Ten Things Every Financial Executive Needs to Know      about Facebook and Social Networking     Jay Berkowitz   www.TenGo...
Ten Things Every Financial Executive Needs to Know      about Facebook and Social Networking* Facebook for business* How t...
Recent MediaWall Street Journal
Recent Media  FOX TV
Flick photo credit rkrichardsoon
4 to Focus on…Blog
Ten Things Every Financial Executive Needs to Know      about Facebook and Social Networking
“Strategy for networking                  Flickr Photo Credit: Old Shoe Woman
“Goal 2-3 Follow-up              Flickr Photo Credit: Mikecogh
“Listen (first)”               Flickr Photo Crtedit: litherland
“Collecting Passions”        Flickr Photo Crtedit: acrib
Andrea Nierenberg‟s 28 Things to Learn about People  1.    Name                         17.   Who they refer you to  2.   ...
Add to your database and follow up!
Turn cards into a lead database
Are they on LinkedIn, Facebook, Twitter?
“Strategy for networking”•   Social Networking is „networking‟•   Listen and Help•   Database•   Follow Up
Photo Credit Flickr Kate Raynes-Goldie
TIME Person of the year in 2010 – World’s youngest Billionaire, March 2011 worth $13.5 billion
Over 500 million active (users who have returned to the site in the last 30 days)
Facebook „Profile‟
Facebook „Fan Page‟
#2 Facebook !!!• Build out your personal profile, Some  people rarely leave Facebook.• Facebook Fan pages are different fr...
Ads = Highly targeted!
Facebook Advertising is beating     Google Advertising!
Target based on demographics and          Likeographics
Same Timeframe, Same Landing  Page For Both Campaigns
2 campaigns – Same Landing Page      Google CPA = $8.94       Facebook = $6.02
#3 Facebook Advertising is beating                Google Advertising!• Facebook advertising targets demographics and   ‘li...
Social SharingJamesmartell.com SexyBookmarks
Social SharingMashable.com „Sharebar‟ plugin
#4 Facebook to your website…           Your website to Facebook• Facebook widgets allow you to bring Like  buttons to your...
Photo Credit nan palmero Flickr
What is Linked in ?The Six Degrees of Kevin Bacon
LinkedIn – my contacts have over     7 million connections!
Mike Hicks’s note to Jay           Berkowitz  Jay - saw your name on theagenda for a conference in Las    Vegas, I run an ...
Every company in the Fortune 500 is           on LinkedIn
Create a Great Profile
Create a Great ProfileEdit ‘Public Profile’ Linkedin.com/in/JayBerkowitz                   Professional Headline!
Create a Great ProfileUse keywords in your ‘Professional Headline’                 Professional Headline!
Create a Great Profile  Use your 3 Links
Create a Great ProfileGreat Summary with Keywords
Include all Jobs
Build your Network
Build your Network
Join Groups
LinkedIn Group ‘Boca Raton’
LinkedIn Group ‘X-eDiets.com’
Start A Group
Recommend People
Ask and Answer Questions
Hire and Get HiredBarry – speak – boca chamber of commerce
Hire and Get HiredBarry – speak – boca chamber of commerce
Targeted LinkedIn Ads  Barry – speak – boca chamber of commerce
Search on LinkedIn.com/signal
Hi Jay,I just wanted to send you a note to thank you for inviting me toconnect with you on LinkedIn. If there is anything ...
LinkedIn•   Complete your profile•   Add jobs, links, keywords•   Reconnect•   Answer Questions!
Twitter -   140 Character updates “personalized                   news feed”
Twitter - What it is       Most recent         tweet                          Personal                         Information...
Follow people in your area    TwitterGrader.com
Follow people in your business        WeFollow.com
Search.Twitter.comWhat is happening right now in my business
TweetDeck – sort columns and searches
The Three E‟s of Social Media – Educate „How to get traffic to old blog posts…‟
The Three E‟s - Entertain      4.3 million #7 celebrity
The Three E‟s - Engagewww.Twitter.com/Iconic88
Twitter• Follow people with commonalities• Listen first• Follow the 3 E’s
http://www.socialmediaexaminer.com/social-   media-marketing-industry-report-2010/
1,900 Respondents
Commonly used Social Media…
YouTube is the #2 Search Engine
YouTube is the #3 Website (Alexa)
AskTheBuilder.com’s Tim  Carter has used YouTubesearch results to drive traffic!
How-To Videoshttp://www.youtube.com/watch?v=LDyvcM0gcVs
Product Demonstration
Video!•   Huge opportunity gap!•   Product Demo, How-tos•   Entertain, parody, comedy•   Optimize for Search
Cascade Content!
