Ten things Yacht Executives need to know about Internet Marketing
 

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How to improve a website so it shows up at the top of Google searches ...

How to improve a website so it shows up at the top of Google searches
How to generate positive return-on-investment with online marketing
What online business models are working, and not working today?
Why Facebook matters for business
The role of Twitter and emerging sites such as Foursquare
How to use YouTube videos for online business
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Ten things Yacht Executives need to know about Internet Marketing Presentation Transcript

  • 1. Yacht ExecutivesTen Things / need to know about Internet Marketing Jay Berkowitz www.TenGoldenRules.com 561-620-9121 Jay@TenGoldenRules.com
  • 2. • How to improve a website so it shows up at the top of Google searches• How to generate positive return-on-investment with online marketing• What online business models are working, and not working today?• Why Facebook matters for business• The role of Twitter and emerging sites such as Foursquare• How to use YouTube videos for online business• My Promise• STARRING – Your Websites!• Slides… (Jay@TenGoldenRules.com)
  • 3. #1 You can measure ROI…to the penny
  • 4. Pay Per Click
  • 5. Pay Per Click
  • 6. Advanced PPC Local 8
  • 7. Retargeting
  • 8. 1. You can measure ROI to the penny
  • 9. #2 Internet Advertising is NOT Expensive
  • 10. 218 yachts for sale 157 used sailboats130 florida charter fishing 106 luxury yacht charters 99 crewed yacht charter 78 yacht management
  • 11. Free Search “PR”‘Natural’ or ‘Organic’72% Prefer Left Side
  • 12. Keyword Research - Searches
  • 13. Keyword Research – Opportunity!
  • 14. Highlight textCopy into Word Docment
  • 15. Target250 – 1000 words per page
  • 16. How many links TO a site TenGoldenRules has 4,979 Links TO the site
  • 17. Directory links Business.com Page Rank 7/10
  • 18. Meta tag should match keywords in page copy
  • 19. YouTube – BlendTec
  • 20. 2. Internet traffic is ‘free’
  • 21. #3 It’s easy to set a baseline vs. competitors
  • 22. Google Page 11,100 Pages The site is Rank 4/10 Indexed ‘Read’ 3,808,761th by Google ranked by Alexa.SEO Quake Toolbar
  • 23. Google Page 524,000 Pages Indexed ‘Read’ The site is 193,775 Rank 4/10 by Google ranked by Alexa.SEO Quake Toolbar
  • 24. Google Page 1,160 Pages Indexed ‘Read’ The site is 1,425,602 Rank 4/10 by Google ranked by Alexa.SEO Quake Toolbar
  • 25. Google Page 747 Pages Indexed ‘Read’ The site is 2,991,866 Rank 3/10 by Google ranked by Alexa.SEO Quake Toolbar
  • 26. Google Page 616 Pages Indexed ‘Read’ The site is 3,329,430 Rank 3/10 by Google ranked by Alexa.SEO Quake Toolbar
  • 27. Google Page 1,080 Pages Indexed ‘Read’ The site is 2,590,873 Rank 3/10 by Google ranked by Alexa.SEO Quake Toolbar
  • 28. 3. It is easy and free to set a baseline vs. competitors
  • 29. #4 It is for Every Business!
  • 30. 40,646 visits to the site ‘free’ 47.9% of total visits ‘free’
  • 31. 4. Internet Marketing is for EVERY business
  • 32. The company you invest in today, is not the company that will make millions tomorrow
  • 33. TIME Person of the year in 2010 – World’s youngest Billionaire, March 2011 worth $13.5 billion
  • 34. Facebook ‘Profile’
  • 35. Facebook ‘Fan’ Page
  • 36. Same Landing Page For 2 Campaigns. Google CPA = $8.94 Facebook CPA $2.70
  • 37. 5. Facebook is HOT!
  • 38. 6. A Picture is Worth 1000 Clicks!
  • 39. #7 Blogging
  • 40. Log in
  • 41. Click New Post
  • 42. Type in a title and the text of your blog post
  • 43. Click ‘publish post’ to make it live
  • 44. Congratulations you’re a Blogger!
  • 45. 7. Blogging =your own easy website
  • 46. #8 You can find the People
  • 47. Craigslist – Classifieds, Real Estate, Very Few Pay
  • 48. Facebook – Rising Star
  • 49. LinkedIn Great Recruiting
  • 50. 8. Find good people where they hang out
  • 51. # 9– Your Website is a Lead Magnet
  • 52. Site Utilities such Logo Top Left as Log in, Contact throughout the and phone for Local Business 20-30% aresite link “Home” searchers “Top Right” Add a UVP “Unique4 Second Rule Value Who are you, Proposition”what site offers Repeat Navigation Add a site mapNavigation Top or left! Add Copy for the Search Engines
  • 53. 9. Your website can be a lead magnet
  • 54. Cascade Content!
  • 55. Yacht ExecutivesTen Things / need to know about Internet Marketing1. Measurable to the Penny2. Internet Advertising is NOT Expensive3. Baseline vs. Competitors4. It is for your business!5. Facebook is HOT!6. A picture is worth 1000 Clicks!7. Anyone can blog8. You can find great People9. Your website is a lead magnet10. Cascade Content
  • 56. Ya c ht ExecutivesTen Things / need to know about Internet Marketing1. Top 10 / try 1 thing today!2. Please ‘pay-it-forward’ – Join the Conversation – Be my friend! Linked In, Facebook, Twitter – Speaking Opportunities – Consulting, Search, Conversion, Affiliate, SEO PR1. Slides2. …F/U…Jay Berkowitz www.TenGoldenRules.com 561-620-9121 Jay@TenGoldenRules.com