Your SlideShare is downloading. ×
0
Ten Things Every Executive Needs to Know about Facebook and Social Media Marketing<br />Jay Berkowitz       www.TenGoldenR...
Ten Things Every Executive Needs to Know about Facebook and Social Media Marketing<br />* Facebook for business <br />* Ho...
Recent MediaWall Street Journal<br />
Recent MediaSouth Florida Business Journal<br />
Recent MediaFOX TV<br />
InternetMarketingClub.org<br />Free Weekly Webinars and Networking<br />
Ten Things Every Executive Needs to Know about Facebook and Social Media Marketing<br />
Blog<br />
Photo Credit Flickr Kate Raynes-Goldie<br />
TIME Person of the year in 2010 – World’s youngest Billionaire, March 2011 worth $13.5 billion<br />
“Facebook served 25.8% of display ads in Q4 2010 and became the #1 Ad Publisher”<br />
Facebook ‘Profile’<br />
Facebook ‘Fan Page’<br />
Facebook ‘Fan Page’<br />
Facebook ‘Fan Page’ – Like offer<br />
#1 A Facebook ‘Fan’ Page is your new social website<br /><ul><li>Facebook Fan pages are different from personal profiles
Build your ‘likes’ with incentives, testing</li></li></ul><li>
# 2F-Commerce<br />
F-Commerce<br />
Recent round of funding = 1.2 Billion Valuation<br />
#2F-commerce<br /><ul><li>Facebook eCommerce
Delta flight app
Best Buy ‘store’
‘Apps’ make is easy, make it fun to engage with Facebook
Develop an App to engage with your audience, or for sale.</li></li></ul><li>#3Facebook Advertising is beating Google Adver...
Target demograpgics and ‘Like-ographics’<br />
2 campaigns – Same Landing Page Google CPA = $8.94Facebook CPA $2.70<br />
#3 Facebook Advertising is beating <br />Google Advertising!<br /><ul><li>Facebook advertising targets demographics and</l...
Test graphics = 70% of results</li></li></ul><li>Like button on Levis.com<br />
Social Sharing <br />Jamesmartell.com   SexyBookmarks<br />
Social Sharing <br />Mashable.com   ‘Sharebar’ plugin<br />
#4 Facebook to your website… <br />Your website to Facebook<br /><ul><li>Facebook widgets allow you to bring Like buttons ...
Sharebar, sexybookmarks add likes and share buttons to blogs and websites
Likes are spread virally through users pages
Offer to build eMail list</li></li></ul><li>A Blog is a simple website<br />
Get your own free Blog (website)<br />Blog<br />
Blogging is as easy as sending email<br />Blog<br />
WordPress Blog >> Domain<br />
Bill Marriot’s Blog<br />
People subscribe to read blogs<br />
Read blogs on your phone (RSS)<br />
#5 A Blog is  a simple website<br /><ul><li>Create your own at WordPress.com
Update like eMail
For companies and individuals
Follow your passion</li></li></ul><li>
Twitter  -  140 Character updates “personalized news feed”<br />
Twitter  -  What it is<br />Most recent tweet<br />Personal Information<br />Stats<br />Past tweets<br />Other Twitter use...
Twitter – Breaking News<br />
Follow people in your area TwitterGrader.com<br />
Follow people in your business WeFollow.com<br />
What is happening right now?www.Search.Twitter.com<br />
TweetDeck = organized columns <br />
The Three E’s of Social Media – Educate‘How to get traffic to old blog posts…’<br />
The Three E’s - Entertain<br />4.3 million #7 celebrity<br />
The Three E’s - Engage www.Twitter.com/Iconic88 <br />
Does it Work for Business?<br />    @MissionPie   Pssst! Hey you! Yeah, I'm talking to you! Keep this is on the down low, ...