Ten Things Every Financial Executive Needs to Know      about Facebook and Social Networking 1. Great Networking = Relatio...
Ten Things Every Financial Executive Needs to Know      about Facebook and Social Networking 1. Try 1 thing today! 2. Be m...
Ten Things Financial Executives need to Know About Facebook and Social Media
Ten Things Financial Executives need to Know About Facebook and Social Media
Ten Things Financial Executives need to Know About Facebook and Social Media
Ten Things Financial Executives need to Know About Facebook and Social Media
Ten Things Financial Executives need to Know About Facebook and Social Media
Ten Things Financial Executives need to Know About Facebook and Social Media
Ten Things Financial Executives need to Know About Facebook and Social Media
Ten Things Financial Executives need to Know About Facebook and Social Media
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Ten Things Financial Executives need to Know About Facebook and Social Media

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Ten Things Financial Executives need to Know About Facebook and Social Media.
Social Networking is still Networking. How to use Facebook for business. How to build business relationships with LinkedIn. How to monitor what is being said online. How do we use YouTube videos. My favorite social media secret weapon!

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Ten Things Financial Executives need to Know About Facebook and Social Media

  1. 1. Ten Things Every Financial Executive Needs to Know about Facebook and Social Networking Jay Berkowitz www.TenGoldenRules.com
  2. 2. Ten Things Every Financial Executive Needs to Know about Facebook and Social Networking* Facebook for business* How to build relationships with LinkedIn* How to monitor what is being said online* How do we use YouTube videos* My favorite social media secret weapon* How to ‘do it all’* (Slides)
  3. 3. Recent MediaWall Street Journal
  4. 4. Recent Media FOX TV
  5. 5. Flick photo credit rkrichardsoon
  6. 6. 4 to Focus on…Blog
  7. 7. Ten Things Every Financial Executive Needs to Know about Facebook and Social Networking
  8. 8. “Strategy for networking Flickr Photo Credit: Old Shoe Woman
  9. 9. “Goal 2-3 Follow-up Flickr Photo Credit: Mikecogh
  10. 10. “Listen (first)” Flickr Photo Crtedit: litherland
  11. 11. “Collecting Passions” Flickr Photo Crtedit: acrib
  12. 12. Andrea Nierenberg‟s 28 Things to Learn about People 1. Name 17. Who they refer you to 2. Company 3. Phones-company, home and 18. How you met cell 19. Likes 4. Address 20. Dislikes 5. Birthday 21. Prior Job 6. Hobbies/Interests 22. Anniversary of doing business 7. Favorite foods/restaurants together 8. Vacation interests 23. Professional Organizations 9. Spouse name 24. Assistant’s name 10. Kids 11. Pets 25. Know what ‘motivates’ them 12. Preferred method of 26. Ask for their advice and communication information given 13. College or grad school 27. How you have handled any 14. Special holidays problems that have arisen with 15. Job promotions/moves their account 16. Who you refer to them 28. What they said when you ask them: “Why do you work with me?”
  13. 13. Add to your database and follow up!
  14. 14. Turn cards into a lead database
  15. 15. Are they on LinkedIn, Facebook, Twitter?
  16. 16. “Strategy for networking”• Social Networking is „networking‟• Listen and Help• Database• Follow Up
  17. 17. Photo Credit Flickr Kate Raynes-Goldie
  18. 18. TIME Person of the year in 2010 – World’s youngest Billionaire, March 2011 worth $13.5 billion
  19. 19. Over 500 million active (users who have returned to the site in the last 30 days)
  20. 20. Facebook „Profile‟
  21. 21. Facebook „Fan Page‟
  22. 22. #2 Facebook !!!• Build out your personal profile, Some people rarely leave Facebook.• Facebook Fan pages are different from personal profiles• Build your ‘friends’ and ‘likes’ with interaction
  23. 23. Ads = Highly targeted!
  24. 24. Facebook Advertising is beating Google Advertising!
  25. 25. Target based on demographics and Likeographics
  26. 26. Same Timeframe, Same Landing Page For Both Campaigns
  27. 27. 2 campaigns – Same Landing Page Google CPA = $8.94 Facebook = $6.02
  28. 28. #3 Facebook Advertising is beating Google Advertising!• Facebook advertising targets demographics and ‘like-ographics’• Use Google Analytics code to track conversions• Test graphics = 70% of results
  29. 29. Social SharingJamesmartell.com SexyBookmarks
  30. 30. Social SharingMashable.com „Sharebar‟ plugin
  31. 31. #4 Facebook to your website… Your website to Facebook• Facebook widgets allow you to bring Like buttons to your website• Sharebar, sexybookmarks add likes and share buttons to blogs and websites• Likes are spread virally through users pages• Include an offer to build eMail list
  32. 32. Photo Credit nan palmero Flickr
  33. 33. What is Linked in ?The Six Degrees of Kevin Bacon
  34. 34. LinkedIn – my contacts have over 7 million connections!
