Ten Things Facebook and Social
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Jay Berkowitz, CEO of TenGoldenRules.com, presented "Ten Things Facebook and Social" at a South Florida Business Journal event. In this presentation, topics include Facebook for business, how to ...

Jay Berkowitz, CEO of TenGoldenRules.com, presented "Ten Things Facebook and Social" at a South Florida Business Journal event. In this presentation, topics include Facebook for business, how to generate positive ROI with social media marketing

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Ten Things Facebook and Social Presentation Transcript

  • 1. Ten Things Every Executive Needs to Know about Facebook and Social Media Marketing
    Jay Berkowitz www.TenGoldenRules.com
  • 2. Ten Things Every Executive Needs to Know about Facebook and Social Media Marketing
    * Facebook for business
    * How to generate positive return-on-investment with social media marketing
    * How to monitor what is being said about my brands
    * What online business models are working, and not working today?
    * What is a Tweet? Where is FourSquare?
    * How do we use YouTube videos
    • Blogging and Podcasting?
     
  • 3. Recent MediaWall Street Journal
  • 4. Recent MediaSouth Florida Business Journal
  • 5. Recent MediaFOX TV
  • 6.
  • 7. InternetMarketingClub.org
    Free Weekly Webinars and Networking
  • 8. Ten Things Every Executive Needs to Know about Facebook and Social Media Marketing
  • 9. Blog
  • 10. Photo Credit Flickr Kate Raynes-Goldie
  • 11. TIME Person of the year in 2010 – World’s youngest Billionaire, March 2011 worth $13.5 billion
  • 12. “Facebook served 25.8% of display ads in Q4 2010 and became the #1 Ad Publisher”
  • 13. Facebook ‘Profile’
  • 14. Facebook ‘Fan Page’
  • 15. Facebook ‘Fan Page’
  • 16. Facebook ‘Fan Page’ – Like offer
  • 17. #1 A Facebook ‘Fan’ Page is your new social website
    • Facebook Fan pages are different from personal profiles
    • 18. Build your ‘likes’ with incentives, testing
  • 19. # 2F-Commerce
  • 20. F-Commerce
  • 21.
  • 22. Recent round of funding = 1.2 Billion Valuation
  • 23. #2F-commerce
    • Facebook eCommerce
    • 24. Delta flight app
    • 25. Best Buy ‘store’
    • 26. ‘Apps’ make is easy, make it fun to engage with Facebook
    • 27. Develop an App to engage with your audience, or for sale.
  • #3Facebook Advertising is beating Google Advertising!
  • 28. Target demograpgics and ‘Like-ographics’
  • 29. 2 campaigns – Same Landing Page Google CPA = $8.94Facebook CPA $2.70
  • 30. #3 Facebook Advertising is beating
    Google Advertising!
    • Facebook advertising targets demographics and
    ‘like-ographics’
    • Use Google Analytics code to track conversions
    • 31. Test graphics = 70% of results
  • Like button on Levis.com
  • 32. Social Sharing
    Jamesmartell.com SexyBookmarks
  • 33. Social Sharing
    Mashable.com ‘Sharebar’ plugin
  • 34. #4 Facebook to your website…
    Your website to Facebook
    • Facebook widgets allow you to bring Like buttons to your website
    • 35. Sharebar, sexybookmarks add likes and share buttons to blogs and websites
    • 36. Likes are spread virally through users pages
    • 37. Offer to build eMail list
  • A Blog is a simple website
  • 38. Get your own free Blog (website)
    Blog
  • 39. Blogging is as easy as sending email
    Blog
  • 40. WordPress Blog >> Domain
  • 41. Bill Marriot’s Blog
  • 42. People subscribe to read blogs
  • 43. Read blogs on your phone (RSS)
  • 44. #5 A Blog is a simple website
    • Create your own at WordPress.com
    • 45. Update like eMail
    • 46. For companies and individuals
    • 47. Follow your passion
  • 48. Twitter - 140 Character updates “personalized news feed”
  • 49. Twitter - What it is
    Most recent tweet
    Personal Information
    Stats
    Past tweets
    Other Twitter users this member is following
  • 50. Twitter – Breaking News
  • 51. Follow people in your area TwitterGrader.com
  • 52. Follow people in your business WeFollow.com
  • 53. What is happening right now?www.Search.Twitter.com
