Ten things Yacht Executives need to know about Internet Marketing

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How to improve a website so it shows up at the top of Google searches
How to generate positive return-on-investment with online marketing
What online business models are working, and not working today?
Why Facebook matters for business
The role of Twitter and emerging sites such as Foursquare
How to use YouTube videos for online business
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Ten things Yacht Executives need to know about Internet Marketing

  1. 1. Yacht ExecutivesTen Things / need to know about Internet Marketing Jay Berkowitz www.TenGoldenRules.com 561-620-9121 Jay@TenGoldenRules.com
  2. 2. • How to improve a website so it shows up at the top of Google searches• How to generate positive return-on-investment with online marketing• What online business models are working, and not working today?• Why Facebook matters for business• The role of Twitter and emerging sites such as Foursquare• How to use YouTube videos for online business• My Promise• STARRING – Your Websites!• Slides… (Jay@TenGoldenRules.com)
  3. 3. #1 You can measure ROI…to the penny
  4. 4. Pay Per Click
  5. 5. Pay Per Click
  6. 6. Advanced PPC Local 8
  7. 7. Retargeting
  8. 8. 1. You can measure ROI to the penny
  9. 9. #2 Internet Advertising is NOT Expensive
  10. 10. 218 yachts for sale 157 used sailboats130 florida charter fishing 106 luxury yacht charters 99 crewed yacht charter 78 yacht management
  11. 11. Free Search “PR”‘Natural’ or ‘Organic’72% Prefer Left Side
  12. 12. Keyword Research - Searches
  13. 13. Keyword Research – Opportunity!
  14. 14. Highlight textCopy into Word Docment
  15. 15. Target250 – 1000 words per page
  16. 16. How many links TO a site TenGoldenRules has 4,979 Links TO the site
  17. 17. Directory links Business.com Page Rank 7/10
  18. 18. Meta tag should match keywords in page copy
  19. 19. YouTube – BlendTec
  20. 20. 2. Internet traffic is ‘free’
  21. 21. #3 It’s easy to set a baseline vs. competitors
  22. 22. Google Page 11,100 Pages The site is Rank 4/10 Indexed ‘Read’ 3,808,761th by Google ranked by Alexa.SEO Quake Toolbar
  23. 23. Google Page 524,000 Pages Indexed ‘Read’ The site is 193,775 Rank 4/10 by Google ranked by Alexa.SEO Quake Toolbar
  24. 24. Google Page 1,160 Pages Indexed ‘Read’ The site is 1,425,602 Rank 4/10 by Google ranked by Alexa.SEO Quake Toolbar
  25. 25. Google Page 747 Pages Indexed ‘Read’ The site is 2,991,866 Rank 3/10 by Google ranked by Alexa.SEO Quake Toolbar
  26. 26. Google Page 616 Pages Indexed ‘Read’ The site is 3,329,430 Rank 3/10 by Google ranked by Alexa.SEO Quake Toolbar
  27. 27. Google Page 1,080 Pages Indexed ‘Read’ The site is 2,590,873 Rank 3/10 by Google ranked by Alexa.SEO Quake Toolbar
  28. 28. 3. It is easy and free to set a baseline vs. competitors
  29. 29. #4 It is for Every Business!
  30. 30. 40,646 visits to the site ‘free’ 47.9% of total visits ‘free’
  31. 31. 4. Internet Marketing is for EVERY business
  32. 32. The company you invest in today, is not the company that will make millions tomorrow
  33. 33. TIME Person of the year in 2010 – World’s youngest Billionaire, March 2011 worth $13.5 billion
  34. 34. Facebook ‘Profile’
  35. 35. Facebook ‘Fan’ Page
  36. 36. Same Landing Page For 2 Campaigns. Google CPA = $8.94 Facebook CPA $2.70
  37. 37. 5. Facebook is HOT!
  38. 38. 6. A Picture is Worth 1000 Clicks!
  39. 39. #7 Blogging
  40. 40. Log in
  41. 41. Click New Post
  42. 42. Type in a title and the text of your blog post
  43. 43. Click ‘publish post’ to make it live
  44. 44. Congratulations you’re a Blogger!
  45. 45. 7. Blogging =your own easy website
  46. 46. #8 You can find the People
  47. 47. Craigslist – Classifieds, Real Estate, Very Few Pay
  48. 48. Facebook – Rising Star
  49. 49. LinkedIn Great Recruiting
  50. 50. 8. Find good people where they hang out
  51. 51. # 9– Your Website is a Lead Magnet
  52. 52. Site Utilities such Logo Top Left as Log in, Contact throughout the and phone for Local Business 20-30% aresite link “Home” searchers “Top Right” Add a UVP “Unique4 Second Rule Value Who are you, Proposition”what site offers Repeat Navigation Add a site mapNavigation Top or left! Add Copy for the Search Engines
  53. 53. 9. Your website can be a lead magnet
  54. 54. Cascade Content!
  55. 55. Yacht ExecutivesTen Things / need to know about Internet Marketing1. Measurable to the Penny2. Internet Advertising is NOT Expensive3. Baseline vs. Competitors4. It is for your business!5. Facebook is HOT!6. A picture is worth 1000 Clicks!7. Anyone can blog8. You can find great People9. Your website is a lead magnet10. Cascade Content
  56. 56. Ya c ht ExecutivesTen Things / need to know about Internet Marketing1. Top 10 / try 1 thing today!2. Please ‘pay-it-forward’ – Join the Conversation – Be my friend! Linked In, Facebook, Twitter – Speaking Opportunities – Consulting, Search, Conversion, Affiliate, SEO PR1. Slides2. …F/U…Jay Berkowitz www.TenGoldenRules.com 561-620-9121 Jay@TenGoldenRules.com

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