  35. 35. Mike Hicks’s note to Jay Berkowitz Jay - saw your name on theagenda for a conference in Las Vegas, I run an Internet business... Would like to chat.
  36. 36. Every company in the Fortune 500 is on LinkedIn
  37. 37. Create a Great Profile
  38. 38. Create a Great ProfileEdit ‘Public Profile’ Linkedin.com/in/JayBerkowitz Professional Headline!
  39. 39. Create a Great ProfileUse keywords in your ‘Professional Headline’ Professional Headline!
  40. 40. Create a Great Profile Use your 3 Links
  41. 41. Create a Great ProfileGreat Summary with Keywords
  42. 42. Include all Jobs
  43. 43. Build your Network
  44. 44. Build your Network
  45. 45. Join Groups
  46. 46. LinkedIn Group ‘Boca Raton’
  47. 47. LinkedIn Group ‘X-eDiets.com’
  48. 48. Start A Group
  49. 49. Recommend People
  50. 50. Ask and Answer Questions
  51. 51. Hire and Get HiredBarry – speak – boca chamber of commerce
  52. 52. Hire and Get HiredBarry – speak – boca chamber of commerce
  53. 53. Targeted LinkedIn Ads Barry – speak – boca chamber of commerce
  54. 54. Search on LinkedIn.com/signal
  55. 55. Hi Jay,I just wanted to send you a note to thank you for inviting me toconnect with you on LinkedIn. If there is anything I can do to helpyou out networking-wise, please do not hesitate to contact me. Andif you have a friend in transition or an acquaintance who wants helpin building up their LinkedIn network, please feel free to have themsend me an invite and access my 28,000+ direct contacts …Now here’s where I provide you with more social mediainformational resources you might be looking for.I have partnered to provide my website visitors a host of freewhitepapers and other downloads regarding social media marketingand social networking. Please access this list here:http://bit.ly/freewhitepapers
  56. 56. LinkedIn• Complete your profile• Add jobs, links, keywords• Reconnect• Answer Questions!
  57. 57. Twitter - 140 Character updates “personalized news feed”
  58. 58. Twitter - What it is Most recent tweet Personal Information Stats Past tweets Other Twitter users this member is following
  59. 59. Follow people in your area TwitterGrader.com
  60. 60. Follow people in your business WeFollow.com
  61. 61. Search.Twitter.comWhat is happening right now in my business
  62. 62. TweetDeck – sort columns and searches
  63. 63. The Three E‟s of Social Media – Educate „How to get traffic to old blog posts…‟
  64. 64. The Three E‟s - Entertain 4.3 million #7 celebrity
  65. 65. The Three E‟s - Engagewww.Twitter.com/Iconic88
  66. 66. Twitter• Follow people with commonalities• Listen first• Follow the 3 E’s
  67. 67. http://www.socialmediaexaminer.com/social- media-marketing-industry-report-2010/
  68. 68. 1,900 Respondents
  69. 69. Commonly used Social Media…
  70. 70. YouTube is the #2 Search Engine
  71. 71. YouTube is the #3 Website (Alexa)
  72. 72. AskTheBuilder.com’s Tim Carter has used YouTubesearch results to drive traffic!
  73. 73. How-To Videoshttp://www.youtube.com/watch?v=LDyvcM0gcVs
  74. 74. Product Demonstration
  75. 75. Video!• Huge opportunity gap!• Product Demo, How-tos• Entertain, parody, comedy• Optimize for Search
  76. 76. Cascade Content!
  77. 77. Ten Things Every Financial Executive Needs to Know about Facebook and Social Networking 1. Great Networking = Relationships 2. Facebook Profiles and Pages 3. Facebook beating Google 4. Facebook – Web – Facebook 5. LinkedIn Profile 6. LinkedIn Network 7. LinkedIn Answers 8. Twitter and the 3 E’s 9. Video 10. Cascade Content
  78. 78. Ten Things Every Financial Executive Needs to Know about Facebook and Social Networking 1. Try 1 thing today! 2. Be my friend! Facebook, Twitter LinkedIn.com/in/jayberkowitz 3. Please ask me about speaking to your group Jay Berkowitz www.TenGoldenRules.com
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