The Intersection of Search and Social S e a r c h
Instant Search  search.twitter.com – we no longer have to wait for search engines to index content
Instant Search – Google Has an Algorithm  “ We look at what’s retweeted, how many people follow the person, and whether th...
Instant Search – Opportunity for Monetization
Where to Find Trending Topics – Google Trends
Where to Find Trending Topics – Social Bookmarking Websites
Crowd Sourcing-Ask your ‘peeps’ It’s no longer necessary to weed through search engine results to find information
People Search – Fill Out Your Profiles Completely and Include Keywords in Order to be Found
YouTube #2 Search Engine!
Optimize Videos for YouTube Search <ul><li>YouTube Tips   </li></ul><ul><li>Include keyword phrases in full title and desc...
S e a r c h Links Content SERP’s
<ul><li>Website </li></ul><ul><li>Twitter </li></ul><ul><li>Image Results </li></ul><ul><li>Blog  </li></ul><ul><li>Linked...
Advanced Tip People Pond SEO For People
Advanced Tip Google Profiles SEO For People
Facebook Pages – INDEX and RANK!
Facebook Fan Pages – Optimize Against Targeted Keyword Phrases
Web 2.0 Links – Submit Content with Links to Your Website
Social Link Bait – Post About People and They Will Link to You
<ul><li>We are changing the way we search </li></ul><ul><li>Optimize social media profiles so people can find you </li></u...
<ul><li>Marketing Consultants </li></ul><ul><li>Drive more visits to your site </li></ul><ul><li>Convert the visits to sal...
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The Intersection of Search and Social Presentation at Pubcon 2010

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Marc Purtell of Ten Golden Rules presented the "Intersection of Search and Social" at Pubcon 2010 in Dallas, TX. Social media is changing the way we search on the web and can also assist in the way we optimize for traditional search methods. Learn how to take advantage of the new search paradigm and leverage social media to enhance search engine optimization efforts.

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The Intersection of Search and Social Presentation at Pubcon 2010

  1. 1. The Intersection of Search and Social S e a r c h
  2. 2. Instant Search search.twitter.com – we no longer have to wait for search engines to index content
  3. 3. Instant Search – Google Has an Algorithm “ We look at what’s retweeted, how many people follow the person, and whether the tweet is organic or a bot,” Singhal says. “We know how to do this, because we’ve been doing it for a decade.” -Amit Singhal Google, Inc.
  4. 4. Instant Search – Opportunity for Monetization
  5. 5. Where to Find Trending Topics – Google Trends
  6. 6. Where to Find Trending Topics – Social Bookmarking Websites
  7. 7. Crowd Sourcing-Ask your ‘peeps’ It’s no longer necessary to weed through search engine results to find information
  8. 8. People Search – Fill Out Your Profiles Completely and Include Keywords in Order to be Found
  9. 9. YouTube #2 Search Engine!
  10. 10. Optimize Videos for YouTube Search <ul><li>YouTube Tips </li></ul><ul><li>Include keyword phrases in full title and description </li></ul><ul><li>Create a Channel </li></ul><ul><li>Comment and favorite others </li></ul><ul><li>Develop a series of ‘how-to’ videos to build links </li></ul><ul><li>Advanced – tags, playlists and captions, syndication </li></ul>
  11. 11. S e a r c h Links Content SERP’s
  12. 12. <ul><li>Website </li></ul><ul><li>Twitter </li></ul><ul><li>Image Results </li></ul><ul><li>Blog </li></ul><ul><li>LinkedIn </li></ul><ul><li>Facebook </li></ul><ul><li>Pubcon Speaker </li></ul><ul><li>PeoplePond </li></ul><ul><li>Google Profile </li></ul>Search Results FROM Social (Reputation Management / Personal Brand)
  13. 13. Advanced Tip People Pond SEO For People
  14. 14. Advanced Tip Google Profiles SEO For People
  15. 15. Facebook Pages – INDEX and RANK!
  16. 16. Facebook Fan Pages – Optimize Against Targeted Keyword Phrases
  17. 17. Web 2.0 Links – Submit Content with Links to Your Website
  18. 18. Social Link Bait – Post About People and They Will Link to You
  19. 19. <ul><li>We are changing the way we search </li></ul><ul><li>Optimize social media profiles so people can find you </li></ul><ul><li>Social Media can help you in the search engines </li></ul>Summary
  20. 20. <ul><li>Marketing Consultants </li></ul><ul><li>Drive more visits to your site </li></ul><ul><li>Convert the visits to sales </li></ul><ul><li>Strategy, Creative, Search, Landing Pages, Affiliate Management, Blogs, Optimized PR </li></ul>What is TenGoldenRules.com?

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