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@MichaelGustman Ten Golden Rules The Five Things Every PR Professional Needs to Know About Generating Attention on the Int...
<ul><li>How to cost effectively generate traffic to a website  </li></ul><ul><li>How to get a website ranked at the top of...
 
Recent Media Business Journal
 
 
 
The Five Things Every PR Professional Needs to Know About Generating Attention on the Internet @MichaelGustman Ten Golden ...
‘ I know half of my Advertising is wasted… I just don’t know which half’ John   Wanamaker
 
#1 You can measure ROI…to the penny
Pay Per Click Sponsored Link Position #2
Pay Per Click
Advanced PPC  Landing pages and Conversion
Landing Page Performance + 44%
#1 You can measure ROI to the penny
#2 Own More Real Estate
Pay-Per-Click Search ‘Advertising’
Free Search “PR” ‘ Natural’ or ‘Organic’ 72% Prefer Left Side
Keyword Research -  Searches
Highlight text Copy into Word Docment
Target  250 – 1000 words per page
TenGoldenRules.com  Meta tags match content
How many links TO a site TenGoldenRules has 4,979 Links  TO  the site
Directory links Business.com Page Rank 7/10
Second Click Link Strategy
#2 Although Internet Advertising is not Expensive.  SEO is Free!
#3 GUS – Google Universal Search, add video, images
Bill Marriot’s Blog
 
#3 GUS Unfortunately Not Gustman
#4 Web Optimized PR  Select 3 target phrases
Add to site first
Link to Press Release page from a blog, ping on RSS Feed
Track Results
 
 
<ul><li>#4 Web Optimized Press Releases </li></ul><ul><li>Selecting keywords </li></ul><ul><li>Adding to your site first <...
#5 Social Media
about   facebook
Facebook passes Yahoo
 
 
 
 
 
 
 
 
 
Free Tools  You Can Use
 
 
 
<ul><li>Try 1 thing today! </li></ul><ul><li>Please ‘pay-it-forward’ </li></ul><ul><ul><li>InternetMarketingClub.org  </li...
What is TenGoldenRules.com? Landing Pages & Conversion
What is TenGoldenRules.com? Video
What is TenGoldenRules.com? Viral Marketing
What is TenGoldenRules.com? Search Engine Marketing
What is TenGoldenRules.com? eNewsletters
What is TenGoldenRules.com? New Program Launch Strategy
<ul><li>Try 1 thing today! </li></ul><ul><li>Please ‘pay-it-forward’ </li></ul><ul><ul><li>Join the Conversation  </li></u...
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The Five Things Every PR Professional Needs to Know About Generating Attention on the Internet

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How to Cost Effectively Generate Traffic to a Website. How to Get a Website Ranked at the Top of Google Searches. Web Optimized Press Releases. What's Trending Now in Social Media. Tools to Impress the Cool Kids.

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Transcript of "The Five Things Every PR Professional Needs to Know About Generating Attention on the Internet"

  1. 1. @MichaelGustman Ten Golden Rules The Five Things Every PR Professional Needs to Know About Generating Attention on the Internet
  2. 2. <ul><li>How to cost effectively generate traffic to a website </li></ul><ul><li>How to get a website ranked at the top of Google searches </li></ul><ul><li>Web optimized press releases </li></ul><ul><li>What’s trending now in Social Media </li></ul><ul><li>Tools to impress the ‘cool kids’ </li></ul>
  3. 4. Recent Media Business Journal
  4. 8. The Five Things Every PR Professional Needs to Know About Generating Attention on the Internet @MichaelGustman Ten Golden Rules
  5. 9. ‘ I know half of my Advertising is wasted… I just don’t know which half’ John Wanamaker
  6. 11. #1 You can measure ROI…to the penny
  7. 12. Pay Per Click Sponsored Link Position #2
  8. 13. Pay Per Click
  9. 14. Advanced PPC Landing pages and Conversion
  10. 15. Landing Page Performance + 44%
  11. 16. #1 You can measure ROI to the penny
  12. 17. #2 Own More Real Estate
  13. 18. Pay-Per-Click Search ‘Advertising’
  14. 19. Free Search “PR” ‘ Natural’ or ‘Organic’ 72% Prefer Left Side
  15. 20. Keyword Research - Searches
  16. 21. Highlight text Copy into Word Docment
  17. 22. Target 250 – 1000 words per page
  18. 23. TenGoldenRules.com Meta tags match content
  19. 24. How many links TO a site TenGoldenRules has 4,979 Links TO the site
  20. 25. Directory links Business.com Page Rank 7/10
  21. 26. Second Click Link Strategy
  22. 27. #2 Although Internet Advertising is not Expensive. SEO is Free!
  23. 28. #3 GUS – Google Universal Search, add video, images
  24. 29. Bill Marriot’s Blog
  25. 31. #3 GUS Unfortunately Not Gustman
  26. 32. #4 Web Optimized PR Select 3 target phrases
  27. 33. Add to site first
  28. 34. Link to Press Release page from a blog, ping on RSS Feed
  29. 35. Track Results
  30. 38. <ul><li>#4 Web Optimized Press Releases </li></ul><ul><li>Selecting keywords </li></ul><ul><li>Adding to your site first </li></ul><ul><li>Building links </li></ul><ul><li>Sending release </li></ul>
  31. 39. #5 Social Media
  32. 40. about facebook
  33. 41. Facebook passes Yahoo
  34. 51. Free Tools You Can Use
  35. 55. <ul><li>Try 1 thing today! </li></ul><ul><li>Please ‘pay-it-forward’ </li></ul><ul><ul><li>InternetMarketingClub.org </li></ul></ul><ul><ul><li>Be my friend! Linked In, Facebook, Twitter </li></ul></ul><ul><ul><li>Speaking Opportunities </li></ul></ul><ul><ul><li>Consulting, Search, Conversion, Affiliate, SEO PR </li></ul></ul><ul><li>Slides…F/U </li></ul>The Five Things Every PR Professional Needs to Know About Generating Attention on the Internet Michael Gustman www.TenGoldenRules.com 561-620-9121 [email_address] @michaelgustman
  36. 56. What is TenGoldenRules.com? Landing Pages & Conversion
  37. 57. What is TenGoldenRules.com? Video
  38. 58. What is TenGoldenRules.com? Viral Marketing
  39. 59. What is TenGoldenRules.com? Search Engine Marketing
  40. 60. What is TenGoldenRules.com? eNewsletters
  41. 61. What is TenGoldenRules.com? New Program Launch Strategy
  42. 62. <ul><li>Try 1 thing today! </li></ul><ul><li>Please ‘pay-it-forward’ </li></ul><ul><ul><li>Join the Conversation </li></ul></ul><ul><ul><li>Podcast call in 206-888-6606 </li></ul></ul><ul><ul><li>Be my friend! Linked In, Facebook, Twitter </li></ul></ul><ul><ul><li>Speaking Opportunities </li></ul></ul><ul><ul><li>Consulting, Search, Conversion, Affiliate, SEO PR </li></ul></ul><ul><li>Slides…F/U </li></ul>The Five Things Every PR Professional Needs to Know About Generating Attention on the Internet Michael Gustman www.TenGoldenRules.com 561-620-9121 [email_address] @michaelgustman
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