Does it Work for Business?<br />
#6 Twitter<br /><ul><li>Follow people with commonalities
Listen first
Follow the 3 E’s</li></li></ul><li>Strategy #7   -  Create Amazing Content<br />
Amazing Content <br />Seth Godin<br />Great Content<br />
Amazing Content Geekcast.FM “That Affiliate Thing”<br />Great Content<br />
Great Content                     <br />10Golden Rules Podcast<br />
Great ContentHubSpot Video Podcast on iTunes<br />
#7 Amazing Content!<br /><ul><li> Builds Links
 Builds Subscriptions
 Builds traffic (eyeballs)
Calendarize your Content</li></li></ul><li>Strategy #8  Traffic Monetization<br />
Blogs: 77.7 million unique visitors in the US<br />77% of active Internet users read blogs <br />Blogs with 100,000 + uniq...
Google AdSense<br />
Buy from Amazon<br />Affiliate Marketing<br />Affiliate Banners<br />
$5 - $2500<br />
#8Monetize!<br /><ul><li>AdSense
 Affiliate Banners and Links
 Pay Per Post/Tweet
 Direct Ad Sales
Videocast and Podcast Monetization
 Other traffic monetization ideas?</li></li></ul><li>http://www.socialmediaexaminer.com/social-media-marketing-industry-re...
Commonly used Social Media…<br />
YouTube is the #2 Search Engine<br />
YouTube is the #3 Website (Alexa)<br />
iJustine = 1.2 Million Subscribers<br />
Product Demonstration<br />
Video Optimized for the Search Engines<br />
#9Video!<br /><ul><li> Huge opportunity gap!
  Product Demo, How-tos
  Entertain, parody, comedy
  Optimize for Search
Create a channel, optimize titles & descriptions, participate in community, build subscriptions, ratings, favorites, links
  Prelaunch Content and ‘product’ delivery</li></li></ul><li>#10 Getting it all done<br />Wordpress Blog >>>   JayBerkowit...
‘Cascade’ content to Twitter<br />
Upcoming SlideShare
Loading in...5
×

Ten Things Facebook and Social

956

Published on

Jay Berkowitz, CEO of TenGoldenRules.com, presented "Ten Things Facebook and Social" at a South Florida Business Journal event. In this presentation, topics include Facebook for business, how to generate positive ROI with social media marketing

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
956
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
29
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Ten Things Facebook and Social"

  1. 1. Ten Things Every Executive Needs to Know about Facebook and Social Media Marketing<br />Jay Berkowitz www.TenGoldenRules.com<br />
  2. 2. Ten Things Every Executive Needs to Know about Facebook and Social Media Marketing<br />* Facebook for business <br />* How to generate positive return-on-investment with social media marketing<br />* How to monitor what is being said about my brands<br />* What online business models are working, and not working today?<br />* What is a Tweet? Where is FourSquare?<br />* How do we use YouTube videos<br /><ul><li>Blogging and Podcasting?</li></ul> <br />
  3. 3. Recent MediaWall Street Journal<br />
  4. 4. Recent MediaSouth Florida Business Journal<br />
  5. 5. Recent MediaFOX TV<br />
  6. 6.
  7. 7. InternetMarketingClub.org<br />Free Weekly Webinars and Networking<br />
  8. 8. Ten Things Every Executive Needs to Know about Facebook and Social Media Marketing<br />
  9. 9. Blog<br />
  10. 10. Photo Credit Flickr Kate Raynes-Goldie<br />
  11. 11. TIME Person of the year in 2010 – World’s youngest Billionaire, March 2011 worth $13.5 billion<br />
  12. 12. “Facebook served 25.8% of display ads in Q4 2010 and became the #1 Ad Publisher”<br />
  13. 13. Facebook ‘Profile’<br />
  14. 14. Facebook ‘Fan Page’<br />
  15. 15. Facebook ‘Fan Page’<br />
  16. 16. Facebook ‘Fan Page’ – Like offer<br />
  17. 17. #1 A Facebook ‘Fan’ Page is your new social website<br /><ul><li>Facebook Fan pages are different from personal profiles
  18. 18. Build your ‘likes’ with incentives, testing</li></li></ul><li>
  19. 19. # 2F-Commerce<br />
  20. 20. F-Commerce<br />
  21. 21.
