Ten Things Every Venture Capitalist Needs To Know About Internet Marketing
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Ten Things Every Venture Capitalist Needs To Know About Internet Marketing

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Jay Berkowitz, author and business keynote speaker presented for the Gold Coast Venture Capital Association. He highlighted ways to improve businesses' internet marketing strategies, leading......

Jay Berkowitz, author and business keynote speaker presented for the Gold Coast Venture Capital Association. He highlighted ways to improve businesses' internet marketing strategies, leading tactics on generating traffic to your website and improve conversions and ways to become an industry leader online.

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  • 1. The Ten Things Every VC Needs to Know About Internet Marketing Jay Berkowitz Ten Golden Rules www.TenGoldenRules.com 561-620-9121
  • 2. Objectives
    • What to look for in Investments
    • What’s Hot right now in Social Media and eCommerce
    • Tools to impress the ‘cool kids’
    • How to Cost effectively generate traffic to a website
    • Turn traffic into leads & sales
    • How to get a website ranked at the top of Google searches
    • Measure lead cost and generate profitable ROI
  • 3.  
  • 4. U San Fran Internet Masters Certificate
  • 5. Recent Media Wall Street Journal
  • 6. Recent Media Business Journal
  • 7. Recent Media FOX TV
  • 8. The Ten Things Every VC Needs to Know About Internet Marketing Jay Berkowitz Ten Golden Rules
  • 9.  
  • 10.  
  • 11.  
  • 12.  
  • 13. 1. The company you invest in today… is not the company that will make millions tomorrow
  • 14. ‘ I know half of my Advertising is wasted… I just don’t know which half’ John Wanamaker
  • 15. 1 0 0 B i l l i o n S e a r c h ™
  • 16. #2 You can measure ROI…to the penny
  • 17. Pay Per Click
  • 18. Advanced PPC Local
  • 19. Landing Page Performance + 44%
  • 20. 2. You can measure ROI to the penny
  • 21. #3 Internet Advertising is NOT Expensive
  • 22. Free Search “PR” ‘ Natural’ or ‘Organic’ 72% Prefer Left Side
  • 23. Keyword Research - Searches
  • 24. Highlight text Copy into Word Docment
  • 25. Target 250 – 1000 words per page
  • 26. Build links TO your site TenGoldenRules has 4,979 Links TO the site
  • 27. Directory links Business.com Page Rank 7/10
  • 28. TenGoldenRules.com Meta tags match content
  • 29. SEM Rush – search results on first 2 pages of Google
  • 30. Target – Own Google Real Estate
  • 31. 3. Internet Advertising is not Expensive. SEO is Free!
  • 32. #4 It’s easy to find out about the market
  • 33. 860 Pages Indexed or ‘read’ Alexa Rank 1,836,339 SEO Quake Toolbar Google Page Rank 5/10
  • 34. 6,061,885 Alexa Rank SEO Quake Toolbar 263 Links TO the site Google Page Rank 4/10
  • 35. 217 pages indexed ‘read’ by Google 7,910,688 Ranked on Alexa SEO Quake Toolbar Google Page Rank 3/10
  • 36. Google Page Rank 2/10 1,360 pages indexed ‘read’ by Google Alexa Rank 3,147,325 SEO Quake Toolbar
  • 37. Compete.com track unique visitors
  • 38. SpyFu.com estimate competitor’s Pay Per Click Spending
  • 39. 4. It is easy and free to evaluate an industry and competitors
  • 40. #5 It is for Every Business!
  • 41.  
  • 42.  
  • 43. 5. Internet Marketing is for EVERY business
  • 44. #6 It’s not too late to learn this internet stuff
  • 45. Podcast.TenGoldenRules.com
  • 46. Personalized News Feed
  • 47. 6. It is easy to learn this stuff. The rule of 3
  • 48. #7 Blogging
  • 49. Technorati State of the Blogosphere Report
    • 900,000 blog posts a day worldwide
    • Blogs: 77.7 million unique visitors in the US
    • 22.6 million US bloggers
    • 77% of active Internet users read blogs
    • Blogs with 100,000 or more unique visitors a month earn an average of $75,000
    • Jason Kottke quit his job to blog full-time and asked his readers to become "micropatrons" at a suggested rate of $30. He received $39,900 from 1,450 people
  • 50.  
  • 51. 7. Blogging = your own website
  • 52. #8 You can find the People
  • 53. Craigslist – Classifieds, Real Estate, Very Few Pay Alexa Rank 47 Google Page Rank 8/10
  • 54. Facebook – Rising Star
  • 55. 8. Find good people where they hang out
  • 56. Add a UVP “Unique Value Proposition” Add Copy for the Search Engines 4 Second Rule Who are you, what site offers Repeat Navigation Add a site map 20-30% are searchers “ Top Right” Site Utilities such as Log in, Contact and phone for Local Business Navigation Top or left! Logo Top Left throughout the site link “Home”
  • 57. 9. Your website can be a lead magnet
  • 58. 10. What’s HOT? Deal a day Websites
  • 59. Groupon Announces $1.35 Billion Valuation Round
  • 60. Location Based Networking
  • 61.  
  • 62.  
  • 63. Augmented Reality AccrossAir
  • 64. Augmented Reality AccrossAir
  • 65. Info Marketing
  • 66. Info Marketing
  • 67. Facebook Fan Pages
  • 68. S-Commerce
  • 69. YouTube – 100 Million Views/Day ! Alexa Rank 3 Google Page Rank 8/10
  • 70. YouTube – BlendTec
  • 71.  
  • 72. Twitter is my Personalized News Feed
  • 73. Twitter = Microblogging, 140 Characters Personal Information Stats Other Twitter users this member is following Past tweets Most recent tweet
  • 74. Does it Work for Business? 11:53 AM
    • @MissionPie Pssst! Hey you! Yeah, I'm talking to you! Keep this is on the down low, but we'll have STRAWBERRY RHUBARB later today!!!
    • 8:10 AM May 2nd
  • 75. Does it Work for Business? 11:55 AM
  • 76. Ten Things Every VC needs to know about Internet Marketing
    • It’s not what you start…
    • Measurable to the Penny
    • Internet Advertising is NOT Expensive
    • Compare to Competitors
    • It is for your business!
    • It’s not too late to learn
    • What are they doing at their desks
    • You can find great People
    • Your website is a lead magnet
    • What’s Hot!
  • 77. What is TenGoldenRules.com? Landing Pages & Conversion
  • 78. What is TenGoldenRules.com? Video
  • 79. What is TenGoldenRules.com? Search Engine Marketing
  • 80. What is TenGoldenRules.com? eNewsletters
  • 81. What is TenGoldenRules.com? New Program Launch Strategy
  • 82.
    • Try 1 thing today!
    • Please ‘pay-it-forward’
      • Join the Conversation
      • Podcast call in 206-888-6606
      • Be my friend! Linked In, Facebook, Twitter
      • Speaking Opportunities
      • Consulting, Search, Conversion, Affiliate, SEO PR
    • Slides
    Ten Things Every VC Needs to Know About Internet Marketing Jay Berkowitz www.TenGoldenRules.com 561-620-9121 [email_address]