Your SlideShare is downloading. ×
0
Ten Things you need to know  /   before the Boat Show about internet marketing Jay Berkowitz   www.TenGoldenRules.com  561...
<ul><li>How to improve a website so it shows up at the top of Google searches </li></ul><ul><li>How to generate positive r...
 
Recent Media Wall Street Journal
Recent Media FOX TV
Networking and learning community www.internetmarketingclub.org
‘ I know half of my Advertising is wasted…  I just don’t know which half’ John   Wanamaker
#1 You can measure ROI…to the penny
1 0 0 B i l l i o n S e a r c h e s
Pay Per Click
Pay Per Click
 
Advanced PPC  Local
Advanced PPC Phone Number Trick
Advanced PPC  Landing pages and Conversion
1. You can measure ROI to the penny
#2 Internet Advertising is NOT Expensive
157  used sailboats 218   yachts for sale 130   florida charter fishing 106  luxury yacht charters 99  crewed yacht charte...
Free Search “PR” ‘ Natural’ or ‘Organic’ 72% Prefer Left Side
Keyword Research - Searches
Keyword Research – Opportunity!
 
Highlight text Copy into Word Docment
Target  250 – 1000 words per page
How many links TO a site TenGoldenRules has 4,979 Links  TO  the site
Directory links Business.com Page Rank 7/10
Meta tag should match keywords in page copy
 
 
2. Internet Advertising is not Expensive.
#3 It’s easy to set a baseline vs. competitors
SEO Quake  Toolbar 84,300 Pages Indexed ‘Read’ by Google 78,439 Links  TO  the Site The site is 31,612 ranked by Alexa.
SEO Quake  Toolbar 16,400 Pages Indexed ‘Read’ by Google The site is 391,833 ranked by Alexa. 11,497 Links  TO  the Site
SEO Quake  Toolbar 571 Pages Indexed ‘Read’ by Google The site is 2,098,205 ranked by Alexa. 437 Links  TO  the Site
SEO Quake  Toolbar 342 Pages Indexed ‘Read’ by Google The site is 3,083,152 ranked by Alexa. 711 Links  TO  the Site
 
 
3. It is easy and free to set a baseline vs. competitors
#4  It is for Every Business!
 
 
40,646 visits to this yacht site ‘free’  47.9% of total visits ‘free’
4. Internet Marketing is for EVERY business
The company you invest in today, is not the company that will make millions tomorrow
TIME Person of the year in 2010 – World’s youngest Billionaire, March 2011 worth $13.5 billion
Facebook ‘Profile’
Facebook ‘Fan’ Page
New! Facebook Advertising
New! Facebook Advertising
 
.043% .039% .021%
.117% CTR .101% CTR .088% CTR .037% CTR
5. Facebook is HOT HOT HOT!
#6 It’s not too late to learn this internet stuff
Podcast.TenGoldenRules.com (Play Podcast)
 
 
Customized News
 
6. It is easy to learn this stuff. (The rule of 3)
#7 Blogging
Technorati State of the Blogosphere Report  <ul><li>900,000 blog posts a day worldwide </li></ul><ul><li>Blogs: 77.7 milli...
 
 
Log in
Click   New Post
Type in a title and the text  of your blog post
Click ‘publish post’ to make it live
Congratulations you’re a Blogger!
7. Blogging =  your own easy website
#8 You can find the People
Craigslist – Classifieds, Real Estate, Very Few Pay
Facebook – Rising Star
LinkedIn Great Recruiting
8. Find good people where they hang out
# 9– Your Website is a Lead Magnet
Add a UVP “Unique Value Proposition” Add Copy for the Search Engines 4 Second Rule Who are you, what site offers Repeat Na...
9. Your website can be a lead magnet
 
Groupon Announces  $1.35 Billion Valuation Round
Location Based Networking Foursquare
YouTube!
What is Twitter?
Twitter = Microblogging, 140 Characters Personal Information Stats Other Twitter users this member is following Past tweet...
Does it Work for Business? 11:53 AM <ul><li>@MissionPie  Pssst! Hey you! Yeah, I'm talking to you! Keep this is on the dow...
Does it Work for Business? 11:55 AM
Cascade Content!
10. What’s Hot?!
Ten things you need to know… <ul><li>Measurable to the Penny </li></ul><ul><li>Internet Advertising is NOT Expensive </li>...
<ul><li>Try 1 thing today! </li></ul><ul><li>Please ‘pay-it-forward’ </li></ul><ul><ul><li>Join the Conversation  </li></u...
What is TenGoldenRules.com? Landing Pages & Conversion
What is TenGoldenRules.com? Video
What is TenGoldenRules.com? Viral Marketing
What is TenGoldenRules.com? Search Engine Marketing
What is TenGoldenRules.com? eNewsletters
What is TenGoldenRules.com? New Program Launch Strategy
Upcoming SlideShare
Loading in...5
×

