The Five Things Every PR Professional Needs to Know About Generating Attention on the Internet

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How to Cost Effectively Generate Traffic to a Website. How to Get a Website Ranked at the Top of Google Searches. Web Optimized Press Releases. What's Trending Now in Social Media. Tools to Impress the Cool Kids.

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The Five Things Every PR Professional Needs to Know About Generating Attention on the Internet

  1. 1. @MichaelGustman Ten Golden Rules The Five Things Every PR Professional Needs to Know About Generating Attention on the Internet
  2. 2. <ul><li>How to cost effectively generate traffic to a website </li></ul><ul><li>How to get a website ranked at the top of Google searches </li></ul><ul><li>Web optimized press releases </li></ul><ul><li>What’s trending now in Social Media </li></ul><ul><li>Tools to impress the ‘cool kids’ </li></ul>
  3. 4. Recent Media Business Journal
  4. 8. The Five Things Every PR Professional Needs to Know About Generating Attention on the Internet @MichaelGustman Ten Golden Rules
  5. 9. ‘ I know half of my Advertising is wasted… I just don’t know which half’ John Wanamaker
  6. 11. #1 You can measure ROI…to the penny
  7. 12. Pay Per Click Sponsored Link Position #2
  8. 13. Pay Per Click
  9. 14. Advanced PPC Landing pages and Conversion
  10. 15. Landing Page Performance + 44%
  11. 16. #1 You can measure ROI to the penny
  12. 17. #2 Own More Real Estate
  13. 18. Pay-Per-Click Search ‘Advertising’
  14. 19. Free Search “PR” ‘ Natural’ or ‘Organic’ 72% Prefer Left Side
  15. 20. Keyword Research - Searches
  16. 21. Highlight text Copy into Word Docment
  17. 22. Target 250 – 1000 words per page
  18. 23. TenGoldenRules.com Meta tags match content
  19. 24. How many links TO a site TenGoldenRules has 4,979 Links TO the site
  20. 25. Directory links Business.com Page Rank 7/10
  21. 26. Second Click Link Strategy
  22. 27. #2 Although Internet Advertising is not Expensive. SEO is Free!
  23. 28. #3 GUS – Google Universal Search, add video, images
  24. 29. Bill Marriot’s Blog
  25. 31. #3 GUS Unfortunately Not Gustman
  26. 32. #4 Web Optimized PR Select 3 target phrases
  27. 33. Add to site first
  28. 34. Link to Press Release page from a blog, ping on RSS Feed
  29. 35. Track Results
  30. 38. <ul><li>#4 Web Optimized Press Releases </li></ul><ul><li>Selecting keywords </li></ul><ul><li>Adding to your site first </li></ul><ul><li>Building links </li></ul><ul><li>Sending release </li></ul>
  31. 39. #5 Social Media
  32. 40. about facebook
  33. 41. Facebook passes Yahoo
  34. 51. Free Tools You Can Use
  35. 55. <ul><li>Try 1 thing today! </li></ul><ul><li>Please ‘pay-it-forward’ </li></ul><ul><ul><li>InternetMarketingClub.org </li></ul></ul><ul><ul><li>Be my friend! Linked In, Facebook, Twitter </li></ul></ul><ul><ul><li>Speaking Opportunities </li></ul></ul><ul><ul><li>Consulting, Search, Conversion, Affiliate, SEO PR </li></ul></ul><ul><li>Slides…F/U </li></ul>The Five Things Every PR Professional Needs to Know About Generating Attention on the Internet Michael Gustman www.TenGoldenRules.com 561-620-9121 [email_address] @michaelgustman
  36. 56. What is TenGoldenRules.com? Landing Pages & Conversion
  37. 57. What is TenGoldenRules.com? Video
  38. 58. What is TenGoldenRules.com? Viral Marketing
  39. 59. What is TenGoldenRules.com? Search Engine Marketing
  40. 60. What is TenGoldenRules.com? eNewsletters
  41. 61. What is TenGoldenRules.com? New Program Launch Strategy
  42. 62. <ul><li>Try 1 thing today! </li></ul><ul><li>Please ‘pay-it-forward’ </li></ul><ul><ul><li>Join the Conversation </li></ul></ul><ul><ul><li>Podcast call in 206-888-6606 </li></ul></ul><ul><ul><li>Be my friend! Linked In, Facebook, Twitter </li></ul></ul><ul><ul><li>Speaking Opportunities </li></ul></ul><ul><ul><li>Consulting, Search, Conversion, Affiliate, SEO PR </li></ul></ul><ul><li>Slides…F/U </li></ul>The Five Things Every PR Professional Needs to Know About Generating Attention on the Internet Michael Gustman www.TenGoldenRules.com 561-620-9121 [email_address] @michaelgustman

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