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The 10 Golden Rules Of Maximizing Corporate Growth Online

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Jay Berkowitz, author and Internet marketing expert, presented "The 10 Golden Rules Of Maximizing Corporate Growth Online" at the Gold Coast ACG on leading strategies for start-ups and next-level ...

Jay Berkowitz, author and Internet marketing expert, presented "The 10 Golden Rules Of Maximizing Corporate Growth Online" at the Gold Coast ACG on leading strategies for start-ups and next-level companies to position themselves for profit and/or acquisition.

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The 10 Golden Rules Of Maximizing Corporate Growth Online The 10 Golden Rules Of Maximizing Corporate Growth Online Presentation Transcript

  • The 10 Golden Rules Of Maximizing Corporate Growth Online
    Jay Berkowitz
    TenGoldenRules.com
  • The 10 Golden Rules Of Maximizing Corporate Growth Online
    Leading strategies for start-ups and next-level companies to position themselves for profit and/or acquisition
    The keys to improving corporate growth with a Internet marketing
    How to use leading tactics to generating traffic to your website and improve conversions
    10 ways to stand out in your industry online
  • Recent MediaWall Street Journal
  • Recent MediaFOX TV
  • “Cherchez le Creneau” (Look for the Hole)
    Photo Credit: Flickrtripleman
  • Archie is considered to be the first Internet search engine
  • We used to Search through Directories like the Yellow Pages
  • Search engines evolved to read the copy on the pages, Lycos ‘read’ 60 million web sites in 1994
  • “…focus on developing the "perfect search engine," that "understands exactly what you mean and gives you back exactly what you want." Larry Page
    Photo Credit: Flickrehud
  • You get to the top of Google with the right words on the page and Links TO your site
  • 4,587 Links TO the Site
    SEO Quake
    Toolbar
  • #1. “Cherchez le Creneau”
    Look for the Hole
    Develop technology or innovation that differentiates your product or service
    For success in Google, add the words people are searching for, and build links TO your website
  • 2. Search without ‘conversion’ is like checkout without the register
    Photo Credit: Flickrromulusnr
  • Pay Per Click – Focus on Conversion
    Measure a desired action on the site
  • Recommended Measurable Conversion Action
  • #2. Search without ‘conversion’ is like checkout without the register
    Add conversion tracking code to Pay Per Click Search
    Create a UVP – Unique Value Proposition. Something to develop a relationship with site visitors
    Free eNewsletters, Industry Reports, White Papers, Calculators
  • Identify Macro Trends
  • GiltGroupe, HauteLook and others offering Discount Fashion with no shopping bags
  • Selling Mortgages gives way to selling Refinance
  • Obama-Bucks!
  • #3. Take Macro Trends Online
    Luxury Goods Liquidations
    Shopping is going on but no conspicuous consumption
    Mortgage Leads becoming ReFinance
    Obama-bucks
  • 4. “Amass a Flock”
    Photo Credit Flickr: Mauro Orlando
  • Despite a Purchase by Google the ‘flock’ went to Twitter
  • Twitter = Microblogging, 140 Characters
    Most recent tweet
    Personal Information
    Stats
    Past tweets
    Other Twitter users this member is following
  • 500 Million ‘flocking’ to Facebook
    Photo Credit Flickr Kate Raynes-Goldie
  • Facebook Fan Pages are your business ‘profile’ page
  • Drive fromweb to Facebook with a ‘Like’
  • Our new ‘flock’ InternetMarketingClub.Org
    800 Marketers from all over the World
  • #4. Amass a Flock
    If a Tweet calls in the forest does anyone hear?
    Social Media requires enough people and activity to make it interesting
    Build Likes on Facebook Fan Pages
    www.Internet MarketingClub.Org
  • 5. Websites are Products
  • #5. Websites Require Product Management
    You need strategic planning and project management
    The website must clearly communicate what it is selling
    New technology should be clearly articulated – who is it targeting, what will a prospect purchase
  • Exciting new ‘Info Product Marketing”
  • #6. Info Product Launches
    Info Product Launches are the hottest way to Make Social Media Make Money
    JeffWalker invented ‘Product Launch Formula’. Free Content, List Build, Relationship, Limited Time Offer, Create Product on the fly
  • #7 Turn back the Clock?
    The new ‘domain’ opportunity
    Photo Credit RoadsidePicturesFlickr
  • Dating.com $1.75 M ToasterOvens.com $15,000
  • www.Facebook.com/TenGoldenRules
  • www.Twitter.com/TenGoldenRules
  • #8. The New ‘Domains’
    It’s like the domain name rush of 1995 all over again get your Facebook Fan Page, Twitter and LinkedIn ‘domains’
    Protect your name, your CEO, your company and company brands
  • 8. Spy on your competitors (legally)
  • Google Page Rank 5/10
    860 Pages Indexed or ‘read’
    Alexa Rank 1,836,339
    SEO Quake
    Toolbar
  • 263 Links TO the site
    Google Page Rank 4/10
    6,061,885 Alexa Rank
    SEO Quake
    Toolbar
  • Google Page Rank 2/10
    1,360 pages indexed ‘read’ by Google
    Alexa Rank 3,147,325
    SEO Quake
    Toolbar
  • #8. Spy on your Competitors
    Compete.com, SEOQuake, SpyFu, are all great tools for benchmarking vs. competitors
  • #9 It’s not too late to learn this internet stuff!
  • Podcast.TenGoldenRules.com
    (Play Podcast)
  • Blogs = Customized News
  • Google Reader
  • #9. You can Do it!
    Blogs, Podcasts and video
    are fun ways to keep up
    with the ‘cool’ kids
  • #10. What’s Hot!
  • Groupon Announces $1.35 Billion Valuation Round
  • Location Based Networking
  • Location Based Networking
  • Augmented RealityAccrossAir
  • S-Commerce
  • YouTube – 100 Million Views/Day!
    Alexa Rank 3
    Google Page Rank 8/10
  • YouTube – BlendTec
  • Haul Videos
  • TenGoldenRulesHow can we Halp?
    Jay Berkowitz www.TenGoldenRules.com 561-620-9121
    Jay@TenGoldenRules.com
  • What is TenGoldenRules.com? New Program Launch Strategy
  • What is TenGoldenRules.com? Social Media
  • What is TenGoldenRules.com? Client Blogs
  • What is TenGoldenRules.com?Client Video
  • What is TenGoldenRules.com? Search Engine Marketing
  • What is TenGoldenRules.com?Landing Pages & Conversion
  • What is TenGoldenRules.com? Affiliate Program Management
  • What is TenGoldenRules.com? eNewsletters