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Top 10 Reasons Your Search and Social Media Suck
 

Top 10 Reasons Your Search and Social Media Suck

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This presentation is called ‘The Top 10 Reasons Your Search and Social Media Suck”. ...

This presentation is called ‘The Top 10 Reasons Your Search and Social Media Suck”.

Some of the reasons everybody else sucks (I know you don't!):


1. ‘2009 called they want their SEO strategy back’
2. “You only tested 268 keywords”
3. “You have no content calendar and no cascading content strategy”
4. “You aren’t testing all 5 kinds of retargeting and remarketing”.
5. “You aren’t targeting the #3 website in the world”
6. “You use the 2 S’ not the 3 E’s”
7. “You aren’t using any/advanced conversion tracking”
8. ‘Facebook doesn’t work’
9. “You don’t use competitive intelligence”
10. “No Facebook candy”

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    Top 10 Reasons Your Search and Social Media Suck Top 10 Reasons Your Search and Social Media Suck Presentation Transcript

    • The Top 10 ReasonsYour Search &Social MediaSuckJay BerkowitzTenGoldenRules.com
    • ► 2009 called they want theirSEO strategy back► You only tested 268 keywords► I tried Facebook…► You use the 2 S’snot the 3 E’s► No Cascading ContentJay BerkowitzTenGoldenRules.com
    • FOX Business TV
    • Wall Street Journal
    • U San Fran Internet Masters Certificate
    • ‘2009 called they want their SEO strategies back’
    • Theof SEO‘ s
    • Objective = Page Dominance
    • = Architecture
    • = Back Links
    • = Content
    • Architecture: clean design, meta tags, site mapBack Links: Other sites link TO your websiteContent: keyword research , 250 -1000 words. The of SEO
    • Theandof SEO
    • = Great Content
    • •Write remarkable content• Create linkable tools and features• No farming= Great Content
    • Panda!
    • Quality Raters Guidelineshttp://www.barcelona-webdesign.com/download/GOOGLE_quality-rater-guidelines.pdf
    • Quality Raters Guidelines•Quality ratings by humans•Trust with your credit card•Attractive, Appealing and usable•Conversions, time on site, pages viewed
    • Design Matters
    • Page Speed
    • Google Advicehttp://googlewebmastercentral.blogspot.com/2011/05/more-guidance-on-building-high-quality.html
    • Panda!• Design and user experience matter for SEO• Obviously optimized copy is bad for SEO• Page Speed counts• Good visitors metrics are good for SEO• Click through rates on organic listings matter• Where your traffic comes from matters
    • Social Signals (Authorship)Google+“Authorship”
    • Socially Enable Your Website
    • Socially Enable Your Contente
    • 2. Your website is not ‘responsive ’
    • 43.6% access by mobile!
    • 41.1% iPhone!15.9% iPad
    • Responsive Design
    • Google Guidelines
    • 3. You only tested 268 keywords
    • Landing Page Performance + 44%
    • Case Study – New Website
    • Conversion Testing
    • The Winner! 15.29% Conversion Rate
    • “You aren’t getting free traffic fromthe #3 website in the world”
    • http://www.youtube.com/watch?v=LDyvcM0gcVs
    • Chris Pirillo www.LockerGnome.com@LockerGnome
    • 5. I tried Facebook and it didn’t work…
    • Sponsored Stories/Promoted Posts
    • Sponsored Stories/Promoted Posts
    • Sponsored Stories/Promoted Posts
    • Same Landing Page For 2 Campaigns.Google CPA $24.42Facebook CPA $6.02
    • 66,644 likes ·78,855 talkingabout this
    • 66,644 likes ·78,855 talkingabout this
    • 29,924 likes6,674 shares
    • • 69% of calls are either put on hold and the caller hangsup or caller is transferred to a voicemail and hangs upbefore leaving a message6. You aren’t tracking the right things
    • • Wednesday is the worst day for missed calls• 1pm to 2pm is the worst hour for missed callsCall tracking
    • 7. You aren’t following the 3 E’s …
    • The Three E’s of Social Media – Educate‘How to get traffic to old blog posts…’
    • The Three E’s - Entertain4.3 million #7
    • The Three E’s - Engage
    • Infographicwww.tengoldenrules.com/3-Es-Infograph.jpg
    • 8. You aren’t using competitive intelligence…
    • 9. you aren’t doing all 5 kindsof remarketing
    • Retargeting Campaigns• 118 Conversions• 32.42% Conversion Rate• $2.07 Cost Per Conversion
    • Facebook Retargeting
    • Email Retargeting
    • YouTube Retargeting
    • YouTube TrueView Video AdsYou pay only when viewers watch your ad
    • ‘Drip’ ReMarketing
    • 10. you don’t have a content calendarand a cascading content strategy’
    • Cascade Content!
    • 1. 2009 called they want their SEOstrategy back2. Your website isn’t responsive3. You only tested 268 keywords4. You aren’t getting free trafficfrom the #3 website5. Facebook doesn’t work6. You aren’t using advancedconversion tracking7. You use the 2 S’ not the 3 E’s8. No competitive intelligence9. Not testing all 4 kinds ofretargeting”10. No content calendaror cascading content strategyThe Top 10 ReasonsYour Search & Social Media Suck
    • ► Top 10 List - Do 1 thing today!► Be my friend! Linked In,Facebook, Twitter► Speaking Opportunities► Consulting, Search, SEO,Social MediaThe Top 10 ReasonsYour Search & Social Media SuckJay BerkowitzTenGoldenRules.com