Ten Things Financial Executives need to Know About Facebook and Social Media
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Ten Things Financial Executives need to Know About Facebook and Social Media

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Ten Things Financial Executives need to Know About Facebook and Social Media. ...

Ten Things Financial Executives need to Know About Facebook and Social Media.
Social Networking is still Networking. How to use Facebook for business. How to build business relationships with LinkedIn. How to monitor what is being said online. How do we use YouTube videos. My favorite social media secret weapon!

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  • 1. Ten Things Every Financial Executive Needs to Know about Facebook and Social Networking Jay Berkowitz www.TenGoldenRules.com
  • 2. Ten Things Every Financial Executive Needs to Know about Facebook and Social Networking* Facebook for business* How to build relationships with LinkedIn* How to monitor what is being said online* How do we use YouTube videos* My favorite social media secret weapon* How to ‘do it all’* (Slides)
  • 3. Recent MediaWall Street Journal
  • 4. Recent Media FOX TV
  • 5. Flick photo credit rkrichardsoon
  • 6. 4 to Focus on…Blog
  • 7. Ten Things Every Financial Executive Needs to Know about Facebook and Social Networking
  • 8. “Strategy for networking Flickr Photo Credit: Old Shoe Woman
  • 9. “Goal 2-3 Follow-up Flickr Photo Credit: Mikecogh
  • 10. “Listen (first)” Flickr Photo Crtedit: litherland
  • 11. “Collecting Passions” Flickr Photo Crtedit: acrib
  • 12. Andrea Nierenberg‟s 28 Things to Learn about People 1. Name 17. Who they refer you to 2. Company 3. Phones-company, home and 18. How you met cell 19. Likes 4. Address 20. Dislikes 5. Birthday 21. Prior Job 6. Hobbies/Interests 22. Anniversary of doing business 7. Favorite foods/restaurants together 8. Vacation interests 23. Professional Organizations 9. Spouse name 24. Assistant’s name 10. Kids 11. Pets 25. Know what ‘motivates’ them 12. Preferred method of 26. Ask for their advice and communication information given 13. College or grad school 27. How you have handled any 14. Special holidays problems that have arisen with 15. Job promotions/moves their account 16. Who you refer to them 28. What they said when you ask them: “Why do you work with me?”
  • 13. Add to your database and follow up!
  • 14. Turn cards into a lead database
  • 15. Are they on LinkedIn, Facebook, Twitter?
  • 16. “Strategy for networking”• Social Networking is „networking‟• Listen and Help• Database• Follow Up
  • 17. Photo Credit Flickr Kate Raynes-Goldie
  • 18. TIME Person of the year in 2010 – World’s youngest Billionaire, March 2011 worth $13.5 billion
  • 19. Over 500 million active (users who have returned to the site in the last 30 days)
  • 20. Facebook „Profile‟
  • 21. Facebook „Fan Page‟
  • 22. #2 Facebook !!!• Build out your personal profile, Some people rarely leave Facebook.• Facebook Fan pages are different from personal profiles• Build your ‘friends’ and ‘likes’ with interaction
  • 23. Ads = Highly targeted!
  • 24. Facebook Advertising is beating Google Advertising!
  • 25. Target based on demographics and Likeographics
  • 26. Same Timeframe, Same Landing Page For Both Campaigns
  • 27. 2 campaigns – Same Landing Page Google CPA = $8.94 Facebook = $6.02
  • 28. #3 Facebook Advertising is beating Google Advertising!• Facebook advertising targets demographics and ‘like-ographics’• Use Google Analytics code to track conversions• Test graphics = 70% of results
  • 29. Social SharingJamesmartell.com SexyBookmarks
  • 30. Social SharingMashable.com „Sharebar‟ plugin
  • 31. #4 Facebook to your website… Your website to Facebook• Facebook widgets allow you to bring Like buttons to your website• Sharebar, sexybookmarks add likes and share buttons to blogs and websites• Likes are spread virally through users pages• Include an offer to build eMail list