  22. 22. Recent round of funding = 1.2 Billion Valuation<br />
  23. 23. #2F-commerce<br /><ul><li>Facebook eCommerce
  24. 24. Delta flight app
  25. 25. Best Buy ‘store’
  26. 26. ‘Apps’ make is easy, make it fun to engage with Facebook
  27. 27. Develop an App to engage with your audience, or for sale.</li></li></ul><li>#3Facebook Advertising is beating Google Advertising!<br />
  28. 28. Target demograpgics and ‘Like-ographics’<br />
  29. 29. 2 campaigns – Same Landing Page Google CPA = $8.94Facebook CPA $2.70<br />
  30. 30. #3 Facebook Advertising is beating <br />Google Advertising!<br /><ul><li>Facebook advertising targets demographics and</li></ul> ‘like-ographics’ <br /><ul><li>Use Google Analytics code to track conversions
  31. 31. Test graphics = 70% of results</li></li></ul><li>Like button on Levis.com<br />
  32. 32. Social Sharing <br />Jamesmartell.com SexyBookmarks<br />
  33. 33. Social Sharing <br />Mashable.com ‘Sharebar’ plugin<br />
  34. 34. #4 Facebook to your website… <br />Your website to Facebook<br /><ul><li>Facebook widgets allow you to bring Like buttons to your website
  35. 35. Sharebar, sexybookmarks add likes and share buttons to blogs and websites
  36. 36. Likes are spread virally through users pages
  37. 37. Offer to build eMail list</li></li></ul><li>A Blog is a simple website<br />
  38. 38. Get your own free Blog (website)<br />Blog<br />
  39. 39. Blogging is as easy as sending email<br />Blog<br />
  40. 40. WordPress Blog >> Domain<br />
  41. 41. Bill Marriot’s Blog<br />
  42. 42. People subscribe to read blogs<br />
  43. 43. Read blogs on your phone (RSS)<br />
  44. 44. #5 A Blog is a simple website<br /><ul><li>Create your own at WordPress.com
  45. 45. Update like eMail
  46. 46. For companies and individuals
  47. 47. Follow your passion</li></li></ul><li>
  48. 48. Twitter - 140 Character updates “personalized news feed”<br />
  49. 49. Twitter - What it is<br />Most recent tweet<br />Personal Information<br />Stats<br />Past tweets<br />Other Twitter users this member is following<br />
  50. 50. Twitter – Breaking News<br />
  51. 51. Follow people in your area TwitterGrader.com<br />
  52. 52. Follow people in your business WeFollow.com<br />
  53. 53. What is happening right now?www.Search.Twitter.com<br />
  54. 54. TweetDeck = organized columns <br />
  55. 55. The Three E’s of Social Media – Educate‘How to get traffic to old blog posts…’<br />
  56. 56. The Three E’s - Entertain<br />4.3 million #7 celebrity<br />
  57. 57. The Three E’s - Engage www.Twitter.com/Iconic88 <br />
  58. 58. Does it Work for Business?<br /> @MissionPie Pssst! Hey you! Yeah, I'm talking to you! Keep this is on the down low, but we'll have STRAWBERRY RHUBARB later today!!!<br /> 8:10 AM May 2nd<br />
  59. 59. Does it Work for Business?<br />
  60. 60. #6 Twitter<br /><ul><li>Follow people with commonalities
  61. 61. Listen first
  62. 62. Follow the 3 E’s</li></li></ul><li>Strategy #7 - Create Amazing Content<br />
  63. 63. Amazing Content <br />Seth Godin<br />Great Content<br />
  64. 64. Amazing Content Geekcast.FM “That Affiliate Thing”<br />Great Content<br />
  65. 65. Great Content <br />10Golden Rules Podcast<br />
  66. 66. Great ContentHubSpot Video Podcast on iTunes<br />
  67. 67. #7 Amazing Content!<br /><ul><li> Builds Links
  68. 68. Builds Subscriptions
  69. 69. Builds traffic (eyeballs)
  70. 70. Calendarize your Content</li></li></ul><li>Strategy #8 Traffic Monetization<br />
  71. 71. Blogs: 77.7 million unique visitors in the US<br />77% of active Internet users read blogs <br />Blogs with 100,000 + unique visitors a month earn an average of $75,000<br />Jason Kottke quit his job to blog full-time and asked his readers to become "micropatrons" at a suggested rate of $30. He received $39,900 from 1,450 people<br />
  72. 72. Google AdSense<br />
  73. 73. Buy from Amazon<br />Affiliate Marketing<br />Affiliate Banners<br />
  74. 74. $5 - $2500<br />
  75. 75.
