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Ten Things You Need To Know About Internet Marketing Before The Boat Show MIASF
 

Ten Things You Need To Know About Internet Marketing Before The Boat Show MIASF

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Jay Berkowitz, CEO of TenGoldenRules.com, presents "Ten Things You Need To Know About Internet Marketing Before the Boat Show MIASF." In this presentation, topics include how to get your site to show ...

Jay Berkowitz, CEO of TenGoldenRules.com, presents "Ten Things You Need To Know About Internet Marketing Before the Boat Show MIASF." In this presentation, topics include how to get your site to show up at the top of Google searches, how to use online marketing to generate positive ROI, and the roles of Facebook, Twitter and YouTube for online business.

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    Ten Things You Need To Know About Internet Marketing Before The Boat Show MIASF Ten Things You Need To Know About Internet Marketing Before The Boat Show MIASF Presentation Transcript

    • Ten Things you need to know / before the Boat Show about internet marketing Jay Berkowitz www.TenGoldenRules.com 561-620-9121
      • How to improve a website so it shows up at the top of Google searches
      • How to generate positive return-on-investment with online marketing
      • What online business models are working, and not working today?
      • Why Facebook matters for business
      • The role of Twitter and emerging sites such as Foursquare
      • How to use YouTube videos for online business
      • STARRING – Your Websites!
      • Interactive, please.
    •  
    • Recent Media Wall Street Journal
    • Recent Media FOX TV
    • Networking and learning community www.internetmarketingclub.org
    • ‘ I know half of my Advertising is wasted… I just don’t know which half’ John Wanamaker
    • #1 You can measure ROI…to the penny
    • 1 0 0 B i l l i o n S e a r c h e s
    • Pay Per Click
    • Pay Per Click
    •  
    • Advanced PPC Local
    • Advanced PPC Phone Number Trick
    • Advanced PPC Landing pages and Conversion
    • 1. You can measure ROI to the penny
    • #2 Internet Advertising is NOT Expensive
    • 157 used sailboats 218 yachts for sale 130 florida charter fishing 106 luxury yacht charters 99 crewed yacht charter 78 yacht management
    • Free Search “PR” ‘ Natural’ or ‘Organic’ 72% Prefer Left Side
    • Keyword Research - Searches
    • Keyword Research – Opportunity!
    •  
    • Highlight text Copy into Word Docment
    • Target 250 – 1000 words per page
    • How many links TO a site TenGoldenRules has 4,979 Links TO the site
    • Directory links Business.com Page Rank 7/10
    • Meta tag should match keywords in page copy
    •  
    •  
    • 2. Internet Advertising is not Expensive.
    • #3 It’s easy to set a baseline vs. competitors
    • SEO Quake Toolbar 84,300 Pages Indexed ‘Read’ by Google 78,439 Links TO the Site The site is 31,612 ranked by Alexa.
    • SEO Quake Toolbar 16,400 Pages Indexed ‘Read’ by Google The site is 391,833 ranked by Alexa. 11,497 Links TO the Site
    • SEO Quake Toolbar 571 Pages Indexed ‘Read’ by Google The site is 2,098,205 ranked by Alexa. 437 Links TO the Site
    • SEO Quake Toolbar 342 Pages Indexed ‘Read’ by Google The site is 3,083,152 ranked by Alexa. 711 Links TO the Site
    •  
    •  
    • 3. It is easy and free to set a baseline vs. competitors
    • #4 It is for Every Business!
    •  
    •  
    • 40,646 visits to this yacht site ‘free’ 47.9% of total visits ‘free’
    • 4. Internet Marketing is for EVERY business
    • The company you invest in today, is not the company that will make millions tomorrow
    • TIME Person of the year in 2010 – World’s youngest Billionaire, March 2011 worth $13.5 billion
    • Facebook ‘Profile’
    • Facebook ‘Fan’ Page
    • New! Facebook Advertising
    • New! Facebook Advertising
    •  
    • .043% .039% .021%
    • .117% CTR .101% CTR .088% CTR .037% CTR
    • 5. Facebook is HOT HOT HOT!
    • #6 It’s not too late to learn this internet stuff
    • Podcast.TenGoldenRules.com (Play Podcast)
    •  
    •  
    • Customized News
    •  
    • 6. It is easy to learn this stuff. (The rule of 3)
    • #7 Blogging
    • Technorati State of the Blogosphere Report
      • 900,000 blog posts a day worldwide
      • Blogs: 77.7 million unique visitors in the US
      • 22.6 million US bloggers
      • 77% of active Internet users read blogs
      • Blogs with 100,000 or more unique visitors a month earn an average of $75,000
      • Jason Kottke quit his job to blog full-time and asked his readers to become "micropatrons" at a suggested rate of $30. He received $39,900 from 1,450 people
    •  
    •  
    • Log in
    • Click New Post
    • Type in a title and the text of your blog post
    • Click ‘publish post’ to make it live
    • Congratulations you’re a Blogger!
    • 7. Blogging = your own easy website
    • #8 You can find the People
    • Craigslist – Classifieds, Real Estate, Very Few Pay
    • Facebook – Rising Star
    • LinkedIn Great Recruiting
    • 8. Find good people where they hang out
    • # 9– Your Website is a Lead Magnet
    • Add a UVP “Unique Value Proposition” Add Copy for the Search Engines 4 Second Rule Who are you, what site offers Repeat Navigation Add a site map 20-30% are searchers “ Top Right” Site Utilities such as Log in, Contact and phone for Local Business Navigation Top or left! Logo Top Left throughout the site link “Home”
    • 9. Your website can be a lead magnet
    •  
    • Groupon Announces $1.35 Billion Valuation Round
    • Location Based Networking Foursquare
    • YouTube!
    • What is Twitter?
    • Twitter = Microblogging, 140 Characters Personal Information Stats Other Twitter users this member is following Past tweets Most recent tweet
    • Does it Work for Business? 11:53 AM
      • @MissionPie Pssst! Hey you! Yeah, I'm talking to you! Keep this is on the down low, but we'll have STRAWBERRY RHUBARB later today!!!
      • 8:10 AM May 2nd
    • Does it Work for Business? 11:55 AM
    • Cascade Content!
    • 10. What’s Hot?!
    • Ten things you need to know…
      • Measurable to the Penny
      • Internet Advertising is NOT Expensive
      • Baseline vs. Competitors
      • It is for your business!
      • It is not what you start…
      • … not too late to learn
      • What are they doing at their desks
      • You can find great People
      • Your website is a lead magnet
      • What’s Hot!
      • Try 1 thing today!
      • Please ‘pay-it-forward’
        • Join the Conversation
        • Be my friend! Linked In, Facebook, Twitter
        • Speaking Opportunities
        • Consulting, Search, Conversion, Affiliate, SEO PR
      • … F/U…
      Ten things you need to know… Jay Berkowitz www.TenGoldenRules.com 561-620-9121 [email_address]
    • What is TenGoldenRules.com? Landing Pages & Conversion
    • What is TenGoldenRules.com? Video
    • What is TenGoldenRules.com? Viral Marketing
    • What is TenGoldenRules.com? Search Engine Marketing
    • What is TenGoldenRules.com? eNewsletters
    • What is TenGoldenRules.com? New Program Launch Strategy