Using Direct Response Strategies to Dominate in Social Media
Upcoming SlideShare
Loading in...5
×
 

Using Direct Response Strategies to Dominate in Social Media

on

  • 1,760 views

Direct Marketers have long been the smartest marketers. They test everything and measure their way to success. In this presentation, you will discover how time tested and proven direct marketing ...

Direct Marketers have long been the smartest marketers. They test everything and measure their way to success. In this presentation, you will discover how time tested and proven direct marketing strategies can be applied to the new media and dominate this evolving landscape.

This presentation will focus on the following topics:
• How to apply direct response testing and tracking in new media
• Groupon. Foursquare. Twitter. YouTube. What sites and technologies are important?
• Understanding how direct marketing professionals can fast track their personal expertise
• Best Practices for using DM List Building techniques to deliver bottom line profitability
• What is Info Product Marketing and how can I monetize my personal knowledge?

Statistics

Views

Total Views
1,760
Views on SlideShare
1,702
Embed Views
58

Actions

Likes
0
Downloads
13
Comments
0

2 Embeds 58

http://presentations.tengoldenrules.com 57
http://www.linkedin.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Using Direct Response Strategies to Dominate in Social Media Using Direct Response Strategies to Dominate in Social Media Presentation Transcript

    • Using Classic Direct Response Strategies to Dominate the Social Media Landscape
      Jay Berkowitz TenGoldenRules.com
    • Recent MediaWall Street Journal
    • Recent MediaFOX Business TV
    • Internet Marketing Book
    • Marketing Community Website
    • Using Classic Direct Response Strategies to Dominate the Social Media Landscape
    • #1. Direct Response = List Building
      Flickr Photo Credi: Talking Tree
    • #1 Social Media Lists = Make Lots of Friends!
    • Help People! LinkedIn Answers
    • Follow people in your area
    • Follow people with Common Interests
    • Recognize and Interact!
    • #1 Make Lots of Friends!
      ‘friends’ = a network of opportunity
      Follow those with common interests
      Help People
      Recognize and Interact – Blogs, Social
    • #2 Direct Response = Testing
      Flickr Photo Credit Pink Sherbert Photography
    • #2 New! Facebook Ads = a test lab
    • Used ‘likes’ and profile to narrow target from 600 million to 5,780
    • Images are key in Ad Testing
    • Use Google Analytics to track conversion
      Sample URL: http://www.internetmarketingclub.org/?utm_source=Facebook&utm_medium=PPC&utm_campaign=Competitor
    • #2 Facebook Ad Testing
      Target: GEO, demo, likes, competitor
      Use Analytics to measure conversion
      Testing: Images 70%
    • #3 Great copy works!
      Herschell Gordon Lewis HOF
    • Strategy #3 - Great ContentExample - Seth Godin’s Blog
    • Great Content Builds Subscriptions
    • Great Content Builds Links!
    • Strategy #3 - Great ContentMashable
    • Strategy #3 - Great ContentInfluential Marketing Blog
    • Strategy #3 - Great Content
      10 Golden Rules Podcast
      Craig Newmark, CraigsList
      Steve Krug, Author
      Don’t Make Me Think
      Tim Westergren, Pandora
      Matt Cutts, Google
      Andy Sernovitz
      Word of Mouth Marketing
    • Strategy #3 - Great Content
      Geekcast.FM “Affiliate Thing”
      Great Content
    • Strategy #3 - Great ContentHubSpot Video Podcast on iTunes
    • Strategy #3 Great Content
      Builds Links
      Builds Subscriptions
      Podcasts: Affiliate Thing, HubSpot,
      Ten Golden Rules Podcast
      Blogs: Seth Godin, ShoeMoney
    • Direct Response = Classic Newsletters
    • Social Media = Blogs for $$$
      Mario Armando LavandeiraJr. was an out of work actor today his blog PerezHilton.com generates 7 figures
    • Blogs: 77.7 million unique visitors in the US
      77% of active Internet users read blogs
