The Five Things Every PR Professional Needs to Know About Generating Attention on the Internet

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How to Cost Effectively Generate Traffic to a Website. How to Get a Website Ranked at the Top of Google Searches. Web Optimized Press Releases. What's Trending Now in Social Media. Tools to …

How to Cost Effectively Generate Traffic to a Website. How to Get a Website Ranked at the Top of Google Searches. Web Optimized Press Releases. What's Trending Now in Social Media. Tools to Impress the Cool Kids.

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  • 1. @MichaelGustman Ten Golden Rules The Five Things Every PR Professional Needs to Know About Generating Attention on the Internet
  • 2.
    • How to cost effectively generate traffic to a website
    • How to get a website ranked at the top of Google searches
    • Web optimized press releases
    • What’s trending now in Social Media
    • Tools to impress the ‘cool kids’
  • 3.  
  • 4. Recent Media Business Journal
  • 5.  
  • 6.  
  • 7.  
  • 8. The Five Things Every PR Professional Needs to Know About Generating Attention on the Internet @MichaelGustman Ten Golden Rules
  • 9. ‘ I know half of my Advertising is wasted… I just don’t know which half’ John Wanamaker
  • 10.  
  • 11. #1 You can measure ROI…to the penny
  • 12. Pay Per Click Sponsored Link Position #2
  • 13. Pay Per Click
  • 14. Advanced PPC Landing pages and Conversion
  • 15. Landing Page Performance + 44%
  • 16. #1 You can measure ROI to the penny
  • 17. #2 Own More Real Estate
  • 18. Pay-Per-Click Search ‘Advertising’
  • 19. Free Search “PR” ‘ Natural’ or ‘Organic’ 72% Prefer Left Side
  • 20. Keyword Research - Searches
  • 21. Highlight text Copy into Word Docment
  • 22. Target 250 – 1000 words per page
  • 23. TenGoldenRules.com Meta tags match content
  • 24. How many links TO a site TenGoldenRules has 4,979 Links TO the site
  • 25. Directory links Business.com Page Rank 7/10
  • 26. Second Click Link Strategy
  • 27. #2 Although Internet Advertising is not Expensive. SEO is Free!
  • 28. #3 GUS – Google Universal Search, add video, images
  • 29. Bill Marriot’s Blog
  • 30.  
  • 31. #3 GUS Unfortunately Not Gustman
  • 32. #4 Web Optimized PR Select 3 target phrases
  • 33. Add to site first
  • 34. Link to Press Release page from a blog, ping on RSS Feed
  • 35. Track Results
  • 36.  
  • 37.  
  • 38.
    • #4 Web Optimized Press Releases
    • Selecting keywords
    • Adding to your site first
    • Building links
    • Sending release
  • 39. #5 Social Media
  • 40. about facebook
  • 41. Facebook passes Yahoo
  • 42.  
  • 43.  
  • 44.  
  • 45.  
  • 46.  
  • 47.  
  • 48.  
  • 49.  
  • 50.  
  • 51. Free Tools You Can Use
  • 52.  
  • 53.  
  • 54.  
  • 55.
    • Try 1 thing today!
    • Please ‘pay-it-forward’
      • InternetMarketingClub.org
      • Be my friend! Linked In, Facebook, Twitter
      • Speaking Opportunities
      • Consulting, Search, Conversion, Affiliate, SEO PR
    • Slides…F/U
    The Five Things Every PR Professional Needs to Know About Generating Attention on the Internet Michael Gustman www.TenGoldenRules.com 561-620-9121 [email_address] @michaelgustman
  • 56. What is TenGoldenRules.com? Landing Pages & Conversion
  • 57. What is TenGoldenRules.com? Video
  • 58. What is TenGoldenRules.com? Viral Marketing
  • 59. What is TenGoldenRules.com? Search Engine Marketing
  • 60. What is TenGoldenRules.com? eNewsletters
  • 61. What is TenGoldenRules.com? New Program Launch Strategy
  • 62.
    • Try 1 thing today!
    • Please ‘pay-it-forward’
      • Join the Conversation
      • Podcast call in 206-888-6606
      • Be my friend! Linked In, Facebook, Twitter
      • Speaking Opportunities
      • Consulting, Search, Conversion, Affiliate, SEO PR
    • Slides…F/U
    The Five Things Every PR Professional Needs to Know About Generating Attention on the Internet Michael Gustman www.TenGoldenRules.com 561-620-9121 [email_address] @michaelgustman