Ten Things You Need To Know About Internet Marketing Before The Boat Show MIASF

1,639

Published on

Jay Berkowitz, CEO of TenGoldenRules.com, presents "Ten Things You Need To Know About Internet Marketing Before the Boat Show MIASF." In this presentation, topics include how to get your site to show up at the top of Google searches, how to use online marketing to generate positive ROI, and the roles of Facebook, Twitter and YouTube for online business.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,639
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
11
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Ten Things You Need To Know About Internet Marketing Before The Boat Show MIASF"

  1. 1. Ten Things you need to know / before the Boat Show about internet marketing Jay Berkowitz www.TenGoldenRules.com 561-620-9121
  2. 2. <ul><li>How to improve a website so it shows up at the top of Google searches </li></ul><ul><li>How to generate positive return-on-investment with online marketing </li></ul><ul><li>What online business models are working, and not working today? </li></ul><ul><li>Why Facebook matters for business </li></ul><ul><li>The role of Twitter and emerging sites such as Foursquare </li></ul><ul><li>How to use YouTube videos for online business </li></ul><ul><li>STARRING – Your Websites! </li></ul><ul><li>Interactive, please. </li></ul>
  3. 4. Recent Media Wall Street Journal
  4. 5. Recent Media FOX TV
  5. 6. Networking and learning community www.internetmarketingclub.org
  6. 7. ‘ I know half of my Advertising is wasted… I just don’t know which half’ John Wanamaker
  7. 8. #1 You can measure ROI…to the penny
  8. 9. 1 0 0 B i l l i o n S e a r c h e s
  9. 10. Pay Per Click
  10. 11. Pay Per Click
  11. 13. Advanced PPC Local
  12. 14. Advanced PPC Phone Number Trick
  13. 15. Advanced PPC Landing pages and Conversion
  14. 16. 1. You can measure ROI to the penny
  15. 17. #2 Internet Advertising is NOT Expensive
  16. 18. 157 used sailboats 218 yachts for sale 130 florida charter fishing 106 luxury yacht charters 99 crewed yacht charter 78 yacht management
  17. 19. Free Search “PR” ‘ Natural’ or ‘Organic’ 72% Prefer Left Side
  18. 20. Keyword Research - Searches
  19. 21. Keyword Research – Opportunity!
  20. 23. Highlight text Copy into Word Docment
  21. 24. Target 250 – 1000 words per page
  22. 25. How many links TO a site TenGoldenRules has 4,979 Links TO the site
  23. 26. Directory links Business.com Page Rank 7/10
  24. 27. Meta tag should match keywords in page copy
  25. 30. 2. Internet Advertising is not Expensive.
  26. 31. #3 It’s easy to set a baseline vs. competitors
  27. 32. SEO Quake Toolbar 84,300 Pages Indexed ‘Read’ by Google 78,439 Links TO the Site The site is 31,612 ranked by Alexa.
  28. 33. SEO Quake Toolbar 16,400 Pages Indexed ‘Read’ by Google The site is 391,833 ranked by Alexa. 11,497 Links TO the Site
  29. 34. SEO Quake Toolbar 571 Pages Indexed ‘Read’ by Google The site is 2,098,205 ranked by Alexa. 437 Links TO the Site
  30. 35. SEO Quake Toolbar 342 Pages Indexed ‘Read’ by Google The site is 3,083,152 ranked by Alexa. 711 Links TO the Site
  31. 38. 3. It is easy and free to set a baseline vs. competitors
  32. 39. #4 It is for Every Business!
  33. 42. 40,646 visits to this yacht site ‘free’ 47.9% of total visits ‘free’
  34. 43. 4. Internet Marketing is for EVERY business
  35. 44. The company you invest in today, is not the company that will make millions tomorrow
  36. 45. TIME Person of the year in 2010 – World’s youngest Billionaire, March 2011 worth $13.5 billion
  37. 46. Facebook ‘Profile’
  38. 47. Facebook ‘Fan’ Page
  39. 48. New! Facebook Advertising
  40. 49. New! Facebook Advertising
