Using Direct Response Strategies to Dominate in Social Media
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Using Direct Response Strategies to Dominate in Social Media

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Direct Marketers have long been the smartest marketers. They test everything and measure their way to success. In this presentation, you will discover how time tested and proven direct marketing......

Direct Marketers have long been the smartest marketers. They test everything and measure their way to success. In this presentation, you will discover how time tested and proven direct marketing strategies can be applied to the new media and dominate this evolving landscape.

This presentation will focus on the following topics:
• How to apply direct response testing and tracking in new media
• Groupon. Foursquare. Twitter. YouTube. What sites and technologies are important?
• Understanding how direct marketing professionals can fast track their personal expertise
• Best Practices for using DM List Building techniques to deliver bottom line profitability
• What is Info Product Marketing and how can I monetize my personal knowledge?

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Transcript

  • 1. Using Classic Direct Response Strategies to Dominate the Social Media Landscape
    Jay Berkowitz TenGoldenRules.com
  • 2. Recent MediaWall Street Journal
  • 3. Recent MediaFOX Business TV
  • 4. Internet Marketing Book
  • 5. Marketing Community Website
  • 6. Using Classic Direct Response Strategies to Dominate the Social Media Landscape
  • 7. #1. Direct Response = List Building
    Flickr Photo Credi: Talking Tree
  • 8. #1 Social Media Lists = Make Lots of Friends!
  • 9. Help People! LinkedIn Answers
  • 10. Follow people in your area
  • 11. Follow people with Common Interests
  • 12. Recognize and Interact!
  • 13. #1 Make Lots of Friends!
    ‘friends’ = a network of opportunity
    Follow those with common interests
    Help People
    Recognize and Interact – Blogs, Social
  • 14. #2 Direct Response = Testing
    Flickr Photo Credit Pink Sherbert Photography
  • 15. #2 New! Facebook Ads = a test lab
  • 16. Used ‘likes’ and profile to narrow target from 600 million to 5,780
  • 17. Images are key in Ad Testing
  • 18. Use Google Analytics to track conversion
    Sample URL: http://www.internetmarketingclub.org/?utm_source=Facebook&utm_medium=PPC&utm_campaign=Competitor
  • 19. #2 Facebook Ad Testing
    Target: GEO, demo, likes, competitor
    Use Analytics to measure conversion
    Testing: Images 70%
  • 20. #3 Great copy works!
    Herschell Gordon Lewis HOF
  • 21. Strategy #3 - Great ContentExample - Seth Godin’s Blog
  • 22. Great Content Builds Subscriptions
  • 23. Great Content Builds Links!
  • 24. Strategy #3 - Great ContentMashable
  • 25. Strategy #3 - Great ContentInfluential Marketing Blog
  • 26. Strategy #3 - Great Content
    10 Golden Rules Podcast
    Craig Newmark, CraigsList
    Steve Krug, Author
    Don’t Make Me Think
    Tim Westergren, Pandora
    Matt Cutts, Google
    Andy Sernovitz
    Word of Mouth Marketing
  • 27. Strategy #3 - Great Content
    Geekcast.FM “Affiliate Thing”
    Great Content
  • 28. Strategy #3 - Great ContentHubSpot Video Podcast on iTunes
  • 29. Strategy #3 Great Content
    Builds Links
    Builds Subscriptions
    Podcasts: Affiliate Thing, HubSpot,
    Ten Golden Rules Podcast
    Blogs: Seth Godin, ShoeMoney
  • 30. Direct Response = Classic Newsletters
  • 31. Social Media = Blogs for $$$
    Mario Armando LavandeiraJr. was an out of work actor today his blog PerezHilton.com generates 7 figures
  • 32. Blogs: 77.7 million unique visitors in the US
    77% of active Internet users read blogs
    Blogs with 100,000 + unique visitors a month earn an average of $75,000
  • 33. Monetize through Google AdSense
