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The Ten Things Every VC Needs to Know About Internet Marketing Jay Berkowitz Ten Golden Rules www.TenGoldenRules.com 561-6...
Objectives <ul><li>What to look for in Investments </li></ul><ul><li>What’s Hot right now in Social Media and eCommerce </...
 
U San Fran Internet Masters Certificate
Recent Media Wall Street Journal
Recent Media Business Journal
Recent Media FOX TV
The Ten Things Every VC Needs to Know About Internet Marketing Jay Berkowitz Ten Golden Rules
 
 
 
 
1. The company you invest in today…  is not the company that will make millions tomorrow
‘ I know half of my Advertising is wasted… I just don’t know which half’ John   Wanamaker
1 0 0 B i l l i o n S e a r c h ™
#2 You can measure ROI…to the penny
Pay Per Click
Advanced PPC  Local
Landing Page Performance + 44%
2. You can measure ROI to the penny
#3 Internet Advertising is  NOT  Expensive
Free Search “PR” ‘ Natural’ or ‘Organic’ 72% Prefer Left Side
Keyword Research -  Searches
Highlight text Copy into Word Docment
Target 250 – 1000 words per page
Build links TO your site TenGoldenRules has 4,979 Links  TO  the site
Directory links Business.com Page Rank 7/10
TenGoldenRules.com  Meta tags match content
SEM Rush – search results on first 2 pages of Google
Target – Own Google Real Estate
3. Internet Advertising is not Expensive.  SEO is Free!
#4 It’s easy to find out about the market
860 Pages Indexed or ‘read’ Alexa Rank 1,836,339 SEO Quake Toolbar Google Page Rank 5/10
6,061,885 Alexa Rank SEO Quake Toolbar 263 Links  TO  the site Google Page Rank 4/10
217 pages indexed ‘read’ by Google 7,910,688  Ranked on Alexa SEO Quake Toolbar Google Page Rank 3/10
Google Page Rank 2/10 1,360 pages indexed ‘read’ by Google Alexa Rank 3,147,325 SEO Quake Toolbar
Compete.com track unique visitors
SpyFu.com estimate competitor’s  Pay Per Click Spending
4. It is easy and free to evaluate an industry and competitors
#5  It is for Every Business!
 
 
5. Internet Marketing is for  EVERY  business
#6 It’s not too late to learn this internet stuff
Podcast.TenGoldenRules.com
Personalized News Feed
6. It is easy to learn this stuff. The rule of 3
#7 Blogging
Technorati State of the Blogosphere Report  <ul><li>900,000 blog posts a day worldwide </li></ul><ul><li>Blogs: 77.7 milli...
 
7. Blogging =  your own website
#8 You  can  find the People
Craigslist – Classifieds, Real Estate, Very Few Pay  Alexa Rank 47 Google Page Rank 8/10
Facebook – Rising Star
8. Find good people where they hang out
Add a UVP “Unique Value Proposition” Add Copy for the Search Engines 4 Second Rule Who are you, what site offers Repeat Na...
9. Your website can be a lead magnet
10. What’s HOT? Deal a day Websites
Groupon Announces  $1.35 Billion Valuation Round
Location Based Networking
 
 
Augmented Reality AccrossAir
Augmented Reality AccrossAir
Info Marketing
Info Marketing
Facebook   Fan Pages
S-Commerce
YouTube – 100 Million Views/Day !  Alexa Rank 3 Google Page Rank 8/10
YouTube  – BlendTec
 
Twitter is my Personalized  News Feed
Twitter = Microblogging, 140 Characters Personal Information Stats Other Twitter users this member is following Past tweet...
Does it Work for Business? 11:53 AM <ul><li>@MissionPie  Pssst! Hey you! Yeah, I'm talking to you! Keep this is on the dow...
Does it Work for Business? 11:55 AM
Ten Things Every VC needs to know about Internet Marketing <ul><li>It’s not what you start… </li></ul><ul><li>Measurable t...
What is TenGoldenRules.com? Landing Pages & Conversion
What is TenGoldenRules.com? Video
What is TenGoldenRules.com? Search Engine Marketing
What is TenGoldenRules.com? eNewsletters
What is TenGoldenRules.com? New Program Launch Strategy
<ul><li>Try 1 thing today! </li></ul><ul><li>Please ‘pay-it-forward’ </li></ul><ul><ul><li>Join the Conversation  </li></u...
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Ten Things Every Venture Capitalist Needs To Know About Internet Marketing