  76. 76.
  77. 77. #8Monetize!<br /><ul><li>AdSense
  78. 78. Affiliate Banners and Links
  79. 79. Pay Per Post/Tweet
  80. 80. Direct Ad Sales
  81. 81. Videocast and Podcast Monetization
  82. 82. Other traffic monetization ideas?</li></li></ul><li>http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2010/<br />
  83. 83. Commonly used Social Media…<br />
  84. 84. YouTube is the #2 Search Engine<br />
  85. 85. YouTube is the #3 Website (Alexa)<br />
  86. 86. iJustine = 1.2 Million Subscribers<br />
  87. 87. Product Demonstration<br />
  88. 88. Video Optimized for the Search Engines<br />
  89. 89. #9Video!<br /><ul><li> Huge opportunity gap!
  90. 90. Product Demo, How-tos
  91. 91. Entertain, parody, comedy
  92. 92. Optimize for Search
  93. 93. Create a channel, optimize titles & descriptions, participate in community, build subscriptions, ratings, favorites, links
  94. 94. Prelaunch Content and ‘product’ delivery</li></li></ul><li>#10 Getting it all done<br />Wordpress Blog >>> JayBerkowitz.com<br />
  95. 95. ‘Cascade’ content to Twitter<br />
  96. 96. ‘Cascade’ content to Facebook<br />
  97. 97. ‘Cascade’ content to LinkedIn<br />
  98. 98. Cascade Content!<br />
  99. 99. The Britney Spears MethodTeam members contribute…<br />
  100. 100. #10Getting it all done!<br /><ul><li>‘Cascade’ content from 3-4 monthly articles
  101. 101. Cascade down to social media
  102. 102. The Britney Spears method = multiple team members contribute to content organized and posted by the Social Media Manager</li></li></ul><li>Ten Things Every Executive Needs to Know about Facebook and Social Media Marketing<br />Fan Pages<br />F-Commerce<br />Facebook beating Google<br />Facebook – Web – Facebook<br />A Blog is a Simple Website<br />Tweet<br />Amazing Content<br />Monetization<br />Video<br />Get it done!<br />
  103. 103. Ten Things Every Executive Needs to Know about Facebook and Social Media Marketing<br />Take the first step towards the achievement of your goals = try 1 thing today!<br />Be my friend! Facebook, Twitter @jayberkowitz<br />www.InternetMarketingClub.org<br />Speaking Opportunities<br />Help = www.TenGoldenRules.com<br />Jay Berkowitz www.TenGoldenRules.com<br />
  104. 104. What is TenGoldenRules?<br />
  105. 105. What is TenGoldenRules.com? Social Media<br />
  106. 106. What is TenGoldenRules.com? Social Media<br />
  107. 107. What is TenGoldenRules.com? Blogs<br />
  108. 108. What is TenGoldenRules.com?Video<br />
  109. 109. What is TenGoldenRules.com? Search Engine Marketing<br />
  110. 110. What is TenGoldenRules.com?Landing Pages & Conversion <br />
  111. 111. What is TenGoldenRules.com?Viral Marketing<br />
  112. 112. What is TenGoldenRules.com? Affiliate Program Management<br />
  113. 113. What is TenGoldenRules.com? eNewsletters<br />
  114. 114. What is TenGoldenRules.com? New Program Launch Strategy<br />
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×