  • 32. Photo Credit nan palmero Flickr
  • 33. What is Linked in ?The Six Degrees of Kevin Bacon
  • 34. LinkedIn – my contacts have over 7 million connections!
  • 35. Mike Hicks’s note to Jay Berkowitz Jay - saw your name on theagenda for a conference in Las Vegas, I run an Internet business... Would like to chat.
  • 36. Every company in the Fortune 500 is on LinkedIn
  • 37. Create a Great Profile
  • 38. Create a Great ProfileEdit ‘Public Profile’ Linkedin.com/in/JayBerkowitz Professional Headline!
  • 39. Create a Great ProfileUse keywords in your ‘Professional Headline’ Professional Headline!
  • 40. Create a Great Profile Use your 3 Links
  • 41. Create a Great ProfileGreat Summary with Keywords
  • 42. Include all Jobs
  • 43. Build your Network
  • 44. Build your Network
  • 45. Join Groups
  • 46. LinkedIn Group ‘Boca Raton’
  • 47. LinkedIn Group ‘X-eDiets.com’
  • 48. Start A Group
  • 49. Recommend People
  • 50. Ask and Answer Questions
  • 51. Hire and Get HiredBarry – speak – boca chamber of commerce
  • 52. Hire and Get HiredBarry – speak – boca chamber of commerce
  • 53. Targeted LinkedIn Ads Barry – speak – boca chamber of commerce
  • 54. Search on LinkedIn.com/signal
  • 55. Hi Jay,I just wanted to send you a note to thank you for inviting me toconnect with you on LinkedIn. If there is anything I can do to helpyou out networking-wise, please do not hesitate to contact me. Andif you have a friend in transition or an acquaintance who wants helpin building up their LinkedIn network, please feel free to have themsend me an invite and access my 28,000+ direct contacts …Now here’s where I provide you with more social mediainformational resources you might be looking for.I have partnered to provide my website visitors a host of freewhitepapers and other downloads regarding social media marketingand social networking. Please access this list here:http://bit.ly/freewhitepapers
  • 56. LinkedIn• Complete your profile• Add jobs, links, keywords• Reconnect• Answer Questions!
  • 57. Twitter - 140 Character updates “personalized news feed”
  • 58. Twitter - What it is Most recent tweet Personal Information Stats Past tweets Other Twitter users this member is following
  • 59. Follow people in your area TwitterGrader.com
  • 60. Follow people in your business WeFollow.com
  • 61. Search.Twitter.comWhat is happening right now in my business
  • 62. TweetDeck – sort columns and searches
  • 63. The Three E‟s of Social Media – Educate „How to get traffic to old blog posts…‟
  • 64. The Three E‟s - Entertain 4.3 million #7 celebrity
  • 65. The Three E‟s - Engagewww.Twitter.com/Iconic88
  • 66. Twitter• Follow people with commonalities• Listen first• Follow the 3 E’s
  • 67. http://www.socialmediaexaminer.com/social- media-marketing-industry-report-2010/
  • 68. 1,900 Respondents
  • 69. Commonly used Social Media…
  • 70. YouTube is the #2 Search Engine
  • 71. YouTube is the #3 Website (Alexa)
  • 72. AskTheBuilder.com’s Tim Carter has used YouTubesearch results to drive traffic!
  • 73. How-To Videoshttp://www.youtube.com/watch?v=LDyvcM0gcVs
  • 74. Product Demonstration
  • 75. Video!• Huge opportunity gap!• Product Demo, How-tos• Entertain, parody, comedy• Optimize for Search
  • 76. Cascade Content!
  • 77. Ten Things Every Financial Executive Needs to Know about Facebook and Social Networking 1. Great Networking = Relationships 2. Facebook Profiles and Pages 3. Facebook beating Google 4. Facebook – Web – Facebook 5. LinkedIn Profile 6. LinkedIn Network 7. LinkedIn Answers 8. Twitter and the 3 E’s 9. Video 10. Cascade Content
  • 78. Ten Things Every Financial Executive Needs to Know about Facebook and Social Networking 1. Try 1 thing today! 2. Be my friend! Facebook, Twitter LinkedIn.com/in/jayberkowitz 3. Please ask me about speaking to your group Jay Berkowitz www.TenGoldenRules.com