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Jay Berkowitz, author and business keynote speaker presented for the Gold Coast Venture Capital Association. He highlighted ways to improve businesses' internet marketing strategies, leading tactics on generating traffic to your website and improve conversions and ways to become an industry leader online.

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Transcript of "Ten Things Every Venture Capitalist Needs To Know About Internet Marketing"

  1. 1. The Ten Things Every VC Needs to Know About Internet Marketing Jay Berkowitz Ten Golden Rules www.TenGoldenRules.com 561-620-9121
  2. 2. Objectives <ul><li>What to look for in Investments </li></ul><ul><li>What’s Hot right now in Social Media and eCommerce </li></ul><ul><li>Tools to impress the ‘cool kids’ </li></ul><ul><li>How to Cost effectively generate traffic to a website </li></ul><ul><li>Turn traffic into leads & sales </li></ul><ul><li>How to get a website ranked at the top of Google searches </li></ul><ul><li>Measure lead cost and generate profitable ROI </li></ul>
  3. 4. U San Fran Internet Masters Certificate
  4. 5. Recent Media Wall Street Journal
  5. 6. Recent Media Business Journal
  6. 7. Recent Media FOX TV
  7. 8. The Ten Things Every VC Needs to Know About Internet Marketing Jay Berkowitz Ten Golden Rules
  8. 13. 1. The company you invest in today… is not the company that will make millions tomorrow
  9. 14. ‘ I know half of my Advertising is wasted… I just don’t know which half’ John Wanamaker
  10. 15. 1 0 0 B i l l i o n S e a r c h ™
  11. 16. #2 You can measure ROI…to the penny
  12. 17. Pay Per Click
  13. 18. Advanced PPC Local
  14. 19. Landing Page Performance + 44%
  15. 20. 2. You can measure ROI to the penny
  16. 21. #3 Internet Advertising is NOT Expensive
  17. 22. Free Search “PR” ‘ Natural’ or ‘Organic’ 72% Prefer Left Side
  18. 23. Keyword Research - Searches
  19. 24. Highlight text Copy into Word Docment
  20. 25. Target 250 – 1000 words per page
  21. 26. Build links TO your site TenGoldenRules has 4,979 Links TO the site
  22. 27. Directory links Business.com Page Rank 7/10
  23. 28. TenGoldenRules.com Meta tags match content
  24. 29. SEM Rush – search results on first 2 pages of Google
  25. 30. Target – Own Google Real Estate
  26. 31. 3. Internet Advertising is not Expensive. SEO is Free!
  27. 32. #4 It’s easy to find out about the market
  28. 33. 860 Pages Indexed or ‘read’ Alexa Rank 1,836,339 SEO Quake Toolbar Google Page Rank 5/10
  29. 34. 6,061,885 Alexa Rank SEO Quake Toolbar 263 Links TO the site Google Page Rank 4/10
  30. 35. 217 pages indexed ‘read’ by Google 7,910,688 Ranked on Alexa SEO Quake Toolbar Google Page Rank 3/10
  31. 36. Google Page Rank 2/10 1,360 pages indexed ‘read’ by Google Alexa Rank 3,147,325 SEO Quake Toolbar
  32. 37. Compete.com track unique visitors
  33. 38. SpyFu.com estimate competitor’s Pay Per Click Spending
  34. 39. 4. It is easy and free to evaluate an industry and competitors
  35. 40. #5 It is for Every Business!
  36. 43. 5. Internet Marketing is for EVERY business
  37. 44. #6 It’s not too late to learn this internet stuff
  38. 45. Podcast.TenGoldenRules.com
  39. 46. Personalized News Feed
  40. 47. 6. It is easy to learn this stuff. The rule of 3
  41. 48. #7 Blogging