      Blogs with 100,000 + unique visitors a month earn an average of $75,000
    • Monetize through Google AdSense
    • Monetize through Affiliate Banners
    • Pay Per Post (up to $2500 for blog promotion)
    • Sell Software and Products
    • GoToMeeting.com Sponsorship
    • Strategy #4 Content MonetizationAdWords / Affiliate / Banner
      AdSense
      Affiliate Banners and Links
      Direct Ad Sales
      Sell Products
      Pay Per Post/Tweet
      Sponsorships
    • Direct Response = DRTV
    • Michael Stelzner’s Social Media Report
    • #6 Video!
    • Best Practices – Entertain, Great Music, Celebrities, Spoofs
    • Best Practices: Product Demo and How-to Videos
    • Strategy #6 Video
      Huge opportunity gap!
      Entertain, engage, consistent
      Product Demo, How-tos
    • Call 1-800-ACT-NOW!
      Flickr BP America
    • 7. Social Media Customer Service
    • 7. Social Media Customer Service
    • Develop a Plan for Monitoring What is Being Said about the Company, Brand, Executives
    • Search.Twitter.com
    • Technorati Blog Search
    • Radian 6 track social mentions
    • Strategy #7 Customer Service as the New Marketing
      Google/Yahoo Alerts, Search.Twitter.com
      Blog Search, Radian 6, Thoora
      “Be Genuine. Be Transparent. Experiment” @RichardatDell
    • Direct Response = Catalogs
    • Photo Credit Flickr Kate Raynes-Goldie
    • Cameron and Tyler Winklevoss – October The Social Network
    • Photo Credit Flickr Kate Raynes-Goldie
    • Facebook ‘Profile’
    • Facebook Fan Page = Business Profile
      Encourage ‘Likes’, new left side navigation
    • Get your ‘domain name’
      Facebook.com/tengoldenrules
    • Testing Welcome PagesWhich page produces the most likes?
    • Information Capturing
      Obtain information and actions from UVP:
      • Access Basic Information
      • Ability to email fans
      • Post to their wall
      • Access custom friend lists
      • Access profile information
    • 8. FB ‘Fan’ Pages
      • Why Pages Matter
      • Biz Profile
      • ‘domain’
      • SEO Index
      • LH Nav
      • Engage through events, news feeds, apps
      Flickr Photo Credit Vladdythephotogeek
    • DMA ‘Community’
    • Strategy #9 Create a Community
      .Org
    • Community votes on t-shirt designs they create
    • Search Marketing Community WebmasterWorld.com
    • Leave your ‘cubicle’ job
      Internet Business Mastery
    • Strategy #9 Create a Community
      Free or Paid
      Find a Niche
      NING, MemberGate, WordPress
    • Direct Marketing = Information Marketing
    • New! Information Marketing
    • #10 What’s Hot!
      Deal-of-the-Day sites
    • Location Based Networking
    • Augmented RealityAccrossAir
    • Using Classic Direct Response Strategies to Dominate the Social Media Landscape
      Make Lots of Friends
      Test FB ADs
      Great Content
      Blog Monetization
      Video!
      Customer Service as New Marketing
      FB Fan Pages!
      Promote Your Product
      Create a Community
      Info Product Marketing/What’s Hot!
    • What is TenGoldenRules?
    • What is TenGoldenRules.com? Social Media
    • What is TenGoldenRules.com? Social Media
    • What is TenGoldenRules.com? Blogs
    • What is TenGoldenRules.com?Video
    • What is TenGoldenRules.com? Search Engine Marketing
    • What is TenGoldenRules.com?Landing Pages & Conversion
    • What is TenGoldenRules.com?Viral Marketing
    • What is TenGoldenRules.com? Affiliate Program Management
    • What is TenGoldenRules.com? eNewsletters
    • What is TenGoldenRules.com? New Program Launch Strategy
    • Using Classic Direct Response Strategies to Dominate the Social Media Landscape
      Try 1 thing today!
      Please ‘pay-it-forward’
      • Join the Conversation!
      • Be my friend! Linked In, Twitter @jayberkowitz
      • Speaking Opportunities
      • Consulting, Search, Conversion, Affiliate
      • http://presentations.tengoldenrules.com
      f/u
      Q&A
      Jay Berkowitz www.TenGoldenRules.com 561-620-9121