  41. 51. .043% .039% .021%
  42. 52. .117% CTR .101% CTR .088% CTR .037% CTR
  43. 53. 5. Facebook is HOT HOT HOT!
  44. 54. #6 It’s not too late to learn this internet stuff
  45. 55. Podcast.TenGoldenRules.com (Play Podcast)
  46. 58. Customized News
  47. 60. 6. It is easy to learn this stuff. (The rule of 3)
  48. 61. #7 Blogging
  49. 62. Technorati State of the Blogosphere Report <ul><li>900,000 blog posts a day worldwide </li></ul><ul><li>Blogs: 77.7 million unique visitors in the US </li></ul><ul><li>22.6 million US bloggers </li></ul><ul><li>77% of active Internet users read blogs </li></ul><ul><li>Blogs with 100,000 or more unique visitors a month earn an average of $75,000 </li></ul><ul><li>Jason Kottke quit his job to blog full-time and asked his readers to become &quot;micropatrons&quot; at a suggested rate of $30. He received $39,900 from 1,450 people </li></ul>
  50. 65. Log in
  51. 66. Click New Post
  52. 67. Type in a title and the text of your blog post
  53. 68. Click ‘publish post’ to make it live
  54. 69. Congratulations you’re a Blogger!
  55. 70. 7. Blogging = your own easy website
  56. 71. #8 You can find the People
  57. 72. Craigslist – Classifieds, Real Estate, Very Few Pay
  58. 73. Facebook – Rising Star
  59. 74. LinkedIn Great Recruiting
  60. 75. 8. Find good people where they hang out
  61. 76. # 9– Your Website is a Lead Magnet
  62. 77. Add a UVP “Unique Value Proposition” Add Copy for the Search Engines 4 Second Rule Who are you, what site offers Repeat Navigation Add a site map 20-30% are searchers “ Top Right” Site Utilities such as Log in, Contact and phone for Local Business Navigation Top or left! Logo Top Left throughout the site link “Home”
  63. 78. 9. Your website can be a lead magnet
  64. 80. Groupon Announces $1.35 Billion Valuation Round
  65. 81. Location Based Networking Foursquare
  66. 82. YouTube!
  67. 83. What is Twitter?
  68. 84. Twitter = Microblogging, 140 Characters Personal Information Stats Other Twitter users this member is following Past tweets Most recent tweet
  69. 85. Does it Work for Business? 11:53 AM <ul><li>@MissionPie Pssst! Hey you! Yeah, I'm talking to you! Keep this is on the down low, but we'll have STRAWBERRY RHUBARB later today!!! </li></ul><ul><li>8:10 AM May 2nd </li></ul>
  70. 86. Does it Work for Business? 11:55 AM
  71. 87. Cascade Content!
  72. 88. 10. What’s Hot?!
  73. 89. Ten things you need to know… <ul><li>Measurable to the Penny </li></ul><ul><li>Internet Advertising is NOT Expensive </li></ul><ul><li>Baseline vs. Competitors </li></ul><ul><li>It is for your business! </li></ul><ul><li>It is not what you start… </li></ul><ul><li>… not too late to learn </li></ul><ul><li>What are they doing at their desks </li></ul><ul><li>You can find great People </li></ul><ul><li>Your website is a lead magnet </li></ul><ul><li>What’s Hot! </li></ul>
  74. 90. <ul><li>Try 1 thing today! </li></ul><ul><li>Please ‘pay-it-forward’ </li></ul><ul><ul><li>Join the Conversation </li></ul></ul><ul><ul><li>Be my friend! Linked In, Facebook, Twitter </li></ul></ul><ul><ul><li>Speaking Opportunities </li></ul></ul><ul><ul><li>Consulting, Search, Conversion, Affiliate, SEO PR </li></ul></ul><ul><li>… F/U… </li></ul>Ten things you need to know… Jay Berkowitz www.TenGoldenRules.com 561-620-9121 [email_address]
  75. 91. What is TenGoldenRules.com? Landing Pages & Conversion
  76. 92. What is TenGoldenRules.com? Video
  77. 93. What is TenGoldenRules.com? Viral Marketing
  78. 94. What is TenGoldenRules.com? Search Engine Marketing
  79. 95. What is TenGoldenRules.com? eNewsletters
  80. 96. What is TenGoldenRules.com? New Program Launch Strategy
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×