 50. Technorati Blog Search<br />
  51. 51. Radian 6 track social mentions<br />
  52. 52. Strategy #7 Customer Service as the New Marketing<br /> Google/Yahoo Alerts, Search.Twitter.com <br /> Blog Search, Radian 6, Thoora<br /> “Be Genuine. Be Transparent. Experiment” @RichardatDell<br />
  53. 53. Direct Response = Catalogs<br />
  54. 54. Photo Credit Flickr Kate Raynes-Goldie<br />
  55. 55. Cameron and Tyler Winklevoss – October The Social Network<br />
  56. 56.
  57. 57.
  58. 58. Photo Credit Flickr Kate Raynes-Goldie<br />
  59. 59. Facebook ‘Profile’<br />
  60. 60. Facebook Fan Page = Business Profile<br />Encourage ‘Likes’, new left side navigation<br />
  61. 61. Get your ‘domain name’<br />Facebook.com/tengoldenrules<br />
  62. 62. Testing Welcome PagesWhich page produces the most likes?<br />
  63. 63. Information Capturing<br />Obtain information and actions from UVP:<br /><ul><li>Access Basic Information
  64. 64. Ability to email fans
  65. 65. Post to their wall
  66. 66. Access custom friend lists
  67. 67. Access profile information</li></li></ul><li>8. FB ‘Fan’ Pages<br /><ul><li>Why Pages Matter
  68. 68. Biz Profile
  69. 69. ‘domain’
  70. 70. SEO Index
  71. 71. LH Nav
  72. 72. Engage through events, news feeds, apps</li></ul>Flickr Photo Credit Vladdythephotogeek<br />
  73. 73. DMA ‘Community’<br />
  74. 74. Strategy #9 Create a Community<br />.Org<br />
  75. 75. Community votes on t-shirt designs they create<br />
  76. 76. Search Marketing Community WebmasterWorld.com<br />
  77. 77. Leave your ‘cubicle’ job<br />Internet Business Mastery<br />
  78. 78. Strategy #9 Create a Community<br /> Free or Paid<br /> Find a Niche<br /> NING, MemberGate, WordPress <br />
  79. 79. Direct Marketing = Information Marketing<br />
  80. 80. New! Information Marketing<br />
  81. 81. #10 What’s Hot!<br />Deal-of-the-Day sites<br />
  82. 82. Location Based Networking<br />
  83. 83. Augmented RealityAccrossAir<br />
  84. 84. Using Classic Direct Response Strategies to Dominate the Social Media Landscape<br />Make Lots of Friends<br />Test FB ADs<br />Great Content<br />Blog Monetization<br />Video!<br />Customer Service as New Marketing<br />FB Fan Pages!<br />Promote Your Product <br />Create a Community<br />Info Product Marketing/What’s Hot!<br />
  85. 85. What is TenGoldenRules?<br />
  86. 86. What is TenGoldenRules.com? Social Media<br />
  87. 87. What is TenGoldenRules.com? Social Media<br />
  88. 88. What is TenGoldenRules.com? Blogs<br />
  89. 89. What is TenGoldenRules.com?Video<br />
  90. 90. What is TenGoldenRules.com? Search Engine Marketing<br />
  91. 91. What is TenGoldenRules.com?Landing Pages & Conversion <br />
  92. 92. What is TenGoldenRules.com?Viral Marketing<br />
  93. 93. What is TenGoldenRules.com? Affiliate Program Management<br />
  94. 94. What is TenGoldenRules.com? eNewsletters<br />
  95. 95. What is TenGoldenRules.com? New Program Launch Strategy<br />
  96. 96. Using Classic Direct Response Strategies to Dominate the Social Media Landscape<br />Try 1 thing today!<br />Please ‘pay-it-forward’<br /><ul><li>Join the Conversation!
  97. 97. Be my friend! Linked In, Twitter @jayberkowitz
  98. 98. Speaking Opportunities
  99. 99. Consulting, Search, Conversion, Affiliate
  100. 100. http://presentations.tengoldenrules.com</li></ul>f/u<br />Q&A<br />Jay Berkowitz www.TenGoldenRules.com 561-620-9121<br />
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