  • 34. Monetize through Affiliate Banners
  • 35. Pay Per Post (up to $2500 for blog promotion)
  • 36. Sell Software and Products
  • 37. GoToMeeting.com Sponsorship
  • 38. Strategy #4 Content MonetizationAdWords / Affiliate / Banner
    AdSense
    Affiliate Banners and Links
    Direct Ad Sales
    Sell Products
    Pay Per Post/Tweet
    Sponsorships
  • 39. Direct Response = DRTV
  • 40. Michael Stelzner’s Social Media Report
  • 41. #6 Video!
  • 42. Best Practices – Entertain, Great Music, Celebrities, Spoofs
  • 43. Best Practices: Product Demo and How-to Videos
  • 44. Strategy #6 Video
    Huge opportunity gap!
    Entertain, engage, consistent
    Product Demo, How-tos
  • 45. Call 1-800-ACT-NOW!
    Flickr BP America
  • 46. 7. Social Media Customer Service
  • 47. 7. Social Media Customer Service
  • 48. Develop a Plan for Monitoring What is Being Said about the Company, Brand, Executives
  • 49. Search.Twitter.com
  • 50. Technorati Blog Search
  • 51. Radian 6 track social mentions
  • 52. Strategy #7 Customer Service as the New Marketing
    Google/Yahoo Alerts, Search.Twitter.com
    Blog Search, Radian 6, Thoora
    “Be Genuine. Be Transparent. Experiment” @RichardatDell
  • 53. Direct Response = Catalogs
  • 54. Photo Credit Flickr Kate Raynes-Goldie
  • 55. Cameron and Tyler Winklevoss – October The Social Network
  • 56.
  • 57.
  • 58. Photo Credit Flickr Kate Raynes-Goldie
  • 59. Facebook ‘Profile’
  • 60. Facebook Fan Page = Business Profile
    Encourage ‘Likes’, new left side navigation
  • 61. Get your ‘domain name’
    Facebook.com/tengoldenrules
  • 62. Testing Welcome PagesWhich page produces the most likes?
  • 63. Information Capturing
    Obtain information and actions from UVP:
    • Access Basic Information
    • 64. Ability to email fans
    • 65. Post to their wall
    • 66. Access custom friend lists
    • 67. Access profile information
  • 8. FB ‘Fan’ Pages
    Flickr Photo Credit Vladdythephotogeek
  • 73. DMA ‘Community’
  • 74. Strategy #9 Create a Community
    .Org
  • 75. Community votes on t-shirt designs they create
  • 76. Search Marketing Community WebmasterWorld.com
  • 77. Leave your ‘cubicle’ job
    Internet Business Mastery
  • 78. Strategy #9 Create a Community
    Free or Paid
    Find a Niche
    NING, MemberGate, WordPress
  • 79. Direct Marketing = Information Marketing
  • 80. New! Information Marketing
  • 81. #10 What’s Hot!
    Deal-of-the-Day sites
  • 82. Location Based Networking
  • 83. Augmented RealityAccrossAir
  • 84. Using Classic Direct Response Strategies to Dominate the Social Media Landscape
    Make Lots of Friends
    Test FB ADs
    Great Content
    Blog Monetization
    Video!
    Customer Service as New Marketing
    FB Fan Pages!
    Promote Your Product
    Create a Community
    Info Product Marketing/What’s Hot!
  • 85. What is TenGoldenRules?
  • 86. What is TenGoldenRules.com? Social Media
  • 87. What is TenGoldenRules.com? Social Media
  • 88. What is TenGoldenRules.com? Blogs
  • 89. What is TenGoldenRules.com?Video
  • 90. What is TenGoldenRules.com? Search Engine Marketing
  • 91. What is TenGoldenRules.com?Landing Pages & Conversion
  • 92. What is TenGoldenRules.com?Viral Marketing
  • 93. What is TenGoldenRules.com? Affiliate Program Management
  • 94. What is TenGoldenRules.com? eNewsletters
  • 95. What is TenGoldenRules.com? New Program Launch Strategy
  • 96. Using Classic Direct Response Strategies to Dominate the Social Media Landscape
    Try 1 thing today!
    Please ‘pay-it-forward’
    • Join the Conversation!
    • 97. Be my friend! Linked In, Twitter @jayberkowitz
    • 98. Speaking Opportunities
    • 99. Consulting, Search, Conversion, Affiliate
    • 100. http://presentations.tengoldenrules.com
    f/u
    Q&A
    Jay Berkowitz www.TenGoldenRules.com 561-620-9121