  42. 49. Technorati State of the Blogosphere Report <ul><li>900,000 blog posts a day worldwide </li></ul><ul><li>Blogs: 77.7 million unique visitors in the US </li></ul><ul><li>22.6 million US bloggers </li></ul><ul><li>77% of active Internet users read blogs </li></ul><ul><li>Blogs with 100,000 or more unique visitors a month earn an average of $75,000 </li></ul><ul><li>Jason Kottke quit his job to blog full-time and asked his readers to become &quot;micropatrons&quot; at a suggested rate of $30. He received $39,900 from 1,450 people </li></ul>
  43. 51. 7. Blogging = your own website
  44. 52. #8 You can find the People
  45. 53. Craigslist – Classifieds, Real Estate, Very Few Pay Alexa Rank 47 Google Page Rank 8/10
  46. 54. Facebook – Rising Star
  47. 55. 8. Find good people where they hang out
  48. 56. Add a UVP “Unique Value Proposition” Add Copy for the Search Engines 4 Second Rule Who are you, what site offers Repeat Navigation Add a site map 20-30% are searchers “ Top Right” Site Utilities such as Log in, Contact and phone for Local Business Navigation Top or left! Logo Top Left throughout the site link “Home”
  49. 57. 9. Your website can be a lead magnet
  50. 58. 10. What’s HOT? Deal a day Websites
  51. 59. Groupon Announces $1.35 Billion Valuation Round
  52. 60. Location Based Networking
  53. 63. Augmented Reality AccrossAir
  54. 64. Augmented Reality AccrossAir
  55. 65. Info Marketing
  56. 66. Info Marketing
  57. 67. Facebook Fan Pages
  58. 68. S-Commerce
  59. 69. YouTube – 100 Million Views/Day ! Alexa Rank 3 Google Page Rank 8/10
  60. 70. YouTube – BlendTec
  61. 72. Twitter is my Personalized News Feed
  62. 73. Twitter = Microblogging, 140 Characters Personal Information Stats Other Twitter users this member is following Past tweets Most recent tweet
  63. 74. Does it Work for Business? 11:53 AM <ul><li>@MissionPie Pssst! Hey you! Yeah, I'm talking to you! Keep this is on the down low, but we'll have STRAWBERRY RHUBARB later today!!! </li></ul><ul><li>8:10 AM May 2nd </li></ul>
  64. 75. Does it Work for Business? 11:55 AM
  65. 76. Ten Things Every VC needs to know about Internet Marketing <ul><li>It’s not what you start… </li></ul><ul><li>Measurable to the Penny </li></ul><ul><li>Internet Advertising is NOT Expensive </li></ul><ul><li>Compare to Competitors </li></ul><ul><li>It is for your business! </li></ul><ul><li>It’s not too late to learn </li></ul><ul><li>What are they doing at their desks </li></ul><ul><li>You can find great People </li></ul><ul><li>Your website is a lead magnet </li></ul><ul><li>What’s Hot! </li></ul>
  66. 77. What is TenGoldenRules.com? Landing Pages & Conversion
  67. 78. What is TenGoldenRules.com? Video
  68. 79. What is TenGoldenRules.com? Search Engine Marketing
  69. 80. What is TenGoldenRules.com? eNewsletters
  70. 81. What is TenGoldenRules.com? New Program Launch Strategy
  71. 82. <ul><li>Try 1 thing today! </li></ul><ul><li>Please ‘pay-it-forward’ </li></ul><ul><ul><li>Join the Conversation </li></ul></ul><ul><ul><li>Podcast call in 206-888-6606 </li></ul></ul><ul><ul><li>Be my friend! Linked In, Facebook, Twitter </li></ul></ul><ul><ul><li>Speaking Opportunities </li></ul></ul><ul><ul><li>Consulting, Search, Conversion, Affiliate, SEO PR </li></ul></ul><ul><li>Slides </li></ul>Ten Things Every VC Needs to Know About Internet Marketing Jay Berkowitz www.TenGoldenRules.com 561-620-9121 [email_address]
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