  • 54. TweetDeck = organized columns
  • 55. The Three E’s of Social Media – Educate‘How to get traffic to old blog posts…’
  • 56. The Three E’s - Entertain
    4.3 million #7 celebrity
  • 57. The Three E’s - Engage www.Twitter.com/Iconic88
  • 58. Does it Work for Business?
    @MissionPie Pssst! Hey you! Yeah, I'm talking to you! Keep this is on the down low, but we'll have STRAWBERRY RHUBARB later today!!!
    8:10 AM May 2nd
  • 59. Does it Work for Business?
  • 60. #6 Twitter
    • Follow people with commonalities
    • 61. Listen first
    • 62. Follow the 3 E’s
  • Strategy #7 - Create Amazing Content
  • 63. Amazing Content
    Seth Godin
    Great Content
  • 64. Amazing Content Geekcast.FM “That Affiliate Thing”
    Great Content
  • 65. Great Content
    10Golden Rules Podcast
  • 66. Great ContentHubSpot Video Podcast on iTunes
  • 67. #7 Amazing Content!
    • Builds Links
    • 68. Builds Subscriptions
    • 69. Builds traffic (eyeballs)
    • 70. Calendarize your Content
  • Strategy #8 Traffic Monetization
  • 71. Blogs: 77.7 million unique visitors in the US
    77% of active Internet users read blogs
    Blogs with 100,000 + unique visitors a month earn an average of $75,000
    Jason Kottke quit his job to blog full-time and asked his readers to become "micropatrons" at a suggested rate of $30. He received $39,900 from 1,450 people
  • 72. Google AdSense
  • 73. Buy from Amazon
    Affiliate Marketing
    Affiliate Banners
  • 74. $5 - $2500
  • 75.
  • 76.
  • 77. #8Monetize!
    • AdSense
    • 78. Affiliate Banners and Links
    • 79. Pay Per Post/Tweet
    • 80. Direct Ad Sales
    • 81. Videocast and Podcast Monetization
    • 82. Other traffic monetization ideas?
  • http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2010/
  • 83. Commonly used Social Media…
  • 84. YouTube is the #2 Search Engine
  • 85. YouTube is the #3 Website (Alexa)
  • 86. iJustine = 1.2 Million Subscribers
  • 87. Product Demonstration
  • 88. Video Optimized for the Search Engines
  • 89. #9Video!
    • Huge opportunity gap!
    • 90. Product Demo, How-tos
    • 91. Entertain, parody, comedy
    • 92. Optimize for Search
    • 93. Create a channel, optimize titles & descriptions, participate in community, build subscriptions, ratings, favorites, links
    • 94. Prelaunch Content and ‘product’ delivery
  • #10 Getting it all done
    Wordpress Blog >>> JayBerkowitz.com
  • 95. ‘Cascade’ content to Twitter
  • 96. ‘Cascade’ content to Facebook
  • 97. ‘Cascade’ content to LinkedIn
  • 98. Cascade Content!
  • 99. The Britney Spears MethodTeam members contribute…
  • 100. #10Getting it all done!
    • ‘Cascade’ content from 3-4 monthly articles
    • 101. Cascade down to social media
    • 102. The Britney Spears method = multiple team members contribute to content organized and posted by the Social Media Manager
  • Ten Things Every Executive Needs to Know about Facebook and Social Media Marketing
    Fan Pages
    F-Commerce
    Facebook beating Google
    Facebook – Web – Facebook
    A Blog is a Simple Website
    Tweet
    Amazing Content
    Monetization
    Video
    Get it done!
  • 103. Ten Things Every Executive Needs to Know about Facebook and Social Media Marketing
    Take the first step towards the achievement of your goals = try 1 thing today!
    Be my friend! Facebook, Twitter @jayberkowitz
    www.InternetMarketingClub.org
    Speaking Opportunities
    Help = www.TenGoldenRules.com
    Jay Berkowitz www.TenGoldenRules.com
  • 104. What is TenGoldenRules?
  • 105. What is TenGoldenRules.com? Social Media
  • 106. What is TenGoldenRules.com? Social Media
  • 107. What is TenGoldenRules.com? Blogs
  • 108. What is TenGoldenRules.com?Video
  • 109. What is TenGoldenRules.com? Search Engine Marketing
  • 110. What is TenGoldenRules.com?Landing Pages & Conversion
  • 111. What is TenGoldenRules.com?Viral Marketing
  • 112. What is TenGoldenRules.com? Affiliate Program Management
  • 113. What is TenGoldenRules.com? eNewsletters
  • 114. What is TenGoldenRules.com? New Program Launch Strategy