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The Five Things Every PR Professional Needs to Know About Generating Attention on the Internet
 

The Five Things Every PR Professional Needs to Know About Generating Attention on the Internet

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How to Cost Effectively Generate Traffic to a Website. How to Get a Website Ranked at the Top of Google Searches. Web Optimized Press Releases. What's Trending Now in Social Media. Tools to ...

How to Cost Effectively Generate Traffic to a Website. How to Get a Website Ranked at the Top of Google Searches. Web Optimized Press Releases. What's Trending Now in Social Media. Tools to Impress the Cool Kids.

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    The Five Things Every PR Professional Needs to Know About Generating Attention on the Internet The Five Things Every PR Professional Needs to Know About Generating Attention on the Internet Presentation Transcript

    • @MichaelGustman Ten Golden Rules The Five Things Every PR Professional Needs to Know About Generating Attention on the Internet
      • How to cost effectively generate traffic to a website
      • How to get a website ranked at the top of Google searches
      • Web optimized press releases
      • What’s trending now in Social Media
      • Tools to impress the ‘cool kids’
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    • Recent Media Business Journal
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    • The Five Things Every PR Professional Needs to Know About Generating Attention on the Internet @MichaelGustman Ten Golden Rules
    • ‘ I know half of my Advertising is wasted… I just don’t know which half’ John Wanamaker
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    • #1 You can measure ROI…to the penny
    • Pay Per Click Sponsored Link Position #2
    • Pay Per Click
    • Advanced PPC Landing pages and Conversion
    • Landing Page Performance + 44%
    • #1 You can measure ROI to the penny
    • #2 Own More Real Estate
    • Pay-Per-Click Search ‘Advertising’
    • Free Search “PR” ‘ Natural’ or ‘Organic’ 72% Prefer Left Side
    • Keyword Research - Searches
    • Highlight text Copy into Word Docment
    • Target 250 – 1000 words per page
    • TenGoldenRules.com Meta tags match content
    • How many links TO a site TenGoldenRules has 4,979 Links TO the site
    • Directory links Business.com Page Rank 7/10
    • Second Click Link Strategy
    • #2 Although Internet Advertising is not Expensive. SEO is Free!
    • #3 GUS – Google Universal Search, add video, images
    • Bill Marriot’s Blog
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    • #3 GUS Unfortunately Not Gustman
    • #4 Web Optimized PR Select 3 target phrases
    • Add to site first
    • Link to Press Release page from a blog, ping on RSS Feed
    • Track Results
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      • #4 Web Optimized Press Releases
      • Selecting keywords
      • Adding to your site first
      • Building links
      • Sending release
    • #5 Social Media
    • about facebook
    • Facebook passes Yahoo
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    • Free Tools You Can Use
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      • Try 1 thing today!
      • Please ‘pay-it-forward’
        • InternetMarketingClub.org
        • Be my friend! Linked In, Facebook, Twitter
        • Speaking Opportunities
        • Consulting, Search, Conversion, Affiliate, SEO PR
      • Slides…F/U
      The Five Things Every PR Professional Needs to Know About Generating Attention on the Internet Michael Gustman www.TenGoldenRules.com 561-620-9121 [email_address] @michaelgustman
    • What is TenGoldenRules.com? Landing Pages & Conversion
    • What is TenGoldenRules.com? Video
    • What is TenGoldenRules.com? Viral Marketing
    • What is TenGoldenRules.com? Search Engine Marketing
    • What is TenGoldenRules.com? eNewsletters
    • What is TenGoldenRules.com? New Program Launch Strategy
      • Try 1 thing today!
      • Please ‘pay-it-forward’
        • Join the Conversation
        • Podcast call in 206-888-6606
        • Be my friend! Linked In, Facebook, Twitter
        • Speaking Opportunities
        • Consulting, Search, Conversion, Affiliate, SEO PR
      • Slides…F/U
      The Five Things Every PR Professional Needs to Know About Generating Attention on the Internet Michael Gustman www.TenGoldenRules.com 561-620-9121 [email_address] @michaelgustman